IMDB MOVIE ANALYSIS

Hyperlink to the Excel File

Project Description
As a data analyst at a multinational company, the objective is to analyze the dataset provided and draw
meaningful insights from it. The purpose is to understand the dataset provided related to IMDB Movies. And
investigate potential problems such as the factors that influence the success of a movie on IMDB. In this case,
success can be defined by high IMDB ratings. The impact of this problem and its analysis is significant for
movie producers, directors, and investors who want to understand what makes a movie successful to make
informed decisions in their future projects.

Approach
1. Examine the data carefully and look for outliers, missing values, errors, or duplicate data and develop a
strategy for data handling and cleaning. Remove all outliers that could impact the analysis.
2. Explore the data to understand the relationship between the different data variables and find out correlations
between movie ratings and other factors like budget, genre, etc. Use the 5 why method to understand the root
cause of the given problem.
3. Draw insights by using queries and functions. Utilize statistical analysis to understand the relations between
different parameters.
4. Visualize the insights with the help of charts/pivot charts or graphs using data visualization tools and
techniques.

Tech-Stack Used
Microsoft Office 365-
Microsoft Word to create a PDF document for the project.
Microsoft Excel to solve queries and create charts.
Microsoft PowerPoint to create a PowerPoint presentation.

Data Cleaning:
● Deleting unnecessary columns from 28 given columns to 8 columns left: “director_name, duration,
gross, genres, movie_title, language, budget, imdb_score”
● Deleting unnecessary rows with null values which might later impact the analysis. Before cleaning 5044
rows and after cleaning- 3888
● Handling duplicate values with duplicate movie title and director name-Rows left- 3786

Insights:
 A. Movie Genre Analysis: Analyze the distribution of movie genres and their impact on the IMDB score.

Descriptive statistics:
Genre Popularity Average IMDb rating Max IMDB score Min IMDB Score Mode Median Var Standard Dev
Action 935 6.29 9 2.1 6.6 6.3 1.08 1.04
Adventure 766 6.45 8.9 2.3 6.6 6.6 1.25 1.12
Comedy 1492 6.18 8.8 1.9 6.7 6.3 1.08 1.04
Drama 1911 6.79 9.3 2.1 6.7 6.9 0.79 0.89
Family 441 6.20 8.6 1.9 5.4 6.3 1.37 1.17
Fantasy 496 6.29 8.9 2.2 6.7 6.4 1.30 1.14
Horror 379 5.90 8.6 2.3 5.9 5.9 0.98 0.99
Musical 102 6.55 8.5 2.1 7.1 6.7 1.31 1.14
Romance 866 6.43 8.5 2.1 6.5 6.5 0.94 0.97
Sci-Fi 484 6.33 8.8 1.9 7 6.4 1.36 1.17
Sport 147 6.60 8.4 2 7.2 6.8 1.10 1.05
Thriller 1087 6.37 9 2.7 6.5 6.4 0.94 0.97
Western 58 6.77 8.9 4.1 6.8 6.8 1.00 1.00
Animation 197 6.70 8.6 2.8 7.3 6.8 0.99 0.99
Documentary 67 7.01 8.5 1.6 7.6 7.2 1.44 1.20
Mystery 377 6.47 8.6 3.1 6.6 6.5 1.01 1.01

Insights:
POPUL ARITY VS IMDB RATING
Most common
7.20 2500
genre: Drama – 1911
movies with drama 7.00 7.01
genre. Second close- 6.80 19116.79 2000
6.77
Comedy with 1492 6.70
6.60 6.60
movies. 6.55
1492
6.45 6.47
6.40 6.43 1500
6.33 6.37
6.29 6.29
Drama has maximum 6.20 6.18 6.20 1087
number of movies 935
6.00 866 1000
has an average imdb 766 5.90
score of 6.79. 5.80
441 496 484
5.60 379 377 500
Movie genres 147 197
5.40 102 67
documentary and 58
western has least 5.20 0
number of movies but
a good average imdb
rating of 7.01 and
6.77 respectively.
 B. Movie Duration Analysis: Analyze the distribution of movie durations and its impact on the IMDB
score.

