FRESH LIFE CONSTRUCTION COMPANY

BUSINESS PLAN
 EDUCATION TECHNICAL AND PROFFESSIONAL QUALIFICATION
2022 _ 2024 Graft certificate in Building Technology
25th Sept 2018 Certificate for the successful completion of the course in website design at East
Africa School of Management No; 0046
Dec 2017 Masonry Grade 3 Trade test [NITA] at Kolping Vocational Training Centre
March 2015 to April 2015 Heltz Driving Academy – Certificate in class (es)
24th 2014 Computer packages course area covered:
 introduction to window
 Microsoft dos
 Microsoft window
 Microsoft access
 Microsoft excel
 Microsoft PowerPoint
 Microsoft word
 Publisher
 Outlook express
 Internet skills
22nd March 2011 compliance institute of professional studies certificate in customer service
13th Sept 2010 to 10th March 2011 Kenya Utalii College certificate of attendance
15th Feb 2010 to 31st August 2010 Travel Agency Techniques Precipitance level 1

1
 Executive Summary
Fresh life Construction Company is a dynamic and innovative firm poised to revolutionize the
construction industry. Our mission is to deliver high quality, sustainable, and cost effective
construction solutions that exceed client expectations. With a focus on innovation, efficiency,
and environmental sustainability, we aim to become a leader in the construction sector.
Key Objectives:
 Innovation
 Sustainability
 Client satisfaction
 Growth through strategic partnerships
Fresh life Construction Company services offers a comprehensive range of construction services
including residential, commercial, industrial, and infrastructure projects. Our services include
new construction, renovation, remodeling, and maintenance.
Competitive advantage lies in our commitment to innovation sustainability and client
satisfaction. By leveraging advanced technologies, implementing efficient processes, and
prioritizing eco-friendly practices, we differentiate ourselves from traditional construction firm
and deliver added value to our clients.
Under market analysis, the contraction industry is experiencing steady growth driven by
population expansion, urbanization, and infrastructure development. With increasing demand for
sustainable construction solution, fresh life Construction Company is well positioned to
capitalize on emerging opportunities in the market.
Our financial projections is based on conservative estimate and market analysis, we project
steady revenue growth and profitability over the next three years. Our financial projections are
supported by a solid business model, strategic partnership, and a dedicated team of professionals.
In a short conclusion, fresh life Construction Company is poised to disrupt the construction
industry by offering innovations, sustainable and client – focused solutions.

2
 Target Market
It is estimated that there will be steady growth in the number of connections as more extensions
are done and the population keeps on increasing in the served area since we as Fresh Life
Construction Company consider our self’s as a number one customer choice. We shall contribute
to our business 80% of personal savings, 50% Cooperatives and finally any of present
occupational incomes.
The company currently serves a population of 166,734, representing a market size of 70%. A
growth rate of 3% per annum (adopted from Nairobi city impact report) has been applied.

3
  INTRODUCTION
1.1
Background Fresh Life Construction Company was incorporated on September 2023 under the
Companies Act CAP 486 as a private company limited by shares. It operated and it’s still
operating as independent company. With devolution, the ownership structure can’t be changed in
any way nor means.
1.2
Fresh Life Construction Company has been successful in fulfilling its role, the foremost
challenge has been over-reliance on government and donor support for capital intensive projects,
which has presented special sustainability challenges. This poses further challenges of generating
enough revenue to run its own programmers, severe competition from other service providers
and lack of staff capacity to implement the Company strategies.
The above challenges notwithstanding, the Company has several strengths that could be
exploited to improve performance in terms of efficiency and effectiveness. The Company has
established its presence in Nairobi and its environs, and has great potential to expand to the
neighboring regions. The main focus of the Company will be the key customers (corporate or
institutional clients); ensuring that the company services remain unique and relevant to their
needs. There exists a niche in the market that the company is yet to exploit, demanding a clear
agenda to set a new strategic direction for its operations and activities. This business plan has
been informed by a number of key factors inter alia the consultative meetings between the
Consultants and the Management team. The following issues have greatly influenced the
foundation upon which this plan is founded.
Our management is committed to work towards self-reliance and commercializing its functions,
sometimes outsourcing other providers. This would address the following problems, among
others:
 Loss of customers due to alternative water sources.
 Low revenue growth due to non-cost recovery tariff.
 Sustenance of low non-revenue water levels
 Sustaining the maintenance cost of the ageing infrastructure.
 Under capacity sewer network that keeps on blocking.
 Public perception that water provision should be a free service;
 Financial constraints to undertake expansion programs both on sewer and water through
internally generated funds due to non- gazzettement of new Tariffs;

