Design Guidelines Ver 2017.01.

1
PressReader Design Guidelines 2

Intro
Every journey starts with a great story

PressReader’s visual design is

about more than just the logo.
It’s a visual system made up of
many parts that work together
to elicit a feeling, and convey
what PressReader is all about.

We’re youthful, modern, These guidelines are designed to help anyone working with the PressReader
brand in a visual context. They allow everyone to work with confidence and

intelligent, forward-thinking consistency in a variety of formats, regions and circumstances. If you have any
questions about our brand principles, please contact us.

and a little bit cheeky. (See back page for details.)

© PressReader, 2017
PressReader Design Guidelines 3

Rules & regs

We mean business
1. Any co-branded use of the PressReader logo and/or visual identity in combination
with another company’s logo or visual identity must be evaluated and approved
by the PressReader Brand Team.

2. Any PressReader marketing materials created by agents or subsidiary offices of

PressReader must also be approved by the PressReader Brand Team.

3. Only the PressReader Creative Lab at Vancouver HQ is authorized to develop

and/or approve co-branded marketing.

• It’s important that, in order for our partnership to be successful, a sufficient level of co-branded marketing and
communications assets must be created (by both parties) to ensure that customers have been made aware of the
PressReader service, and have enough understanding of what it is and how to access it.

• We have developed a series of co-branded examples that maintain the value of PressReader’s name and brand
reputation. Please be mindful of these guidelines and apply them consistently.

• It’s important to note that when visually representing PressReader, the brand logo should be treated equally to other
partner logos. More so, both brands should work harmoniously in order to create the most impact.

Please send all final creative assets to brandteam@[Link]

for approval before going into to production, and allow 72 hours for approval.

© PressReader, 2017
Inspiration

App Conversation Letter P

PressReader Design Guidelines 5

The icon
P is for PressReader
The PressReader P-icon is at the core of
our visual identity. It’s an abstract symbol
combining a speech bubble and the
capital letter ‘P’. The gradient shadow effect
is used to give it depth and life.

This icon can be used on its own in select

circumstances only. In general, the icon
without text is reserved for circumstances
where the brand has already been
established in the same context, either
through use of the full logo, in adjacent
copy, or by voiceover.

© PressReader, 2017
The icon
Attention to detail matters
PressReader Design Guidelines 7

Wordmark
Say our name, say our name

When writing, we always capitalize the P and R in PressReader.

But when it comes to our wordmark, we’re not an uppercase
brand. (We’re much cooler than that.)

optical
center

baseline

While the P icon can exist without the wordmark in certain

circumstances, the wordmark should never exist without
the P icon.

Note that the trademark symbol is used in select

circumstances, and rarely in digital formats.

© PressReader, 2017
PressReader Design Guidelines 8

The logo
All together now!
The PressReader logo is at the crux of our Note that the proportions of the logo cannot be
brand identity. It’s the combination of our changed under any circumstances.
simple, modern wordmark and our P icon.

P Icon Wordmark

© PressReader, 2017
PressReader Design Guidelines 9

Visual identity
Color variations
We’re all about the green. Our primary logo
consists of the green P icon and the gray
wordmark on a white background. Our logo
may appear in any of the formats shown
here.

The logo color should be determined by

what would best complement the visual
of the communication, while maintaining
legibility.

grayscale logo

one color mono logo

© PressReader, 2017
PressReader Design Guidelines 10

The stacked logo

Stacks on deck
There are two primary versions of our logo:
the primary logo, and the stacked logo.

The stacked logo may be used when the

provided space is square or vertically
elongated, and the horizontal lockup will
make the logo look too small.
x
It may also be used to add variety in
circumstances where the horizontal logo is
being used frequently elsewhere.

© PressReader, 2017
PressReader Design Guidelines 11

The stacked logo

Stacks on deck

Here’s how we lay it out.

© PressReader, 2017
PressReader Design Guidelines 12

The exclusion zone

We love outer space x x

The PressReader logo should always be

surrounded by a minimum amount of x x
space. A margin of clear space equivalent
to the width of the P icon is drawn around
the logo to create an invisible boundary
and an area of isolation.
x x
The stacked logo clearance is equal to
half the width of the P icon. These areas of x x
separation are minimum standards, and
should be increased whenever possible.

