BRAND GUIDELINES
This booklet catalogues the specific colors, fonts, logos,
imagery, applications, etc. - Of your identity brand.
Clear directions on how to communicate a brand effectively.
BRAND GUIDELINES
Company Info:
InnovaLang is an advanced language service provider focused on translation
services, managed by a dynamic and close-knit team, which works exclusively
with qualified professionals and the very latest technology.
The InnovaLang name itself stands for both "Innovation in Languages" and
"Language of Innovation". Our working method is based on the most stringent
quality requirements, with an industrial approach that enables us to meet
all demands quickly and efficiently, while paying close attention to every detail.
Contact Info:
Email: [email protected]
Web address: www.innovalang.eu
Phone Number: +39 011 4080529
ABOUT 01
BRAND GUIDELINES
Primary full color
How the brand logo
should be used
Positive full color
Whenever the design is used for
printed material, vector formats
should be used: AI / EPS / PDF
For screen options you can use
Positive
the transparent PNG format
versions.
The symbol and typography
should never be distorted.
Negative
LOGO 02
BRAND GUIDELINES
Elegant and perfect for use in stationery.
This format may be used on different elements,
provided there is space enough for use,
central elements, vertical designs, etc.
Versions in which
the design can be used
The design can be used in any of Strong and solid, this variation is perfect for use
its different options. in a wide variety of applications.
Lateral, Central/ Vertical, text or
icon independently. The most adjustable version due to its form,
adapts to web, stationery, and in
The direction and criteria of the general for the brand.
client will dictate which logo
format to use for each occasion.
Strong and solid, this variation is perfect for use
in a wide variety of applications.
The present logotype perfectly fits in both red and B/W versions.
L O G O VA R I AT I O N S 03
BRAND GUIDELINES
Logotype Concept
Idea and Design
iL
The main idea of the design is based on
the concept of using the company name iconic
letters "IL" and the shape of a person interacting
with each other, all within a solid circular shape,
delivering a clear message and an aesthetic that are consistent
with the font of our brand, with all that follows in terms
of acknowledgement and trademark weight.
ICONOGRAPHY 04
BRAND GUIDELINES
How to use your logo
over images
There are basic and logical guidelines for properly using
any design.
These bases are for unicolor backgrounds, images or video.
It is recommended not to use the white version of any logo
on light / white / yellow backgrounds.
It is recommended not to use the full color version of any
logo on its analog color.
More info:
https://en.wikipedia.org/wiki/Analogous_colors
It is recommended not to use the black version of any logo
on dark backgrounds / black.
As for: backgrounds of many different colors or videos, it
must be kept in mind that the legibility of the logo can not
be lost.
For watermarks the logo can be used in a very clear hue
over white, as its function is not highlighted.
LOGO USAGE 05
BRAND GUIDELINES
Typography
Font Name
Dunkin abcdefghijklmnñopqrstuvwxyz
ABCDEFGHIJKLMNÑOPQRSTUVWXYZ
+
Futura Bk BT abcdefghijklmnñopqrstuvwxyz
ABCDEFGHIJKLMNÑOPQRSTUVWXYZ
The above fonts can be used in slogans/ tag line
/ website / extra info / etc.
TYPOGRAPHY 06
BRAND GUIDELINES
Color Palette
PRIMARY COLORS
SECONDARY COLORS
Red Garnet Dark Red Garnet Black
RGB 161 /7 /16 RGB 110 /2 /6 RGB 0 /0 /0
CMYK 24 /100/100 /21 CMYK 32/100/100 /47 CMYK 75/68/67 /90
#A10710 #6E0206 #000000
The present logotype perfectly fits in both red and B/W versions.
#A10710 PRIMARY COLORS GRADIENT #6E0206
COLOR 07
BRAND GUIDELINES
Applications
The logo symbol has a great freedom of use on images, video buttons, favicon or as a watermark.
Media Decoration Photo / Video Prints
Can be used in metal, wood or any White logo, opacity 20% For the creation of printed elements
The logo supports large reductions.
other decorative material. (opacity may vary depending recommended use:
For screen applications you can use on the desired effect).
any format. Recommended use: vector formats. vector formats . AI / .EPS
. AI / .EPS Recommended use: Vector or
PNG Fotmat, for video /media pics.
LOGO USAGE 08
BRAND GUIDELINES
Clothing Applications
The application of the design in
clothing or other articles of merchandise
in any of its variations, is possible and easy,
due to the small amount of colors that the
design uses in its full color version, it also
happens in its B / W versions.
The design can be applied by screen
printing, printing or embroidery.
depending on the desired appearance
and the piece where it will be applied.
For garments or other articles,
the brand colors may always be used
as a background or some piece of the article.
LOGO USAGE 09
BRAND GUIDELINES
Behind the Design
Gabriel Maiorano
Experience skill set
Logo Design 3D model Brand Identity
Illustration Web Design Game/ APP UI
Audiovisual Designer and Marketing Specialist.
over 18 years experience in creating products, brands, corporate identity,
Ads and 2D / 3D animation and modelling.
Over 8 years experience in marketing and business functionality
to differents targets.
www.maioriz.com
Winning design by Gabriel Maiorano [email protected]
Barcelona. Spain
BEHIND 10
BRAND GUIDELINES
Glossary / Terms
RGB CYMK Vector
(Red, Green, Blue) color mode is for anything that (Cyan, Magenta, Yellow, Black) color mode is used Vector images are made up of points, lines, and
is computer-based design. This includes websites, for print design. This includes logos, business cards,
apps, banner ad and any other design created for stationary, illustration, packaging and any other image quality.
electronic use. designs used for print.
EPS PNG AI
EPS is an image format that stands for Encapsulated PNG is a lossless raster format that stands for AI is a proprietary vector image format that stands
PostScript. Although it is used primarily as a vector format, Portable Network Graphics. Think of PNGs as for Adobe Illustrator. The format is based on both the
the next-generation GIF. This format has built-in EPS and PDF standards developed by Adobe. Like
transparency, but can also display higher color
be used in a larger design. depths, which translates into millions of colors. PNGs format, though they can also include embedded or
are a web standard and are quickly becoming one of
the most common image formats used online.
and also JPEG, PNG, GIF, TIFF and PSD (for web
use and further editing).
GLOSSARY 11
Advanced language service provider focused
on translation services.
w w w. i n n o v a l a n g . e u
