Mall Customer

You own the mall and want to understand the customers like who can be easily converge [Target Customers] so that the sense can be given to marketing team and plan the strategy accordingly.

In [1]: import numpy as np

import pandas as pd
import matplotlib.pyplot as plt
import seaborn as sns

from sklearn.cluster import KMeans

from sklearn.preprocessing import LabelEncoder

from sklearn.preprocessing import StandardScaler

In [2]: df = pd.read_csv("Mall_Customers.csv")

In [3]: df

Out[3]: CustomerID Gender Age Annual Income (k$) Spending Score (1-100)

0 1 Male 19 15 39

1 2 Male 21 15 81

2 3 Female 20 16 6

3 4 Female 23 16 77

4 5 Female 31 17 40

... ... ... ... ... ...

195 196 Female 35 120 79

196 197 Female 45 126 28

197 198 Male 32 126 74

198 199 Male 32 137 18

199 200 Male 30 137 83

200 rows × 5 columns

Explore Data
In [4]: df.info()

<class 'pandas.core.frame.DataFrame'>
RangeIndex: 200 entries, 0 to 199
Data columns (total 5 columns):
# Column Non-Null Count Dtype
--- ------ -------------- -----
0 CustomerID 200 non-null int64
1 Gender 200 non-null object
2 Age 200 non-null int64
3 Annual Income (k$) 200 non-null int64
4 Spending Score (1-100) 200 non-null int64
dtypes: int64(4), object(1)
memory usage: 7.9+ KB

In [5]: df.describe()

Out[5]: CustomerID Age Annual Income (k$) Spending Score (1-100)

count 200.000000 200.000000 200.000000 200.000000

mean 100.500000 38.850000 60.560000 50.200000

std 57.879185 13.969007 26.264721 25.823522

min 1.000000 18.000000 15.000000 1.000000

25% 50.750000 28.750000 41.500000 34.750000

50% 100.500000 36.000000 61.500000 50.000000

75% 150.250000 49.000000 78.000000 73.000000

max 200.000000 70.000000 137.000000 99.000000

In [6]: df['Gender'].value_counts()

Out[6]: Gender
Female 112
Male 88
Name: count, dtype: int64

In [7]: df.groupby('Gender')['Spending Score (1-100)'].value_counts()

Out[7]: Gender Spending Score (1-100)

Female 42 7
50 5
40 4
35 3
77 3
..
Male 17 1
11 1
9 1
8 1
3 1
Name: count, Length: 120, dtype: int64

In [8]: la=LabelEncoder()

In [9]: df.Gender = la.fit_transform(df.Gender)

In [10]: df.Gender

Out[10]: 0 1
1 1
2 0
3 0
4 0
..
195 0
196 0
197 1
198 1
199 1
Name: Gender, Length: 200, dtype: int32

In [11]: df

Out[11]: CustomerID Gender Age Annual Income (k$) Spending Score (1-100)

0 1 1 19 15 39

1 2 1 21 15 81

2 3 0 20 16 6

3 4 0 23 16 77

4 5 0 31 17 40

... ... ... ... ... ...

195 196 0 35 120 79

196 197 0 45 126 28

197 198 1 32 126 74

198 199 1 32 137 18

199 200 1 30 137 83

200 rows × 5 columns

creat model
In [12]: clustern = []
j = []

In [13]: for i in range(1,12):

model = KMeans(n_clusters= i)
model.fit(df)
clustern.append(i)
j.append( model.inertia_)

