ARTS 10: MULTIMEDIA

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◆ Named for the Filipino word for “home,”

3.0 MULTIMEDIA
Tahanan aims to nurture a passion for
learning with books that celebrate
3.1 ADVERTISING Philippine culture and history.
➤ Although the advancement of the internet and the ◆ Tahanan has produced an impressive
appeal of 24-hour streaming of news on television has array of over 150 titles.
caused print media sales to steadily decline, the ◆ Its diverse published books showcase
demand for printed media is still high and biographies of Philippine heroes, folk
advantageous to people and businesses in general. tale and short story anthologies,
➤ The success of a company, business, and everyone reference and science books, bilingual
associated with presenting a new product may depend & Filipino picture books, not to mention
upon how weak the product is received on the market. a line of witty Pinoy pop culture books.
➔ Anvil Publishing
3.1.1 Anvil Publishing, Inc. is an Eleventime
Roles in Advertising ◆
Publisher of the Year as cited by the
➤ Copywriter Manila Critics Circle.
↪ Tasked to do the textual content of the ◆ To date, it is the biggest and most
advertisement progressive trade book publisher in the
➤ Art Director Philippines.
↪ Tasked to do the visual aspects. ◆ Founded and operationalized in 1990, it
➤ Graphic Designers publishes and occasionally imports a
↪ Designs and plans the layout. wide range of books.

3.1.2 Philippine Book Publishers 3.2 PRINT MEDIA

➤ Refers to publications in the form of magazines,
➤ Another rich and promising area for young Filipino
newspapers, comic books, etc.
artists in the field of book design and illustration.
➤ These publications hold informative, documentary,
➤ This is thanks to the visionary mindsets of
and entertaining content that is usually circulated
progressive Philippine book publishers
daily, weekly, or monthly to reach readers of various
➔ The Bookmark, Inc.
persuasions.
◆ is a Filipino corporation established in
November 1945.
3.2.1 Comic Books
◆ It actively publishes textbooks and a
variety of trade books dealing with ➤ One field of print media that highlights the artistic
Philippine topics and themes. gifts of Filipinos is that of comic books or komiks as
◆ Bookmark is also engaged in textbook they are referred to locally.
distribution to different schools ➤ Comic books in the Philippines began with the
nationwide. publication of the local komiks in the 1920s.
➔ Adarna House ➤ They started as weekly strips in Liwayway and
◆ Adarna House began in 1980 when it Bulaklak, and became widely read after being
was founded to respond to the need of translated into different dialects.
Filipino children to develop their minds ➤ These komiks presented serialized stories in a wide
through enjoyable learning variety of genres including romance, horror, superhero,
opportunities and memorable literary historical adventure, fantasy, comedy, and fairy tales.
experiences. ➔ Kenkoy
➔ Tahanan Books ◆ Filipino writer Romualdo Ramos and
artist Antonio Velasquez were the

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pioneers of the art of comic books in ◆ Separate the figures from the
the Philippines. backgrounds and make them
◆ Working in collaboration they created stand out.
the first iconic Philippine comic book ➔ Letter Renderer
character kenkoy. ◆ Composes all the elements –
◆ Kenkoy was to be a character depicting words, captions, titles talk balloons
both Filipino culture and life. within the border of each panel of
◆ They featured him as having traditional the comic book.
and common Filipino traits. ➤ Parts of Comic Books
➔ Siopawman and Ikabod ➔ Panel
◆ Coming on the heels of Kenkoy were ◆ The panel refers to the border outline
cartoonist Larry Alcala, Francisco that encapsulates a single scene or
Coching, and Alex Niño with their frame in your comic book.
equally famous character Siopawman ◆ Panels are a fundamental element of a
and Ikabod. comic book layout and are used to
portray one complete thought or idea
How are comic books created? in one shot, separating scenes into
➔ Ideas/ Inception sections.
◆ A comic book artist usually starts ➔ Captions
with ideas, the first step is the ◆ Captions are used to narrate in the
thinking process. comic book and give more description
➔ Scriptwriter/ Storyteller to the reader of what is happening in
◆ Describes the action in every panel the scene.
and, at the same time, writes the ◆ Typically, captions will be in a colored
captions, dialogue, and sound outlined rectangle box within the
effects. comic.
➔ Pencil Renderer ➔ Speech and thought bubbles
◆ A rough drawing or painting in ◆ Speech and thought bubbles indicate
which an artist notes down his character dialogue or thoughts.
preliminary ideas for a work. ◆ They are an important element to your
◆ Rendering is essentially an comic book layout because they help
approach to pencil sketching give tone, voice, and personality to
where you apply graphite to your your character(s).
paper, and then remove some with ◆ You can use the speech bubbles to
your eraser to add the highlighting indicate that your character is speaking
effect. openly or conversing with other
➔ Ink Renderer characters in the story.
◆ Takes the penciled pages to a final ◆ Thought bubbles convey emotions,
form. They use a brush or pen, thick feelings, and expressions unsaid by the
brush lines against thin pencil character(s).
lines. ➔ Gutters
➔ Colorist ◆ Gutters refer to the white space
◆ Makes the artwork attractive and between two panels within a comic
dramatic. book.
◆ Help the art set the mood or tone.