Descriptive Statistics: Movie Duration Analysis Formula used:

Average 109.808505 =AVERAGE(B:B)
Median 105 =MEDIAN(B:B)
Mode 101 =MODE(B:B)
Stdev 22.763201 =STDEV(B:B)
Scatter Plots:

imdb_score
12

10
As you can see, there is no direct relation
8 between the movie duration and IMDB
score. The average movie duration is 109
imdb score

minutes.
6

0
0 50 100 150 200 250 300 350
Duration

imdb_score vs duration
The movies with IMDB score 9.4
of more than 8 were filtered
and analyzed using the scatter 9.2
plot.
9
The scatter plot shows
maximum number of movies 8.8
Imdb_score

with score more than 8 are

8.6
between 100–150-minute
duration.
8.4

The movie with highest score 8.2

of 9.3 has a duration of 142
minutes. 8

7.8
0 50 100 150 200 250 300 350
duration
C. Language Analysis: Situation: Examine the distribution of movies based on their language.

Descriptive statistics:

Movie Language Analysis

Language No. Of. Movies Mean Median Standard Dev
Aboriginal 2 6.95 6.95 0.777817459
Arabic 1 7.20 7.2 #DIV/0!
Aramaic 1 7.10 7.1 #DIV/0!
Bosnian 1 4.30 4.3 #DIV/0!
Cantonese 8 7.24 7.3 0.440575922
Czech 1 7.40 7.4 #DIV/0!
Danish 3 7.90 8.1 0.529150262
Dari 2 7.50 7.5 0.141421356
Dutch 3 7.57 7.8 0.404145188
Dzongkha 1 7.50 7.5 #DIV/0!
English 3606 6.42 6.5 1.052498903
Filipino 1 6.70 6.7 #DIV/0!
French 37 7.29 7.2 0.561328861
German 13 7.69 7.7 0.640912811
Hebrew 3 7.50 7.3 0.435889894
Hindi 10 6.76 7.05 1.111755369
Hungarian 1 7.10 7.1 #DIV/0!
Icelandic 1 6.90 6.9 #DIV/0!
Indonesian 2 7.90 7.9 0.424264069
Italian 7 7.19 7 1.155318962
Japanese 12 7.63 7.8 0.899621132
Kazakh 1 6.00 6 #DIV/0!
Korean 5 7.70 7.7 0.570087713
Mandarin 14 7.02 7.25 0.765786244
Maya 1 7.80 7.8 #DIV/0!
Mongolian 1 7.30 7.3 #DIV/0!
None 1 8.50 8.5 #DIV/0!
Norwegian 4 7.15 7.3 0.574456265
Persian 3 8.13 8.4 0.550757055
Portuguese 5 7.76 8 0.978774744
Romanian 1 7.90 7.9 #DIV/0!
Russian 1 6.50 6.5 #DIV/0!
Spanish 26 7.05 7.15 0.826196103
Swedish 1 7.60 7.6 #DIV/0!
Telugu 1 8.40 8.4 #DIV/0!
Thai 3 6.63 6.6 0.450924975
Vietnamese 1 7.40 7.4 #DIV/0!
Zulu 1 7.30 7.3 #DIV/0!
 Language Analysis
1, 0%
1, 0% Aboriginal
Arabic
1,
1,0%
0%
4, 0%
3, 0%
5, 0% 14, 0% 5,1,
0%
1,0%
0% Aramaic
Bosnian
7, 0% 12, 0%
26, 1% Cantonese
Czech
2, 0%
1, 0% Danish
1, 0% 1,
1, 0%
0%
3606, 95% 180, 5% 3, 0%
10, 0% 1,
1, 0%
0% Dari
2, 0%
1, 0%
1,
1, 0%
0% Dutch
3, 0%
8, 0%
Dzongkha
13, 0% 1, 0%
3, 0%
2, 0% English
3,
1,0%0%
0%
1,
Filipino
37, 1%
French
German

Insights:

The most used language in movies is English. 95 percent of movies (3606) are made in English Language while
all the other languages comprise of only 5 percent.

The average IMBD score for English movies is 6.42.

Highest is 8.40 with the language Telugu while the lowest score received is 4.30 with language Bosnian.