C:\Users\Abdo\anaconda3\lib\site-packages\sklearn\cluster\_kmeans.py:1416: FutureWarning: The default value of `n_init` will change from 10 to 'auto' in 1.4. Set the value of `n_init` explicitly to suppress the warning
super()._check_params_vs_input(X, default_n_init=10)
C:\Users\Abdo\anaconda3\lib\site-packages\sklearn\cluster\_kmeans.py:1416: FutureWarning: The default value of `n_init` will change from 10 to 'auto' in 1.4. Set the value of `n_init` explicitly to suppress the warning
super()._check_params_vs_input(X, default_n_init=10)
C:\Users\Abdo\anaconda3\lib\site-packages\sklearn\cluster\_kmeans.py:1416: FutureWarning: The default value of `n_init` will change from 10 to 'auto' in 1.4. Set the value of `n_init` explicitly to suppress the warning
super()._check_params_vs_input(X, default_n_init=10)
C:\Users\Abdo\anaconda3\lib\site-packages\sklearn\cluster\_kmeans.py:1416: FutureWarning: The default value of `n_init` will change from 10 to 'auto' in 1.4. Set the value of `n_init` explicitly to suppress the warning
super()._check_params_vs_input(X, default_n_init=10)
C:\Users\Abdo\anaconda3\lib\site-packages\sklearn\cluster\_kmeans.py:1416: FutureWarning: The default value of `n_init` will change from 10 to 'auto' in 1.4. Set the value of `n_init` explicitly to suppress the warning
super()._check_params_vs_input(X, default_n_init=10)
C:\Users\Abdo\anaconda3\lib\site-packages\sklearn\cluster\_kmeans.py:1416: FutureWarning: The default value of `n_init` will change from 10 to 'auto' in 1.4. Set the value of `n_init` explicitly to suppress the warning
super()._check_params_vs_input(X, default_n_init=10)
C:\Users\Abdo\anaconda3\lib\site-packages\sklearn\cluster\_kmeans.py:1416: FutureWarning: The default value of `n_init` will change from 10 to 'auto' in 1.4. Set the value of `n_init` explicitly to suppress the warning
super()._check_params_vs_input(X, default_n_init=10)
C:\Users\Abdo\anaconda3\lib\site-packages\sklearn\cluster\_kmeans.py:1416: FutureWarning: The default value of `n_init` will change from 10 to 'auto' in 1.4. Set the value of `n_init` explicitly to suppress the warning
super()._check_params_vs_input(X, default_n_init=10)
C:\Users\Abdo\anaconda3\lib\site-packages\sklearn\cluster\_kmeans.py:1416: FutureWarning: The default value of `n_init` will change from 10 to 'auto' in 1.4. Set the value of `n_init` explicitly to suppress the warning
super()._check_params_vs_input(X, default_n_init=10)
C:\Users\Abdo\anaconda3\lib\site-packages\sklearn\cluster\_kmeans.py:1416: FutureWarning: The default value of `n_init` will change from 10 to 'auto' in 1.4. Set the value of `n_init` explicitly to suppress the warning
super()._check_params_vs_input(X, default_n_init=10)
C:\Users\Abdo\anaconda3\lib\site-packages\sklearn\cluster\_kmeans.py:1416: FutureWarning: The default value of `n_init` will change from 10 to 'auto' in 1.4. Set the value of `n_init` explicitly to suppress the warning
super()._check_params_vs_input(X, default_n_init=10)

In [14]: pd.DataFrame( clustern,j)

Out[14]: 0

975512.060000 1

387065.713771 2

271396.562966 3

195401.198560 4

157179.693358 5

122625.389195 6

103208.122119 7

86119.077481 8

77369.724425 9

68900.885948 10

64977.883458 11

In [15]: plt.plot(clustern,j,marker = 'o')

plt.title ("find the best num of kmeans")
plt.xlabel("count of k_means")
plt.ylabel("perc of error")

Out[15]: Text(0, 0.5, 'perc of error')

In [16]: model = KMeans(n_clusters= 4)

model.fit(df)
pre = model.predict(df)

C:\Users\Abdo\anaconda3\lib\site-packages\sklearn\cluster\_kmeans.py:1416: FutureWarning: The default value of `n_init` will change from 10 to 'auto' in 1.4. Set the value of `n_init` explicitly to suppress the warning
super()._check_params_vs_input(X, default_n_init=10)

In [17]: df['k_means'] = pre

In [18]: df

Out[18]: CustomerID Gender Age Annual Income (k$) Spending Score (1-100) k_means

0 1 1 19 15 39 1

1 2 1 21 15 81 1

2 3 0 20 16 6 1

3 4 0 23 16 77 1

4 5 0 31 17 40 1

... ... ... ... ... ... ...

