Marketing Management

1 of 8 sets

1. Marketing is a process of converting the potential customers into …………..

A. actual customers
B. prospective customers
C. marketers
D. none of these
Answer:A

2. Marketing is a …………..process
A. goal oriented
B. exchange
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C. social
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D. all of these
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Answer:D a
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3. Which of the following is not included in the function of physical supply?
A. standardization
B. storage
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C. transport
D. packaging
Answer:A

4. All forces or factors that effect marketing policies, decisions and operations of a
business constitute..
A. marketing mix
B. marketing environment
C. marketing control
D. none of these
Answer:B

5. The group of elements price, product, promotion and place constitute

A. market mix
 B. marketing mix
C. product mix
D. promotion mix
Answer:B

6. The concept of marketing mix was developed by

A. philip kotler
B. stapleton
C. n.h borden
D. albert w emery
Answer:C

7. Market where goods are transacted on the spot or immediately

A. future market
B. spot market
C. perfect market
D. none of these
Answer:B

8. Market where there is no physical delivery of goods

A. future market
B. spot market
C. perfect market
D. none of these
Answer:A

9. Markets which are organized and regulated by statutory measure are

A. regulated markets
B. unregulated markets
C. world market
D. none of these
Answer:A

10. The markets in which goods are bought and sold in bulk quantities.
A. wholesale market

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 B. retail market
C. world market
D. none of these
Answer:A

11. Market in which gold and silver are sold

A. commodity market
B. produce market
C. bullion market
D. none of these
Answer:C

12. Market where money is lend and borrowed

A. money market
B. foreign exchange market
C. stock market
D. none of these
Answer:A

13. Marketing is applicable in …………

A. goods
B. events
C. property
D. all of these
Answer:D

14. Risk bearing is a function of…………

A. research
B. exchange
C. physical supply
D. facilitating
Answer:D

15. Marketing is important to

A. economy

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 B. companies
C. consumers
D. all of these
Answer:D

16. Profit through Customer Satisfaction Is aimed in …………. Concept

A. production
B. holistic
C. marketing
D. selling
Answer:C

17. Marketing Environment is

A. largely uncontrollable
B. changing fast
C. influencing marketing decisions
D. all of these
Answer:D

18. Marketing that converts negative demand to positive demand is known as

A. conversional
B. maintenance
C. remarketing
D. developmental
Answer:A

19. Which of the following is not included in the micro environment

A. suppliers
B. publics
C. economic
D. customers
Answer:C

20. Consumers show …………… while buying their products on regular basis
A. dissonance reduction buying behaviour

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 B. variety seeking buying behaviour
C. complex buying behaviour
D. habitual buying behaviour
Answer:D

21. “ We guarantee every product we sell” appeal to…………………motive

A. curosity
B. variety
C. quality
D. comfort
Answer:C

22. The negative feeling which arise after purchase causing inner tension is known
as…..
A. cognitive dissonance
B. post purchase dissonance
C. buyer’s remorse
D. all of these
Answer:D

23. Social class is an element of………………….factor

A. social
B. cultural
C. personal
D. economic
Answer:B

24. Sub-dividing of market into homogeneous sub-sections of customers is known

as
A. target marketing
B. market segmentation
C. product differentiation
D. none of these
Answer:B

25. The essential criteria for effective segmentation is

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 A. homogenity
B. measurability
C. profitability
D. all of these
Answer:D

26. The strategy where the producer or marketer does not differentiate between
different type of customers
A. undifferentiated marketing
B. differentiated marketing
C. concentrated marketing
D. customised or personalised marketing
Answer:A

27. The concentration of all marketing efforts on one selected segment within the
total market.
A. undifferentiated marketing
B. differentiated marketing
C. concentrated marketing
D. customised or personalised marketing
Answer:C

28. Identifying and providing different marketing mix for each of the segments is
known as……….
A. undifferentiated marketing
B. differentiated marketing
C. concentrated marketing
D. customised or personalised marketing
Answer:B

29. Civil engineers designing flats, villas, bridges etc.are an example of….
A. undifferentiated marketing
B. differentiated marketing
C. concentrated marketing
D. customised or personalised marketing
Answer:D

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30. Shiny hair in case of a shampoo is a ……………….utility
A. primary
B. evolved
C. generic
D. none of these
Answer:B

31. Which of the following is not an element of demographic segmentation

A. family size
B. population density
C. income
D. religion
Answer:C

32. Motives which are driven by learning, perception and attitude are known as..
A. emotional motives
B. patronage motives
C. psychological motives
D. rational motives
Answer:D

33. The process of assessing the relative worth of different market segments and
selecting one or more segments in which to compete is called
A. target marketing
B. market segmentation
C. product differentiation
D. none of these
Answer:A

34. An organisation directs its marketing efforts at two or more segments by

developing a marketing mix for each segment.
A. total market approach
B. concentration approach
C. multi-segment approach
D. none of these

