CHAPTER - 4
Conclusions & Suggestions
Conclusions
In this project report we observed that how strategies and business models plays important
roles in the company’s success and these strategies and business models manage company’s
success.
Dell is one of the largest computer manufacturers of the world. Since 1984, Dell has grown
very fast because of its unique “direct-build-to-order” sale model. The key success of dell was
fast supply chain, cost efficient; providing its service over phone or over website. Direct sale
model and fast supply chain was the competitive and key success of Dell Company
Marketing is the entire concept that has started from production to the selling of the product in
market t targeted concept. In the behalf of this statement, the concerned person has collected
various relevant data by using various sources such as primary as well as secondary. Secondary
data has been explained in the literature part of the study and primary data has been collected
from the targeted respondents in the market that has helped the concerned person to collect
relevant data in order to conclude the entire study. In this section of the study the concerned
person has aimed to justify the concerned person objective that has been set in the introductory
part of study. In the previous section several questions have been asked to various respondents
regarding after sales services by Dell Computers. As per the analytical study it has been
interpreted yet Dell Computers have sufficient market as most of the customers are in the
favour of after sales services of the Dell Computers.
Though Dell is a very successful company because it gives customer the option of
customization and also it has direct interaction with customers. Dell is very successful towards
its basic mission of direct sale to customers. Dell faced also recession but they tried to recover
the situation but we have to keep in mind that Dell is not only company which is facing
problems in recession. Dell has to look other alternatives to boost its revenue. Dell has the cost
advantage. There are many suggestions and key issues mentioning as follows. If Dell try to
apply these suggestions then it would be beneficial.
Suggestions
There are many suggestions which can be given to Dell. According to the recent market Dell
can boost its position by following these suggestions.
Dell can look to merger with other companies. Dell should also focus on China, India and other
third world countries which can boost in their revenues.
Dell should invest more on research and development and improve its customer services.
They should not only depend on their internet or direct sale but also focus on their retail stores
indirect sale. Although Dell has entered in indirect sale sector in retail stores but they have to
expand it to more accessible stores by customers.
They should improve their product line. In the recent market tablet PCs are also a big demand
by customers like iPad. Before launching iPads analysts predicted that it will be a great failure
of market but it proved that iPad became above expectations. Dell launched Dell Steak but it
should launch tablets type PCs which can also support mobile phone capabilities. Modify
laptop style and design according to student’s mind because there is a massive demand of
products if Dell attracts the students. The ratios tell us that Dell has very little number of student
customers who purchase Dell products. Dell does not spend sufficient funds on marketing. Dell
is very slow in adapting new technology as compared to its competitors. There is tough
competition environment in the market now-a-days.
However, several strategies are adopted by the company in order to maintain the organizational
effectiveness. In order to figure out the demand, the management of Dell is using few attractive
strategies. The management builds a team to understand customers’ needs and wants. It is basic
responsibility of that team is to collect data from the market and identify market trends. With
the help of these collected data, the management develops strategies and modifying their
products and services.
CHAPTER - 5
BIBILOGRAPHY
WEBSITES
❖ https://www.kazmaier-translations.com/business-
strategy/an-analysis-of-the-marketing-strategy-of-dell-
inc/
❖ https://www.marketing91.com/marketing-mix-dell/
❖ https://www.marketing91.com/marketing-strategy-
dell/
❖ https://www.advertgallery.com/newspaper/dell-
real-brilliance-inspiron-7000-laptop-ad/
❖ https://economictimes.indiatimes.com/how-dells-first-
beginnings-campaign-celebrates-dreamers-visionaries-
of-the-company/articleshow/28790196.cms?from=mdr
❖ https://www.encyclopedia.com/marketing/encycloped
ias-almanacs-transcripts-and-maps/dell-inc
❖ https://bcgmatrixanalysis.com/bcg-matrix-of-dell/
CHAPTER - 6
ANNUXRE
QUESTIONNAIRE :
Dear Sir/Madam,
I am conducting a research on topic “A Study on Marketing Strategic of Dell Company”.
Please spare a few minutes to fill the questionnaire. I will be highly thankful to you for your
valuable response.
1. Name: ___________________________________________
2. Gender: Male / Female
3. Age: _______________
4. Occupation:
A) Service B) Business C) Student D) Other
5. Annual Income:
A) Below 2.4 L B) 2.4 – 3.6 L C) 3.6 – 4.8 L D) 4.8 – 6 L Above
6L
6. Which type of device are you use?
A) Laptop B) Desktop C) Both D) None
7. Which brand of computer are you use?
A) Dell B) HP C) Lenovo D) Apple
8. Mention the value range of the device you use?
A) Below 20k B) 20k - 40k C) 40k - 60k D) Above 60k
9. In Which purpose are you use computer?
A) Business B) Study C) Professional D) Gaming
10. The reason for you prefer the particular brand?
A) Budget Friendly B) Company Services C) Better Performance
D) Technologically updated E) Looks & Gate up
11. How did you get to know about the particular brand?
A) By Advertisement B) By a Sales Person C) By a Senior Advisor
12. Which kind of Advertisement did you notice?
A) Social Media B) Newspaper & Magazine C) Hording & Banner D) Tv &
Radio
13. How long you are using the brand?
_____________________
14. Do you want to switch to another brand?
A) Yes B) No C) Maybe
15. Give a reason to switch another brand or stay in the same brand?
_______________________
16. Would you recommend this brand to others?
A) Yes B) No
17. How easily the brand available in e-commercial site & any offline store?
A) Very Much B) Relatively readily available C) Poorly Available
18. According to you brand should be in which position of market?
A) Top Brand B) One of the top brand C) Average position D) Low
19. Rate the brand overall.
1 2 3 4 5 6 7 8 9 10
20. Any suggestion for the brand to further improve?
