HumaCLIA 150 - Sales Guide (04.2022)
HumaCLIA 150 - Sales Guide (04.2022)
Objection
Handling / Supporting
Competition
Key Selling Material
Arguments
▪ HumaCLIA 150 is a fully-automated random-access chemiluminescence immunoassay (CLIA) analyzer used for IVD-
applications in small to medium throughout medical diagnostic or university laboratories.
▪ HumaCLIA 150 is HUMAN`s response to the market trend that moves away from the less standardized batch-mode
ELISA-plate technology towards a fully-automated random-access immunoassay (IA) system providing higher
flexibility, especially, with smaller sample series.
▪ HumaCLIA 150 uses coated magnetic microparticles as „solid-phase“. The reactions are based on acridinium ester
(AE) for direct chemiluminescence, like Siemens‘ ADVIA systems and Abbott‘s Architect instruments, to increase
performance and reliability of commonly used clinical assays. This is expressed in the assays robustness and
reproducibility of results.
▪ HumaCLIA 150 allows the use of serum and plasma samples with assays for thyroid, fertility hormones, tumor and
cardiac markers, as well as bone metabolism, among many others to choose from.
▪ There still is a trend in the emerging markets to switch from ELISA microplate technology to fully-automated random-
access immunoassay (IA) systems.
▪ The fully-automated IA-system market is a very well served market with many big companies offering IA-systems for
the past one to two decades.
▪ The reagent portfolio being offered by the various companies is very similar and covers diagnostic parameters, like
thyroid function testing, fertility hormones, tumor markers, cardiac markers, TORCH or other infectious disease
parameters.
Target customer
1. Switch ELISA users
a. Non-HUMAN ELISA users
b. Existing ELISA-customers
wishing to move to an IA-system
2. Switch from competitive IA-system
3. New labs opening up
4. Back-up system
▪ A calculation tool including a total operational cost per year to the distributor and to the end-user for reagent rental is
being provided with the launch binder to facilitate the
▪ The reagent prices will need to be adapted country by country. Some assay groups are more cost-effective in the
market, like thyroid tests compared to tumor markers. Some companies offer their assays at fairly low prices basing
their sales strategy on kit volume. In other countries the same competitor company may price the parameters much
higher, depending on the reimbursement , expenditure per capita and competitive landscape, in any given country.
Specialty assays, like Vitamin D and AMH will be more interesting from a pricing-point-of view for sales, compared to
the bread-and-butter-assays, like thyroid or hormones. The more costly specialty assays will also facilitate the
calculation of instrument placements through reagent rental.
Intended use
Product overview
Random-access 2 x 1000 pcs reaction vessels 4 x 1000 ml of wash buffer 4 x 220 ml trigger solution for
CLIA instrument including UPS, in a bag concentrate for the washing CLIA reaction
external PC and touch-screen during the CLIA process
4 x 220 ml Parameter specific Parameter specific or Only very few assays could
pre-trigger solution 2 x 50 tests / kit multi-control kit require sample dilution
for CLIA reaction including calibrator with different levels
71 cm Type Benchtop
Mode Random-access with continuous loading
Technology Acridinium ester
40-150 tests/h (assay mix dep.)