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◆ They are important because they bring

closure to one scene and help
3.3.1 Film Genres
transition to the next. ➤ Silent Movies
◆ Without them, your image would ➔ Charlie Chaplin and the “slapstick comedy”
appear as one continuous shot and ➔ Without sound this film relied on purely visual
bring no closure to the scene. comedy.
➔ Sound effects ➤ Gangster movie genre, Horror, and Fantasy films
◆ Sound effects are a great way to make ➔ These genres took advantage of the sound
your comic book story more expressive technology that was newly available at that
and depict vivid scenes happening time.
within the plot. ➤ Animated feature film.
◆ Sound effects in comic books will ➔ Sound plus color for further development of this
usually appear in a large bold text, be genre.
outside a text box, and portray sounds ➤ Musical Movies
commonly known as onomatopoeias ➔ emerged in America in the 1930s
like DING-DONG, WHAM, BOING, BAM, ➔ The spectacle of theater was brought to the
WHACK, WHOOSH, DRIP, SLAP. movie screen.
➤ Documentary Films
3.3 CINEMA
➔ a non-fiction genre, were made using real-time
➤ Cinema, just like all modern arts, has been greatly footage as well as file materials
influenced by technology. ➤ Art Films
➤ The transition from still photography came in the late ➔ Also called “Indie Films” caters to a small
1800s with “series photography” and the invention of group of viewers and critics consciously
celluloid strip film. concerned with the artistic merits of a motion
➤ This allowed successive still photos of a moving picture
subject to be captured on a strip of film advancing ➤ Other film genres:
through a single camera ➔ War
➤ This was the seed of the highly advanced film ➔ Disaster Films
medium we enjoy today ➔ Western Films
➤ The need to view these images led to the rise of ➔ Thrillers
“kinetoscope” ➔ Historical
➤ Kinetoscope ➔ Biographical
➔ is a peepshow cabinet with an eyehole through ➔ Film Epics
which these earliest movies can be viewed one ➔ Film adaptation of literary
person at a time. ➔ Futuristic or science fiction film
➔ The motor inside the cabinet moves the film ➔ Special Effects Movies
strip along in a loop, with an electric bulb
providing illumination from beneath. 3.3.2 The Collaborative Art of
➤ In the meantime, American and European investors
Filmmaking
were providing advancement after another.
➤ The French developed ”cinematographe”. ➤ Film Directing
➤ Cinematographe ➔ The director, conceptualizes the scenes, directs
➔ is a hand-cranked camera, printer, and the acting, supervises the cinematography and
projector all in one that is lightweight enough to editing and sound dubbing.
bring outside the studio. ➤ Acting
➔ The art of acting is also used in filmmaking.

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➔ The actors have to learn to express

themselves without the exaggerated facial ➤ MIKE DE LEON
expressions used on stage. ➔ Miguel Pamintuande Leon, also known as Mike
➤ Cinematography de Leon (born May 24, 1947), is a Filipino film
➔ The art of the film camera work. director, cinematographer, scriptwriter and film
➔ This captures the director’s vision of each producer
scene through camera placement and Movies
movement, lighting, and other special
Itim (1976)
techniques.

➤ Editing
➔ The art of selecting precise sections of film,
then sequencing and joining them to achieve
the director’s desired visual and emotional
effect.
➤ Product/Set Design
➔ The intersection of art, architecture and
narrative, using space, lines, shapes, colors,
and patterns to form a distinct visual language Sister Stella L. (1976)
to elevate on-screen stories.

3.3.3 Philippine Film makers

➤ LINO BROCKA
➔ Catalino Ortiz Brocka was a Filipino film
director.
➔ He is widely regarded as one of the most
influential and significant filmmakers in the
Bayaning 3rd World
history of Philippine cinema
Movies
(1999)

Maynila, Sa Mga Kuko ng

Liwanag (1975)

➤ ISHMAEL BERNAL
TinimbangKa Ngunit
➔ Ishmael Bernal was a Filipino filmmaker, stage
Kulang (1994) and television director, actor and screenwriter.
➔ Noted for his melodramas, particularly with
feminist and moral issues.

