Unit-1 Environment Communication
Unit-1 Environment Communication
SIXTH SEMESTER
BAJMC 306: ENVIRONMENT COMMUNICATION
INTRODUCTION
The word ‘Environment’ is derived from the French word ‘Environner’ which means to encircle,
around or surround. The biologist Jacob Van Uerkal (1864-1944) introduced the term
‘environment’ in Ecology.
Ecology is the study of the interactions between an organism of some kind and its environment.
As given by Environment Protection Act 1986, Environment is the sum total of land, water, air,
interrelationships among themselves and also with the human beings and other living organisms.
Environmental Science is the interdisciplinary field and requires the study of the interactions
among the physical, chemical and biological components of the Environment with a focus on
environmental pollution and degradation. An environment study is a multidisciplinary subject
where different aspects are dealt with in a holistic approach. The science of Environment studies
comprises various branches of studies like chemistry, physics, life science, medical science,
agriculture, public health, sanitary engineering, geography, geology, atmospheric science, etc. It
is the science of physical phenomena in the environment. It studies the sources, reactions,
transport, effect and fate of a biological species in the air, water and soil and the effect of and from
human activity upon these. Environmental Science deals with the study of processes in soil, water,
air and organisms which lead to pollution or environmental damages and the scientific basis for
the establishment of a standard which can be considered acceptably clean, safe and healthy for
human beings and natural ecosystems.
2
The Environment is about the surrounding external conditions influencing development or growth
of people, animal or plants; living or working conditions etc. This involves three questions i.e.,
what is surrounded, by what surrounded and where surrounded. The answer to the first is living
objects in general and man in particular. Human life is concerned to be the main in the study of
environment. However, human life cannot exist or be understood in isolation from the other forms
of life like animal life and from plant life. Environment belongs to all living beings and is thus
important for all. Hence, environment refers to the sum total of conditions surround in space and
time. The scope of the term ‘Environment’ has been changing and widening by the passage of
time. In the primitive age, the environment consisted of only physical aspects of the planet earth
i.e., land, water and air as biological communities. As of now, it includes social, economic and
political conditions also. The answer for the question where surrounded is in nature that physical
component of the planet earth, viz land, air, water etc., support and affect life in the biosphere.
DEFINITIONS OF ENVIRONMENT:
1. According to Boring, ‘A person’s environment consists of the sum total of the stimulation which
he receives from his conception until his death.’ Indicating that environment comprises various
types of forces such as physical, intellectual, mental, economical, political, cultural, social, moral
and emotional.
2. Douglas and Holland defined that ‘The term environment is used to describe, in aggregate, all
the external forces, influences and conditions, which affect the life, nature, behaviour and the
growth, development and maturity of living organisms’.
SCOPE OF ENVIRONMENT:
The environment consists of four segments of the earth namely atmosphere, hydrosphere,
lithosphere and biosphere:
1. Atmosphere: The Atmosphere forms a distinctive protective layer about 100 km thick around
the earth. A blanket of gases called the atmosphere surrounds the earth and protects the surface of
earth from the Sun’s harmful, ultraviolet rays. It sustains life on the earth. It also regulates
temperature, preventing the earth from becoming too hot or too cold. It saves it from the hostile
environment of outer space. The atmosphere is composed of nitrogen and oxygen besides, argon,
carbon dioxide and trace gases.
The atmosphere has a marked effect on the energy balance at the surface of the Earth. It absorbs
most of the cosmic rays from outer space and a major portion of the electromagnetic radiation
from the sun. It transmits only ultraviolet, visible, near infrared radiation (300 to 2500 nm) and
3
radio waves. (0.14 to 40 m) while filtering out tissue-damaging ultra-violate waves below about
300 nm.
2. Hydrosphere: The Hydrosphere comprises all types of water resources oceans, seas, lakes,
rivers, streams, reservoirs, polar icecaps, glaciers, and ground water. Oceans represent 97% of the
earth’s water and about 2% of the water resources is locked in the polar icecaps and glaciers. Only
about 1% is available as fresh water as surface water in rivers, lakes, streams, and as ground water
for human use.
3. Lithosphere: Lithosphere is the outer mantle of the solid earth. It consists of minerals occurring
in the earth’s crusts and the soil e.g. minerals, organic matter, air and water.
4. Biosphere: Biosphere indicates the realm of living organisms and their interactions with
environment, viz atmosphere, hydrosphere and lithosphere.
The scope of environmental studies is very wide and it deals with many areas like i) Conservation
of natural resources, ii) ecological aspects, iii) pollution of the surrounding natural resources, iv)
controlling the pollution, v) social issues connected to it, and vi) impacts of human population on
the environment.
Elements of Environment
Environment is constituted by the interacting systems of physical, biological and cultural elements
inter-related in various ways, individually as well as collectively. These elements are:
Physical elements are space, landforms, water bodies, climate, soils, rocks and minerals. They
determine the variable character of the human habitat, its opportunities as well as limitations.
Biological elements such as plants, animals, microorganisms and men constitute the biosphere.
Cultural elements such as economical, social and political elements are essentially man- made
features, which make the cultural background.
The environment studies make us aware about the importance of protection and conservation of
our mother earth and about the destruction due to the release of pollution into the environment.
The increase in human and animal population, industries and other issues make the survival
4
cumbersome. A great number of environment issues have grown in size and make the system more
complex day by day, threatening the survival of mankind on earth. Environment studies have
become significant for the following reasons:
It has been well recognised that environment issues like global warming and ozone depletion, acid
rain, marine pollution and biodiversity are not merely national issues but are global issues and
hence require international efforts and cooperation to solve them.
World census reflects that one in every seven persons in this planet lives in India. Evidently with
16 per cent of the world's population and only 2.4 per cent of its land area, there is a heavy pressure
on the natural resources including land. Agricultural experts have recognized soil health problems
like deficiency of micronutrients and organic matter, soil salinity and damage of soil structure.
It is essential, especially for developing countries to find alternative paths to an alternative goal.
We need a goal as under:
It is utmost important for us to save the humanity from extinction because of our activities
constricting the environment and depleting the biosphere, in the name of development.
Our survival and sustenance depend on resources availability. Hence Resources withdraw,
processing and use of the products have all to be synchronised with the ecological cycle. In any
plan of development our actions should be planned ecologically for the sustenance of the
environment and development.
5
6. Misra (1991) recognized four basic principles of ecology, as under:
Holism has been considered as the real base of ecology. In hierarchical levels at which interacting
units of ecology are discussed, are as under:
Misra (1991) has recognised four basic requirements of environmental management as under:
Keeping in view of the goal of planning for environmentally sustainable development, India
contributed to the United Nations Conference on Environment and Development (UNCED), also
referred to as “Earth Summit” held at Rio de Janeiro, the Capital of Brazil, 3rd-14th June, 1992.
From the perspective of practice, Alexander Flor defines environmental communication as the
application of communication approaches, principles, strategies, and techniques to
environmental management and protection.
