Project Brief: Food Finder App

Project overview
The Food Finder app is a mobile app that helps users find and order their favorite
food from nearby restaurants. The app allows users to search for a specific food
item, such as pizza, sushi, or burgers, and see a list of restaurants that offer it within
a specified distance. Users can also filter the results by price, rating, cuisine, or
delivery time. The app also provides detailed information about each restaurant,
such as menu, reviews, photos, and contact details. Users can place an order directly
from the app and pay online or in cash. The app also tracks the status of the order
and notifies the user when it is ready or delivered.

The main goal of the app is to provide a convenient and personalized way for users
to find and order their favorite food from local restaurants. The app aims to attract
users who are looking for a quick and easy solution for their hunger cravings, or who
want to discover new places and cuisines in their area. The app also aims to help
local restaurants increase their visibility and sales by reaching more potential
customers.

The app will be developed for both iOS and Android platforms, and will target users
who are 18 years or older, who own a smartphone, and who live in urban areas.

Features and functionalities

The app will offer the following features and functionalities to the users:

● Search: Users can search for a specific food item by typing or speaking the
name, or by choosing from a list of popular categories. The app will use the
user’s location to show the nearest restaurants that offer the food item. Users
can also specify the maximum distance they are willing to travel or wait for
delivery.
● Filter: Users can filter the search results by various criteria, such as price,
rating, cuisine, or delivery time. The app will also show the estimated delivery
fee and time for each restaurant.
● Details: Users can tap on a restaurant to see more details, such as menu,
reviews, photos, and contact information. Users can also see the location of
the restaurant on a map and get directions to it.
● Order: Users can select the food items they want to order and add them to
their cart. Users can also customize their order by adding or removing
ingredients, choosing the size or quantity, or adding special instructions.
Users can then proceed to checkout and choose their payment method, either
 online or in cash. Users can also enter their delivery address or choose to pick
up the order from the restaurant.
● Track: Users can track the status of their order and see the estimated time of
arrival or pickup. The app will also send notifications to the user when the
order is confirmed, ready, or delivered.
● Rate: Users can rate and review the restaurant and the food they ordered.
Users can also see the ratings and reviews of other users and the overall
score of the restaurant.

Design and branding

The app will have a simple and intuitive design that follows the Material Design
guidelines for Android and the Human Interface Guidelines for iOS. The app will use
a bright and appetizing color scheme, such as red, yellow, and green, to create a
positive and engaging user experience. The app will also use clear and legible
typography, such as Roboto for Android and San Francisco for iOS, to display the text
content. The app will also use icons, images, and animations to enhance the visual
appeal and functionality of the app.

The app will have a unique and memorable logo that represents the app’s name and
purpose. The logo will consist of a stylized fork and spoon that form the letter F, and
a magnifying glass that forms the letter O. The logo will also have the app’s name
written below it in a friendly and casual font. The logo will be used as the app icon,
the splash screen, and the header of the app.

Timeline and budget

The app will be developed by a team of four developers and two designers, who will
work on the project for 12 weeks. The project will be divided into four phases:
planning, design, development, and testing. The estimated timeline and budget for
each phase are as follows:

● Planning: The first phase will involve defining the project scope, requirements,
and specifications, as well as conducting market research and competitor
analysis. This phase will take two weeks and cost $4,000.
● Design: The second phase will involve creating the wireframes, mockups, and
prototypes of the app, as well as the logo and branding elements. This phase
will take three weeks and cost $6,000.
● Development: The third phase will involve coding the app for both iOS and
Android platforms, as well as integrating the app with the backend services
and APIs. This phase will take five weeks and cost $10,000.
● Testing: The fourth phase will involve testing the app for functionality,
usability, performance, and security, as well as fixing any bugs or errors. This
phase will take two weeks and cost $4,000.
The total estimated time and cost for the project are 12 weeks and $24,000.

Competitor analysis
The app will face competition from other similar apps that offer food delivery or
discovery services, such as Uber Eats, Grubhub, Yelp, and Zomato. The app will
differentiate itself from the competitors by focusing on a specific food item, rather
than a general category, and by providing a more personalized and convenient user
experience. The app will also leverage the local restaurants and cuisines, rather than
the national or international chains, and by offering more options and flexibility for
the users. The app will also use a simple and attractive design that appeals to the
users’ senses and emotions.

