Definitions
Understanding Business Activity
1. A need is a good or service essential for living
2. A want is a good or service which people would like to have but which is
not essential for living. People's wants are unlimited.
3. Economic Problem- There exist unlimited wants but limited resources to
produce the goods and services to satisfy those wants. This creates
scarcity
4. Factors of production are those resources needed to produce goods and
services. There are four factors of production, and they are in limited
supply.
5. Scarcity is the lack of sufficient products to fulfil the total wants of the
population.
6. Opportunity cost is the next best alternative given up by choosing another
item
7. Specialization occurs when people and businesses concentrate on what
they are best at
8. Division of labour is when the production process is split up into different
tasks and each worker performs one of those tasks. It is a form of
specialization
9. Businesses combine the factors of production to make goods and services
which satisfy people's wants.
10.Added value is the difference between the selling price and the cost of
bought-in materials and components
11.The primary sector of industry extracts and uses the natural resources of
Earth to produce raw materials used by other businesses
12.The secondary sector of industry manufactures goods using the raw
materials provided by the primary sector.
13.The tertiary sector of the industry provides services to consumers and
other sectors of industry.
14.De-industrialisation occurs when there is a decline in the importance of
the secondary manufacturing sector of industry in a country
15.A mixed economy has both a private sector and a public (state) sector
16.Capital is the money invested into the business by the owners
17.An entrepreneur is a person who organises, operates and takes the risk
for a new business venture
18.Capital employed is the total value of capital used in the business
19.Internal Growth occurs when a business expands its existing operations
20.External Growth is when a business takes over or merges with another
business. It is often called integration, as one business is integrated into
another one
21.A takeover or acquisition is when one business buys out the owners of
another business, which then becomes part of the 'predator' business
[the business which has taken it over]
22.A merger is when the owners of two businesses agree to join their
businesses together to make one business
23.Horizontal integration is when one business merges with or takes over
another one in the same industry at the same stage of production
24.Vertical integration is when one business merges with or takes over
another one in the same industry but at a different stage of production.
Vertical integration can be forward or backwards.
25.Conglomerate integration is when one business merges with or takes over
a business in a completely different industry. This is also known as
diversification.
26.A sole trader is a business owned by one person.
27.Limited liability means that the liability of shareholders in a company is
limited to only the amount they invested
28.Unlimited liability means that the owners of a business can be held
responsible for the debts of the business they own. Their liability is not
limited to the investment they made in the business
29.Partnership is a form of business in which two or more people agree to
own a business jointly
30.Unincorporated businesses do not have a separate legal identity. Sole
traders and partnerships are unincorporated businesses
31.incorporated businesses are companies that have separate legal status
from their owners
32.Shareholders are the owners of a limited company. They buy shares,
which represent part-ownership of the company.
33.Private limited companies are businesses owned by shareholders, but
they cannot sell shares to the public.
34.Public limited companies are businesses owned by shareholders but they
can sell shares to the public and their shares are tradable on the Stock
Exchange
35.Dividends are payments made to shareholders from the profits [after tax]
of a company. They are the returns to shareholders for investing in the
company.
36.A franchise is a business based upon the use of the brand names,
promotional logos and trading methods of an existing successful
business. The franchisee buys the license to operate this business from
the franchisor.
37.A joint venture is where two or more businesses start a new project
together, sharing capital, risks and profits.
38.A public corporation is a business in the public sector that is owned and
controlled by the state [government]
39.Business objectives are the aims or targets that a business works towards
40.Profit is the total income of a business [revenue] minus total costs
41.Market share is the percentage of total market sales held by one brand or
business
42.A social enterprise has social objectives as well as an aim to make a profit
to reinvest back into the business
43.A stakeholder is any person or group with a direct interest in the
performance and activities of a business
People in Business
1. Motivation is the reason why employees want to work hard and work
effectively for the business.
2. Wage is a payment for work, usually paid weekly
3. Time rate is the amount paid to an employee for one hour of work
4. The piece rate is the amount paid for each unit of output
5. Salary is payment for work, usually paid monthly.
6. Bonus is an additional amount of payment above basic pay as a reward
for good work.