Throughput 80 tests/h on average
(mixed routine parameters)
Solid waste
Internal
Solid waste 2L wash buffer tank
20 cooled reagents onboard 50 sample positions with STAT 1000 bulk reaction cuvettes
Calibrator
▪ master curve Reagent lot and [Link]
▪ lot for traceability for traceability
▪ target values
Ready-to-use solutions
✓ Reducing risk of wrong dilution
✓ No additional hands-on needed Trigger solution (2…30°C)
(Dangerous goods)
Wash Buffer
Solid Waste
Small size of AE
▪ for a more efficient indirect binding of AE to the
magnetic beads facilitating the use in a broad range of assay
Labelling versatility
▪ allowing for a comprehensive assay menu
* Markets and Markets™; April 2018; Immunoassay market – Global forecast to 2023
All CLIA analyzers run with reagents from the instrument supplier, only
→ No third party reagents possible
→ Customer is dependent on continuous supply of reagents
→ Efficient and professional stock management needed (supplier, distributor, end-user)
Secured, continuous,
profitable business
LIASON CL-900ii
miniVidas
AIA-900 CL-1000i (Diasorin) (Mindray) AIA-2000
(bioMérieux)
(TOSOH) (Mindray) (TOSOH)
Clinical
ELISA CLIA Diabetes Hemostasis Hematology
Chemistry
Elysis Quattro
up to 150 tests/h
Elysis Duo HumaCLIA 150 HumaStar 600 HumaNex A1c HumaClot Pro HumaCount 5 L
Market segment: Hospital labs (private / public) | Private and reference labs | University and specialty labs
PSA 5
Labs testing for: HCG 2
Tumor marker
Thyroid function, Fertility hormones, Testosterone 5
Prolactin 4
Tumor markers, Cardiac,
Estradiol 4
Infectious diseases => anti-TP (Syphilis) FSH 4
Hormones
LH 4
Progesterone 2
Target customer: ▪ Switch ELISA users SUM 50
a) Non-HUMAN ELISA users
b) Existing customers wishing to move to an IA-system
!
Use reagent kit within 2 months
▪ Switch competitive IA-systems 50 tests/month = 1 reagent cartridge
Onboard reagent stability = 28 days/cartridge
▪ New labs opening up
▪ Back-up system
Method comparison
Siemens
HUMAN DiaSorin Snibe ids Mindray Abbott
Healthcare
Architect
Instrument (Name) HumaCLIA 150 Liaison Maglumi 800 iSYS CL-1000i Immulite 1000
i1000 SR
Throughput max. t/h 150 180 180 120 120 120 100
Type of instrument Bench Top Bench Top Bench Top Bench Top Bench Top Bench Top Floor standing
Continuous loading
Yes Yes Yes Batch / Yes/ Yes Yes Yes Yes
cuvettes / sample / reagent
Reagent positions 20 15 9 15 25 12 25
Instrument (Name) HumaCLIA 150 Access 2 AIA-900 cobas e411 VIDAS BIO-FLASH
Type of instrument Bench Top Bench Top Bench Top Bench Top Bench Top Bench Top
Continuous loading
Yes TBC / Yes / batch Yes / Yes / batch Yes Batch TBC/ Yes / batch
cuvettes / sample / reagent
Reagent positions 20 24 12 18 30 20
Sample positions 50 60 40 30 30 30
Bulk 30
Reaction cuvettes TBC Unit dose test cup TBC 1400
(1000) (tips)
HumaCLIA 150 Access 2 cobas e411 AIA-900 / TOSOH Maglumi 800 / Snibe
HUMAN Beckman Coulter Roche * Methylumbelliferyl-phosphat * N-(4-Aminobutyl)-N-ethylisoluminol
Liaison
Architect i1000SR IMMULITE 1000 Vidas DiaSorin
Abbott Siemens bioMérieux * N-(4-Aminobutyl)-N-ethylisoluminol
Lumipulse
Centaur CP CL-1000i G600II iSYS
Siemens Mindray Fujirebeio ids
▪ Labelling versatility
allowing for a comprehensive assay menu
▪ Small size of AE
for a more efficient indirect binding of AE to the magnetic beads (onto antibodies or antigens in the conjugate)
facilitating the use in a broad range of assays
≤90 tests/hour 100 tests/hour 120 tests/hour 150 tests/hour 180 tests/hour
200
180
160
140
120
100
80
60
40
20
0
HumaCLIA 150 Maglumi 800 CL-1000i Architect cobas e411
(HUMAN) (Snibe) (Mindray) i1000SR (Roche)
(Abbott)
Onboard reagent positions 20 9 25 25 18
Onboard sample positions 50 40 60 65 75
Cuvette capacity onboard 100 24 17 36 18
Instrument throughput 150 180 120 100 86
Reagent positions 20 25 24 15
Level detection
Yes Yes Yes Yes, Workaround for cups
(sample & reagent)
Continuous loading
Yes Yes Yes Yes
sample/reagent
Reagent positions 20 9 18 12
Level detection
Yes Yes (reagents, only) Yes Yes
(sample & reagent)
Bubble detection No No No No
Noise level < 60 db running / < 55 db standby TBC < 63 db running / < 60 db standby TBC
Integrated computer No No
Level detection
Yes Yes
(sample & reagent)
Random-access
Operational mode Continuous random-access Batch analyzer
Yes
Continuous loading
Yes No (samples, reagents,
sample/reagent consumables)
Integrated computer No No No
Auto-rerun Yes No
1000
Reaction cuvette capacity n.a. (Single use, cuvettes in box)
(Single in bulk format of 1000/bag)
Yes
HW-sensor:
Level detection
Wash buffer & liquid waste, Cuvettes n.a.
