typography

pairing guide
What is VISBY HEAVY

34PT
TITLE TYPE
typography GERALDICA REGULAR

21PT Complimentary Type

pairing? VISBY MEDIUM

10PT
Body Type. Lorem ipsum dolor sit amet,
consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut
laoreet dolore magna aliquam erat
Typography pairing is exactly volutpat. Ut wisi enim ad minim veniam,
quis nostrud
what it sounds like - combining
fonts and typefaces to create
perfect visual harmony.

Better yet, when paired

TITLE TYPE
VISBY HEAVY

34PT

correctly, they evoke feelings

and portray subliminal Complimentary Type
GERALDICA REGULAR

21PT

messages through their unique

characters & overall aesthetic. VISBY MEDIUM
10PT
Body Type. Lorem ipsum dolor sit amet,
consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut
laoreet dolore magna aliquam erat
let’s learn!
volutpat. Ut wisi enim ad minim veniam,
quis nostrud
 What are the type pairing rules?
Rules are made to be broken! So, don’t restrict yourself too much. However,
there are a few things to consider when crafting a perfect match.

01. Don’t overcomplicate it. 02. Legibility is top priority.

Keep it simple! Use 2-3 fonts as this Your font pairings must be easy to
will allow you to engage the viewers read. If not, you’ll make an impression
without confusing them. but for all the wrong reasons.

03. Pair bold & minimal fonts. 04. Trust your gut!

Got a funky primary typeface? Pair it In most cases, you just know.
with a clean and minimal type to Experiment until your pairing makes
provide a nice, refined contrast. you feel content.
What to pair with a Sans Serif type
sans serif
typeface
This a serif type. When paired
with a sans serif, it creates a
balance between a professional
aesthetic and one that veers more
towards a playful one.

A sans serif font presents letters

CALL TO ACTION

without the ‘serif’ ligatures.

When working with a sans serif font,

there are lots of options to explore.
Sans Serif type
Sans serifs are super legible. The This a sans serif type. In fact, it’s from the
same family! When you’re looking for
simplicity gives you opportunity to something ultra clean, consider using font
introduce something a little quirkier depth variations (regular, medium, bold etc)

so, it’s worth experimenting with to add to the cohesive feel.

different styles. CALL TO ACTION

What to pair with a Serif type
serif typeface This a serif type. When paired with another
italicised serif, it brings a formal,
Serif fonts are named after the sophisticated edge. It gives a visual nod to a
historical aesthetic and is perfect for brands
striking ligature seen towards wanting to build trust.
the bottom and top points of
their letters. CALL TO ACTION

When working with a serif font,

pair it with script, sans serif or
even itself! Serif Type
Serif or sans serif font play into This a sans serif type. When paired with a
the minimal feel whilst giving serif, it further reinforces the elegant
each individual type an aesthetic. This pairing would work well for
minimal, sustainable brands.
opportunity to shine.
CALL TO ACTION
What to pair with a Display type
display typeface This a slab serif type. When paired
with a Display type, it feels like
it’s part of the family. The quirks
Display fonts are made up of add to the overall aesthetic and
decorative, distressed or would work great for daring brands.

irregular pieces. Each letter

often looks unique.
CALL TO ACTION

When working with a display

font, it’s best to select a
complimentary font that is Display Type
simple but quirky.
This a sans serif type. When paired with a
display type, feels grounded and a little more
Slab serifs and sans serifs give subdued. It creates a healthy balance
the display font room to be seen between uniqueness and familiarity.

whilst feeling as though there is

CALL TO ACTION
a visual connection.
What to pair with a Script type
script typeface This a serif type. When paired with a script, it
brings in an additional element of elegance. This
kind of pairing would work beautifully with
A script font presents letters luxurious, high market level brand.

flowing into one another and is

considered ‘calligraphic’. CALL TO ACTION

When working with a script font,

it’s best to keep it simple!
This a script type
Serif or sans serif font allow the This a sans serif type. When paired with a
script to flourish whilst adding a script, it adds a wholesome feel. This pairing

simplistic, refined edge to the would work wonderfully for a minimalistic,

‘feminine’ brand.
overall aesthetic.
CALL TO ACTION
What to pair with a Slab serif type
slab serif
typeface
This a slab serif type. When paired with
a another slab serif, it creates a
harmonious effect. This pairing would be
great for authentic and rustic brands
looking to grab attention.

Slab Serif fonts put extra

CALL TO ACTION
emphasis on the ‘serif’ ligatures.

When working with a slab serif

font, there are opportunities to
scale it back or amp it up. Slab Serif Type
This a sans serif type. When paired
Depending on the type of visual with a slab serif, it balances the
you’re aiming on presenting, hierarchy without deviating from it’s

there’s room for exploration - quirky aesthetic.

just remember to make it align

CALL TO ACTION
with the intended use!
What to pair with a Handwritten Type
handwritten
typeface This a serif type. When paired with a
handwritten font, it brings back the formal
edge and is great for businesses who need a
balance between a professional and
personal approach.
Handwritten fonts have a
handmade feel to them and look CALL TO ACTION

like you’ve scanned in a note.

When working with a

handwritten font, it’s best to pair Handwritten Type
with a legible font such as a serif
of sans serif. This a sans serif type. When paired with a
handwritten type, it still pushes the
personal edge to the overall look but
Serif or sans serif font allow the feels refined and easy to digest.
handwritten font to take centre
stage, keep the tone personable CALL TO ACTION

but add a professional touch.

learning
Happy

www.abiconnick.co.uk | @itsabiconnick

Now you know the importance typography pairing and how to pair suc-
cessfully, I bet you’re eager to start experimenting! Remember, if you ever
get stuck or, feel you need a little information refresh, don’t be afraid to
read through this document again. After all, it’s yours to keep!