Chapter 10: Between-Subjects Factorial Design
More Than One Independent Variable SIGNIFICANT EFFECT FOR
FACTOR 2 AND NO
Factorial Designs – Design in which
INTERACTION
we study two or more Independent
TWO SIGNIFICANT MAIN
Variable.
EFFECTS AND NO
Factors – The Independent Variable
INTERACTION
in a Factorial Design.
PRESENCE OF AN
Two-factor Experiment – Involving
INTERACTION
two Independent Variable.
Looking for Main Effects
Choosing a Between-Subjects Design
Main Effect – Is the action of a
single independent variable in an A Research Design is when different
experiment. A main effect is simply a participants are allocated randomly across
change in. behavior associated with a the different experimental condition or
change in the value of a single groups.
independent variable within the
Advantages of Between Subject Design
experiment
It’s eliminates carry over from one
Looking for Interactions
experiment condition affecting
Interaction – is present if the effect subsequent condition.
of one independent variable changes It offers quicker and easier data
across the levels of another collection.
independent variable. It offers shorter study collection
Because each participant is measured
only once. The researcher can be
Laying Out Factorial Design reasonably confident that the
resulting measurement is relatively
Indicate the two Independent
clean and uncontaminated by other
Variable.
treatment factors. Independent
Indicate the level of factor 1.
measures experimental design.
Indicate the level of factor 2.
Indicate the number of treatment Disadvantages of Between-Subject Design
conditions.
They require a relatively a huge
Describing the Design number of participants.
It takes a lot of time and effort.
Shorthand Notation – a system that
uses numbers to describe the design
of a factorial experiment.
Factorial Labeling Method – on
how to write in a research paper.
Understanding Effects from Factorial
Design
NO SIGNIFICANT MAIN
EFFECT OR INTERACTION
SIGNIFICANT MAIN EFFECT
FOR FACTOR 1 AND NO
INTERACTION