LEADERSHIP ACADEMY 2

MODULE ONE

DIRECTOR’S ROLE AND

RESPONSIBILITIES

LEADERSHIP ACADEMY 2 · MODULE ONE

 INTRODUCTION

2 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

 LEADERSHIP ACADEMY 2

DIRECTORS MODULES

Module 1
Director’s role
and
responsibilities

Module 2
Leadership
development

Module 3 Module 4
Keep network Train the
active trainers

3 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

 AGENDA
• Director’s role
• Oriflame as a partner
• Success Plan benefits
• Dream building
• Success stories

4 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

 DIRECTOR’S ROLE

5 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

 ORIFLAME LEADERSHIP PATH

Lead
Oriflame
World
Lead
Network

Lead
Leaders

Lead
organization
Lead
team

Lead
others

Lead
Yourself
GOLD,
SENIOR GOLD, DIAMOND EXECUTIVE
SAPPHIRE DIRECTOR DIRECTOR
CONSULTANT SPONSOR MANAGER DIRECTOR DIRECTORS AND UP AND UP

You have now reached the 4th stage on the Leadership Path-a Director leading an organization

6 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

 GO FOR GOLD
FROM DIRECTOR TO GOLD DIRECTOR
GOLD DIRECTOR

DIRECTOR

► FULLTIME INCOME LEVEL

► TRAVEL WITH ORIFLAME
► LEADERS LEVEL Average annual income PKR. 815,000
Average annual income PKR. 494,000 Cash award PKR. 150,000
Cash award PKR. 75,000 Gold conference
Recognition at Managers’ Seminar

7 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

 FROM DIRECTOR TO
GOLD DIRECTOR
SO, YOUR GOAL IS:

• To develop two split outs in first level

• To have strong core and managers team in PG to develop more leaders and
climb up on
Success ladder

• How to achieve it? What system you can use? What should
the working process be?
• What are your role and priorities?
• What are the new skills you should have?

8 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

 YOUR ROLE AS A DIRECTOR
Oriflame mission is to fulfill dreams
You, an Oriflame Leader, play a key part in that Mission

• You provide the environment,

the processes, and the systems
for customers and Consultants
to fulfill their dreams and lead a
richer and more meaningful life.
• And in the process you can fulfill
your own dreams

Today we will focus on how you accomplish that Mission as

a Director – an Oriflame Leader

9 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

 HOW TO ACHIEVE
FINANCIAL INDEPENDENCE AT
GOLD DIRECTOR LEVEL

How to earn full time income Build your

in one year (Gold level) dream business

Recruitment and
Keep network
Core principles leadership
active
development

Develop core Communication,

Prospect
Main activities and recruit team and trainings
coach and events

10 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

 RECRUIT AND DEVELOP LEADERSHIP

Recruit and
leadership
development

How to Develop
How to How to develop
recruit and and coach your
prospect future leaders
getting started leaders

Methods Coach
Coach them
Methods Tools Tools Methods (how to choose Managers independent
& Involve them
core team) leaders

11 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

 KEEP NETWORK ACTIVE

Keep network
active

Catalogue
Communication Trainings Follow up
launch
on inactive
and events

12 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

 ROLES AND RESPONSIBILITIES
3 STEPS TO ACHIEVE FULL TIME INCOME AT
GOLD DIRECTOR LEVEL
1. Recruit and activate
Consultants
Gold Director
2. Train and develop leaders
3. Coach, set goals and
follow up 4
Director
1. Prospect
2. Recruit and activate
3. Develop core team 3
Manager (12–18%)

2
Consultants 0–9%

1
Show catalogue and recommend products
Invite and bring people to meetings
Attend meetings,trainings,events

13 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

 DIRECTOR’S
ROLE AND
RESPONSIBILITIES
• Recruit and activate
consultants
• Train and develop leaders
• Coach, set goals and follow up

14 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

 DIRECTORS ROLE AND RESPONSIBILITIES

RECRUIT AND
ACTIVATE
CONSULTANTS
• Prospecting process
• OOM
• Getting started

15 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

 DIRECTORS ROLE AND RESPONSIBILITIES

RECRUIT AND
ACTIVATE
CONSULTANTS
• Weekly Director’s meetings
• Oriflame Academy trainings
• New catalogue launches
• Communication

16 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

 DIRECTORS ROLE AND RESPONSIBILITIES

TRAIN AND
DEVELOP LEADERS
CORE TEAM

• Core team organization

• Trainings and Motivation
• Involving in prospecting and
recruitment process
• Goals and follow up system

17 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

 DIRECTORS ROLE AND RESPONSIBILITIES

TRAIN AND
DEVELOP LEADERS
MANAGERS
• Business Planning session
• OOM in small groups
• Own Core Teams
• Weekly Directors meetings with
managers
• Tasks delegation