7. The commission is a payment relating to the number of sales made
8. Profit sharing is a system whereby a proportion of the company's profits
are paid out to employees
9. Job satisfaction is the enjoyment derived from feeling that you have done
a good job
10.Job rotation involves workers swapping around and doing each specific
task for only a limited time and then changing around again
11.Job enrichment involves looking at jobs and adding tasks that require
more and/or responsibility
12.Team-working involves using groups of workers and allocating specific
tasks and responsibilities to them
13.Training is the process of improving a worker's skills
14.Promotion is the advancement of an employee in an organisation, for
example, to a higher job/managerial level
15.Organisational structure refers to the levels of management and division
of responsibilities within an organisation
16.An organisational chart refers to a diagram that outlines the internal
management structure
17.Hierarchy refers to the levels of management in any organisation, from
the highest to the lowest.
18.A level of hierarchy refers to managers/supervisors/other employees who
are given a similar level of responsibility in an organisation.
19.Chain of command is the structure in an organisation which allows
instructions to be passed down from senior management to lower levels
of management.
20.The span of control is the number of subordinates working directly under
a manager.
21.Directors are senior managers who lead a particular department or a
division of a business.
22.Line managers have direct responsibility for people below them in the
hierarchy of an organisation.
23.Supervisors are junior managers who have direct control over the
employees below them in the organisational structure.
24.Staff managers are specialists who provide support, information and
assistance to line managers.
25.Delegation means giving a subordinate the authority to perform particular
tasks.
26.Leadership styles are the different approaches to dealing with people and
making decisions when in apposition of authority - autocratic, democratic
and laissez-faire.
27.Autocratic leadership is where the manager expects to be in charge of the
business and to have their orders followed.
28.Democratic leadership gets other employees involved in the decision-
making process.
29.Laissez-faire leadership makes the broad objectives of the business
known to employees, but then they are left to make their own decisions
and organise their own work.
30.Recruitment is the process of identifying that the business needs to
employ someone up to the point at which applications have arrived at the
business.
31.Job analysis identifies and records the responsibilities and tasks relating to
a job.
32.A job description outlines the responsibilities and duties to be carried out
by someone employed to do a specific job.
33.Job specification is a document which outlines the requirements,
qualifications, expertise, physical characteristics, etc., for a specified job
34.Internal recruitment is when a vacancy is filled by someone who is an
existing employee of the business
35.External recruitment is when a vacancy is filled by someone who is not an
existing employee and will be new to the business
36.induction training is an introduction given to a new employee, explaining
the business's activities, customs and procedures and introducing them to
their fellow workers
37.On-the-job training occurs by watching a more experienced worker doing
the job
38.Off-the-job training involves being trained away from the workplace,
usually by specialist trainers.
39.Workforce planning is establishing the workforce needed by the business
for the foreseeable future in terms of the number and skills of employees
required.
40.Dismissal is when employment is ended against the will of the employee,
usually for not working according to the employment contract.
41.Redundancy is when the employee is no longer needed and so loses their
job. It is not due to any aspect of their work being unsatisfactory.
42.A contract of employment is a legal agreement between an employer and
an employee, listing the rights and responsibilities of workers.
43.Communication is the transferring of a message from the sender to the
receiver, who understands the message.
44.A message is the information or instructions being passed by the sender
to the receiver
45.Internal communication is communication between members of the same
organisation
46.External communication is communication between the organisation and
other organisations or individuals.
47.The transmitter or sender of the message is the person starting off the
process by sending the message.
48.The medium of communication is the method used to send a message;
for example, a letter is a method of written communication, and a
meeting is a method of verbal communication.