● Find your foodie match. This tagline emphasizes the personalized and
convenient aspect of your app, as well as the idea of finding the perfect food
for your mood and taste.
● Craving something delicious? We’ll find it for you. This tagline highlights the
problem that your app solves, which is satisfying the user’s hunger and
cravings. It also showcases your app’s speed and efficiency in delivering the
food.
● Food Finder: The ultimate food discovery app. This tagline showcases your
app’s name and its main function, which is helping the user discover new and
exciting food options in their area.
● Eat what you love, love what you eat. This tagline uses a catchy rhyme and
repetition to convey a positive and passionate message about food. It also
implies that your app will help the user find food that they will enjoy and
appreciate.
● The fastest way to find and order your favorite food. This tagline focuses on
the core value proposition of your app, which is providing a quick and easy
solution for the user’s food needs. It also mentions the main features of your
app, which are finding and ordering food.
● Button: A button is a clickable element that triggers an action or a command.
A button should have a clear and concise text label that describes its function,
as well as a distinctive shape, color, and size that makes it stand out from the
background. A button should also have different states, such as normal, hover,
active, and disabled, to indicate its status and feedback to the user.
● Icon: An icon is a graphical symbol that represents an object, a concept, or a
function. An icon should be simple, recognizable, and consistent with the
app’s theme and style. An icon should also have a clear and descriptive
alternative text that explains its meaning and purpose, especially for users
who rely on screen readers or other assistive technologies.
● Design pattern: A design pattern is a common solution to a recurring problem
or a standard way of presenting information or functionality in a user
 interface. A design pattern can be a simple element, such as a checkbox, a
radio button, or a text field, or a complex component, such as a navigation bar,
a slider, or a modal window. A design pattern should follow the principles of
usability, accessibility, and aesthetics, as well as the app’s specific
requirements and goals.

To create a sample pattern library for your Food Finder app, you can use the
following steps:

● Download the template: You can download the template from here, which is a
PDF file that contains three pages with placeholders for your design elements.
You can use any drawing program that you prefer to edit the template, such as
Adobe Photoshop, Adobe Illustrator, Sketch, or Figma.
● Create a button: You can create a button with a text label that says “Find
Food” in four states: normal, hover, active, and disabled. You can use a red
color for the button background, a white color for the button text, and a
rounded rectangle shape for the button outline. You can also add some drop
shadow, gradient, or other effects to make the button more appealing and
realistic. You can place the button on the first page of the template, and label
it as “Button”.
● Create four icons: You can create four icons that represent the main features
or functionalities of your app, such as search, filter, order, and rate. You can
use a simple and minimalistic style for the icons, such as line art, flat design,
or material design. You can also use a consistent color scheme, such as red,
yellow, green, and blue, for the icons. You can place the icons on the first page
of the template, and label them as “Icons”.
● Create four design patterns: You can create four design patterns or interface
elements of your choice, such as navigation buttons, a slider, buttons to
confirm or cancel a user input, etc. You can use the same style and color
scheme as the button and the icons, and make sure that the design patterns
are easy to use and understand. You can place the design patterns on the first
page of the template, and label them as “Design Patterns”.
● Add your product name, description, tagline, and main activity: You can add
your product name, description, tagline, and main activity from Week 2 to the
second page of the template, and revise them as necessary. You can use a
clear and legible font, such as Roboto or San Francisco, for the text content,
and a red color for the product name and tagline. You can also add your app
logo to the top left corner of the page, and label it as “Logo”.
● Add your mood board: You can add your mood board from Week 2 to the third
page of the template, and adjust the size and position of the images as
needed. You can also add some text or captions to explain the inspiration or
the mood behind each image, and use a white color for the text. You can label
the page as “Mood Board”.
 ● Export and submit your PDF file: You can export your project as a PDF file
from your drawing program, and use your product name as the title of your
PDF and submission. You can then submit your PDF file for peer review, and
receive feedback from your peers.
● For the home/main screen, you can use a simple and intuitive design that
allows the user to enter their preferences and location, or use their current
location. You can also show some popular or recommended dishes or
restaurants on the home screen to entice the user. For example, you can use a
search bar, a dropdown menu, a slider, or a button to let the user input their
preferences and location. You can also use a grid, a list, or a carousel to
display the dishes or restaurants. You can use icons, images, and labels to
represent the dishes or restaurants. Here is an example of a possible home
screen sketch for your food finder app:

!Home screen sketch

● For the second screen that illustrates the main functionality of the app, you
can show how the user can view the details of a dish or a restaurant, such as
the name, description, rating, price, distance, and directions. You can also
show how the user can save, share, or rate the dish or restaurant, or make a
reservation or order online. For example, you can use a card, a modal, or a full
screen to show the details of a dish or a restaurant. You can also use buttons,
icons, or links to enable the user actions. Here is an example of a possible
second screen sketch for your food finder app:

!Second screen sketch

● Review your sketches and make any changes or improvements as necessary.

You can use different colors or symbols to highlight the changes or feedback.
You can also compare your sketches with some examples of food finder app
UI sketches from here or here to get some inspiration or ideas.
● Save your sketches as a PDF document and include the other pages as
instructed by your instructor. Make sure your document is clear, organized and
easy to read. You can also add a title page with your name, date and product
name.