18 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

 DIRECTORS ROLE AND RESPONSIBILITIES

COACH, SET GOALS

AND FOLLOW UP
• Corporate coaching model
• Individual goals
• Development of goals for
managers
• Follow up

19 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

 TOP LEADER SPEAKS

Role of Director
Help all members in her group to grow
and build strong groups.
Key responsibilities
• Have meeting on regular basis
• Work very close to their Core team
• Help mew levels to set a plan and targets

Key Success factors

• To be a role model, lead by example
• Ambitious, passionate and have a vision
• Never give up
• To be the center of positive energy
• Problem solver
• Patient and good listener

Rawia Afifi
President Director, Egypt

20 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

 ORIFLAME
AS A PARTNER
 Position in DS and MLM industry
 Values
 Ethical code

21 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

 WITH US, IT’S
ALL ABOUT YOU!
• Partnership with the largest European
direct
selling beauty company
• Looking and feeling great with Using
our cosmetic and wellness products
you will look and feel great
• Making money by recommending our
products and make money quickly
• Fulfilling your dreams by building
network and
• Making new friends and traveling
around the world

22 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

 DIRECT SALES:
BE PART OF THE THRIVING INDUSTRY

Total Direct sales 2002–2012

Retail value in billion US$*

200 • Direct Selling Industry

US$ 166.9 billion*
and 89.6 million independent
sellers worldwide*

166.9
158.3
150

141.2
• Part of the World Federation
117.5
114.0
114.0

of the Direct Selling

109.2

100
102.6
99.4

Associations
89.0
85.8

Promoting the highest global

50
standards for responsible
and ethical conduct.

0
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 *Source WFDSA data

23 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

 DIRECT SALES IS GROWING FASTER
THAN RETAIL
Direct sellers have outpaced reported top-line growth of personal care
%

16

13.9
14

12

10
9 9.1 PC
8 DS
6.8
6
5.6 5.5
5
4.1
4

0
15yr 10yr 5yr 1yr

24 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

 DIRECT SELLING INDUSTRY
CATEGORIES

%
40

35

30

25

20

15

10

0
Cosmetic and Wellness Household Clothing and Books, Toys Home Care Financial Food stuff Other
personal Care Goods Accessories services

25 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

 WELLNESS INDUSTRY TREND

120,000.00

100,000.00
90% GROWTH
Wellness - Vitamins and Dietary Supplements

80,000.00

60,000.00

40,000.00

20,000.00

0.00
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

26 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

 ONLINE TRENDS IS GROWING
Market by channels in US
100%

Internet – Growth
95%

90%

DS - Stable
Growth 11% per year
85% next 5 years

80%

Retail - Declining
75%

70%

2001 2006 2011

Word of mouth most trusted source of information

27 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

 INDUSTRY
COMPENSATION
PLANS
• Single level plan
• Binary plan
• Force matrix plan
• Stair step breakaway plan

28 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

 STAIR-STEP
BREAKAWAY PLANS

• Good track record

• Accepted by regulatory
agencies
• Driven by volume and
performance

MOST PROVEN AND SUSTAINABLE

29 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

 OUR VIEW OF THE INDUSTRY AND
OUR POSITIONING!
ORIFLAME’S UNIQUE POSITION
The Direct Selling Industry is divided into two camps

“Make money today

“Fulfill dreams
“Make money today” and fulfill
tomorrow”
opportunity your dreams tomorrow”
opportunity
ORIFLAME

New recruits make New recruits spend

New recruits make money,
money, money,
while they go for their
but can’t go for their dreams!
while being told to go for
dreams! their dreams!

30 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

 OUR MISSION

FULFILL DREAMS

31 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

 WHAT WE OFFER

LOOK GREAT MAKE MONEY HAVE FUN!

Over 45 years of skin care Make money today and fulfill Meet new people, make new
expertise. Best from nature your dreams tomorrow friends, travel around the world
and latest science innovation

WITH ORIFLAME the choice is always with the individual

32 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

 OUR CORE VALUES
• Togetherness
• Spirit
• Passion

33 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

 TOGETHERNESS
“People who work together and share
the same goals achieve greater results.
They motivate each other and know that
pulling together is more rewarding than
going it alone.”

AT ORIFLAME WE:
• work as One Team (Consultants,
Leaders, Company)
• are each accountable for specific
areas while also responsible for overall
Oriflame
• encourage people to speak their mind
– and we listen
• share and receive best practice
without prestige

34 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

 SPIRIT
“People with can-do spirit have a winning
attitude and never give up.They are pre-
pared and committed to do what it takes
to succeed.”

AT ORIFLAME WE:
• have a can-do spirit and a winning
mentality - going for #1
• are entrepreneurial - when opportunity
outweighs risks we act on it
• are professional and believe in
constant learning and development

35 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

 PASSION
“Passionate people have the power to
change the world.They love what they do,
they believe in it.They know deep down
that they can make a difference.”

