CHAPTER I
INDUSTRY PLAN/ANALYSIS
Students' increasing need for quick and delicious food options is a feature of
the food industry, which caters to a wide range of consumer tastes. Trends in the
market point to a move toward convenience, sustainability, and health-conscious
options. Miewco competitive edge comes from its great food offerings, even though
it confronts competition from other food sellers, restaurants, and delivery services.
Opportunities for expansion include increasing internet presence, working with
student organizations, and diversifying. Miewco’s performance in the ever-changing
food industry depends on adhering to regulatory regulations and effectively handling
seasonality and cost problems.
VISION
Our goal is to be the first option students choose when looking
for wholesome, delectable meals. Our goal is to provide a warm, lively
dining environment that fills and delights our patrons. We want to
become a favored dining destination recognized for our delectable
menu and first-rate service by putting quality, creativity, and customer
pleasure first. Our goal is to consistently develop, adjust to shifting
fashions, and become a reputable company that makes every meal
joyful.
MISSION
Our goal is to provide children with delicious, healthful meal
alternatives that will satisfy their palates and provide energy for their
bodies. Our commitment is to provide delectable dishes that not only
fulfill our patrons' hunger but also provide them with moments of
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happiness and contentment. Our goal is to offer a warm, inclusive
eating experience where each dish is lovingly, creatively, and
produced. We work hard to maintain the greatest levels of quality and
service, create enduring relationships with our community, and
consistently innovate to go above and beyond expectations. The goal
of Meowco is to become students' go-to food companion, improving
their college experience one delectable mouthful at a time.
GOALS
To ensure customer satisfaction and loyalty and increase brand
recognition among students.
OBJECTIVES
– To exceed our clients' expectations by offering them tasty and
fulfilling meal options that will please and nourish them.
– Prioritize client pleasure, improve brand awareness, develop new
menu items, maximize operational effectiveness, and interact with the
student body.
– Delivering a dining experience that makes our customers content,
satisfied, and excited to come back for more delicious dessert.
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COMPANY’S PROFILE
We named our shop “Miewco” because we love cats. We decided to
draw inspiration from cats in creating the name of our shop. We decided to
venture into the food industry because it is the best choice for us, and we also
enjoy cooking. The goal of our product is to provide happy and satisfying
snacks for students. Our menu features a wide range of tasty and filling
dishes that was thoughtfully prepared to satisfy a range of dietary
requirements and palates. Every piece of what Miewco serves, from
substantial meals to light snacks, is meant to please and nourish the
customers we serve.
SWOT ANALYSIS
STRENGTHS OPPORTUNITIES
- Cat-inspired branding - Near at School.
- Using high-quality ingredients - Menu Expansion
-Marketing tactics such as providing freebies
WEAKNESSES THREATS
- Limited Brand Recognition - Competitors
-Rising ingredient costs and operational - Changing Consumer Preferences
expenses
Table 1.1 Swot Analysis.
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Meiwco is a food company that targets young adults. Its success
in this market is based on its distinctive qualities, which include a cat-
inspired branding strategy that appeals to consumers, a dedication to
using premium ingredients that improve the flavor and appeal of its
products, and creative marketing strategies like giving away freebies
to draw in and keep customers. Miewco’s obstacles include low brand
awareness, which could make it harder for it to differentiate itself
from rivals, and growing operational and ingredient costs, which
might have an influence on its pricing and profitability.
Miewco has a favorable location close to schools, which gives it the
chance to attract a constant flow of student clients and broaden its
influence within the student body. Furthermore, Miewco’s ability to
expand its menu lets it accommodate a wider range of tastes and
preferences, which increases both its allure and consumer happiness.
Even with these advantages, Miewco still needs to be on guard
against outside dangers like rivalry from other food providers and
shifting customer tastes. Miewco can counteract these risks and
solidify its market position by keeping a close eye on industry
developments, modifying its menu selections to suit changing
customer preferences, and setting itself apart with distinctive value
propositions.
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CHAPTER II
MARKETING ENVIRONMENT
PRODUCTS/SERVICES
At Miewco, you can savor the delicious Choco Mallow Pie and another
irresistible chocolate dessert that will keep you coming back for more. Our
Choco Mallow Pie comes in four delightful flavors: dark chocolate, almond
chocolate, milk chocolate, and white chocolate. Plus, you'll receive cute
stickers made by our groupmates for free, perfect for adding a touch of charm
to your phone case or any other item. It's a sweet treat with a special touch
that will make your visit to Miewco even more memorable.
PRICE
Products Price
Dark Chocolate PHP 15.00
Pie
Almond: PHP 15.00
Chocolate Pie
Milk Chocolate PHP 15.00
Pie
White Chocolate PHP 15.00
Pie
Table 2.1 Price.
PROMOTION
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PLACE ( THE MARKET )
The location of the shop is in Gensantos Foundation College
Incorporated. The target customer of the shop are the students especially the
junior, senior high school and college.
VICINITY MAP
Figure 2.1 Vicinity Map.
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TARGET MARKET
Segmentation Locations Reasons
STUDENTS Junior and Semior
Highschool Students are
New Society National High Prk. 7 Marcos Avenue one of our target
School ( 12-17 years old) Barangay Sinawl General customers as some of the
Santos City. students might want to try
our affordable snack.
Elementary students are
New Society Central Rizal Avenue , Prk 7 New also our target customers
Elementary School Society, Barangay as some kids will love the
( 6-12 years old ) Apopong, our dessert snack.
General Santos City
Elementary students are
General Santos City Rizal Avenue , Prk 7 New also our target customers
Elementary School for the Society, Barangay as some kids will love the
Arts. ( 6-12 years old ) Apopong, our dessert snack.
General Santos City
Local Residents of these
LOCAL RESIDENTS Barangay Apopong, and barangay’s are also our
( 6 year old in above ) Barangay Sinwal, target as some of them
General Santos City. might want to try our
dessert snack, that once
you’ve tried, you’ll come
back.
Table 2.2 Target Market
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MARKET SHARE
COLUMN GRAPH
70%
60%
50%
40%
30%
20%
10%
0% LOCAL
RESIDENTS STUDENTS
Local Res- Students
idents
Figure 2.2 Market Share
PROCESS
The process in making our Chocomallow Pie, is first to make sure the
environment where it’ll be displayed is clean, and comfortable to the
customers, making sure in the process of making the actual product, the
utensils will be cleaned, and provide the delicious Chocomallow Pie to our
dearest customers, and give them out outmost service.
Will do the checking of Will check the Will provide and the
the environment, utensils to be ingredients to be used
keeping it clean, and to make the
use in cooking.
comfortable. Chocomallow pie.
Will cook and provide Will serve the Bring the
the delicious customers with customers to their
Chocomallow Pie. our outmost satisfaction.
service.
Closing of the shop
Figure 2.3 Process
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PHYSICAL EVIDENCE
The total measurement of the shop is 2 meters in length and 1 ½ in
width. This size area is enough to put 1 glass cabinet that can fit more than
112 chocomallow pies, and can have two person to serve customers.
Figure 2.4 Physical Evidence
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CHAPTE III
OPERATIONAL PLAN
THE OWNER
THE BUSINESS
PHYSICAL INFASTRUCTURE
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Figure 3.1 Physical Infrastructure.
CAPITAL EXPENDITURE
FINANCING SOURCES
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INDUSTRY POLICY
1.Integrity
2.Accountebility
3.Courteous
4.Responsibility
5.Servant Leadership
6.Communication
7.Helpful
8. Loyal
9. Kind
10. Hard Working
11. Honest
12. Innovation
13 Teamwork
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