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Answer:C

35. Which of the following are the elements of product positioning

A. the product
B. the company
C. the consumer
D. all of these
Answer:D

36. Using the names of company’s powerful brands for line extentions is…..
A. positioning by product attributes and benefits
B. positioning by brand endorsement
C. positioning by use, occasion and time
D. positioning by corporate identity
Answer:B

37. The companies that have become a tried and trusted household name are
A. positioned by product attributes and benefits
B. positioned by brand endorsement
C. positioned by use, occasion and time
D. positioned by corporate identity
Answer:D

38. Positioning by emphasising the special attributes and benefits of the product is
known as………..
A. positioning by product attributes and benefits
B. positioning by brand endorsement
C. positioning by use, occasion and time
D. positioning by corporate identity
Answer:A

39. Anything that has the ability to satisfy a consumer need is known as……
A. price
B. package
C. product
D. promotion

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Answer:C

40. Products adapted to the perceived unique characteristics of national markets

A. local products
B. multinational products
C. international products
D. global products
Answer:A

41. Products seen as having extension potential into other markets

A. local products
B. multinational products
C. international products
D. global products
Answer:D

42. Products seen as only suitable in one single market

A. local products
B. multinational products
C. international products
D. global products
Answer:A

43. Products designed to meet global segments

A. local products
B. multinational products
C. international products
D. global products
Answer:D

44. Trade mark is a …………

A. name
B. registered brand
C. symbol
D. design

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Answer:B

45. Brands owned and developed by producers are known as

A. manufacturer brands
B. individual brands
C. family brands
D. dealer
Answer:A

46. ……………brands indicate only the product category

A. dealer
B. licensed
C. generic
D. individual
Answer:C

47. Which of the following is not a limitation of branding

A. it is expensive
B. it reduces selling efforts
C. it promotes unfair competition
D. it leads to brand monopoly
Answer:B

48. The only revenue producing element in the marketing mix is.
A. product.
B. price.
C. place.
D. promotion.
Answer:B

49. Brands add value for both customers and the firm by
A. facilitating purchase.
B. establish loyality.
C. both (a) and (b).
D. none of these.

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Answer:C

50. Which of the following is not a component of brand equity.

A. brand awareness.
B. brand association.
C. brand loyality.
D. brand cohorts.
Answer:D

51. Which is not a level of brand loyality.

A. brand preference.
B. brand recognition.
C. brand insistence.
D. brand equity. 64. trading up is a method of product line modification by.
Answer:D

52. Trading down is a method of product line modification by.

A. product line expansion.
B. product line contraction.
C. quality variation.
D. none of these.
Answer:C

53. Air conditioners are an example of …….goods.

A. brown.
B. white.
C. red
D. orange.
Answer:B

54. American expression for fast moving consumer goods is…….goods.

A. brown.
B. white.
C. red
D. orange.

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Answer:C

55. Yellow goods include ………goods.

A. red & white.
B. white & brown.
C. orange & red
Answer:B

56. …….goods are purchased without any planning or search effort.

A. staple.
B. impluse.
C. emergency.
D. none of these.
Answer:B

57. ………goods are purchased on a regular basis.

A. staple.
B. impluse.
C. emergency.
D. none of these.
Answer:A

58. ……….influence product line decisions.

A. customer preference.
B. change in demand
C. product sepecialisation
D. all of these.
Answer:D

59. Rising profits is a feature of ……….stage of PLC.

A. growth.
B. introduction.
C. maturity
D. saturation.
Answer:A

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60. Revival plans to reintroduce the product in more modified form is adopted in
………..stage of PLC.
A. introduction.
B. maturity.
C. decline.
D. growth.
Answer:C

61. The set of all the products a firm made available to consumers buy is called.
A. product line.
B. product mix
C. product category.
D. none of these.
Answer:A

62. Setting price on the basis of the demand for the product is known as……
A. cost based pricing
B. demand based pricing
C. competition based pricing
D. value based pricing
Answer:B

63. Setting price on the basis of the competition for the product is known as……….
A. cost based pricing
B. demand based pricing
C. competition based pricing
D. value based pricing
Answer:C

64. Pricing method based on customer value is known as……….

A. cost based pricing
B. demand based pricing
C. competition based pricing
D. value based pricing
Answer:D

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65. Which of the following is not a method of cost based pricing
A. cost plus pricing
B. marginal cost pricing
C. differential pricing
D. target pricing
Answer:C

66. Which of the following is a method of Competition Based Pricing

A. going rate pricing
B. sealed bid pricing
C. customary pricing
D. all of these
Answer:D

67. Premium Pricing is a method of…………………

A. cost based pricing
B. demand based pricing
C. competition based pricing
D. value based pricing
Answer:A

68. The approach used when the marketer wants the consumer to respond on an
emotional, rather than rational basis
A. predatory pricing
B. economy pricing
C. psychological pricing
D. penetration pricing
Answer:C