195 196 0 35 120 79 3

196 197 0 45 126 28 0

197 198 1 32 126 74 3

198 199 1 32 137 18 0

199 200 1 30 137 83 3

200 rows × 6 columns

In [19]: la = StandardScaler()

In [20]: xdata = la.fit_transform(df[['Age','Annual Income (k$)','Spending Score (1-100)']])

In [21]: clustern = []
j = []

In [22]: for i in range(1,12):

model = KMeans(n_clusters= i)
model.fit(df)
clustern.append(i)
j.append( model.inertia_)

C:\Users\Abdo\anaconda3\lib\site-packages\sklearn\cluster\_kmeans.py:1416: FutureWarning: The default value of `n_init` will change from 10 to 'auto' in 1.4. Set the value of `n_init` explicitly to suppress the warning
super()._check_params_vs_input(X, default_n_init=10)
C:\Users\Abdo\anaconda3\lib\site-packages\sklearn\cluster\_kmeans.py:1416: FutureWarning: The default value of `n_init` will change from 10 to 'auto' in 1.4. Set the value of `n_init` explicitly to suppress the warning
super()._check_params_vs_input(X, default_n_init=10)
C:\Users\Abdo\anaconda3\lib\site-packages\sklearn\cluster\_kmeans.py:1416: FutureWarning: The default value of `n_init` will change from 10 to 'auto' in 1.4. Set the value of `n_init` explicitly to suppress the warning
super()._check_params_vs_input(X, default_n_init=10)
C:\Users\Abdo\anaconda3\lib\site-packages\sklearn\cluster\_kmeans.py:1416: FutureWarning: The default value of `n_init` will change from 10 to 'auto' in 1.4. Set the value of `n_init` explicitly to suppress the warning
super()._check_params_vs_input(X, default_n_init=10)
C:\Users\Abdo\anaconda3\lib\site-packages\sklearn\cluster\_kmeans.py:1416: FutureWarning: The default value of `n_init` will change from 10 to 'auto' in 1.4. Set the value of `n_init` explicitly to suppress the warning
super()._check_params_vs_input(X, default_n_init=10)
C:\Users\Abdo\anaconda3\lib\site-packages\sklearn\cluster\_kmeans.py:1416: FutureWarning: The default value of `n_init` will change from 10 to 'auto' in 1.4. Set the value of `n_init` explicitly to suppress the warning
super()._check_params_vs_input(X, default_n_init=10)
C:\Users\Abdo\anaconda3\lib\site-packages\sklearn\cluster\_kmeans.py:1416: FutureWarning: The default value of `n_init` will change from 10 to 'auto' in 1.4. Set the value of `n_init` explicitly to suppress the warning
super()._check_params_vs_input(X, default_n_init=10)
C:\Users\Abdo\anaconda3\lib\site-packages\sklearn\cluster\_kmeans.py:1416: FutureWarning: The default value of `n_init` will change from 10 to 'auto' in 1.4. Set the value of `n_init` explicitly to suppress the warning
super()._check_params_vs_input(X, default_n_init=10)
C:\Users\Abdo\anaconda3\lib\site-packages\sklearn\cluster\_kmeans.py:1416: FutureWarning: The default value of `n_init` will change from 10 to 'auto' in 1.4. Set the value of `n_init` explicitly to suppress the warning
super()._check_params_vs_input(X, default_n_init=10)
C:\Users\Abdo\anaconda3\lib\site-packages\sklearn\cluster\_kmeans.py:1416: FutureWarning: The default value of `n_init` will change from 10 to 'auto' in 1.4. Set the value of `n_init` explicitly to suppress the warning
super()._check_params_vs_input(X, default_n_init=10)
C:\Users\Abdo\anaconda3\lib\site-packages\sklearn\cluster\_kmeans.py:1416: FutureWarning: The default value of `n_init` will change from 10 to 'auto' in 1.4. Set the value of `n_init` explicitly to suppress the warning
super()._check_params_vs_input(X, default_n_init=10)