The need of the hour is to make the public aware of the consequences of the environmental
degradation, if not corrected and reformative measures undertaken, would result in the extinction
of life. It is also necessary to face the various environmental challenges and to act accordingly to
make the acts eco-friendly. The major challenges ahead are the following:
8
1. Population Exploitation:
A population of over thousands of millions is growing at 2.11 per cent every year. Over 17 million
people are added each year. India accounts for 16 % of the world population, but with only 2.4 per
cent of the land area. This makes considerable pressure on the natural resources and reduces the
gains of development. Hence, the greatest challenge before us is to limit the population growth.
Although the population control does automatically lead to development, yet the development
leads to a decrease in population growth rates. For this development to be happened, knowledge
of the women is essential. The future population growth has to be linked to the resource base in
order to have sustainable development.
2. Poverty alleviation:
India has often been described a rich land with poor people. The poverty and environmental
degradation are inter-dependent. The vast majority of our people are directly dependent on the
natural resources of the country for their basic needs of food, fuel, fodder and shelter. About 65 %
of Indians are poor and about 40% of our people are still below the poverty line. Environment
degradation has adversely affected the poor who depend upon the natural resources of their
immediate surroundings. Thus, the challenge of poverty and the challenge of environment
degradation are two facets of the same challenge. The population growth is essentially a function
of poverty.
3. Agricultural Growth:
The people must be acquainted with the methods to sustain and increase agricultural growth
without damaging the environment. Fertilizers and pesticides are causing major threats to the
environment in the form of soil and water pollution. It is evident that it is very difficult that these
chemicals will be kept out of soil, water and food chain if they are extensively and continuously
used in crop production. Highly intensive agriculture has caused soil salinity and damage to the
physical structure of soil.
Forests provide raw materials for construction of houses and for industries like paper and pulp
manufacturing, packaging, fire wood and fodder for people etc. Forests serve as catchments for
the rivers. With increasing demand of water, huge dams were constructed in independent India
leading to submergence of large forest areas; displace local people and damage flora and fauna.
As such, the dams on the river Narmada, Bhagirathi and elsewhere have become areas of political
conflicts and scientific debate. Forests in India have been shrinking for several centuries owing to
pressures of agriculture and other uses. Vast areas of forests in many states are now converted as
agricultural lands for growing hilly vegetables and plantation crops and mining. These areas are to
be brought back under forest cover. The tribal communities inhabiting forests respects the trees
and birds and animal that gives them sustenance. We must recognise the role of these people in
restoring and conserving forests. The modern knowledge and skills of the forest department should
be integrated with the traditional knowledge and experience of the local communities. The
strategies for the joint management of forests by the government officials and tribal people should
be evolved in a well planned way to implement afforestation.
6. Degradation of Land:
At present out of the total 329 mha of land, only 266 mha possess any potential for production. Of
this, 143 mha is agricultural land and 85 mha suffers from varying degrees of soil degradation. Of
the remaining 123 mha, 40 mha are completely unproductive. The remaining 83 mha is classified
as forest land, of which over half is denuded to various degrees. Nearly 406 million head of
livestock have to be supported on 13 mha, or less than 4 per cent of the land classified as pasture
land, most of which is overgrazed. Thus, out of 226 mha, about 175 mha or 66 per cent is degraded
to varying degrees. Water and wind erosion causes further degradation of almost 150 mha This
degradation is to be avoided.
Immediate measures to conserve genetic diversity need to be taken at the earliest. At present most
wild genetic stocks have been disappearing from nature. The protected areas network like
sanctuaries, national parks, biosphere reserves are isolating populations. Remedial steps are to be
taken to check decreasing genetic diversity.
Nearly 27 per cent Indians live in urban areas. Urbanisation and industrialisation has given birth
to a great number of environmental problems that need urgent attention. Over 30 percent of urban
Indians live in slums. Out of India’s 3,245 towns and cities, only 21 have partial or full sewerage
and treatment facilities. Hence, coping with rapid urbanization is a major challenge.
10
9. Air and water Pollution:
Majority of our industrial plants are using outdated treatment technologies and makeshift facilities
devoid of any provision of treating their wastes. A great number of cities and industrial areas that
have been identified as the worst in terms of air and water pollution. Acts are enforced in the
country, but their implementation is not so easy. The reason is their implementation needs great
resources, technical expertise, political and social will. Again the people are to be made aware of
these rules. Their support is indispensable to implement these rules.
INTRODUCTION
The main problem associated with natural resources is unequal consumption. A major part of
natural resources are consumed in the ‘developed’ world. The ‘developing nations’ also over use
many resources because of their greater human population. However, the consumption of
resources per capita (per individual) of the developed countries is upto 50 times greater than in
most developing countries. Advanced countries produce over 75% of global industrial waste and
greenhouse gases. Energy from fossil fuels consumed in relatively much greater quantities in
developed countries. Their per capita consumption of food too is much greater as well as their
waste. The USA for example with just 4% of the world’s population consumes about 25% of the
world’s resources.
Producing animal food for human consumption requires more land than growing crops. Thus
countries that are highly dependent on non-vegetarian diets need much larger areas for pastureland
than those where the people are mainly vegetarian. Our natural resources can be compared with
money in bank. If we use it rapidly the capital will be reduced to zero. On the other hand if we use
only the interest, it can sustain us over the longer term. This is called sustainable utilization or
development.
The quality of human life and the quality of ecosystems on earth are indicators of the sustainable
use of resources. There are clear indicators of sustainable lifestyles in human life. These are:
Increased longevity, an increase in knowledge and an enhancement of income. These three
together are known as the ‘human development index’. It means a source of supply/support i.e,
11
generally held in reserve natural means, an ecosystem not influenced by man. It means that reserve
stock of supply which living things can take from nature for sustenance of life.
Natural resources can be defined as ‘variety of goods and services provided by nature which are
necessary for our day-to-day lives’. Eg: Plants, animals and microbes (living or biotic part), Air,
water, soil, minerals, climate and solar energy (non- living or abiotic part). They are essential for
the fulfillment of physiological, social, economical and cultural needs at the individual and
community levels. Resources are of two types namely Renewable and Non-Renewable Resources.
Renewable resources: Natural resources which can be used but can be regenerated by natural
processes provided if there is no intervention in natural regeneration cycle. Ex: water, wood
Non Renewable Resources: Those which will be exhausted in the future if we continue to extract
these without a thought for subsequent generations. Example: minerals, fossil fuels.
Different types of resources viz., forest, water, food, energy and land resources are detailed below.
FOREST
A forest can be defined as a biotic community predominant of trees, shrubs or any other woody
vegetation usually in a closed canopy. It is derived from latin word ‘foris’ means ‘outside’.
India’s Forest Cover is 6,76,000 [Link] (20.55% of geographic area). Scientists estimate that India
should ideally have 33% of its land under forests. Today we only have about 12% thus we need
not only to protect our existing forests but also to increase our forest cover.
Forest Functions:
A. Watershed protection
• Reducing the rate of surface run-off of water by increasing infighter from rate.
• Preventing flash floods and soil erosion
• Producing prolonged gradual run-off and thus safeguarding against drought.
B. Erosion control
12
• Holding soil (by preventing rain from directly washing soil away)
C. Land bank
D. Atmospheric regulation
• Local use – Consumption of forest produce by local people who collect it for sustenance
• Food: (consumptive use) gathering plants, fishing, hunting from the forest.