69. Razor manufacturer will charge a low price and recoup its margin (and more)
from the sale of the only design of blades which fit the razor. This I an example
of…………….
A. predatory pricing
B. economy pricing
C. psychological pricing
D. captive product pricing

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Answer:C

70. Where sellers combine several products in the same package is known as…….
A. psychological pricing
B. captive product pricing
C. product bundle pricing
D. promotional pricing
Answer:D

71. Which of the following is not a factor influensing pricing policy

A. cost
B. competitors
C. business objectives
D. none of these
Answer:D

72. Which of the following are possible pricing objectives

A. to maximise profits
B. to achieve a target market share
C. to match the competition, rather than lead the market
D. all of these.
Answer:D

73. When there is a large potential market for a product, the firm will adopt.
A. skimming price policy
B. penetration price policy.
C. premium price policy.
D. none of these.
Answer:C

74. A price reduction to buyers who pay their bills promptly is called.
A. trade discount.
B. cash discount.
C. seasonal discount.
D. quality discount.

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Answer:B

75. ----------are the retailers who have no fixed place of business.

A. large scale retailers
B. itinerant retailers
C. small scale retailers
D. none of these
Answer:B

76. Departmental store is an example of

A. second hand goods seller
B. large scale retailer
C. multiple shop
D. none of these
Answer:B

77. ---------are retail stores owned by a group of consumers themselves

A. super bazar
B. shopping mall
C. consumer co-operative store
D. none of these
Answer:C

78. ---------marketing uses telecommunication devices to reach prospective

customers
A. direct marketing
B. telemarketing
C. catalogue marketing
D. all of these
Answer:B

79. Transport system creates---------- utility.

A. place utility
B. time utility
C. customer utility
D. all of these

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Answer:A

80. Warehousing creates ------------utility

A. product utility
B. place utility
C. time utility
D. customer utility
Answer:C

81. -------is a system of selling goods directly to customers through a network of self
employed people
A. multilevel marketing
B. whole sale marketing
C. vertical marketing
D. none of these
Answer:A

82. Multilevel marketing is also called

A. pyramid selling
B. hybrid selling
C. horizontal selling
D. none of these
Answer:A

83. ---------is called shopping by post

A. self service
B. mail order business
C. retail chain
D. none of these
Answer:B

84. The strategy of using as many out lets as possible is called

A. intensive distribution
B. cohesive distribution
C. wide distribution
D. all of these

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Answer:A

85. The best channel of distribution for Vacuum cleaner is

A. direct marketing
B. mail order business
C. self service
D. none
Answer:A

86. ----------means the set of marketing intermediaries through which the goods
flow from the producer to consumer.
A. channel of distribution
B. direct marketing
C. intensive distribution
D. none of these
Answer:A

87. -------means moving of finished goods from one end of a producer to consumer.
A. exchange of goods
B. transfer of goods
C. physical distribution
D. none of these.
Answer:C

88. In a small market ----------is better

A. three level channel
B. two level channel
C. direct marketing
D. all of these
Answer:C

89. Sorting and grading of goods is considered as the function of

A. wholesalers
B. retailers
C. managers
D. none of these

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Answer:B

90. -------- are those who obtain title to goods with a view to selling them at profit
A. merchant middlemen
B. agent middle men
C. facilitators
D. all of these
Answer:A

91. The major four elements of distribution mix are channels of distribution,
transportation, Warehousing, and -------
A. inventory
B. channel
C. direct marketing
D. none of these
Answer:A

92. The three major types of non store retailing are direct selling, direct marketing
and------
A. automatic vending
B. self service store
C. retail chain
D. none of these
Answer:A

93. Which of the following is not a non store retailing ?

A. kiosk marketing
B. retail chains
C. direct marketing
D. telemarketing
Answer:D

94. Direct marketing is found more suitable to which of the following products?
A. agriculture products
B. tv
C. shoes

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 D. vacuum cleaner
Answer:D

95. Which company is the pioneer in the direct marketing ?

A. cypla
B. avon cosmetics
C. johnson & johnson
D. eureka forbs
Answer:D

96. ---------is a system of branch shops operated under a centralized management

and dealing in similar lines of goods.
A. super market
B. multiple shops
C. self service store
D. none of these
Answer:B

97. -------- is not a vertically integrated channel

A. admininisterd
B. contractual
C. corporate
D. none of these
Answer:D

98. -------- channel is one in which two or companies join together to exploit a
marketing opportunity either by themselves or by creating an independent unit
A. horizontal channel
B. vertical channel
C. cross channel
D. none of these
Answer:A

99. ---------is not a function of wholesaler

A. warehousing
B. transporting

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 C. risk bearing
D. none of these
Answer:D

100. ----------is a retailer who has fixed place of business in a locality but goes on
changing his place to exploit the market opportunities.
A. cheap-jacks
B. hawkers
C. market traders
D. none of these
Answer:A

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