consumables SW-calculation:
Trigger/Pre-Trigger, Solid waste
Level detection
Yes
(sample & reagent)
Bubble detection No
Inflammation Procalcitonin
Page 52 | © 2019 Human |
HumaCLIA SR assays
Thyroid and Fertility hormones
60 Recovery = 105%
50
Correlation coefficient = 0.9983
40
Recovery = 105%
30
20
10
0
0 10 20 30 40 50 60 70 80
TSH WHO 81/565 [µIU/ml]
Company
HumaCLIA Architect
Analyzer Access 2 Liaison Maglumi 800 cobas e 411 Immulite 1000 AIA-900 iSYS CL-1000i VIDAS
150 i1000SR
Reagent 100
Smallest kit sizes 2 x 50 100 50 100 50 100 200 (5 trays x 20 50 60
(tests/ kit) test cups)
Calibrator
Yes no Yes Yes Yes no Yes no Yes Yes
included in kit
Calibrator levels
4 6 6 2 4 2 1
(fT4)
Reagent Ready
Liquid Liquid Liquid Liquid Liquid Liquid
format for use
Company
HumaCLIA Architect
Analyzer Access 2 Liaison Maglumi 800 cobas e 411 Immulite 1000 AIA-900 iSYS CL-1000i VIDAS
150 i1000SR
na Not
Reagent onboard
28 days 30 days 2 months (4 weeks 28 days na 10 days applicable
stability
in fridge) (strip)
Calibrator stability
up to kit -20°C 4 weeks up to kit
after opening 28 days 8 weeks 30 days 1 day
expiry thaw ≤5x in fridge expiry
•7 days/strip 90 days
Calibration curve 28 days/ lot
28 days/lot Same lot 28 days/lot •New strip 2 weeks (most 14 days/lot
stability 7 days/ kit
•New starter assays)
Company
HumaCLIA Architect
Analyzer Access 2 Liaison Maglumi 800 Cobas e 411 Immulite 1000 AIA-900 iSYS CL-1000i VIDAS
150 i1000SR
Control levels
2 3 3 1 4 3 1
(fT4)
Control stability of
1 month no no no no no
frozen aliquots
Company
Cup 50 µl
Dead volume 50 300 150
Tube 8mm
Not
TSH 105 150 110 100 50 200 100 200
available
Not
fT3 30 45 125 40 15 50 100
available
Not
fT4 20 25 30 40 15 25 100
available
Not
T3 80 25 55 50 30 25 100
available
Not
T4 20 25 30 40 15 15 200
available
Not
FSH 50 25 25 40 40 100 200
available
80 8
N: 111 (0.0-74.7 µIU/ml)
IRP WHO 81/565
70 Slope: 1.019 (0.90-1.10) 7
MDP 2
50 5
40 4
Very good Correlation to
Roche cobas e411
30 3
20 2
10 1
NR: Normal Range
MDP 1 MDP: Medical Decision Point
0 0
0 10 20 30 40 50 60 70 80 0 1 2 3 4 5 6 7 8
Roche cobasTSH (µIU/ml) Roche cobasTSH (µIU/ml) NR 0.27-4.20
40 8
N: 100 (0.94-24.30 pg/ml) No international WHO
Slope : 0.9831 (0.90-1.10) 7 standard available.
Intercept: 0.258 (<2.30)
30 6
20 4 MDP 2
Very good correlation to
Roche cobas e411
3
MDP 1
10 2
1
NR: Normal Range
MDP: Medical Decision Point
0 0
0 10 20 30 40 0 1 2 3 4 5 6 7 8
Roche cobas fT3 (pg/ml) Roche cobas fT3 (pg/ml) NR 2.0-4.4
6 2,5
N : 100 (0.42-5.41 ng/ml)
Slope: 1.10 (0.90-1.10)
No international WHO
Intercept: -0.087 (<0.60) standard available.