AT ORIFLAME WE:
• are passionate about our products
– we are the first customers
• are passionate about the Oriflame
Opportunity – we help to fulfill
dreams
• act as “Centres of Positive Energy”
– are predictable and positive

36 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

 ETHICAL CODE

Find the Oriflame code of

ethics and special rules
for Directors in the
Success plan edition

37 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

 SUCCESS PLAN
BENEFITS

38 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

 IT IS ALL UP TO YOU
Oriflame’s Success Plan offers
unlimited opportunities with no risk.
You are Your own Boss.

39 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

 GO TO DREAM LIFESTYLE
DIAMOND DIRECTOR

GOLD DIRECTOR

DIRECTOR

► DREAM LIFESTYLE
► PERSONAL GROWTH

Average annual income PKR. 3,192,000

Cash award PKR. 450,000
Gold conference
Diamond conference
► FULL TIME INCOME
► TRAVEL WITH ORIFLAME
► LEADERS LEVEL Average annual income PKR. 815,000
Cash award PKR. 150,000
Average annual income PKR. 494,000
Gold conference
Cash award PKR. 75,000
Recognition at Managers’ Seminar

40 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

 ENJOY EARNING STABLE
PROFESSIONAL INCOME WITH ORIFLAME

President team
Average annual income from PKR. 19,765,000 till PKR. 46,447,000
Total Cash award – PKR. 150,000,000

Executive team
Average annual income from PKR. 7,278,000 till PKR. 16,158,000
Total Cash award – PKR. 9,900,000

Diamond team
Average annual income from PKR. 3,192,000 till PKR. 5,040,000
Total Cash award – PKR. 1,800,000

Directors team
Average annual income from PKR. 4,94,000 till PKR. 1,621,000
Total Cash award – PKR. 750,000

41 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

 ENJOY WORLDWIDE TRAVEL TO
INTERNATIONAL CONFERENCES
DIRECTORS TEAM

DIAMOND AND UP TEAM

42 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

 TAKE REWARDS

43 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

 BUILDING A
DREAM

44 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

 YOUR DREAMS – OUR INSPIRATION TM

WE BELIEVE IN DREAMS
WE BELIEVE IN BEAUTY
WE BELIEVE IN YOU

45 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

46 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE
 DREAM FULFILLMENT FORMULA
HOW TO SUCCEED – FULFILLING YOUR DREAMS

8
SUCCESS!
MOTIVATION

6
5 SUSTAINED
ACTION
4 PLANS
Month
3 GOALS Week
Long Term Day
2 DUE DATES Intermediate
Short Term
1 DETAILS
7
REALITY
DREAMS FEEDBACK

ONCE YOU HAVE SUCCESS, START DREAMING NEW DREAMS!

Convert your Dreams into

Goals - Plans - Action - Success

47 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

 FROM THE DREAMS TO THE SUCCESS
Example

MY FIRST
CONFERENCE

Start working on System

Long term plan – to

achieve Gold Director

DREAM
TRAVEL AROUND In one year
THE WORLD

48 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

 DRIVE DREAMS IN
YOUR NETWORK
• Share success stories during group
events
• Apply Dream fulfillment formula
developing future leaders

49 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

 ORIFLAME SUCCESS HABITS
“Motivation is what gets you started. Habit is what keeps you going”.
– Jim Rohn

 Dream
 Set up goals
 Plan
 Delegate
 Act
 Persevere
 Reward

50 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

 SUCCESS STORY

Career ladder

1994 – start in Oriflame

2007 – Senior Gold Director
2010 – Diamond Executive Director
2012 – Senior President

Personal Dreams
Photo of leader • Contribute to making Oriflame the #1
company in Mexico
• Become the #1 leader in the world
• Travel the world with the her family

Julia Guzman and Ramon Corral

Senior President, Mexico

51 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

 SUCCESS STORY

Key success factors

• Never give up!

• Positive attitude
• Believe in Oriflame and transmit this belief to
others
• System work implementation in her entire
network
Photo of leader • Follow-up and motivation of potential leaders
• Webinars to train, motivate and inform
• Presenting her testimonial at events at main
locations

Julia Guzman and Ramon Corral

Senior President, Mexico

52 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

 SUMMARY AND CONCLUSIONS
WE HAVE TODAY COVERED
 Role and responsibility of director
 MLM industry and Oriflame as a partner
 Benefits of Success Plan
 How to keep motivation and follow up dreams

If your actions inspire others to dream more, learn more, do

more and become more, you are a leader.
—John Quincy Adams

53 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

 CONGRATULATIONS!

Continue your studying

with the next Module 2
“Leadership development”

54 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE ONE

LEADERSHIP ACADEMY 2 · MODULE ONE