OVERVIEW
Introduction To Mc Donald’s Marketing Strategies
An overview of the An insight into the various marketing
company's history and global reach. strategies employed by McDonald's
Unethical Marketing Unethical Practices
Understanding what constitutes Exploring specific
unethical marketing actions. unethical practices by McDonald's.
Why It Is Unethical Influence On Stakeholders
Involve the discussion of practices that An analysis of the impact on
are deemed irresponsible or harmful. stakeholders internally and externally.
Our Solutions
Proposed solutions to tackle the
presented unethical practices.
Mc Donald's And Its
Unethical Marketing
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Introduction to McDonald's
q McDonald's is one of the world's largest and most known fast
food restaurant franchises, founded in 1949 by Richard and Maurice.
q McDonald's is also one of the fast-food companies that has left
an indelible influence on popular culture.
q McDonald's operates across over 100 countries and serves millions of
consumers every day.
Marketing Strategies in McDonald’s
Advertising Global Sponsorship Digital
Campaigns Branding and Partnerships Marketing
An examination of Exploring the Understanding the An evaluation of the
McDonald's different global branding importance of effectiveness of
Advertising initiatives of sponsorship and McDonald's digital
campaigns. McDonald's. collaboration in Marketing initiatives.
McDonald's marketing.
What is Unethical Marketing ?
Unethical marketing is defined These actions not only violate ethical
as those that are deceitful, standards, but they can also result in
misleading or detrimental to legal consequences and harm
consumers or society. a company's brand.
This can include false advertising, targeting vulnerable populations with
harmful products, omitting important information, or using manipulative
tactics to influence consumer behavior.
Unethical Practices
1 Animal Welfare 2 Marketing Practices
The treatment of animals in The company's marketing methods,
McDonald's supply chain has been particularly those aimed at youngsters, have
questioned, with concerns about been criticized. Toys and promotional
the conditions in which animals materials have been considered a technique
are raised and slaughtered. to attract youngsters into harmful
eating patterns at Happy Meals.
3 Health Concerns 4 Cultural Impact and Globalization
Concerns
McDonald's has faced criticism for McDonald's role in spreading
its food's high fat, sugar, and salt American-style fast food globally has
content, which is linked to health issues been seen by some as a form of
like obesity, heart disease, and diabetes.. cultural imperialism, influencing local
cuisines and eating habits.
Why do we believe its unethical
1 Animal Welfare 2 Health Concerns
Offering high-fat, high-sugar,
Animal cruelty in the supply
and high-salt foods, which
Chain is conflicting with
contribute to health problems, is
ethical animal care standards.
condemned for ignoring
customer health responsibility.
3 Marketing Practices 4 Cultural Impact and Globalization
Concerns
Targeting vulnerable groups, such as Cultural insensitivity and standardization
children, with unhealthy food marketing is are blamed on the expansion of
deemed unethical since it takes multinational companies that overshadow local
advantage of their impressionability. cultures.
The Influence On Stakeholders
Internal External
1 Employees 1 Customers
2 Marketing team 2 Suppliers
3 Franchisee 3 Competitors
The Influence on Stakeholders Internal
1 Employees 2 Marketing Team 3 Franchisees
Examine the impact of An analysis of the harm
An investigation into the
unethical marketing to relationships and
effect of unethical
practices on the financial losses for
marketing on the mental
marketing team's franchisees associated
health and attitudes of
cohesiveness and with McDonald's.
McDonald's employees.
morals.
The Influence on Stakeholders External
1 Customers 2 Suppliers 3 Competitors
An exploration of the An analysis of the potential An investigation into the
impact on consumers' harm to supplier potential damage to the
trust and satisfaction relationships and supply industry and rival businesses
due to unethical chain disruption from due to unethical marketing by
marketing. unethical marketing McDonald's.
practices.
Unleashing Solutions for Unethical
Practices
1 Animal Welfare 2 Health Concerns
Suggestions to enhance animal Recommendations for reformulating the
menu to offer healthier alternatives and
welfare standards in the supply chain.
transparent communication with
consumers.
3 Marketing Practices 4 Cultural Impact and Globalization
Concerns
Strategies to promote ethical Suggestions for adopting a culturally
marketing to children and engage in sensitive approach and respecting
educational programs. regional cultures.
-Thank You-