• Fodder for cattle
• Fuel wood and charcoal for cooking and heating
• Poles for building homes in rural and wilderness areas
• Timber for house hold articles and construction
• Fiber for weaving baskets, ropes, nets, strings, etc.,
• Sericulture for silk
• Apiculture for rearing bees for honey (bees as pollinators)
Medicinal plants for traditional medicines, investigating them as potential source for new modern
drugs Market use (productive use) Most of the products used for consumptive purposes and good
source of income for supporting their livelihood of forest dwelling people.
Minor forest products (NTFPs): Fuel wood, fruits, gum, fiber, etc which are collected and solid in
local markets as a source of income for forest dwellers
Major timber extraction for construction, industrial uses, paper pulp etc. Timber extraction is done
in India by the forest department, but illegal logging continues in many of the forests of India and
the world.
• Employment functions
• Revenue
4. Reduces soil erosion (roots binding), prevents siltation of reservoirs and landslides thereby
floods
6. Safe habitat for birds, wild animals and organisms against wind, solar radiation and rain
Deforestation: Deforestation refers to the loss of forest cover; land that is permanently converted
from forest to agricultural land, golf courses, cattle pasture, home, lakes or desert. The FAO (Food
and Agriculture Organization of the UN) defines tropical deforestation as “change of forest with
depletion of tree grown cover more than 90%” depletion of forest tree crown cover less than 90%
is considered forest degradation.
2. Commercial logging: (which supplies the world market with woods such as meranti, teak,
mahogany and ebony) destroys trees as well as opening up forest for agriculture. Cutting of trees
for fire wood and building material, the heavy lopping of foliage for fodder and heavy grazing of
saplings by domestic animals like goats.
3. The cash crop economy: Raising cash crops for increased economy.
4. Mining
5. Increase in population: The needs also increase and utilize forest resources.
7. Mineral exploration
9. Infrastructure development
2. Ecological imbalance
3. Increasing CO2
5. Destruction of resources
8. Loss of biodiversity
10. Heavy rainfall and high sunlight quickly damage the topsoil in clearings of the tropical
rainforests. In such circumstance, the forest will take much longer to regenerate and the land will
not be suitable for agricultural use for quite some time.
11. Where forests are replanted, their replacement can mean a loss of quality
12. Loss of future markets for ecotourism. The value of a forest is often higher when it is left
standing than it could be worth when it is harvested.
13. Some indigenous peoples’ way of life and survival are threatened by the loss of forests. Fewer
trees results an insecure future for forest workers
14. Deforestation can cause the climate to become extreme in nature. The occurrence and strength
of floods and droughts affect the economy.
15. The stress of environmental change may make some species more susceptible to the effect of
insects, pollution, disease and fire
Conservation: Conservation derived from two Latin words, con – together,- servare – to keep or
guard measures, i.e. an act of preservation or to keep together .
Concepts in conservation
3. Afforestation
7. Avoids diversion of forest lands for other activities through acts like Forest Conservation Act
and Wild life (protection) Act
8. Bringing awareness among people ex: Chipko movement, Appiko, Narmada Bachao Andolan
Joint Forest Management (JFM): The need to include local communities in forest managenet
has become a growing concern. Local people will only support greening an area if they can see
some economic benefits from conservation. An informal arranagement between local communities
and the forest department began in 1972, in the Midnapore district of West Bengal. JFM has now
evolved into a formal agreement which identifies and respects the local community’s right and
benefits that they need from forest resources. Under JFM schemes, forest protection communities
(FPCs) from local community members are formed. They participate in restoring the green cover
and protect the area from being over – exploited.
Realising this, the MoEF formulated the National Forest Policy of 1988 to give added importance
to joint forest management (JFM), which co-opts the local village communities and the forest
department to work together to sustainable management of our forests. Another resolution in 1990
provided a formal structure for community participation through the formation of village forest
communities (VFS). Based on this experience, new JFM guidelines were issued in 2000 which
stipulated that at least 25%of the income from the area must go to the community. From the
initiation of the program until 2002, there were 63,618 JFM communities managing over 140,953
sq km of forest under JFM in 27 states in India. The various states have tried a variety of
approaches to JSM. The share of profits for the VFCs ranges from 25% in Kerala to at 100% in
Andhra Pradesh, 50% in Gujrat, Maharastra, Odisha and Tripura. In many states, 25% of the
revenue is used for village development. In many states, non-timber forest products (NTFPS) are
available to the people free of cost. Some states have stopped grazing completely. While others
have rotational grazing schemes that have helped in forest regeneration. (from Barucha)
WATER
The United Nations has recognized access to water as a basic human right, stating that water is a
social and cultural good, not merely an economic commodity. Since ancient times, water has been
recognized universally as an invaluable resource. Water has been harvested in India since the dawn
16
of civilization. The Ramayana, Mahabharata and various other Vedic, Buddhist and Jain texts
contain several references to water harvesting structures in existence and water being revered as a
life giving and sustaining force. Water covers 70% -75% of earth’s surface of which 97.2% is
locked in sea or oceans (1332 million [Link], considering total availability as 1400 million cu km),
3% is fresh water 2.15% in polar ice caps (29.20 [Link]), < 1% available as surface and sub surface
water (rivers, streams, lakes) with which we have to manage ourselves. Water is renewable
resource. It may change its form but quantity of water on earth has remained same for millions of
years. Out of 1400 million [Link]. of water available on earth, only 14 million [Link]. is fresh
water. As per the National Commission on Agriculture, considering an average rainfall of
1200mm, the water wealth of India is about 400 million hectare meters.
Rainfall: India can be broadly divided into 15 ecological regions. The vast ecological diversity of
this country is reflected in the diversity in available water resources. With an average annual
rainfall of 1170 mm, India is one of the wettest countries in the world. However, there are large
variations in the seasonal and geographical distribution of rainfall over the country. At one extreme
are areas like Cherrapunji, in the northeast, which is drenched each year with 11,000 mm of
rainfall, and at the other extreme are places like Jaisalmer, in the west, which receives barely 200
mm of annual rainfall. Though the average rainfall is adequate, nearly three quarters of the rain
pours down in less than 120 days, from June to September.
Groundwater: India's groundwater resources are almost ten times its annual rainfall. According
to the Central Groundwater Board of the Government of India, the country has an annual
exploitable groundwater potential of 26.5 million hectare-meters. Nearly 85% of currently
exploited groundwater is used only for irrigation. Groundwater accounts for as much as 70-80%
of the value of farm produce attributable to irrigation. Besides, groundwater is now the source of
four- fifths of the domestic water supply in rural areas, and around half that of urban and industrial
areas. However, according to the International Irrigation Management Institute (IIMI), the water
table almost everywhere in India is falling at between one to three meters every year. Furthermore,
the IIMI estimates that India is using its underground water resources atleast twice as fast they are
being replenished. Already, excessive ground water mining has caused land subsidence in several
regions of Central Uttar Pradesh.
