How to become a Public

Data Office (PDO)

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What is a PDO?
 Public Data Office (PDO) is a location where any individual
could access internet using Wi-Fi connectivity.
Who can become a PDO?
 Any person like business person, resident, professional, Village
level entrepreneur (VLE) etc. could start a PDO.
 Locations like local market shops, booths, Tea stalls, Kirana
shops, Vegetable shops, restaurants, road side houses etc. are
best suited for starting a PDO and deliveringaccess to internet
using Wi-Fi connectivity.
Advantage of becoming a PDO?
 An additional source of income from selling internet
connectivity
 Availability of good quality internet connectivity facilitating
online transactions for shop owners
 Increase in sales due to upsurge of customers visiting PDO
locations
How do I become a PDO?
 Arrange a fixed-line broadband connectivity from any Internet
Service Provider in your area
 Contact with a PDOA (PDO Aggregator) to finalize the business
model and identify an appropriate type of Wi-Fi Access Point
 Install the Wi-Fi Access Point and start providing internet
connectivityto users
How do I connect with aPDOA?
 Option 1: Visit PDO Portal on https://pmwani.gov.in andinsert
necessary detailsin the available enquiry form. The interested
PDOAsmaycontact you.
 Option 2: Visit https://pmwani.gov.into get the details of
PDOAslike office address, e-mail address and telephone
number etc.and you may contact them directly.
How much investment is required to become a PDO?
 Depending upon the business model being finalized with a
PDOA, at max, aPDO may require to do one-time investment
inpurchasing and installation of Wi-Fi Access Point.
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  Further, a PDO may require to spend monthly for the
broadband connection.
Who could be the potential customers?
It will be beneficial to such people who want to usehigh-speed
internet service for their work such as following:
 Village Level entrepreneurs, artisans, professionalslike
electrician, plumber, carpenteretc. who want to sell their
goods and services through e-commerce platforms.
 Students can make use of various online educational
platforms and have a much better learning experience.
 Accessing e-Government websites for online job
applications, exams, interviews, schemes etc.
 Farmers who can learn about the new agricultural practices
and can connect with experts for guidance.
 Everyone as they can get more details w.r.t the
Government schemes that are launched for their benefit.
Why will someone buy Wi-Fi coupons when already subscribed to
mobile data(3G/4G)?
Parameter 3G/4G network Wi-Fi
Coverage Not available everywhere Good quality Wi-Fi signal of
especially inside the a PDO may be available at
buildings and in congested such locations
areas
Speed Reliability at a location Being a localised service, a
depends on signal quality PDO could offer
and number of highqualityreliable internet
simultaneous users connectivity
connected to the network
User experience Varies from location to Good user experience can
location be consistently offered

Is the PDO liable for meeting any security or compliance

requirements?
The PDO is not liable to meet any security or compliance requirement.
Can I use my home broadband connection as a backhaul for my PDO?
Yes

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What is the Business Model for PDO?
An access Point can be deployed by the PDO infollowing two types of
models:
i) Indoor deployment
ii) Outdoor deployment.
As per the standard costing of Indoor and Outdoor AP, Per Annum
Cost analysis table is given in Table 1a (for Indoor AP) and Table 1b
(for Outdoor AP).
Table 1a: Typical Cost (Rs.) for Indoor AP Deployment
**Cost
of Total per
Indoor PDO Depreciation
capital Annum
Item Deployment (@25% of
12% Cost to
item cost Actual Cost)
per PDO
annum
Access Point (AP) (One 2000 500 240 740
time Investment)
UPS (One Time 2000 500 240 740
Investment)
Bandwidth Costmonthly 6000 NA NA 6000
basis (Cost for 1 year)
Power Costmonthly basis 1200 NA NA 1200
(Cost for 1 year)
Miscellaneous/unforeseen 2000 NA 240 2240
cost (Cost for 1 year)
Total 10920
Total Annual Cost for Indoor AP deployment 10920
Cost per Month (In Rs) 10920/12=910
*Opportunity cost of entrepreneur’s skill and time is not included.
** Cost of capitalis rate of interest on the capital employed/invested in the business
by the entrepreneur.
Disclaimer: These costs are indicative and may vary based on market dynamics.
Entrepreneurs are requested to use this only as a guidance.

Table 1b: Typical Cost (Rs.) for Outdoor AP Deployment

Item Outdoor Depreciation ** Cost Total per
PDO (@25% of of annum
Deployment Actual Cost) capital Cost to
(Per 12% PDO
annum) per
annum

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 AP (One time 8000 2000 960 2960
Investment)
UPS (One Time 2000 500 240 740
Investment)
Bandwidth Cost (Cost for 6000 NA NA 6000
1 year)
Power Cost (Cost for 1 2400 NA NA 2400
year)
Miscellaneous/unforeseen 5000 NA 600 5600
(Cost for 1 year)
Total 17700
Total Annual Cost for Outdoor AP deployment 17700
Cost per Month for Outdoor AP deployment (in Rs) 17700/12=1475
*Opportunity cost of entrepreneur’s skill and time is not included.
** Cost of capitalis rate of interest on the capital employed/invested in the business
by the entrepreneur.
Disclaimer: These costs are indicative and may vary based on market dynamics.
Entrepreneurs are requested to use this only as a guidance.

What is the income of PDO?

Underthe PM-WANI framework, PDOA collects revenue by selling
coupons to users and then PDOA shouldshare this revenue with its
PDOs based on the usage of an access point.
Based upon the type of users coming to the PDO, there can be
different type of Wi-Fi internet plans.
a) Daily Plan –This type of plan may be preferred by people at
such places where they normally do not residee.g. tourist
area, bus stop or railway station

S. No Parameter Value

a) Plan Value 5 to 10 Rupees

b) Daily customers 30 to 100 users

c) Daily sale Value 150 to 1000 rupees

d) Monthly Sale Value 4,500 to 30,000 rupees

e) Percentage share of PDO* 60%

Monthly earning 2700 to 18000 rupees

f)

Note:Revenue share between PDO and PDOA is assumed to be in the ratio of 90:10

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 b) Monthly Plan –Such users who are visiting a place (PDO
location) on a daily/regular basis then monthly plan could be
preferred by such user. The users can be students staying
nearby or villagers who want to sell their art and craft items
through internet.

S.No Parameter Value

a) Plan Value 100 to 200Rupees

b) Regular Customers 30to 50users

c) Monthly Sale Value 3,000 to 10,000 Rupees

d) Percentage share of PDO 90%

e) Monthly earning 2,700 to 9,000 Rupees

Note:Revenue share between PDO and PDOA is assumed to be in the ratio of 90:10

For More
Other Booklets Information
of PM-WANI Contact
 Reisnet
PDOA Broadband Pvt Ltd.
Booklethttps://pmwani.gov.in/assets/landing-
page/booklets/Booklet_PDOA_English.pdf
PDOA License Number: PMWANI-ORS-760001-PDOA000063

Contact: 07969-24-8877
 APPPDO
Provider Booklethttps://pmwani.gov.in/assets/landing-
Application form Available Online : www.reisnet.in/pmwani
page/booklets/Booklet_APP_English.pdf