49.The receiver is the person who receives the message
50.Feedback is the reply from the receiver which shows whether the
message has arrived, been understood, and, if necessary, acted upon
51.One-way communication involves a message which does not call for or
require a response
52.Two-way communication is when the receiver gives a response to the
message, and there is a discussion about it
53.Formal communication is when messages are sent through established
channels using professional language
54.Informal communication is when information is sent and received casually
using everyday language
55.Communication barriers are factors that stop the effective communication
of messages
Marketing
1. Marketing is identifying customer wants and satisfying them profitably
2. A customer is a person, business or other organisation which buys goods
or services from a business
3. Customer loyalty is when existing customers continually buy products
from the same business
4. Customer relationships are communicating with customers to encourage
them to become loyal to the business and its products
5. Market share is the percentage of total market sales held by one brand or
business
6. Consumer buys goods or services for personal use- not to re-sell
7. Mass market is where there is a large number of sales of a product
8. Niche market is a small, usually specialised, segment of a much larger
market
9. Market segment is an identifiable sub-group of a whole market in which
consumers have similar characteristics or preferences
10.Market research is the process of gathering, analyzing and interpreting
information about a market
11.A product-orientated business is one whose main focus of activity is on
the product itself
12.The market-orientated business carries out market research to find out
what consumer wants before a product is developed and produced
13.The marketing budget is a financial plan for the marketing of a product or
product range for some specific period of time. It specifies how much
money is available to market the product or range so that the Marketing
department may know how much it may spend
14.Primary research is the collection and collation of original data via direct
contact with potential or existing customers
15.Secondary research uses information that has already been collected and
is available for use by others
16.A questionnaire is a set of questions to be answered as a means of
collecting data for market research
17.Online surveys require the target sample to answer a series of questions
over the internet
18.Interviews involve asking individuals a series of questions, often face-to-
face or over the phone
19.A focus group is a group of people who are representative of the target
market
20.A sample is a group of people who are selected to respond to a market
research exercise, such as a questionnaire
21.A random sample is when people are selected at random as a source of
information for market research
22.A quota sample is when people are selected on the basis of certain
characteristics (such as age, gender or income) as a source of information
for market research
23.The marketing mix is a term which is used to describe all the activities
which go into marketing a product or service. These activities are often
summarized as the four Ps - product, price, place and promotion
24.The USP is the special feature of a product that differentiates it from the
products of competitors
25.The brand name is the unique name of a product that distinguishes it
from other brands
26.Brand loyalty is when consumers keep buying the same brand again and
again instead of choosing a competitor's brand
27.Brand image is an image or identity given to a product which gives it a
personality of its own and distinguishes it from its competitors' brands
28.Packaging is the physical container or wrapping for a product. It is also
used for promotion and selling appeal.
29.The product life cycle describes the stages a product will pass through
from its introduction, through its growth until it is mature, and then
finally, its decline
30.Extension strategy is a way of keeping a product at the maturity stage of
the life cycle and extending the cycle
31.Cost-plus pricing is the cost of manufacturing the product plus a profit
mark-up
32.Competitive pricing is when the product is priced in line with or just below
competitors' prices to try to capture more of the market
33.Penetration pricing is when the price is set lower than the competitors'
prices in order to be able to enter a new market
34.Price skimming is where a high price is set for a new product on the
market
35.Promotional pricing is when a product is sold at a very low price for a
short period of time
36.Dynamic pricing is when businesses change product prices, usually when
selling online, depending on the level of demand
37.Price elastic demand is where consumers are very sensitive to changes in
price
38.Price inelastic demand is where consumers are not sensitive to changes in
price
39.A distribution channel is the means by which a product is passed from the
place of production to the consumer
40.An agent is an independent person or business that is appointed to deal
with the sales and distribution of a product or a range of products
41.Promotion is where marketing activities aim to raise customer awareness
of a product or a brand, generating sales and helping to create brand
loyalty
42.Advertising means paying for communication with potential customers
about a product to encourage them to buy it
43.informative advertising is where the emphasis of advertising or sales
promotion is to give full information about the product
44.Persuasive advertising is advertising or promotion which is trying to
persuade the consumer that they really need the product and should buy
it
45.Target audience refers to people who are potential buyers of a product or
a service
46.Sales promotions are incentives such as special offers aimed at
consumers to achieve short-term increases in sales
47.Marketing budget is a financial plan for the marketing of a product or a
product range for a specified period of time
48.Social media marketing is a form of internet marketing that involves
creating and sharing content on social media networks in order to achieve
marketing and branding goals. It includes activities such as posting text
and image updates, videos, and other content that achieves audience
engagement as well as paid social media advertising
49.Viral marketing is when consumers are encouraged to share information
online about the products of a business
50.E-commerce is the 'online' buying and selling of goods and services using
computer systems linked to the internet and apps on mobile (cell) phones
51.A marketing strategy is a plan to combine the right combination of the
four elements of the marketing mix for a product or a service to achieve a
particular marketing objective(s)
Operations Management
1. Productivity is the output measured against the inputs used to create it
2. The buffer inventory level is the inventory held to deal with uncertainty in
customer demand and deliveries of supplies
3. Lean production is a term for those techniques used by businesses to cut
down on waste and, therefore, increase efficiency, for example, by
reducing the time it takes for a product to be developed and become
available for sale.