Surface water: There are 14 major, 44 medium and 55 minor river basins in the country. The
major river basins constitute about 83-84% of the total drainage area. This, along with the medium
river basins, accounts for 91% of the country's total drainage. India has the largest irrigation
infrastructure in the world, but the irrigation efficiencies are low, at around 35%.
Consumption Patterns
17
Today, due to increasing consumption patterns, water is becoming scarce and this scarcity is an
emerging threat to the global population, rendering the adages of the Bible and Koran irrelevant.
Global consumption of water is doubling every 20 years, more than twice the rate of human
population growth. At present more than one billion people on earth lack access to fresh drinking
water. By the year 2025 the demand for freshwater is expected to rise to 56% above what currently
available water can deliver, if current trends persist (Maude Barlow, 2003). If per capita water
availability is any indication, ‘water stress’ is just beginning to show in India. This index is based
on the minimum per capita level of water required to maintain an adequate quality of life in a
moderately developed arid zone country. A region where renewable fresh water availability is
below 1700 cubic meters/capita/annum is a 'water stress' region, and one where availability falls
below 1000 cubic meters/capita/annum experiences chronic 'water scarcity'. The annual per capita
availability of renewable freshwater in the country has fallen from around 5,277 cubic meters in
1955 to 2,464 cubic meters in 1990. Given the projected increase in population by the year 2025,
the per capita availability is likely to drop to below 1,000 cubic meters i.e., to levels of water
scarcity (Sudhirendar Sharma, 2003). If it falls below 500 cu.m. it is the state of “Absolute
Scarcity”. India is expected to face critical levels of water stress by 2025. At the global level, 31
countries are already short of water and by 2025 there will be 48 countries facing serious water
shortages. The United Nations has estimated that by the year 2050, 4 billion people will be
seriously affected by water shortages. This will lead to multiple conflicts between countries over
the sharing of water. Around 20 major cities in India face chronic or interrupted water shortages.
There are 100 countries that share the waters of 13 large rivers and lakes. The upstream countries
could starve the downstream nations leading to political unstable areas across the world. Examples
are Ethiopia, which is upstream on the Nile and Egypt, which is downstream and highly dependent
on the Nile. International accords that will look at a fair distribution of water in such areas will
become critical to world peace.
Water is essential for all forms of life. Many uses of water include agricultural, industrial,
household, recreational and environmental activities. Virtually, all of these human uses, require
fresh water. No plant or animal species can survive without water. If water in our body drops by
1% we feel thirst, if it drops by 10% we face death.
Population continues to rise at an unprecedented and unsustainable rate; many more areas are
expected to experience this imbalance in the near future.
i) Population explosion: World population is > 6 billion and will continue to increase significantly
during the next few decades - Enormous demands on the world’s limited freshwater supply. The
total annual freshwater withdrawals today are estimated at 3800 cubic kilometers, twice as much
as just 50 years ago (World Commission on Dams, 2000).
18
ii) Over utilization of Surface and Groundwater: It occurs at various levels that the usage of
water is more than really needed by human beings. Many agriculturists use more water than
necessary to grow crops. Industries in order to maximize short-term economic gains do not bother
about their liquid waste and release it into streams, rivers and the sea.
iii) Deforestation: Once hill slopes are denuded of forest cover, the rainwater rushes down the
rivers and is lost. Forest cover permits water to be held in the area permitting it to seep into the
ground. This charges the underground stores of water in natural aquifers. This can be used in
drought years if the stores have been filled during a good monsoon. This soil and water
management and afforestation are long-term measures that reduce the impact of droughts. The
destruction of forests influences the regulation of natural water cycle. The removal of dense and
uniform cover over the hilly zones leads to occurrence of floods in drainage basins. Nations
situated in tropical climates including India experience disastrous floods caused by the
indiscriminate deforestation of the slopes above the valleys.
iv) Hydropower generation: Large amount of water is used for generating power which otherwise
used for human needs.
vi) Rainfall: The erratic and inadequate rainfall results in reduction in storage in subsurface
reservoirs. The building construction activities are sealing the permeable zone, reducing the area
for pereolation of rainwater into subsurface and increase in surface runoff. India’s increasing
demand for water for intensive irrigated agriculture, for generating electricity, and for consumption
in urban and industrial centers, has been met by creating large dams. Dams support 30 to 40% of
this area.
5. Preventing leakages from dams and canals and loss in municipal pipes
7. Water conservation measures in agriculture, such as using drip irrigation, control of growing
water intensive cash crops; control of waterlogging.
19
8. Pricing water at its real value makes people to use it more responsibility and efficiently and
reducing wastage
9. In deforested areas where land has been degraded, appropriate soil management practices,
making bunds along the hill-slopes and making nalla plugs can help retain moisture and make it
possible to revegetate degraded areas
10. Domestically use water by VED principle- use for Vital activities, control for Essential
activities, cut down for Desirable activities.
11. Use waste water for activities that does not need fresh water – Recycling
14. Develop systematic water management and adopt strict water auditing
16. Through rainwater harvesting, community based participatory initiatives and holistic
watershed management.
17. Responsible water usage can only be achieved by empowering local communities and creating
local accountability.
18. The government should develop policies that protect water resources, promote sustainable
watershed management and invest in technologies that will increase efficiency in irrigation,
industrial usage and improve water harvesting techniques.
MINERAL
Introduction
Minerals are essential for the formation and functioning of organisms, plant animals and human
beings. In the modern era, human life needs variety of minerals to sustain industry based
civilization. Mineral resources are broadly defined as elements, chemical compounds, and
mixtures which are extracted to manufacture sustainable commodity. India has rich mineral
resource base to provide suitable base for industrial development in the country. Sufficient reserve
of nuclear energy minerals is available in India.
20
India’s reserves, as well as production are adequate in petroleum, ores of copper, lead, zinc, tin,
graphite, mercury, tungsten, and in the minerals required for fertilizer industry such as sulphur,
potassium and phosphorus.
Exploitation of Minerals
Depending on their use, mineral resources can be divided into several broad categories such as
elements for metal production and technology, building materials, minerals for the chemical
industry and minerals for agriculture. When usually we think about mineral resources we often
think of metals but the predominant mineral resources are not metallic. The picture of annual world
consumption of some elements is as under:
• Sodium and iron are used at a rate of about 0.1 to 1.0 billion metric tons per year.
• Nitrogen, sulphur, potassium and calcium are primarily used as fertilizers at a rate of about
10 to 100 million metric tons per year.
• Zinc, copper, aluminium and lead are used at a rate of about 3 to 10 million metric tons per
year;
• Gold and silver are used at a rate of about 10 thousand metric tons per year.
• Out of all the metallic minerals, iron consumption is 95% of the metals consumed
Thus, with the exception of iron, the non-metallic minerals are consumed at much greater rates
than the elements used for their metallic properties.
Uses of Minerals
Due to increased population, there is increased demand of minerals by the industry, transport,
agriculture and defence preparation. Depletion of almost all known and easily accessible deposits
is anticipated in near future. Moreover, there may be shortage of some crucial elements such as
mercury, tin, copper, gold, silver and platinum. The limited resource of phosphorus, which is an
essential component of chemical fertilizers, is another area of concern.