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➔ She is a protégé of Lino Brocka

Movies Movies
Himala(1982) Salome (1981)
➔ Himala is the story of ➔ She made Salome for
Elsa, a barrio lass Bancom Audiovision
whose visions of the with Gina Alajar in the
Virgin Mary change her lead, establishing herself
life and cause a as a director with depth
sensation hysteria in a and substance.
poor, isolated northern ➔ The movie was a critical
village amid drought. success, and she won
➔ The film is centered on Best Director at the
the issues of religious Gawad Urian.
faith and faithlessness, ➔ The same film was
morality, and truth. shown at the Toronto
International Film Festival
➤ PEQUE GALLAGA and described as "the
➔ Maurice Ruiz de Luzuriaga Gallaga (August 25, kind of cinematic
1943 – May 7, 2020), better known as Peque discovery that
Gallaga, was a multi-awarded Filipino single-handedly justifies
film-maker. the festival's existence"
➔ His most significant achievement in film was Kasal (1983)
Oro, Plata, Mata, which he directed after ➔ Guillen’s first major work
winning a scriptwriting contest sponsored by as a director
the Experimental Cinema of the Philippines.

Movies
Oro, Plata, Mata (1983)
➔ The title refers to the
traditional Spanish
Filipino architectural
Tanging Yaman (2000)
superstition saying that ➔ The film garnered several
design elements in a awards, especially at the
house (particularly 2000 Metro Manila Film
staircases) should not Festival, including Best
end in a multiple of Picture, Best Actor, and
three, in keeping with a Best Actress.
pattern of oro (gold), ➔ The film revolves around
plata (silver), and three siblings separated
mata (bad luck) by both physical and
emotional distance,
three siblings, the
➤ LAURICE GUILLEN
unemployed Danny
➔ Laurice Ilagan Guillen-Feleo (born January 31,
(Johnny Delgado), the
1947) is a Filipino actress, film and television
high-maintenance Art
director, and college professor.
(Edu Manzano) and

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financially unstable Muro-ami (1999)

Grace (Dina Bonnevie) ➔ It stars Cesar Montano
and their mother Dolores as Fredo, a ruthless
"Loleng" Rosales (Gloria captain of 150
Romero muro-amidivers, who
➔ All three live separately employ illegal fishing
with their spouses and practices, such as
children: Danny, a former pounding and crushing
tricycle driver, resides in corals to scare fish,
Pampanga and takes driving them towards
care of their mother, Art the nets.
lives in Manila, and Grace
Bagong Buwan (2001)
in the U.S
➔ Movie that dealt with
the human cost of the
➤ MARILOU DIAZ ABAYA
Muslim-Christian
➔ was a Filipina multi-award winning film
conflict in Mindanao.
director.
➔ She was conferred the Order of National Artists
of the Philippines for Film and Broadcast Arts
in 2022
➔ She entered the Philippine cinema industry in
1980 as a feminist director, yet she recalled
growing up in a gender-free atmosphere.
➤ MARYO J. DELOS REYES
➔ Captured the attention and respect of the
➔ A veteran film director who also won several
viewing public with her powerful films.
awards for his films.

Movies
Movies
Jose Rizal (1998)
Bagets (1984)
➔ Movie that is perfectly
➔ Five chaste
timed for the
adolescents attempt to
Centennial
navigate the wild and
Celebration of
unpredictable drama of
Philippine
their final year of high
Independence
school, only to discover
that their friendship is
what keeps them afloat.

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 ARTS 10: MULTIMEDIA
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Magnifico (2003) Award, the first Filipino

➔ Magnifico is a 2003 film to do so, although
Filipino drama film the film was notorious
written by Michiko for being critically
Yamamoto and panned by critics
directed by Mary J. de including Roger Ebert.
los Reyes. ➔ The film was included
➔ The film was released in the 2009
by Violett Film Cinemalaya Film
Productions and it Lola (2009)
received ➔ Two elderly women
mixed-to-positive must face the
reviews from film critics consequences of a
and acclaim from crime involving their
various international grandsons, one of
film festivals. whom is the victim and
the other the suspect
➔ Best Film, Fajir
➤ BRILLANTE MENDOZA International Film
➔ He is originally a production designer for films, Festival, 2009
commercials, and music videos. ➔ Best Film Feature,
➔ He started directing films in 2005. Dubai International
➔ In just 4 years, his film “Kinatay” won him the Film festival, 2010.
best director award.

Movies
Kinatay (2009)
➔ Is a 2009 thriller film
directed by Brillante
Mendoza and written
by Armando Lao.
➔ The story is centered on
a criminology student
(Coco Martin) who
accidentally joins a
syndicate to make
enough money for his
family, and gets
involved in the murder
and dismembering of
an erring drug dealer
➔ The film premiered at
the 62nd Cannes Film
Festival, where it won
the Best Director

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