Project Plant Pals | SMART Goals
January 5
Goal One: “Office Green wants to increase brand awareness.”
SMART Goal One: “Office Green wants…”
What makes this goal specific? Does it provide enough detail to avoid
ambiguity?
Response:
Original Goal:
"Boost Office Green’s brand awareness."
Revised SMART Goal:
"Increase brand awareness through the Plant Pals launch, measured by an increase in
website unique page visits. Achieve a monthly increase of at least 2,000 unique page visits on
the Plant Pals landing page by the end of the year."
Analysis:
The revised SMART goal is specific because it clearly outlines what needs to be achieved –
an increase in brand awareness through the Plant Pals launch. It provides specific details on
how to measure this increase, which is through a monthly target of 2,000 unique page visits
on the Plant Pals landing page.
This specificity helps avoid ambiguity by providing clear direction and measurable criteria for
achieving the goal.
What makes this goal measurable? Does it include metrics to gauge success?
Response:
Measurable:
The revised SMART goal includes metrics to gauge success. It sets a specific and
measurable target: "Achieve a monthly increase of at least 2,000 unique page visits on the
Plant Pals landing page by the end of the year." This metric provides a clear and quantifiable
way to measure the success of the goal. The use of the specific numerical target ensures that
progress can be objectively assessed, making the goal measurable.
What makes this goal attainable? Is it realistic given available time and
resources?
Response:
Attainable:
The goal of enhancing Office Green's brand awareness through the Plant Pals launch is
considered attainable based on the available time and resources. Several factors contribute to
its attainability:
Marketing and Sales Strategy: The company plans to implement a new marketing and sales
strategy, indicating a commitment of resources to support the goal.
Redesigned Website: The redesigned website, including a new Plant Pals landing page,
suggests a strategic effort to attract and engage visitors.
Print Catalog: The inclusion of a print catalog in the promotion strategy implies a multi-channel
approach to reach a diverse audience.
Projected Customer Base Growth: The company anticipates a 15% growth in the customer
base, which aligns with the goal of increasing brand awareness.
Given these factors, the goal appears realistic and attainable within the available time and
resources. The planned initiatives demonstrate a proactive approach to boosting brand
awareness, making the goal achievable.
What makes this goal relevant? Does it support project or business objectives?
Response:
the first goal is relevant because it directly supports the specific project objectives related to
the Plant Pals launch and aligns with the overarching business goals of Office Green. It
recognizes the importance of establishing a strong brand presence to drive revenue growth.
What makes this goal time-bound? Does it include a timeline or deadline?
Response:
The first goal, aimed at enhancing Office Green's brand awareness through the Plant Pals
launch, is time-bound as it specifies achieving a monthly increase of at least 2,000 unique
page visits on the Plant Pals landing page by the end of the year. This clear deadline provides
a timeframe for measuring success and aligns with the overall project timeline, ensuring a
focused and time-bound approach to achieving the objective.
Goal Two: “Office Green wants to raise the customer retention rate.”
SMART Goal Two: “Office Green wants…”
What makes this goal specific? Does it provide enough detail to avoid
ambiguity?
Response:
Yes, the goal is specific as it clearly outlines increasing the customer retention rate from 80%
to at least 90%, leaving no room for ambiguity. It provides a precise target for improvement.
What makes this goal measurable? Does it include metrics to gauge success?
Response:
Certainly, the goal is measurable as it includes specific metrics – increasing the customer
retention rate from 80% to at least 90%. This allows for clear measurement of success and
progress towards the defined objective.
What makes this goal attainable? Is it realistic given available time and
resources?
Response:
Yes, the goal is attainable as it aligns with the CEO's target for a 10% increase in the
customer retention rate, and the planned Operations and Training plan suggests a strategic
approach. This ensures a realistic pursuit within the available time and resources.
What makes this goal relevant? Does it support project or business objectives?
Response:
The goal is highly relevant as it directly supports both project and business objectives. It
contributes to the overarching project goal of increasing revenue by retaining existing
customers and aligns with the broader business objective of driving growth through customer
retention and satisfaction.
What makes this goal time-bound? Does it include a timeline or deadline?
Response:
Yes, the goal is time-bound with a specified deadline – "by the end of the year" – providing a
clear timeframe for achieving the desired increase in customer retention.