5
R: 0.983 (≥ 0.95) 2
1,5
3
Very good correlation to
1 Roche cobas e411
MDP 1
2
0,5
1
NR: Normal Range
MDP: Medical Decision Point
0 0
0 1 2 3 4 5 6 0 0,5 1 1,5 2 2,5
Roche cobas T3 (ng/ml) Roche cobas T3 (ng/ml) NR 0.80-2.0
No international reference
material available.
60 6
n = 99 (0.02-52.15 µIU/ml)
y = 1.306*x + 0.063
r = 0.983
50 5
40 4
30 3
20 2
0 0
0 10 20 30 40 50 60 0 1 2 3 4 5 6
Architect TSH (µIU/ml) Architect TSH (µIU/ml)
RR = 0.35 - 4.94 µIU/ml RR = 0.35 - 4.94 µIU/ml
180 12
n = 82 (0.20-143.68 mIU/ml)
160 y = 1.128*x + 0.293
r = 0.994 10
140
120 8
100
6
80
60 4
40
2 Very good correlation to
20 Architect i1000SR
0 0
0 20 40 60 80 100 120 140 160 180 0 2 4 6 8 10 12
Architect FSH (mIU/ml) Architect FSH (mIU/ml)
RR Women Follicular Phase 3.03 - 8.08 mIU/ml RR Women Follicular Phase 3.03 - 8.08 mIU/ml
100 10
n = 100 (0.01-91.77 ng/ml)
90 y = 1.072*x + 0.071
r = 0.993
80 8
70
60 6
RR ≤ 4.0 ng/ml
RR ≤ 4.0 ng/ml
50
40 4
30
20 2
Very good correlation to
10 Architect i1000SR
0 0
0 10 20 30 40 50 60 70 80 90 100 0 2 4 6 8 10
Architect t-PSA (ng/ml) Architect t-PSA (ng/ml)
RR ≤ 4.0 ng/ml RR ≤ 4.0 ng/ml
▪ Intuitive GUI with excellent overview on “Main screen” ▪ Unknown HumaCLIA 150 to market
=> easy use with short training period => early adoptors needed (Key Opinion Leaders)
▪ Availability of method comparison data => 1st country installations with on-site support from
=> good to excellent correlation with Roche & Snibe Wiesbaden TS/CS
▪ Excellent local, fast reacting service & support through ▪ Limited reagent portfolio at time of launch
HUMAN‘s distribution network => identification of correct labs
=> more assays in the pipeline
OPPORTUNITIES THREATS
Limited reagent portfolio, at the time HumaCLIA 150’s assay range is increasing continuously
of launch. • Most customers only run “bread and butter” assays.
• Select the correct labs for your HumaCLIA 150 offer by comparing the labs’ parameter
requirements with the current HumaCLIA 150 assay portfolio
• Key-opinion leader
Objection Handling• More assays are in the pipeline
• Takes time to CE-mark assays, which is an indication to lot-to-lot quality
Separate calibrator kits • Requires more purchasing logistics & extra coordination in the lab
Cuvette waste • Initialization followed by extensive cuvette waste after analyzer stop
Separate calibrator kits Requires more purchasing logistics & extra coordination in the lab
=> Increased total cost of ownership
Various system reagents
=> Additional ordering & storage logistics needed
ECL Measuring cells exchange Additional operating costs / costly once per year
=> Less flexibility
Smallest cartridge size 100 tests
=> Increased total cost of ownership
ECL Measuring cells No “ECL Measuring cell” • No additional operating costs • Lower total cost of ownership
Replacement due to wear and tear involved to exchange any ECL
happening with Measuring cell
electrochemiluminescence technology • Less instrument down time
Smallest kit size 1x100 tests/kit Smallest offer 2x50 tests/kit • Lower tests/reagent cartridge • Lower total cost of ownership
resulting in reduced reagent waste
Separate calibrator kits Calibrator included in reagent kit • Less logistics needed by lab and • Attractive working place for
purchasing department technicians
• Less storage space needed in the • Keep staff
fridge
• Dedicated calibrators ensuring result
quality
• Wait for 30 mins before use (equilibrate at room temp & shake)
Reagent preparation
• Strip is recommended to be stored in fridge if used after 12 hours
Not all kits are CE-marked • Alternative instrument needed for anti-TP (Syph)
Liquid level detection Sample liquid level detection • Less hands-on • Attractive working place for
Sample cups • High-sensitivity capacity based • Free-up time for more important technicians
• No work-around required with cup in tasks • Keep staff
water-tube • Increased work-flow efficiency • Lab providing timely results and
• No alarms good service to requesting doctors
