L’OREAL PACKAGING
Smart Packaging
- Fragrance packaging contains NFC tags or RFID chips embedded in the label or cap.
- Customers tap their smartphone on the packaging to activate the NFC tag or RFID chip,
which connects them to the L’oreal app.
- Through the app, customers can access personalized perfume consultations, receive
fragrance recommendations based on their preferences, and explore additional product
information and reviews.
- Smart packaging enhances the customer shopping experience by providing personalized
recommendations and access to exclusive content, driving engagement and loyalty to the
brand.
Interactive Elements
- Skincare packaging features touch-sensitive surfaces that trigger LED lights and sound
effects when touched.
- Customers interact with the packaging by tapping or swiping on the touch-sensitive
surfaces, revealing hidden product information, skincare tips, or interactive animations.
- The interactive elements create an engaging unboxing experience that captivates
customers and encourages them to explore the product further.
- By integrating interactive elements, the packaging becomes more than just a container—it
becomes an interactive storytelling platform that connects customers to the brand in a
memorable way.
Multi-functional Packaging
- Makeup palettes feature removable magnetic pans that can be customized and rearranged
according to individual color preferences.
- The palette doubles as a mirror compact, with built-in LED lighting for on-the-go touch-
ups.
- Customers can easily switch out and rearrange the magnetic pans to create custom
makeup palettes tailored to their specific needs and preferences.
- The multi-functional design offers convenience and versatility, reducing the need for
multiple makeup products and accessories while providing customers with everything they
need for their beauty routine in one compact package.
Augmented Reality Labels
- Skincare packaging includes labels with embedded AR markers or QR codes.
- Customers scan the labels with their smartphone using the L’oreal AR app.
- The app activates augmented reality features such as virtual skin analysis, personalized
skincare routines, and product demonstrations.
- Customers can interact with the AR content to learn more about the product, visualize its
benefits, and discover personalized recommendations tailored to their skincare needs.
- Augmented reality labels enhance the customer shopping experience by providing
immersive and informative content that educates and engages customers in a dynamic way.
Biometric Packaging
- Smart skincare packaging contains built-in biometric sensors that analyze the user's skin
condition.
- Customers interact with the packaging by placing their finger or palm on the biometric
sensors.
- The sensors analyze the user's skin condition, including factors such as hydration levels,
oiliness, and sensitivity.
- Based on the biometric data collected, the packaging provides personalized product
recommendations tailored to the user's specific skincare needs.
- Biometric packaging offers a personalized and data-driven approach to skincare,
empowering customers to make informed decisions and achieve optimal results with their
skincare regimen.
Edible Packaging
- Skincare packaging consists of dissolvable capsules made from edible polymers derived
from natural ingredients.
- Customers dispense the product by opening the capsule and applying the contents to their
skin.
- After using the product, customers dissolve the capsule in water to release beneficial
nutrients that nourish the skin or turn it unto micellar water to use as makeup remover.
- Edible packaging offers a sustainable and eco-friendly solution for single-use skincare
products, reducing waste and promoting environmental stewardship.
Reusable Packaging
- Beauty packaging is designed to be reusable and repurposable after the product has been
consumed.
- Customers can repurpose the packaging as a refillable travel kit or storage container for
beauty accessories.
- By providing a reusable alternative to traditional packaging, L’oreal promotes
sustainability and encourages customers to reduce waste and minimize their environmental
impact.
Mirror-Inside Packaging:
- Design packaging with a built-in mirror or highly reflective surface on the inside the cover.
- Customers can use the mirror for on-the-go touch-ups or makeup application, adding
convenience and utility to the product.
- The mirror feature can be incorporated into various beauty products, such as compacts,
palettes, or skincare containers, depending on the brand and product type.
Rewards system
To incentivize customers to collect packaging with the different features, L’oreal can integrate
this into the rewards system as a special edition.
- Customers earn rewards points or exclusive benefits for purchasing products with any of
these innovative packages, encouraging repeat purchases and brand loyalty.
- Additionally, customers can participate in a loyalty program where they collect different
packaging variants to unlock rewards tiers or exclusive perks, such as early access to new
product launches, VIP events, or personalized beauty consultations, partnering with beauty
stores like Sephora to offer free make up sessions in exchange for driving their sales of
L’oreal products.
