I.
EXECUTIVE SUMMARY
SWAMPSNAX established to sell Kangkong Chips. The store located inside the
campus of Universidad De Zamboanga Pagadian Branch Inc., at Zone 4, Tiguma, Pagadian
City, Zamboanga Del Sur.
This product is a kind of a delicious and healthy food, which we consider that it will
be easy to sell and a lot of people will want it.
The students and teachers here inside the campus of UZ-Pagadian will be the primary
target market of the store. We come up with that name due to the reason that refers to the
swampy areas where kangkong grows, with a playful use of “snax’.
Kangkong Chips is a very delicious kind of snack in which most of the people dares
to try it. A food product must be good in order to be remembered by customers. In our
Kangkong chips product, a simple production is not enough. We tend to make our product in
a very well refined way in order to make it special and worth to purchase. From its coating, to
the sauce, we will make it much better as we can. We will make it an ideal chips in which
everyone will love and call it to their minds.
SwampSnax kangkong chips contribute 114Php each for its starting operation in UZP
with a start-up capital of Php910. The store has enough staffs to man the business.
SwampSnax Kangkong chips bring the product to which are proudly Philippine-made in the
lowest price available to its customers.
II. BUSINESS DESCRIPTION
A. Name and Address of Business
SWAMPSNAX Kangkong chips are located at Universidad De Zamboanga Pagadian Branch
Inc.
B. Business Logo
C. Market-based Mission Statement
To deliver the highest quality product at the most competitive price, to offer the finest
customer experience in the market, and to respect our community, business partners, and
employees. When selling the product, encourage equality for both the wealthy and the poor.
We believe the decisions we make about what we eat, where it comes from, and how it’s
prepared have a direct and powerful impact on the health of individuals, communities, and
the environment while becoming a real part of every neighbourhood in which we open. Our
mission is to serve a fresh, flavorful kangkong chips. To uphold our dedication and
enthusiasm for heart, savory cuisine, sincere service, and public security. We focus on the
little things to make sure everyone has better food, from sprout to plate.
D. Objectives
To share the deliciousness of our kangkong chips to the students in UZ-Pagadian and
inspiring the people to cook their own meals then buying.
At the end of the selling period, we must be profitable in our sales and most
importantly is that we must not have a profit loss at the end of the selling period.
To attract all types of customers form the school staff to the students of the school.
To have a solid marketing strategy to attract all kinds of creatures to purchase our
product and be satisfied with the food they ate.
III. MARKET STRATEGIES
A. Pricing Strategy
SWAMPSNAX
WEEK QUANTITY PRICE SALES
1 200 30 6,000
B. Product Details
SwampSnax decided to choose the kangkong chips as our product to sell as it has a
potential to be well-liked by most of possible costumers, considering that this food has the
characteristic of being attractive to the customers because of its ingredients and how it looks
like.
C. Consumer Sales Promotion
Our technique in consumer sales promotion in order to gain immediate sales, we
decided to have a free delivery within the school premises with the minimum order of “2 cups
of kangkong chips,” We’ll make sure that we provide customer satisfaction and immediate
sales after using this method. In our delivery we decided that we will add a short motivational
message in the package so that the customer experience will be cozy because most of the
students are having a hard time dealing with their daily challenges. We will also give a
reward to those loyal customers who always buy.
D. Place and Distribution
SwampSnax kangkong chips are located inside the campus of Universidad De
Zamboanga Pagadian Branch Inc. We will directly distribute our products to our customers
since we only sell one type of product and one thing is it is just inside the campus, thus
there’s no need to use indirect marketing channel for the distribution.
E. Target Market
We target in selling our product to the students and teachers because as we know we
are selling our kangkong chips in a school fair and mostly the people who most the people
who are there are the students and teacher, but we are absolutely open to sell them everyone
who is willing to purchase our kangkong chips or even to anyone who likes to taste what
kangkong tastes like.
SWAMPSNAX KANGKONG
CHICHIPS
STUDENTS TEACHERS
IV. COMPETITVE ANALYSIS
A. SWOT Analysis
SWAMPSNAX KANGKONG CHIPS
STRENGTHS WEAKNESSES
Affordable at lower cost Lack of equipment
Delightful taste Costly to set-up
Enough employee to man the
business
OPPORTUNITIES THREATS
Introduces various of products High quantity of competitors
Improve/upgrade the products Time consuming of production
processes
B. Porter's Five Forces
Rivalry among existing competitors
The more competitors there are, the higher the rivalry threat. There are 5 existing
competitors, and each one of us is offering undifferentiated products and services to
consumers, which will reduce market attractiveness.
Threats of substitute products
In terms of the deliciousness of foods, customers have different perceptions of what
they want to eat. All students and teachers at UZ-P are sensitive to choosing which foods they
prefer to eat according to their tastes, which can make it easy for them to switch to other
competitors.
Threats of new entrants
We can say that a same store can just simply open in selling kangkong chips because
as you can see it so very easy to mimic what we are doing because we are selling s very
common food that can be found in the street food section of the city and we are just a simple
business trying to make the best out of our ideas and make some profit out of it.
Bargaining power of buyers
The bargaining power of buyers in our business is high because of UZ-P students and
teachers.
Bargaining power of suppliers
The bargaining power of suppliers in our business can be considered very high. We
have Robinson Supermarket that can produce our needs for production of running a
kangkong chips business.