4. Kaizen is a Japanese term meaning 'continuous improvement through the
elimination of waste.
5. Just-in-time is a production method that involves reducing or virtually
eliminating the need to hold inventories of raw materials or unsold
inventories of the finished product.
6. Job production is where a single product is made at a time
7. Batch production is where a quantity of one product is made, and then a
quantity of another item will be produced
8. Flow production is where large quantities of a product are produced in a
continuous process. It is sometimes referred to as mass production
9. Fixed costs are costs which do not vary in the short run with the number
of items sold or produced. They have to be paid whether the business is
making any sales or not. They are also known as overhead costs.
10.Variable costs are costs which vary directly with the number of items sold
or produced.
11.Total costs are fixed and variable costs combined.
12.Average cost per unit (unit cost) is the total cost of production divided by
total output.
13.Economies of scale are the factors that lead to a reduction in average
costs as a business increases in size.
14.Diseconomies of scale are the factors that lead to an increase in average
costs as a business grows beyond a certain size.
15.The break-even point is the level of sales at which total costs = total
revenue.
16.The revenue of a business is the income during a period of time from the
sale of goods or services.
17.Quality means to produce a good or service, which means customer
expectations.
18.Quality control is checking for quality at the end of the production
process; it uses quality inspectors to find any faults.
19.Quality assurance is the checking for quality standards by employees
throughout the production process.
Financial Information and Decisions
1. Start-up capital is the finance needed by a new business to pay for
essential non-current and current assets before it can begin trading.
2. Working capital is the finance needed by a business to pay for its day-to-
day activities.
3. Capital expenditure is money spent on non-current assets which will last
for more than one year.
4. Revenue expenditure is money spent on day-to-day expenses which do
not involve the purchase of a long-term asset, for example, wages or rent.
5. Internal finance is obtained from within the business itself
6. External finance is obtained from sources outside of and separate from
the business
7. Micro-finance is providing financial services - including small loans - to
poor people not served by traditional banks
8. Crowdfunding is funding a project or venture by raising money from a
large number of people who each contribute a relatively small amount,
typically via the internet
9. The cash flow of a business is the cash inflows and outflows over a period
of time
10.Cash inflows are the sums of money received by a business during a
period of time
11.Cash outflows are the sums of money paid out by a business during a
period of time
12.A cash flow cycle shows the stages between paying out cash for labour,
materials, and so on, and receiving cash from the sale of goods
13.Profit is the surplus after total costs have been subtracted from revenue
14.A cash flow forecast is an estimate of future cash inflows and outflows of
a business, usually on a month-by-month basis. This then shows the
expected cash balance at the end of each month
15.Net cash flow is the difference, each month, between inflows and
outflows.
16.Closing cash (or bank balance) is the amount of cash held by the business
at the end of each month. This becomes next month's opening cash
balance.
17.Opening cash (or bank balance) is the amount of cash held by the
business at the start of the month.