In [23]: pd.DataFrame( clustern,j)

Out[23]: 0

975711.740000 1

387261.769977 2

271564.483308 3

195394.487179 4

157626.804813 5

122646.505263 6

105106.807522 7

86070.464191 8

76910.473799 9

68936.676383 10

64625.772938 11

In [24]: plt.plot(clustern,j,marker = 'o')

plt.title ("find the best num of kmeans")
plt.xlabel("count of k_means")
plt.ylabel("perc of error")

Out[24]: Text(0, 0.5, 'perc of error')

In [25]: df1 = df[df['k_means'] == 0]

df2 = df[df['k_means'] == 1]
df3 = df[df['k_means'] == 2]
df4 = df[df['k_means'] == 3]

In [26]: plt.scatter(df1['Annual Income (k$)'], df1['Spending Score (1-100)'] , label = 'group1')

plt.scatter(df2['Annual Income (k$)'], df2['Spending Score (1-100)'] , label = 'group2')
plt.scatter(df3['Annual Income (k$)'], df3['Spending Score (1-100)'] , label = 'group3')
plt.scatter(df4['Annual Income (k$)'], df4['Spending Score (1-100)'] , label = 'group4')
plt.title('find Clusters')
plt.xlabel('Annual income')
plt.ylabel('Spending Score ')
plt.legend()

Out[26]: <matplotlib.legend.Legend at 0x231a66eca00>

In [27]: la = StandardScaler()

In [28]: xdata = la.fit_transform(df[['Age','Annual Income (k$)','Spending Score (1-100)']])

In [29]: clustern = []
j = []

In [30]: for i in range(1,12):

xdata = KMeans(n_clusters= i)
xdata.fit(df)
clustern.append(i)
j.append( xdata.inertia_)

C:\Users\Abdo\anaconda3\lib\site-packages\sklearn\cluster\_kmeans.py:1416: FutureWarning: The default value of `n_init` will change from 10 to 'auto' in 1.4. Set the value of `n_init` explicitly to suppress the warning
super()._check_params_vs_input(X, default_n_init=10)
C:\Users\Abdo\anaconda3\lib\site-packages\sklearn\cluster\_kmeans.py:1416: FutureWarning: The default value of `n_init` will change from 10 to 'auto' in 1.4. Set the value of `n_init` explicitly to suppress the warning
super()._check_params_vs_input(X, default_n_init=10)
C:\Users\Abdo\anaconda3\lib\site-packages\sklearn\cluster\_kmeans.py:1416: FutureWarning: The default value of `n_init` will change from 10 to 'auto' in 1.4. Set the value of `n_init` explicitly to suppress the warning
super()._check_params_vs_input(X, default_n_init=10)
C:\Users\Abdo\anaconda3\lib\site-packages\sklearn\cluster\_kmeans.py:1416: FutureWarning: The default value of `n_init` will change from 10 to 'auto' in 1.4. Set the value of `n_init` explicitly to suppress the warning
super()._check_params_vs_input(X, default_n_init=10)
C:\Users\Abdo\anaconda3\lib\site-packages\sklearn\cluster\_kmeans.py:1416: FutureWarning: The default value of `n_init` will change from 10 to 'auto' in 1.4. Set the value of `n_init` explicitly to suppress the warning
super()._check_params_vs_input(X, default_n_init=10)
C:\Users\Abdo\anaconda3\lib\site-packages\sklearn\cluster\_kmeans.py:1416: FutureWarning: The default value of `n_init` will change from 10 to 'auto' in 1.4. Set the value of `n_init` explicitly to suppress the warning
super()._check_params_vs_input(X, default_n_init=10)
C:\Users\Abdo\anaconda3\lib\site-packages\sklearn\cluster\_kmeans.py:1416: FutureWarning: The default value of `n_init` will change from 10 to 'auto' in 1.4. Set the value of `n_init` explicitly to suppress the warning
super()._check_params_vs_input(X, default_n_init=10)
C:\Users\Abdo\anaconda3\lib\site-packages\sklearn\cluster\_kmeans.py:1416: FutureWarning: The default value of `n_init` will change from 10 to 'auto' in 1.4. Set the value of `n_init` explicitly to suppress the warning
super()._check_params_vs_input(X, default_n_init=10)
C:\Users\Abdo\anaconda3\lib\site-packages\sklearn\cluster\_kmeans.py:1416: FutureWarning: The default value of `n_init` will change from 10 to 'auto' in 1.4. Set the value of `n_init` explicitly to suppress the warning
super()._check_params_vs_input(X, default_n_init=10)
C:\Users\Abdo\anaconda3\lib\site-packages\sklearn\cluster\_kmeans.py:1416: FutureWarning: The default value of `n_init` will change from 10 to 'auto' in 1.4. Set the value of `n_init` explicitly to suppress the warning
super()._check_params_vs_input(X, default_n_init=10)
C:\Users\Abdo\anaconda3\lib\site-packages\sklearn\cluster\_kmeans.py:1416: FutureWarning: The default value of `n_init` will change from 10 to 'auto' in 1.4. Set the value of `n_init` explicitly to suppress the warning
super()._check_params_vs_input(X, default_n_init=10)