Minimum size
Because size matters
There are no predetermined sizes for the Digital: 200px width Digital: 100px width
PressReader logo. Scale and proportion Print: 30mm width Print: 15mm width
should be determined based on available For logo without
space, aesthetics, function and visibility. trademark sign

There’s no preset maximum size for the

PressReader logo, either. Minimum sizes are
shown here.

Digital: 25px height

Print: 5mm height

© PressReader, 2017
 The PressReader logo is at the core of our

The app icon brand identity, and should be used in nearly

all circumstances. The app icon should only

Press for the press

be used when offering instructions on how
to access or use the PressReader app.
It’s not a replacement for our logo.
PressReader Design Guidelines 14

Typography
Our type of font
The Harmonia Sans font is at the core of The Harmonia Sans® typeface adds an
our visual identity. It’s our primary typeface elegant, non-geometric twist to aspects
for titles, subtitles and primary text for all of classic geometric sans typefaces. The
marketing communications. It’s a simple resulting extensive family performs well on
and clean typeface that complements the the printed page, on screen and beyond.
typeface used for our logo.

Harmonia Sans Pro®

© PressReader, 2017
PressReader Design Guidelines 15

The Harmonia font family

Putting it all together
We’re bold in our communications, but with
Harmonia Sans we can also be quieter,
more restrained and classical. Use a mix of
weights that best suit the message being
conveyed.

Harmonia Sans Pro Regular

abcefeghijklmnopqrstuvwxyz
ABCEFEGHIJKLMNOPQRSTUVWXYZ
1234567890

Harmonia Sans Pro Semibold

abcefeghijklmnopqrstuvwxyz
ABCEFEGHIJKLMNOPQRSTUVWXYZ
1234567890

© PressReader, 2017
PressReader Design Guidelines 16

Typography
Loud and clear
Headline

Harmonia Sans Semi Bold

Size 50 pt, Leading 42 pt,
Tracking -50 Offer the world’s
SubHeadling
best content
Harmonia Sans Regular
Size 26 pt, Leading 30 pt,
With thousands of premium titles
Tracking -50
from more than 100 countries,
there’s something for everyone.
SubHeadling 2

Harmonia Sans Semi Bold Loyalty programs A branded touchpoint

Size 16 pt, Leading 18, Tracking -25
Offer your customers an immersive Your marketing team will love how
brand experience by integrating targeted, effortless and high-impact
PressReader into any part of your PressReader is.
Body text
customer journey.
Harmonia Sans Regular
Size 12 pt, Leading 14, Tracking -15

© PressReader, 2017
PressReader Design Guidelines 17

The color matrix Color is an essential part of the PressReader brand,

and helps to set the tone with a particular audience.
Our true colors Here’s our corporate color palette.

The PressReader color universe covers three

shades of green, plus one accompanying
color – cool gray. This palette should be
adhered to across Pantone, CMYK and RGB
Lime Green Green
applications. Lime Green Neon Green

Color references: HEX #a5d900 HEX #a6da00

- RGB: All PDF documents, online materials, RGB 165-217-0 RGB 0-190-0
web applications, etc. CMYK 40-0-100-0 CMYK 75-0-100-0
- Pantone: Solid colors for printed materials PANTONE 375 C, 2291 U PANTONE 2271C, 2271 U
and stationery, where possible.
- CMYK: 4-color process for external
marketing, printed publications, etc.

To maintain consistency and brand

recognition, these colors should be the lead
colors in all applications. It’s essential that
colors are reproduced as accurately as
possible. Care must be taken in selecting
The gradient
the correct color reference for different
applications.

Partners are asked to use the PressReader

green as much as possible in co-branded
communications. Sometimes it may be
preferable to use knock-out variations of
the PressReader logo in order to align with a Dark Green Gray
brand partner.
Rainforest Green Composite Gray
In some circumstances, like when targeting
a luxury audience, the gray color may be HEX #007d30 HEX #444f56
emphasized rather than the green. CMYK 100-30-100-0 CMYK 10-0-0-80
PANTONE 349 C PANTONE Cool Gray 11C

© PressReader, 2017
PressReader Design Guidelines 18

The color matrix

Mixing & matching
Various combinations of the PressReader
color family can be mixed together to add
interest. PressReader PressReader
for airlines for cruise lines
PressReader PressReader
for airlines for cruise lines

PressReader PressReader
for telcos for libraries
PressReader PressReader
for telcos for libraries

PressReader Connecting people

for hospitality through news
PressReader Connecting people
for hospitality through news
© PressReader, 2017
Our pictograms
Playing with the icon

Our pictograms have the same shadow gradient effect as

you see in our logo. This is an extension of the PressReader
brand, designed to add depth and interest.