Uses of minerals
Extracting and use of mineral resources can affect the environment adversely. Environmental
affect may depend on factors such as mining procedures, ore quality, climate, size of operation,
topography, etc. Some of major environmental impacts of mining and processing operations are
as under
1. Degradation of land.
4. Surface water pollution and groundwater contamination lead to occupational health hazards etc.
Conservation of Minerals
Conservation of minerals can be done in number of ways and these are as follows,
• Industries can reduce waste by using more efficient mining and processing methods.
• In some cases, industries can substitute plentiful materials for scarce ones.
• Some mineral products can be recycled. Aluminum cans are commonly recycled. Although
bauxite is plentiful, it can be expensive to refine. Recycling aluminum products does not
require the large amounts of electric power needed to refine bauxite.
• Products made from many other minerals, such as nickel, chromium, lead, copper, and
zinc, can also be recycled.
• Strict laws should be made and enforced to ensure efficient management of mining
resources.
Case Study
Ara villi mountains which covers about 10% of geographical area is rich source of minerals wealth
.This mountain range play important role in control of climate and act as mini water shed. On the
request of environmentalist, Honourable Supreme Court has passed the order to stop these mines
in Rajasthan
Marble mining near Rajsamant Lake has lead to drying up of lake. Marble mining was stopped on
December 2002.
Recently, mining in Goa has attained the attention of the press and media and ultimately
government has to take the decision to stop this mining.
FOOD
Our food comes almost entirely from agriculture, animal husbandry and fishing i.e., - 76% from
crop lands, 17% from range lands i.e., meat from grazing livestock and 7% - marine and fresh
water i.e., fisheries. The FAO (Food & Agricultural Organization of UN) defines sustainable
22
agriculture as the one which conserves land, water and plant and animal genetic resources, does
not degrade the environment and is economically viable and socially acceptable. The report, “The
Food Gap –the Impacts of Climate Change on Food Production: A 2020 Perspective”, produced
after a year-long assessment by America’s Universal Ecological Fund (FEU-US), revealed that:
• Global food production would not meet the food requirements of the world’s estimated 7.8
billion people by 2020.
• Food prices are expected to jump by 20% in the next ten years as prolonged droughts and
floods take their toll on food production.
The report, which looked at the impact of climate change on four cereals - wheat, rice, maize and
soybean - pointed out that global wheat production will experience a 14 percent deficit between
production and demand
Current wheat production is estimated to decline to 663 million tons by 2020 yet772.3 million tons
is the estimated need at that time, creating a gap of 109 million tons.
Rice is estimated to grow to 692.1 million tons by 2020 yet demand at that time is estimated at
775.1 million –creating a shortage of 82.9 million tons.
Maize production stands at 826.2 million tons and is estimated to grow to 849.1 million tons by
2020 yet demand at that time is estimated at 933.7 million ton, creating a shortage of 85 million
tons.
1) Population growth: Food production in 64 of the 105 developing countries is lagging behind
their population growth levels.
2) Poor agricultural practices: Poor environmental agricultural practices such as slash and burn,
shifting cultivation, or ‘rab’ (wood ash) cultivation degrade forests.
4) Our fertile soils are being exploited faster than they can recuperate.
5) Forests, grasslands and wetlands have been converted to agricultural use, which has led to
serious ecological questions.
6) Use of genetically modified seed variety, without minding the conducive environment for such
experimentation, will seriously affect the land ecosystem.
23
7) Our fish resources, both marine and inland, show evidence of exhaustion.
8) There are great disparities in the availability of nutritious food. Some communities such as tribal
people still face serious food problems leading to malnutrition especially among women and
children.
9) Loss of Genetic Diversity: Modern agricultural practices have resulted in a serious loss of
genetic variability of crops. India’s distinctive traditional varieties of rice alone are said to have
numbered between 30 and 50 thousand. Most of these have been lost to the farmer during the last
few decades as multinational seed companies push a few commercial types. This creates a risk to
our food security, as farmers can loose all their produce due to a rapidly spreading disease. A cereal
that has multiple varieties growing in different locations does not permit the rapid spread of a
disease.
Food security: It is the ability of all people at all times to access enough food for an active and
healthy life. It is estimated that 18 million people worldwide, most of whom are children, die each
year due to starvation or malnutrition, and many others suffer a variety of dietary deficiencies. The
earth can only supply a limited amount of food. If the world’s carrying capacity to produce food
cannot meet the needs of a growing population, anarchy and conflict will follow.
Food security is closely linked with population control through the family welfare program. It is
also linked to the availability of water for farming. Food security is only possible if food is
equitably distributed to all. Many of us waste a large amount of food carelessly. This eventually
places great stress on our environmental resources.
1) Institutional support for small farmers: A major concern is the support needed for small
farmers so that they remain farmers rather than shifting to urban centers as unskilled industrial
workers.
2) Trade related issues: International trade policies in regard to an improved flow of food across
national borders from those who have surplus to those who have a deficit in the developing world
is another issue that is a concern for planners who deal with International trade concerns.
‘Dumping’ of under priced foodstuffs produced in the developed world, onto markets in
undeveloped countries undermines prices and forces farmers there to adopt unsustainable practices
to compete.
24
3) Protecting genetic diversity: The most economical way to prevent loss of genetic diversity is by
expanding the network and coverage of our Protected Areas. Collections in germplasm, seed banks
and tissue culture facilities, are other possible ways to prevent extinction but are extremely
expensive. The most effective method to introduce desirable traits into crops is by using
characteristics found in the wild relatives of crop plants. As the wilderness shrinks, these varieties
are rapidly disappearing. Once they are lost, their desirable characteristics cannot be introduced
when found necessary in future.
4) Ensuring long-term food security may depend on conserving wild relatives of crop plants in
National Parks and Wildlife Sanctuaries. If plant genetic losses worldwide are not slowed down,
some estimates show that as many as 60,000 plant species, which accounts for 25% of the world’s
total, will be lost by the year 2025. Scientists now believe that the world will soon need a second
green revolution to meet our future demands of food based on a new ethic of land and water
management that must be based on values which include environmental sensitivity, equity,
biodiversity conservation of cultivars and in-situ preservation of wild relatives of crop plants.
5) Environmental friendly farming methods: Shift from chemical agriculture to organic farming,
practicing integrated nutrient management (INM), integrated pest management (IPM).
6) Several crops can be grown in urban settings, including vegetables and fruit which can be grown
on waste household water and fertilizers from vermi-composting pits.
7) Prevention of water and land degradation: Pollution of water sources, land degradation and
desertification must be rapidly reversed. Adopting soil conservation measures, using appropriate
farming techniques, especially on hill slopes, enhancing the soil with organic matter, crop rotation
and managing watersheds at the micro level are a key to agricultural production to meet future
needs.
8) Population control: Most importantly food supply is closely linked to the effectiveness of
population control programs worldwide.
9) Education: Educating women about nutrition, who are more closely involved with feeding the
family, is an important aspect of supporting the food needs/security of many developing countries.