(Average IMBD score of all movies- 6.46)

Total
9.00
8.50 8.40
8.50 8.13
7.90 7.90 7.80 7.90
8.00 7.69 7.70 7.76
7.57 7.63 7.60
7.40 7.50 7.50 7.29
7.50
7.30 7.407.30
7.50 7.207.10 7.24 7.19 7.15
7.10 7.02 7.05
6.95 6.90
7.00 6.70 6.76 6.63
6.42 6.50
6.50
6.00
6.00
5.50
5.00
4.30
4.50
4.00
Italian

Kazakh
Czech

Filipino

German

Vietnamese
Zulu
Persian
Hebrew

Korean

Swedish
Telugu
Mongolian
Aramaic

French

Hungarian

Indonesian
Icelandic

Norwegian
Arabic

Thai
Danish

Mandarin
Maya

Portuguese
Aboriginal

Cantonese

Dutch

English

Japanese

Russian
Romanian
Hindi

None
Bosnian

Dari

Spanish
Dzongkha
D. Director Analysis: Influence of directors on movie ratings.

Top 12 directors:
director_name Average Idmb score Rank Percentile Rank
Charles Chaplin 8.60 0.999 1
Tony Kaye 8.60 0.999 1
Alfred Hitchcock 8.50 0.997 3
Damien Chazelle 8.50 0.997 3
Majid Majidi 8.50 0.997 3
Ron Fricke 8.50 0.997 3
Christopher Nolan 8.43 0.996 7
Sergio Leone 8.43 0.996 7
Asghar Farhadi 8.40 0.993 9
Marius A. Markevicius 8.40 0.993 9
Richard Marquand 8.40 0.993 9
S.S. Rajamouli 8.40 0.993 9

Max IMDB Score 9.3

Min IMDB Score 1.6
Average IMDB Score 6.462466984
Insights:

All the top 12 directors have an average IMDB rating between 8.4 and 8.6 which is 3 points higher than the
average IMBD score of all the directors.

8.65
Average IMBD Score

8.6

8.55

8.5

8.45

8.4

8.35

8.3
 E. Budget Analysis: Explore the relationship between movie budgets and their financial success.
movie_title gross budget Profit Margin
Avatar 760505847 237000000 523505847
Jurassic World 652177271 150000000 502177271
Titanic 658672302 200000000 458672302
Star Wars: Episode IV - A New Hope 460935665 11000000 449935665
E.T. the Extra-Terrestrial 434949459 10500000 424449459
The Avengers 623279547 220000000 403279547
The Lion King 422783777 45000000 377783777
Star Wars: Episode I - The Phantom Menace 474544677 115000000 359544677
The Dark Knight 533316061 185000000 348316061

Profit Margin
Insights:
250000000
Movies with good profit margin are
usually low budget movies with high gross 200000000
earnings.
Profit Margin was calculated using by 150000000
Budget

subtracting the budget from the gross

earnings. The movie with the highest profit
margin is Avatar which has a high budget, 100000000

but the gross earnings are high as well.

The below chart is a bubble chart which 50000000

compares the profit margin of top 10

movies. 0
0 200000000 400000000 600000000 800000000
Gross Earnings

Budget vs Gross vs Profit Margin

300000000

The Avengers AvatarÂ

250000000
The Dark KnightÂ

200000000
Star Wars: Episode I - The
Phantom Menace TitanicÂ
150000000
Budget

Jurassic WorldÂ
100000000
The Hunger GamesÂ
The Lion KingÂ
50000000
E.T. the Extra-TerrestrialÂ
Star Wars: Episode IV - A
New HopeÂ
0
0 100000000 200000000 300000000 400000000 500000000 600000000 700000000 800000000 900000000

-50000000
Gross Earnings
Results:

• Acquired a diverse set of logical, statistical, and technical skills that enabled me to extract desired
insights from the dataset. Concepts such as mean, frequency distribution, and outlier detection bolstered
my ability to explore the data.
• Through this analysis, gained valuable insights into the factors influencing the success of movies on
IMDB.
• Discovered patterns and trends that can inform decision-making for movie producers, directors, and
investors.
• Recognized the importance of considering various factors such as genre, duration, language, director,
and budget in maximizing movie success.