CONCLUSIONS
Given the multiple correlations between soft drink consumption and
various factors such as energy sources, health concerns, and marketing
influence, it would be advisable to recommend moderation in consuming
soft drinks. While soft drinks do provide a source of energy, their excessive
consumption can have significant negative effects. It is important to
consider alternative and healthier beverage options. Additionally, the
influence of marketing and advertising on consumer choices should be
carefully examined and regulated to ensure informed decision-making.
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RECOMMENDATIONS
To make advertisements more effective, it is crucial to select media based
on target customers. Attention should be given to creating attractive
advertisements in all aspects.
Advertisements should appeal to people's emotions rather than relying
solely on logic. They should tap into human desires and needs, offering
solutions to problems.
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BIBLIOGRAPHY
JOURNALS:
Blattberg, R. (2004). "The Marketing Information Revolution." Harvard
Business, Boston.
Cadler, B. (2006). "Television Commercial Wear Out. An Information
Processing View." Journal of Marketing Research, Vol. 13, No. 2, pp. 173-
186.
BOOKS:
Chunawalla, S. A. (2000). "Foundation of Advertising Theory and Practice."
Himalayan Publishing House, Fifth Edition, 2003.
Kothari, C. R. (2003). "Research Methodology." New Age International
Publishers, Sixth Edition.
Kotler, P. (2005). "Marketing Management." Prentice Hall of India,
Eleventh Edition.
Wells, W. D. (2007). "Measuring Advertising Effectiveness." Routledge
Publications.
WEBSITES:
[www.slideshare.net] (Last accessed on February 14, 2013).
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QUES TIONNARIES
Study of advertising effectiveness on cold drinks
BACK GROUND INI ORMATIONS
I) NAME:
II) AGE:
III) QUALIFICATIONS:
IV) 1. Literate
2. Illiterate
If literate?
1. Below matric 2. Matric
3. Graduate 4. Post graduate
V) PROFESSION
VI) ADDRESS
VII) SIZF OF FAMILY
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QUESTIONS
1. Do you take cold drinks?
1. Yes 2.no
2. How frequently you take cold drink?
1. Once a day 2. Twice a day
3. More than twice 4. Not regular
3. Which are the different cold drinks available in the market?
1. Coca cola 2. Pepsi
3. Limca 4. Fanta
5. Thumps-up 6.Mirinda
7. Mazza 8. All of these
4. Which flavor of cold drinks you like most?
1. Lemon 2. Cola
3. Mango 4 Orange 5. Others
5. Have you seen the advertisement of cold drinks you like most?
1. Yes 2. No
6. Through which media you seen it?
1. TV 2. Magazines
3. Newspaper 4. Others
7. How many types of advertisement of you preferred brand of cold drinks
there?
1. 4 2. 3
3. 2 4. 1
8. Which slogan of cold drinks you like most?
1. Taste the thunder 2. Yara the tashan
3. Yeh dil mange more 4. Jo chahe ho jaye coca cola enjoys
9. Why do you like the advertisement?
1. Because it has film star. 2. Because 1t has good music
3. Its theme and making is appeal able
4. Any other reason
10. Do you think the advertisement has forced you to consume product
more?
1. Yes 2 No
3. Can’t say
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11. Do you think the advertisement is necessary for sale of cold drinks?
1. Necessary 2. Very necessary
3. Not necessary 4. Can't say
12. Is the study of effectiveness would contribute to improvement in
advertisement?
1. Yes 2. No
3. Can’t say
13 Is advertisement effectiveness is necessary for company?
1. Yes 2. No
3. Can’t say
14 What do you think the use of study of effectiveness is for whom?
1. For company 2. For employees
3. For customers 4. None of these
15. Which reason you find for the difference of advertisement
effectiveness?
1. Education 2. Liking 3. Standard of living
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