New pictograms may only be created by the PressReader

Creative Lab team at our Vancouver HQ.
PressReader Design Guidelines 20

Sample pictograms
A picture’s worth a thousand words

Let’s talk Channels Auto Collection Gifting Card Satellite

Smart homes Hospitality Business Airlines Medicine Cruise lines Telecoms

Audio Translation Favorite Highlights App integration Download User

Time Spotlight World Connection Globe Canada USA

© PressReader, 2017
PressReader Design Guidelines 21

Visual communications
PressReader is about minimalism,
rich imagery, and clear calls-to-action.
We should never overcrowd or
overcomplicate a layout.

© PressReader, 2017
PressReader Design Guidelines 22

PressReader sub-brands
We are family

Our sub-brands should all fall into the same

template, shown here.

Black

Use only the horizontal lock-up logo for

additional descriptors. Align the text to the
optical center of the logo. Use Harmonia
Sans SemiBold for the descriptor text.

Note that new sub-brands may only be

created and authorized by the PressReader
Creative Lab at our Vancouver HQ.

© PressReader, 2017
PressReader Design Guidelines 23

Branded Editions
PressReader ‘Powered by’ badge

Our ‘Powered by’ badge should only be

used by publishers promoting their Branded
Edition product. It is not intended for use by
business partners.

This badge should only be used when

referring to Branded Edition products or
solutions built by PressReader, using our
technology. The text should be clearly
legible in all instances, and close to the
name of the product or solution.

© PressReader, 2017
PressReader Design Guidelines 24

Linking to PressReader in app stores

Pushing our buttons

We use a clean, modified set of app store

buttons designed to appear uniformly
while still retaining the recognizable brand
identities of each device manufacturer.

The app store buttons should always be

used in marketing materials intended to
promote or encourage people to use the
product.

This is especially important for PressReader

business partners. They should be used all
together, and should be placed near the
PressReader logo.

© PressReader, 2017
PressReader Design Guidelines 25

Our logo alongside partner logos

BFFs

Where possible, the PressReader logo

should always be displayed on the left,
with a vertical line separating our logo
from a partner’s logo.

On horizontal lockups, partner logos

align to the optical center of the
PressReader logo.

All logos are scaled proportionally

to maintain equal prominence. This
ensures that all logos remain legible,
with plenty of clear space.

When the partner logo is used without a

trademark, the PressReader logo is also
used without a trademark.

© PressReader, 2017
PressReader Design Guidelines 26

Co-branding & partnerships For business partners, the PressReader logo must always be displayed in
equal size alongside their logo. In some circumstances it may be preferable

We’ve got company

to work with two knock-out versions of logos on a dark background, so as to
visually align brands without introducing competing colors.

Note that all co-branded marketing must be approved by PressReader

before going to production.

© PressReader, 2017
PressReader Design Guidelines 27

Print advertising Our ad style is ruthlessly minimal and visual. We let the product lead
the way, and use it to tell a story. We always incorporate a strong,
clear, single call-to-action.

© PressReader, 2017
PressReader Design Guidelines 28

Print advertising

© PressReader, 2017
PressReader Design Guidelines 29

Promotional collateral Co-branded collateral follows the design principles of our print
advertising. When co-branding, we may work together with a
partner’s design team to align artwork, based on a balance of our
brand principles.

© PressReader, 2017
PressReader Design Guidelines 30

Let’s talk. Ver 2017.01.1

For approval of co-branded items

and externally developed materials,
access to screenshots and resources, or
questions about any of these guidelines,
please reach out to us.

Kristin Eberth
Director, Marketing & Communications
kristin@[Link]

Kirill Zaytsev
PressReader Creative Lab
kirillz@[Link]

© PressReader, 2017