10) Changing food habits: Today the world is seeing a changing trend in dietary habits. As living
standards are improving, people are eating more non-vegetarian food. As people change from
eating grain to meat, the world’s demand for feed for livestock based on agriculture increases as
well. This uses more land and water per unit of food produced and the result is that the world’s
poor do not get enough to eat.
11) Women play an extremely vital role in food production as well as cooking the meal and feeding
children. In most rural communities they have the least exposure to technical training and to health
25
workers trained in teaching/learning on issues related to nutritional aspects. Women and girls
frequently receive less food than the men. These disparities need to be corrected.
12) Alternate Food Source: Food can be innovatively produced if we break out of the current
agricultural patterns.
This includes
- Working on new avenues to produce food, such as using forests for their multiple non-wood
forest products such as fruit, mushrooms, sap, etc. which can be used for food if harvested
sustainably. Of course, this takes time, as people must develop a taste for these new foods.
- Using unfamiliar crops such as Nagli, which are grown on poor soil on hill slopes is another
option. This crop grown in the Western Ghats now has no market and is thus rarely grown. Only
local people use this nutritious crop themselves. It is thus not as extensively cultivated as in the
past. Popularising this crop could add to food availability from marginal lands. (snake gourd in
Italy)
- Several foods can be popularized from yet unused seafood products such as seaweed as long as
this is done at sustainable levels. We must not only provide food for all, but also work out more
equitable distribution of both food and water, reduce agricultural dependence on the use of
fertilizers and pesticides (which have long term ill effects on human wellbeing) and provide an
increasing support for preserving wild relatives of crop plants in Protected Areas.
ENERGY
• The very original form of energy technology probably was the fire, which produced heat
and the early man used it for cooking and heating purposes.
• Wind and hydropower has also been used. Invention of steam engineers replaced the
burning of wood by coal and coal was further replaced by oil.
• The oil producing has started twisting arms of the developed as well as developing
countries by dictating the prices of oil and other petroleum products.
26
• Energy resources are primarily divided into two categories viz. renewable and non-
renewable sources.
• Renewable energy resources must be preferred over the non-renewable resources.
• It is inevitable truth that now there is an urgent need of thinking in terms of alternative
sources of energy, which are also termed as non-conventional energy sources which
include:
1) Solar energy needs equipments such as solar heat collectors, solar cells, solar cooker, solar
water heater, solar furnace and solar power plants.
2) Wind energy
3) Hydropower, Tidal energy, ocean thermal energy, geothermal energy, biomass, biogas,
biofuels etc.
• The non renewable energy sources include coal, petroleum, natural gas, nuclear energy.
Energy Scenario
Energy is a key input in the economic growth and there is a close link between the availability of
energy and the future growth of a nation. Power generation and energy consumption are crucial to
economic development.
In India, energy is consumed in a variety of forms such as fuel wood; animal waste and agricultural
residues are the traditional sources of energy. These non-commercial fuels are gradually getting
replaced by commercial fuels i.e. coal, petroleum products, natural gas and electricity.
Out of total energy, commercial fuels account for 60% where as the balance 40% is coming from
non-commercial fuels. Of the total commercial energy produced in the form of power or electricity,
Petroleum and its products are the other large sources of energy. In a developing country like India,
in spite of enhanced energy production, there is still shortage due to increased demand of energy.
In spite of the fact that there is a phenomenal increase in power generating capacity, still there is
30% deficit of about 2,000 million units.
Policy makers are in the process of formulating an energy policy with the objectives of ensuring
adequate energy supply at a minimum cost, achieving self-sufficiency in energy supplies and
protecting environment from adverse impact of utilizing energy resources in an injudicious
manner. The main features of this policy are:
27
1) Accelerated exploitation of domestic conventional energy resources, viz., oil, coal, hydro
and nuclear power;
2) Intensification of exploration to achieve indigenous production of oil and gas;
3) Efficient management of demand of oil and other forms of energy;
4) To formulate efficient methods of energy conservation and management;
5) Optimisation of utilisation of existing capacity in the country
6) Development and exploitation of renewable sources of energy to meet energy requirements
of rural communities;
7) Organisation of training for personnel engaged at various levels in the energy sector.
8) Government private partnership to exploit natural energy resources
Renewable Resources
• The resources that can be replenished through rapid natural cycles are known as renewable
resource.
• These resources are able to increase their abundance through reproduction and utilization
of simple substances.
• Examples of renewable resources are plants (crops and forests),and animals who are being
replaced from time to time because they have the power of reproducing and maintain life
cycles.
• Some examples of renewable resources though they do not have life cycle but can be
recycled are wood and wood-products, pulp products, natural rubber, fibres (e.g. cotton,
jute, animal wool, silk and synthetic fibres) and leather.
• In addition to these resources, water and soil are also classified as renewable resources.
Solar energy although having a finite life, as a special case, is considered as a renewable
resource in as much as solar stocks is inexhaustible on the human scale.
Non-Renewable Resources
• The resources that cannot be replenished through natural processes are known as non-
renewable resources.
• These are available in limited amounts, which cannot be increased. These resources include
fossil fuels (petrol, coal etc.), nuclear energy sources (e.g. uranium, thorium, etc). metals
(iron, copper, gold, silver, lead, zinc etc.), minerals and salts (carbonates, phosphates,
nitrates etc.).
• Once a non-renewable resource is consumed, it is gone forever. Then we have to find a
substitute for it or do without it.
• Non-renewable resources can further be divided into two categories, viz. Recyclable and
non-recyclable
28
Recyclable resources
These are non-renewable resources, which can be collected after they are used and can be recycled.
These are mainly the non-energy mineral resources, which occur in the earth’s crust (e.g. ores of
aluminium, copper, mercury etc.) and deposits of fertilizer nutrients (e.g. phosphate sock and
potassium and minerals used in their natural state (asbestos, clay, mica etc.)
Non-recyclable resources
These are non-renewable resources, which cannot be recycled in any way. Examples of these are
fossil fuels and nuclear energy sources (e.g. uranium, etc) which provide 90 per cent of our energy
requirements.
There is a need to develop renewable energy sources which are available and could be utilized
(solar or wind) or the sources which could be created and utilized (bio-mass). The main renewable
energy sources for India are solar, wind, hydro, waste and bio-mass. Bio-mass are resources which
are agriculture related like wood, bagasse, cow dung, seeds, etc.
Hydro energy
India has a total hydro energy potential of about 1.5 lakh MW, of which only about 20 % is
installed. Small hydro plant potential is about 15000 MW and most of it is in the northern and
eastern hilly regions.
Wind energy
The wind power potential of India is about 45,000 MW out of which capacity of 8748 MW has
been installed in India till 2008. India is one of the leading countries in generating the power
through wind energy.
Gujarat, AP, Karnataka, MP and Rajasthan are states having more than 5000 MW potential each.
These potentials could be improved if the technology of putting turbines in sea is embraced. There
are wind farms on sea generating as high as 160 MW of power.