• Ensure results on time
Wash buffer (no concentrate) • Causes higher storage & transportation costs
No controls provided by supplier Controls provided • No need to purchase 3rd party • Peace of mind
control material • Good choice – all you need out of
• No discussions about bad reagent or one hand (supplier)
control quality
Page 91 | © 2019 Human |
CONFIDENTIAL
How to challenge
AIA-900 (TOSOH)
Intensive manual work • With loading of up to 5 test cups behind each patient sample
No anti-TP (Syphilis) Soon available • No additional analyzer needed • Save money for another instrument
• a-TP (Syphilis) • No need for Med Tech to be trained • Make best of use of Med Tech’s time
on another analyzer (1 vs. 2 analyzers to look after)
Single reagent cup/ test, disposable reagent tips • Thereby producing a lot of plastic and aluminum foil waste per test
and disposable sample tips
Max. 4 tests/ patient sample only • HumaCLIA is not limited to the tests per patient.
Max. 36 tests/ hour • Much lower throughput than HumaCLIA 150; not the same customer segment.
Max. 25 sample positions • Much lower capacity than HumaCLIA 150 with 50 sample positions.
(tubes and/or cups)
Min. sample volume of 500µL/tube or 100µL/cups • Larger sample volumes needed with AIA-360, allowing fewer tests per sample.
Intensive manual work • Sample loading only one by one on the sample carousel in the instrument. Instead
(1 cup/test) HumaCLIA 150 uses racks of 5 positions and direct frontal placement of sample racks.
• Test reagent cups need to be loaded one after the other. Instead with HumaCLIA 150 50
tests/cartridge are being loaded, at once.
Large sample volume • up to 150 µl/test, allowing fewer tests per sample.
Time consuming calibration • 6 levels run in triplicates (18 reagent cups). No automated barcode reading, all manual
exchange. No positive sample or reagent position identification. Traceability by manual
notes on copy of thermal-paper print-out. Manual discarding of used test cups.
Page 94 | © 2019 Human |
CONFIDENTIAL
AIA-360 (TOSOH)
No anti-TP (Syphilis) Soon available • No additional analyzer needed • Save money for another instrument
• a-TP (Syphilis) • No need for Med Tech to be trained • Make best of use of Med Tech’s time
on another analyzer (1 vs. 2 analyzers to look after)
Small touch screen with blue writing Colorful touch screen • Higher flexibility • Interesting workplace
• Perfect menu overview • Less hands-on (keep well trained med tech’s)
• Flat hierarchie • New attractive technology • Appealing new technology
• Easy, fast & flexible menu jumps
Page 95 | © 2019 Human |
CONFIDENTIAL
How to challenge
CL-1000i (Mindray)
Few cuvettes only 1000 cuvettes • Long walk-away time (4 h) • Interesting workplace
(176 cuvettes/ box) • Less hands-on time. (keep well trained med tech’s)
• Save time for more important tasks
Low number of reagent positions (9) 50 cooled reagent positions • Higher flexibility • Provide results faster
• Less hands-on
No anti-TP (Syphilis) Soon available • No additional analyzer needed • Save money for another instrument
• a-TP (Syphilis) • No need for Med Tech to be trained • Make best of use of Med Tech’s time
on another analyzer (1 vs. 2 analyzers to look after)
Indirect tube sampling Direct automated sampling from • Less manual work • Free up time for more important
primary tubes (or secondary tubes) • Make use of full primary tube draw tasks
volume in one go
Each sample cup can have up to 5 # tests/sample is not limited to 5 • Less hands on • Free up time for more important
test units behind it • Longer walk-away time tasks
Reagent test cups Reagent cartridge • Less hands on • Free up time for more important
(1 test) (min. 50 tests) • Longer walk-away time tasks
• Reduced waste • Pay Med Techs for more valuable
work
• Lower total cost of ownership
• Good lab reputation (working
ecologically)
No controls provided by supplier Controls provided • No need to purchase 3rd party