In [31]: pd.DataFrame( clustern,j)

Out[31]: 0

975711.740000 1

387261.769977 2

271553.349336 3

195401.198560 4

157145.164702 5

122659.604473 6

103267.233144 7

86042.965074 8

76910.473799 9

69714.586728 10

64629.937819 11

In [32]: plt.plot(clustern,j,marker = 'o')

plt.title ("find the best num of kmeans")
plt.xlabel("count of k_means")
plt.ylabel("perc of error")

Out[32]: Text(0, 0.5, 'perc of error')

In [33]: df1 = df[df['k_means'] == 0]

df2 = df[df['k_means'] == 1]
df3 = df[df['k_means'] == 2]
df4 = df[df['k_means'] == 3]

In [34]: plt.scatter(df1['Annual Income (k$)'], df1['Spending Score (1-100)'] , label = 'group1')

plt.scatter(df2['Annual Income (k$)'], df2['Spending Score (1-100)'] , label = 'group2')
plt.scatter(df3['Annual Income (k$)'], df3['Spending Score (1-100)'] , label = 'group3')
plt.scatter(df4['Annual Income (k$)'], df4['Spending Score (1-100)'] , label = 'group4')
plt.title('find Clusters')
plt.xlabel('Annual income')
plt.ylabel('Spending Score ')
plt.legend()

Out[34]: <matplotlib.legend.Legend at 0x231a658bd30>

Analysis
In [35]: sns.countplot(df, x = 'k_means',palette='viridis')

C:\Users\Abdo\AppData\Local\Temp\ipykernel_7324\4039995419.py:1: FutureWarning:

Passing `palette` without assigning `hue` is deprecated and will be removed in v0.14.0. Assign the `x` variable to `hue` and set `legend=False` for the same effect.

sns.countplot(df, x = 'k_means',palette='viridis')
Out[35]: <Axes: xlabel='k_means', ylabel='count'>

In [36]: df.k_means.value_counts().plot.pie(autopct = '%0.2f%%')

Out[36]: <Axes: ylabel='count'>

In [37]: sns.histplot(df.Age)

Out[37]: <Axes: xlabel='Age', ylabel='Count'>

In [38]: sns.countplot(data = df,x = df['k_means'], hue = df['Gender'])

Out[38]: <Axes: xlabel='k_means', ylabel='count'>

In [ ]: