Technical Analysis
TECHNICAL Along with market and demand analysis you
try to find out answer to following questions
ANALYSIS What manufacturing process or technology?
What raw materials or inputs?
What will be the product mix?
Capacity, location and layout of plant?
What are environmental issues?
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What are Governmental policy for particular
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technology?
What are the alternatives?
Choice of Manufacturing Appropriateness of
Process or Technology Technology
This issue arises due to many reasons like An appropriate technology will be able to
Different manufacturing processes for a product.
Capacity Planned
answer following questions – Whether the –
Inputs to be used Technology utilizes local raw material?
Investment to be made Technology utilizes local man power?
Cost of production by use of particular
technology/process Goods and services produced cater to the
Technology used by other units basic needs?
Product mixed planned
Technology protects ecological balance?
Recent developments, appropriateness of
technology Technology is harmonious with social and
Ease of absorption cultural conditions?
Availability of skilled manpower.
1
Technical Arrangements Inputs and Utilities
If the technology to be used is patented by There is a strong relationship between inputs and
someone else than technical arrangement have to utilities with plant location, technology, equipments
be made. and capacity.
All aspects related to technical arrangements must Issues related to inputs and utilities are
be carefully considered and taken care off like Raw materials to be used and its availability
Period of collaboration Availability of industrial material and components
Support Availability of auxiliary materials and factory
New developments supplies
Price Requirement and availability of utilities like power,
Exclusivity in use, etc. water, steam, fuel etc.
Product Mix Plant Capacity
While planning the plant capacity and Decision about plant capacity is based on
technology one has to keep in mind the following:
product mix to be offered. Technological requirement
Like size, shape and variation in finished Input constraints
products. Investment cost
Different combination of raw materials to be Production cost
used to get varying quality (product mix) of Market conditions
finished product. Resources of the firm
Governmental policy
Availability of resources etc.
2
Plant Location and Layout Other Aspects
Plant location depends upon Civil structure
Proximity to raw material and markets
Machines and equipments
Availability of infrastructure
Labor situation Environmental aspects
Governmental policy Project implementation schedule etc.
Other factors like climate, etc.
Plant layout depends upon
To a large extent on the technology adopted and
capacity planned
Flow of material
Safety of labor/man power
Output of the firm
Alternatives
Main reasons for evaluating alternatives are
Nature of project – possibility of integration
Production process
Product quality
Scale of operations and time phasing
Location