V. DESIGN AND DEVELOPMENT PLAN
A. Manufacturing Process
KANGKONG CHIPS
Step1: Make a batter
Step2: Coat the kangkong in the batter
Step3: After coating in the batter, coat it on the flour
Step4: Once it is completely coat you can now deep fry it.
Step5: If it is now golden brown you can now get the kangkong and put it in the tissue to
avoid oiliness.
B. Raw Materials Requirements
TOTAL 580
RAW MATERIALS QUANTITY COST
Flour 1½Tbsp 15
Cornstarch ½tsp 15
Potato starch 1½ 15
Salt ½ Tsp 10
White pepper ½Tsp 15
Garlic powder ½ Tsp 15
Egg 1pcs 10
Oil 1bottle 40
Kangkong 2bundle 14
Paper cup 2 30
TOTAL 179
EXPENSES COST
Gasoline Expense 150
TOTAL 150
C. Machinery Plant and Location Layout
EQUIPMENT LIFE SPAN QUANTITY ACQUISITION COST
Burner 3 yrs 1 380
Frying Pan 3 yrs 1 200
E. Labor Requirement and Cost
Since the partners contributed to the capital of the business, the cash on hand will be
divided among them at the end of the business.
VI. OPERATION AND MANAGEMENT PLAN
A. Operational Plan
DATE OF WHOLE WHERE WHO IS
EVENT DAY RESPONSIBLE
May 8:30 am UZP Campus SWAMPSNAX
– 4:00 pm Members
B. Identification of partner a principal shareholders
STORE MANAGER
ASSISTANT MANAGER
CASHIER BUSINESS
WAITER/WAITRESS CHEF
MANAGER .
C. Roles and Responsibilities of Members of the Organization
STORE MANAGER A store manager is responsible for
Digal overseeing the daily operations of a store,
Mendez making sure it runs smoothly and
effectively. Their duties include motivating
sales teams, creating business strategies,
developing promotional material, and
training new staff. Also known as a store
supervisor.
ASSISTANT MANAGER Assistant Manager is the bridge that
Digal connects top management with employees.
They ensure operational excellence by
performing managerial tasks such as
scheduling, maintaining inventory and
evaluating employee performance.
CASHIER A retail cashier or simply a cashier is a
Lee person who handles the cash register at
Cagas various locations such as the point of sale in
a retail store.
BUSINESS MANAGER A Business Manager is responsible for
Hisoler leading and overseeing all operations in
Mansing their company. They implement strategies to
ensure productivity while also evaluating
how well the business performed on various
tasks within a specific time frame.
Waiter/Waitress A Waiter / Waitress, or server, is
Yu-gustaham responsible for ensuring diners have a
Jamisola positive experience at food establishments
Mendez by exhibiting excellent customer service.
Their duties include greeting diners and
taking their orders, communicating with
members of the kitchen about orders and
carrying meals or beverages to the correct
tables.
CHEF A chef is an individual who is trained to
Digal understand flavors, cooking techniques,
Cagas create recipes from scratch with fresh
ingredients, and have a high level of
responsibility within a kitchen.
VII. SUMMARY OF SALES FORECAST
A. Product Sales
KANGKONG CHIPS
DAY QUANTITY PRICE SALES
1 200 30 6,000
2 200 30 6,000
3 200 30 6,000
4 200 30 6,000
5 200 30 6,000
6 200 30 6,000
B. Summary Sales
WEEK SALES
1 36,000
VIII. FINANCIAL FACTORS
SwampSnax Kangkong Chips
Projected Financial Performance
As of May 2024
Sales P36, 000
Total (P36, 000)
Gross Profit P 36,000
Less: Operating Expenses P 179
Total Operating Expenses (P 179)
Profit P 36,179
SwampSnax Kangkong Chips
Projected Financial Position
As of May 2024
Assets
Current Assets
Cash P 909
Total Current Assets. P 909
Non-current Assets
Equipment P 580
Total Non-current Assets P 580
Total Assets P 1,489
Liabilities
Current Liabilities
Accounts Payable
Total Liabilities
Owners Equity
SwampSnax Kangkong Chips Capital P 180
Total Capital P 180
Total Liabilities and Owners Equity P 180
SwampSnax Kangkong Chips
Projected Cash Flow Statement
As of May 2024
Operating Activities
Collection P 36,000
Total Operating Activities P 36,000
Investing Activities
Equipment (P 580)
Total Investing Activities (P 580)
Financing Activities
SwampSnax Capital P 180
Total Financing Activities P 180
Cash Ended for the period of 1 week P 36,760
ASSUMPTION
SwampSnax Kangkong financial statements are based in forecasted sales for 1 week.
The SwampSnax Kangkong came up with the projected sales amounting to P 179. The
projected sales were deriving by summing up the product’s projected daily income.
During a week span of selling, partners assume to ascend their sales to 35% everyday.
In only one day, SwampSnax Kangkong has sales of P 200. Within a week of selling, the
sales will be P 6,000.
The partner assumes that the direct cost of producing the goods is P 909. They spend
P 179.00 in Operating expense which includes P 150.00 for transportation expenses. The
partners consider buying an equipment, which they spent P 580.00 for it.
BUSINESS PLAN
“SwampSnax kangkong chips”
Presented to the Faculty and Staff of
Universidad De Zamboanga Pagadian Branch Inc.
By:
Cagas, Jossa Mae
Digal, Joecel
Hisoler, Cheska Jade
Jamisola, Marvel
Lee, Shanice
Mansing, Micah
Mendez, Heart Ace
Yu-Gustaham, Datu Khalid