control material
No instrument cover • Debris easily falls into the reactions, potentially causing wrong results
• 6-cuvettes/ strip
Cuvette waste • Collect 6 samples
• Waste of unused cuvettes
All assays 35 min time-to-result • Shortest time for emergency cardiac parameter is 35 minutes
33 samples onboard 50 samples onboard capacity • Longer walk-away time • Better service to doctors
• Work gets done faster • Save costs for technician’s overtime
• Interesting workplace
(keep well trained med tech’s)
Primary sample tubes, only 1° or 2° sample tubes or sample cups • Increased flexibility • Better service to doctors
or Eppendorf cups • Run aliquots • Peace of mind
Disposable sample tips (in box) 45 min • Lab can provide results faster to • Keep happy doctors
doctor’s office • Interesting workplace
• Med Tech can finish work earlier (keep well trained med tech’s)
• Save costs for technician’s overtime
Manual external barcode reader for Internal sample barcode reader • Less hands on time • Lower cost of ownership
samples • Faster introduction of samples • Free up time for more important
tasks
• Interesting workplace
(keep well trained med tech’s)
Up to 112 tests onboard 1000 tests onboard • Longer walk away time • Increased workflow efficiency
Average 3 tests/ sample (20 cartridges x 50 tests) • Higher flexibility • Interesting workplace
• Larger throughput (keep well trained med tech’s)
• Save costs for technician’s overtime
• Better service to doctors
Batch mode
• Increased total cost of ownership
(multiple assay testing)
Reagent strips • More hands-on
(1 strip/ patient/ test) • Costly
Strips / calibration • Increased costs per result
Reagent strips Reagent cartridges • Less hands on • Free up time for more important
(1 patient/1 strip) • Longer walk-away time tasks
• Less plastic waste • Pay Med Techs for more valuable
work
• Good lab reputation (working
ecologically)
Large sample volume • 10 – 50 µl/test • More tests of same blood draw tube • More tests can be offered to
up to 300 µl/test • 100 µl with a-TP (Syphilis), HIV, • Aliquoting facilitated requestor without increasing # of
HBsAg draws
• Interesting employer due to happier
patients
Long analysis time 45 min • Lab can provide results faster to • Keep happy doctors
up to 120 min doctor’s office • Interesting workplace
• Med Tech can finish work earlier (keep well trained med tech’s)
• Save costs for technician’s overtime
Use strips for calibration Use less expensive reagent • More costly • Lower cost of ownership
Testimonials
Customer Presentation
Calculation Tool
LTD VISTAMEDI
Tbilisi, Georgia
Laboratory profile
• Private organization in healthcare sector
• Working 24/7
• About 1.300 tests per day
• About 400 samples per day
• Samples from other clinics & directly from patients, on-call service
• External quality control – RfB, RIQAS, HumEQAS, VITAL-EQA
Laboratory profile
• Private organization in healthcare sector
• Working 24/7
• About 1.300 tests per day
• External quality control – RIQAS
• Bio-House [Link] under qualification of CBAHI
(Saudi Central Board for Accreditation of Healthcare Institutions)
What are the onboard stabilities of the Trigger and of the Pre-trigger solutions?
The onboard stability of both, the pre-trigger and of the trigger solution, is 28 days, each.
Does the instrument stop and remember the work-list after the PC suddenly fails (crashes)?
If the PC crashes, the instrument will stop after some minutes and the work-list is gone, because the intelligence is on the PC and
not on the instrument.
After how many measurements do I need to exchange the photomultiplier (PMT) detection unit?
Under normal conditions, it is not expected to exchange the photomultiplier. There are no additional maintenance costs, in this respect.
Are there any sample handling steps, like e.g. sample dilution, required to be performed manually?
No, all reagents are onboard, also the dilution buffer.
Calculation Tool
Customer Presentation