Geothermal energy
Geothermal energy is thermal energy generated and stored in the Earth. Thermal energy is the
energy that determines the temperature of matter. Earth's geothermal energy originates from the
original formation of the planet (20%) and from radioactive decay of minerals (80%). Geothermal
power is cost effective, reliable, sustainable, and environmentally friendly, but has historically
been limited to areas near tectonic plate boundaries. Recent technological advances have
dramatically expanded the range and size of viable resources, especially for applications such as
home heating, opening a potential for widespread exploitation. Geothermal wells release
29
greenhouse gases trapped deep within the earth, but these emissions are much lower per energy
unit than those of fossil fuels. As a result, geothermal power has the potential to help mitigate
global warming if widely deployed in place of fossil fuels.
Ocean Thermal Energy Conversion (OTEC) uses the difference between cooler deep and warmer
shallow or surface ocean waters to run a heat engine and produce useful work, usually in the form
of electricity. A heat engine gives greater efficiency and power when run with a large temperature
difference. In the oceans the temperature difference between surface and deep water is greatest in
the tropics, although still a modest 20 to 25 °C. It is therefore in the tropics that OTEC offers the
greatest possibilities. OTEC has the potential to offer global amounts of energy that are 10 to 100
times greater than other ocean energy options such as wave power
Biomass energy
Biomass is the oldest means of energy used by humans along with solar energy. As soon as the
fire was discovered, it was used widely among humans mainly for heat and light. Fire was
generated using wood or leaves, which is basically a biomass. The biomass could be used to
generate steam or power or used as a fuel. Power is generated using rice husk in Andhra Pradesh,
while several bagasse based plants are there. India has a potential of 3500 MW from bagasse. Other
fast growing plants could be planned over a huge area, so that it provides biomass for generating
power.
Organic waste such as dead plant and animal material, animal dung, and kitchen waste can be
converted by the anaerobic digestion or fermentation into a gaseous fuel called biogas. Biogas is
a mixture of 65% methane (CH4) and of 35% CO2 and may have small amounts of hydrogen
sulphide (H2S), moisture and siloxanes. It is a renewable energy resulting from biomass. Biogas
can be used as a fuel in any country for any heating purpose, such as cooking. It can also be used
in anaerobic digesters where it is typically used in a gas engine to convert the energy in the gas
into electricity and heat. Biogas can be compressed, much like natural gas, and used to power
motor vehicles.
Bio-fuels
India has more than 50 million hectare of wasteland, which could be utilized for cultivating fuel
plants. Jatropha is one of the options which can be planted on arid lands and be used for production
of bio fuels.
Solar energy
India being a tropical country has potential to use solar energy on commercial bases. According to
estimates, 35 MW of power could be generated from one sq km. With such potential, solar energy
has bright future as energy source for the development of the country. Initial cost is the biggest
30
limitation which has led to the low realization of its potential. For solar energy to become one of
the front runners, it will require lot of research, cheap technology and low capital.
1) Fossil fuel
• Global warming
• Acid rains
• Air pollution.
• The initial cost of establishment of alternate energy generation is costlier than conventional
resources.
Case Study
Importance of the energy resources in present economy and as a base for our future can be
underlined by the fact that recent confrontations between some powerful nations of the world have
primarily been attributed driven by objective to secure their energy supplies. Examples of this have
been the two gulf wars. It was the hunger for energy resources that drove Iraq to lead an offensive
over Kuwait and also reason for second Gulf war has been attributed to energy security by defence
experts. In recent times, world has witnessed a confrontation at South China Sea between India,
Vietnam and China over the issue of exploring natural gas and petroleum under the sea bed.
LAND RESOURCES
Land as a Resource
31
Land area constitutes about 1/5 of the earth surface. To meet out the challenging demand of food,
fibre and fuel for human population, fodder for animals and industrial raw material for agro based
industries, efficient management of land resources will play critical role. Soil, water, vegetation
and climate are basic natural resources for agricultural growth and development.
Land Degradation
Due to increasing population, the demands for arable land for producing food, fibre and fuel wood
is also increasing. Hence there is more and more pressure on the limited land resources which are
getting degraded due to over-exploitation. Nearly 56% of total geographical area of the country is
suffering due to land resource degradation. Out of 17 million hectare canal irrigated area, 3.4
million hectare is suffering from water logging and salinity. Soil erosion, water logging,
salinization and contamination of the soil with industrial wastes like fly-ash, press mud or heavy
metals all cause degradation of land.
Soil Erosion
Soil erosion refers to loss or removal of superficial layer of soil due to the action of wind, water
and human factors. In other words, it can be defined as the movement of soil components,
especially surface-litter and top soil from one place to another. It has been estimated that more
than 5000 million tonnes topsoil is being eroded annually and 30% of total eroded mass is getting
loosed to the sea .It results in the loss of fertility. It basically is of two types, viz. geologic erosion
and accelerated erosion. Various factors which affect soil erosions include soil type, vegetation
cover, slope of ground, soil mismanagement and intensity and amount of rainfall. Wind is also
responsible for the land erosion through saltation, suspension and surface creep.
In order to prevent soil erosion and conserve the soil the following conservation practices are
employed,
Salinization
It refers to accumulation of soluble salts in the soil. Concentration of soluble salts increases due to
poor drainage facilities. In dry land areas, salt concentration increases where poor drainage is
accompanied by high temperature. High concentration of salts affects the process of water
absorption hence affects the productivity.
Water Logging
Excessive utilization of irrigation may disturb the water balance which can lead to water logging
due to rise of water table .Anaerobic condition due to poor availability of oxygen in water logged
32
soils may affect respiration process in plants which will ultimately affect the productivity of water
logged soil.
Desertification
Desertification is a process whereby the productive potential of arid or semiarid lands falls by ten
percent or more. Desertification is characterized by devegetation and depletion of groundwater,
salinization and severe soil erosion.
Causes of desertification
• Deforestation
• Overgrazing
• Mining and quarrying
Shifting Cultivation
Shifting cultivation is a practice of slash and burn agriculture adopted by tribal communities and
is a main cause for soil degradation particularly tropical and sub tropical regions. Shifting
cultivation which is also popularly known as ‘Jhum Cultivation’ has lead to destruction of forest
in hilly areas .It is responsible for soil erosion and other problems related to land degradation in
mountainous areas.
Human race has exploited land resources for his own comfort by constructing roads, railway
tracks, canals for irrigation, hydroelectric projects, large dams and reservoirs and mining in hilly
areas. Moreover productive lands under crop production are decreasing because of development
activities. These factors are affecting the stability of hill slopes and damage the protective
vegetation cover. These activities are also responsible to upset the balance of nature and making
such areas prone to landslides.
INTRODUCTION
The proper use of natural resources for long-lasing human welfare is known as conservation. The
term natural resources includes all land, waters, vegetation ,minerals and wildlife useful to the
society in the maintenance of civilization. The wise and judicious use of natural resources without
wasting them and the efforts of replacement like planting tree whenever possible are called
conservation. The term conservation came into use in the late 19th century and referred to the
management, mainly for economic reasons, of such valuable natural resources as fish, topsoil,
pasture land and minerals and also to the preservation of forests, wilderness and watershed areas.
• Water is precious for life. It is stored for irrigation, domestic use, industrial use, mining
and for other purposes. It is store in porous soil, artesian wells and mountain streams.
