TEC101: Technopreneurship (MODULE 1) (5) Share your ideas.
- Finally, by letting people see the idea you have, you can
PROJECT IDEATION help it develop further by making it more receptive to
Idea Generation different viewpoints. This will also allow you to think
about ideas you may not have considered.
Well-known as ideation.
described as a method of creating, processing, and IDEA GENERATION TECHNIQUES
communicating abstract, concrete, or visual concepts. I. Brainstorming
the process of developing, improving, and communicating - a technique for solving problems in groups that
abstract, concrete, or visual ideas encourages unplanned contributions of original ideas
Idea Generation can be: and solutions. This method calls for a long, free-
(a) Tangible - something you can touch or see. flowing conversation in which each group member is
(b) Intangible - something symbolic or cultural. encouraged to think aloud and provide as many
It is carried out by a team of managers, business owners, suggestions as they can based on their varied areas of
or entrepreneurs. expertise.
Emphasizes finding multiple answers to a certain issue. II. Mind-mapping
- Noting a main idea and coming up with new, connected
GOAL OF IDEATION
concepts that branch out from it. You can map
to produce a wide range of ideas without initial judgment, knowledge in a way that will aid in learning and recall
allowing for a creative flow that may lead to unexpected and by focusing on important concepts that you have
innovative solutions. Afterward, these ideas can be refined, written down in your own words and searching for
analyzed, and selected based on their feasibility, relevance, and links between them.
potential impact. III. SCAMPER (Substitute, Combine, Adapt, Modify, Purpose,
Elimate, Reverse)
- Originally introduced by Bob Eberle as a
IMPORTANCE OF IDEA GENERATION
straightforward problem-solving method, this design
It allows people to come up with fresh ideas and methods thinking methodology promotes creative thinking.
for resolving various issues.
It can be applied to contemplate current concepts and to
improve upon earlier approaches to an issue.
It can be applied to generate new opportunities.
This method is frequently used by businesses to identify
the solutions that work best for issues or activities.
WHAT IS THE PROCESS OF IDEATION?
(1) Gather raw materials. IV. Opposite Thinking
- Raw materials are defined as the essential data that a - commonly referred to as reverse thinking, is a method
person must gather to set their mind up for the for coming up with creative ideas. a technique that
process of generating ideas. This data may pertain to prompts a group to think of problems, rather than
either the consumer or the producer. solutions.
(2) Blend your information together. CREATIVITY
- Now that you have your thoughts or information Being able to solve problems, think beyond the box, and come
collected, you need to put them together conceptually up with innovative ideas, thoughts, or insights is known as
to create a clearer, more comprehensive image of your creativity.
idea. It involves developing connections between seemingly
(3) Drop and forget it. unconnected ideas, applying unconventional thinking, and
- As you work on other things, give your idea some time creating something unique or valuable.
to grow. This can provide you with the time and chance WHY DO WE NEED CREATIVITY?
to refine your first idea.
(a) The need to solve problems.
(4) Have your eureka moment.
(b) The need for new and varied solutions to a problem.
- Your idea will eventually come into existence and be
(c) Increases productivity.
ready to be shared with the world; this is indicated by
(d) Allows adaptability.
a lightbulb going on.
(e) Allows growth.
TYPES OF CREATIVITY II. Concepts of Innovation Management
A. Deliberate and cognitive creativity (creativity from a field - To effectively promote innovation, innovation
of knowledge or experience) management entails the strategic and organized
B. Deliberate and emotional creativity (creativity based on administration of an organization ' s procedures,
emotions, requires time to ponder on idea) resources, and culture. Promote growth,
C. Spontaneous and cognitive creativity (requires the use of competitiveness, and value creation, it involves
the subconscious mind to solve the problem) directing and assisting in the development and use of
D. Spontaneous and emotional creativity (creativity that innovative concepts or solutions.
arises from the amygdala, the emotion center of the brain)
EXAMPLES OF CREATIVE INNOVATION
INNOVATION 1.) Grab
- to effectively promote innovation, innovation
is anything that suggests an alternative to how something management entails the strategic and organized
is done, brings economic and behavioral advantages, administration of an organization ' s procedures,
solves difficulties, or makes people ' s daily life more resources, and culture. Promote growth,
practical. competitiveness, and value creation, it involves
It might be connected to a product, service, method, directing and assisting in the development and use of
market, means of production, technology, or anything else innovative concepts or solutions.
that causes a long-term and irreversible change.
WHY DO WE NEED INNOVATION?
2.) Automobiles
(a) Keeping processes organized. - Trains, trollies, and carriages pulled by horses existed
(b) Developing creativity. before the invention of the automobile. Faster, more
(c) Increasing the business’ competitiveness. individualized transportation was needed, as
(d) Increasing productivity. recognized by the car's developers. The vehicle
(e) Adding value to a product or service. revolutionized human transportation for all time. The
(f) Increasing profits. first automobile's inventiveness pushed more
innovations.
TYPES OF INNOVATION
A. Radical innovation
- a major and breakthrough development in business
approaches, products, procedures, or technology that
fundamentally alters an industry or society.
3.) Search Engines
B. Incremental Innovation
- are a significant innovation that has fundamentally
- the process of making small, gradual improvements to
transformed how people access and navigate the vast
an existing product, service, or process.
amount of information available on the internet.
C. Disruptive Innovation
Google, Bing, Yahoo, and other search engines have
- an innovation that simplifies and makes more
become integral parts of everyday life, empowering
affordable products and services to undesirable or
users to find information, solve problems, make
ignored markets.
decisions, and explore the vast realm of the internet
efficiently and effectively.
CONCEPTS OF INNOVATION AND INNOVATION MANAGEMENT
4.) Mobile Phone
I. Concepts of Innovation - it stands as one of the most impactful innovations of
- A new idea, process, product, or service that modern times, revolutionizing communication,
significantly changes, improves, or creates value is connectivity, and the way people interact with
considered innovative when it is developed, information such as Wireless Communication,
implemented, and brought to market. It entails Accessibility and Portability, Global Connectivity, and
transforming original ideas into workable solutions that Technological Advancements.
match certain requirements or issues.