18.Working capital is the finance needed by a business to pay for its day-to-
day expenses.
19.Accounts are the financial records of a firm's transactions
20.Final accounts are produced at the end of the financial year and give
details of the profit or loss made over the year and the worth of the
business
21.An income statement is a financial statement that records the income of a
business and all costs incurred to earn that income over a period of time.
It is also known as a profit and loss account
22.The revenue is the income to a business during a period of time from the
sale of goods and services
23.The cost of sales is the cost of producing or buying the goods actually sold
by the business during a time period
24.A gross profit is made when revenue is greater than the cost of sales
25.A trading account shows how the gross profit of a business is calculated
26.Net profit is the profit made by a business after all costs have been
deducted from revenue. It is calculated by subtracting overhead costs
from gross profits
27.Depreciation is the fall in the value of a fixed asset over time
28.Retained profit is the net profit reinvested back into the company after
deducting tax and payments to owners, such as dividends
29.The statement of financial position shows the value of a business's assets
and liabilities at a particular time
30.Assets are those items of value which are owned by the business. They
may be non-current (fixed) assets or current assets
31.Liabilities are debts owed by the business. They may be non-current
liabilities or current liabilities
32.Non-current assets are items owned by the business for more than one
year
33.Current assets are owned by the business and used within one year
34.Non-current liabilities are long-term debts owed by the business, repaid
over more than one year
35.Current liabilities are short-term debts owed by the business, repaid in
less than one year
36.Capital employed is shareholders' equity + non-current liabilities and is
the total long-term and permanent capital invested in a business
37.Liquidity is the ability of a business to pay back its short-term debts
38.Profitability is the measurement of the profit made relative to either the
value of sales achieved or the capital invested in the business
39.Illiquid means that assets are not readily convertible into cash
External Influences on Business Activity
1. Gross Domestic Product (GDP) is the total value of the output of goods
and services in a country in one year
2. A recession is when there is a period of falling GDP
3. Inflation is the increase in the average price level of goods and services
over time
4. Unemployment exists when the people who are willing and able to work
cannot find a job
5. Economic growth is when a country's GDP increases- more goods and
services are produced than in the previous year
6. Balance of payments records the difference between a country's exports
and imports
7. Real income is the value of income, and it falls when prices rise faster than
money income
8. Exports are goods and services sold from one country to another country
9. imports are goods and services bought by one country from other
countries
10.The exchange rate is the price of one currency in terms of another
11.Exchange rate appreciation is the rise in the value of a currency compared
with other currencies
12.Exchange rate depreciation is the fall in value of a currency compared
with other currencies
13.Fiscal policy is any change by the government in tax rates or public sector
spending
14.Direct taxes are paid directly from incomes, eg, income tax or profits tax
15.indirect taxes are added to the prices of goods, and taxpayers pay the tax
as they purchase the goods, eg-VAT
16.Disposable income is the level of income a taxpayer has after paying
income tax
17.An import tariff is a tax on an imported product
18.Monetary policy is a change in rates by the government or central bank
19.Supply-side policies aim to increase supply and make the economy more
efficient
20.Private costs of an activity are the costs paid for by a business or the
consumer of the product
21.Private benefits of an activity are the gains to a business or the consumer
of the product
22.External costs are costs paid for by the rest of society, other than the
business, as a result of business activity
23.External benefits are the gains to the rest of society, other than the
business, as a result of business activity
24.Social cost = external costs + private costs
25.Social benefit = external benefits + private benefits
26.Globalisation is the term used to describe increases in worldwide trade
and movement of people and capital between countries
27.Free trade agreements exist when countries agree to trade
imports/exports with no barriers, such as tariffs or quotas
28.An import tariff is a tax placed on imported goods when they arrive in the
country
29.An import quota is a restriction on the quantity of a product that can be
imported
30.Protectionism is when a government protects domestic businesses from
foreign competition using tariffs and quotas
31.Multinational businesses are those with factories, production or service
operations in more than one country