Lakes, oceans and rivers fulfill diverse human needs like food, recreation etc.
• Land is the basic resource. It serves as the storehouse of minerals, livestock, a home for
wild animals, a producer of crops, a reservoir for water and a conserver of soil fertility.
• Minerals includes useful components like gravel, coal, metals, oil, clay, sand, stone,
phosphates, nitrates, etc.
• Top Soil is the fertile layer of soil. Productivity of agricultural crops, forest and fodder
crops are dependent on this. The whole animal world is also dependent on it indirectly.
• To maintain the essential ecological processes i.e. food chain recycling of mineral
resources etc.
• To ensure the availability and sustainability of resources which assumes the survival of all
species is a healthy and easy manner.
• To preserve the diversity at the specific habitat levels.
• To maintain the essential life support system – soil, water, air, pond, plants and animals
etc.
Natural resources are actually nature's gift to mankind to help us live a comfortable and peaceful
life. But, at the same time, we as human beings have the responsibility of conserving natural
resources by taking the right steps. This will help us maintain the environmental balance and satisfy
our needs to the maximum. These days, the biggest concern before us is the fast reduction of
natural resources such as water, natural gas, and forests. So, there are many important steps by
which we can protect and preserve our natural resources on this earth-
• Plant vegetable on your own backyard. This will help you to prevent using cars to go to the
market. This will also help in lessening air pollution.\
• Don't throw trashes everywhere. This will help in lessening pollutions in air, water, and
land.
• Turn off unused electric appliances. These will lessen the energy conserve and avoid global
warming.
• Avoid using Liquefied Petroleum Gas. Instead use LPG has more chlorofluorocarbon than
using charcoal. Charcoal is also much cheaper than LPG.
• Avoid throwing chemicals in different places. This can cause pollutions like air pollutions,
water pollutions and land pollution.
• Recycle as many things as you can. Recycling things is the best way to lessen and avoid
global warming and climate change.
• Try to educate local people for the protection and judicious use of natural resources.
CONCLUSION
Media is defined as communication channels through which news, entertainment, education data,
or promotional messages are disseminated. Media includes every broadcasting and narrow casting
medium such as newspapers, magazines, Television, radio, billboards, direct mail, telephone, fax
and internet. Media is the most reliable tool to passing information to as many people as possible
in the shortest time. Since media is of different types i.e. newspapers, radio, TV and other forms,
it is able to reach as many people from different background and of different language groups.
Since community is a group of people with a common goals or objectives, media brings people
from different backgrounds together by making them understand that they have the same common
problem, therefore creating a community whose main aim is to curb environmental degradation
through mitigation and enhancing environmental conservation. Thus people from the grass-root
levels who listen to local vernacular stations, to those in the regional, national, and international
level through other forms of media are brought together by media and aim at achieving a common
goal that is achieving environmental sustainability.
Participation involves bringing each member of the community to play a role in community
development and environmental conservation. Convincing all members of the community to come
together to achieve a common goal is not always an easy task. It needs someone who has a great
power of influence, to pull as many people as possible into the light of understanding the need of
environmental conservation and mobilizing them towards actions that will resolve the problem of
environmental degradation. Media is the best means of creating this kind of influence. Since the
community members must first understand the problem they are facing in order to come up with
the best means of solving it, media comes in to bring a clear presentation of the problem and the
extent at which it is affecting them and the possible consequences they are likely to face as a result
of environmental degradation. Pictures, videos, audio means, plays and documentaries are used to
pass the information in a simplified form so that every person including those at the grass-root
levels can clearly understand.
Media also presents the best methods that the community can use to conserve and mitigate the
effects of environmental degradation.
This further simplifies the task that the task that the community are to undertake since media
provides information about the tools that are to be used, the right procedures, the challenges that
may arise and the appropriate ways to solve them. Media further plays the following roles in
bringing the community together to participate in environmental conservation;
Media creates environmental initiatives such as KOMEZA micro forestry program in Kenya which
recommends protection of indigenous forests in Kenya and the reforestation. KOMEZA is a social
forestry enterprise based in coastal Kenya. It partners’ with individual farmers to enhance the
efforts of conserving forests for sustainable environmental development. Also Lewa marathon
organized by safaricom limited is an environmental initiative for protection of wildlife in Masai
Mara game reserve. This initiative takes place annually to enhance wildlife protection and reduce
human-wildlife conflict. Most environmental initiatives in Kenya are organized by non-
governmental organizations, thus generate sufficient financial resources for better environmental
protection. Lewa marathon initiative by Safaricom has in a great extent helped in protection of
wildlife most notably the endangered species for example Rhinos, and elephants.
Media conducts research of environmental issues. This research is conducted with an aim of
enhancing environmental management and protection. This is achieved by modelling
environmental events and studies where modes state the likelihoods of environmental disasters eg.
flooding, earthquakes, climate change, pollution and wildfires takes a role in informing the public
on such events. The media through research enhance participation in environmental management
and protection i.e. Research on climate change through metrological department. Mass media
research and media planning in the field of environment management and conservation of natural
resources can be accelerated by keeping in view the effectiveness of campaigns, provides most
relevant information to the effluent use of media to protect and conserve environmental resources
and maintenance of environmental quality to achieve sustainability.
Media plays a role of linking the community and the government on environmental issues. This is
achieved through direct consultation with members of the government on environmental issues.
Mass media communicate in terms of vernacular radio stations has proved to be one of the most
effective way to get community involved in environmental management and [Link]
37
community understand environmental conservation and communication in their language better
.Vernacular mass media is important as it reaches all individual and communication even at the
grassroots’ levels.
This makes them feel involved and as key players in environmental conservation. The media in
the case of environmental hazards that is, drought, it links the government to the community the
most affected areas of the country. In these ways, media enhance environmental participation and
links government and community.
Marketing of commercial exercise product and services in media can advertise certain product .In
this way it can be through article, national and local newspapers and magazines. To achieve the
aim of reaching as many people as possible. These magazines are sold on lower price and thus
affordable price. Moreover pictures are included to attract attention and urge to read them. This
information about conservation gets to as many people as possible.
Mass media also promotes environmental health. Media can help inform the public on dangers in
destroying the environment, since all of us require living in good environment. The air we breathe,
and solar radiation causes harm to us. Through media awareness, public are educated through
various way get knowledge on how to protect the environment. Also public can get information
on how to curb hazardous environmental problems. Also media influences health through heath
promotion campaigns and social marketing and this helps to create a conducive environment for
ones living, example, public health experts explore the purposive use of different forms of mass
media as a means to changing health attitudes and behaviour, eg. Television, radio listening and
also internet use habits.
Media makes community activities much more visible, whereby matters involving environmental
concerns are simply being able to observe, means a wider group of people are informed. Social
media helps the activists to network and communicate better with one another and are no longer
dependent on meeting or chance encounters.
Media influences an environmental campaign which seeks to involve and promote individual
behavior rather than focus solely upon education and awareness. Example; Going Green Campaign
aims to turn the Nations good intention concerning the environment into actions by encouraging,
supporting and enhancing green campaigns and initiatives involving the public countrywide and
providing evidence of the environmental benefits.