4
 Major activities of Fresh Life Construction Company
Phase 1;
Pre-construction that is visibility study and site selection in a period of 2 to 3 months
Activity 2 - Design and approval in 2 to 9 months period
 Conception design
 Detailed design.
Activity 3 - Process of procurement planning and mobilization.
Phase 2;
Construction
Activity 4 - Site preparation and foundation in a period of 2 to 3 months. For the foundation it
will take 2 months.
Activity 5 – structure frame work 4 to 6 months, substructure 1 to 2 months and main structure 3
to 4 months
Activity 6 – MEP installation in a period of 4 to 6 months
 Mechanical systems
 Electrical systems
 Plumbing system
Activity 7 and 8 – interior finishes in 2 to 3 months
 Wall finishes
 Flooring
 Celling finishes
 Roofing
 Facade
Activity 9 – landscaping and site work inclusive of hard scaping.
Phase 3;
Post construction
Activity 10 – testing and commissioning of systems and functional.

5
Activity 11 – final inspection and certification in 1 to 2 months, regulatory approval and quality
control
Activity 12 – handover and occupancy in;
 Punch list
 Client handover
Other activities
 Excavation
 Concreting
 Carpentry
 Brick masonry
 Electrical
 Rooting laying
 Glazing
 Finishing
Services / Goods to offer
 House construction services
 Building construction services
 Residential construction services
 Commercial construction services

6
 Potential customers
Fresh Life Construction Company potential customers are as listed;
 Business operator’s in Nyeri
 Machine operator in Nairobi
 Muthambi secondary school principal in Nyeri

Characteristics of each group of my customers

 Business operator’s in Nyeri – mostly are 45 of age and above and have income of
over 200,000 per month
 Machine operators in Nairobi – have age of 55 of age and above and their monthly
income is of 200,000 as per month.
Principal in Muthambi Secondary School – his age is 50 years of age and his income is per
the money raised by the student’s guardians.
Fresh Life Construction Company customers will be looking for in each and every product or
service that we are or shall be offering;
 Economy
 Convenience
 Safety
 Durability
Fresh Life Construction company customer are from Nyeri, Nairobi, Meru and Ukambani.
The business is open 8am every day since the month of august 2023
COMPETITION
Potential competitors of my business are as follows;
 Mwenzo building and Construction Company located in Joska offering services such as
masonry, building, plumbing and painting. It is a well off company and has good
management.
 Faizaan Building and Construction Company located in Athi river, their services are
painting, plumbing and missionary

7
 Summary of competitors and Fresh Life Construction Company Implementation Plan

Fresh life company Mwenzo company Faizaan company

Sales Volume 1.8 m 3,0 m 4.0 m
Sales Volume 1.0 m 2m 3m
Employee No: 20 50 70
No: of bland 5 10 17

All the three companies offer painting services, plumbing services, building services and
mansionerry.
These companies give or offer services same as Fresh Life Construction Company with;
 high durability
 high quality items
 good services for customer
 good transport network
 good customer services
The score chart scale of Fresh Life Construction Company and the competitors

Score Chart
6

0
Performance Quality Reputation Customer Service

Fresh Life Faizaan Mwenzo

8
Competition advantages
 they are fully experienced in business
 enable customers to give out quality products
 attract customers with good communication skills
 assurance of quality products and services

9
 Pricing Strategy
Our pricing strategy focuses on delivering value to our customers while ensuring profitability for
our business. We have contacted thorough market research to understand customer’s preference,
competitor pricing and industry standards. Based on this analysis we have developed a pricing
model that is competitive yet reflects the quality and uniqueness of our products and services.
Key components of our pricing strategy
 value based pricing
 cost plus pricing
 dynamic pricing
 building and discount strategies
Strategic considerations
 Differentiation – we differentiate our products and services from our competitors through
unique feature. These allows us to command premium prices and build a loyal customer
base.
 Target market – we target specific customers segments that are mostly likely to value our
offering.
 Competitive analysis
 Long term value
Overall, our pricing and strategy are aligned with our business goal, customer need, and market
dynamic. We are confident that our approach will drive revenue growth, enhance customer
satisfaction and position us for long term success in the marketplace.

Organisation and management plan

10
Organization structure types title in Fresh Life Constriction Company;
 Hierarchical structure
 Matrix structure
 Horizontal or flat structure
 Network structure
 Division structure
 Line organizational structure
 Team based organizational structure
Team based organizational structure compromises of educational qualification ie;
 Diploma or degree
 Experience of 2 to 3 years
 Duties and responsibility
 Planning
 Preparing work for the whole team
 Estimating cost
 Developing deliverable schedule as a road map for the construction
Team management
 C level executives
 Architect
 Structural engineer
 Designer
 Construction project manager
 Construction superintendent
 General foreman
 Site Clark
 Trade foreman

11