خدمة نابستر التعليمية
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جميع األسالة من نماذج اختبارات سابقة – لمعرفة حل كل سؤال يرجى متابعة فيديو المراجعة بموقع نابستر التعليمي
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جميع الحلول موجودة بفيديو المراجعة بموقع نابستر,فقط الن ممكن يواجهك سؤال جديد
1) Innovations are important for organizations to survive in a competitive world. In
light of this statement answer the following
A. What is innovation? Support you answer with examples
B. Discuss the role of Business functions in supporting innovations. Support your
answer with examples.
2) To operate and compete successfully, as well as innovate, organizations need to
take account of the environment outside the organization. In light of this
statement discuss the micro- environment and its elements showing how they
can affect the success of innovation. Support your answer with examples
3) Discuss the three pricing approaches used by organizations to set product price
4) What is product mix pricing? Explain by using any three types of product mix
pricing as examples
5 types of product mix pricing are identified
1. Product line pricing – by offer different products based on the level of value.
for example, the Ford Fiesta is offered in 12 different products.
2. Optional-product pricing – This is offering optional products or accessories
alongside the principal product. For example: screen protectors with mobile
phones.
3. Captive-product pricing –products needed to use the principal product. For
example, ink for printers.
4. Product bundle pricing – selling a set of related product in a bundle at lower
price. For Example: fastfood meals
5. By-product pricing – This is a process of offsetting the cost of a principal
product by finding a way to sell by-products incurred in the principal product’s
production, allowing the principal product’s price to be set more competitively.
for ex., the first press of olives produces extra virgin olive oil. Then the leftover
can be used for other purposes like soap making, or fuel for electric plants.
5) Briefly discuss the six performance objectives of operation – من ملخص الفاينل
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00965-55080885 :جابر الشمري ( نابستر) – واتس اب.بنك األسالة من أ
جميع األسالة من نماذج اختبارات سابقة – لمعرفة حل كل سؤال يرجى متابعة فيديو المراجعة بموقع نابستر التعليمي
6) Compare the performance objectives between business class and economy class
flights? – من ملخص الفاينل
7) Discuss the differences between market segmentation, targeting and positioning.
8) Compare and contrast the different targeting strategies, supporting your answer
by examples
9) What is the meaning of “Operations Management?
10) Using the transformation processes at a library as an example, explain in details
FIVE types of transformational change.
11) Innovation is the leading force of competitiveness, of growth, of profitability and
of the creation of durable values. Explain the meaning of “Innovation” while
providing two relevant examples.
12) Discuss the advantages and disadvantages of adopting a holistic innovation
approach.
13) Discuss the difference between a convenience product, a shopping product and a
specialty product. Where would you classify a music system that sells for $500?
14) Services have special characteristics that differ them from tangible goods. Use the
example of an airline service to discuss the following
A. The four quality characteristics for a service.
B. The mix of people, processes and physical evidence for an airline service.
15) Use the example of hospital to discuss the following; Any two of the quality
characteristics for a service
16) The mix of people process and physical evidence for hospital
17) Sara owns a company which has developed a new toy for kids. Sara has been
considering the marketing mix, including how to promote the new toy. Sara
wants to sell the toy though a traditional distribution channel
A. Consider two possible methods of promotion that Sara could use for the new
toy. Recommend which method she should use justify your answer
B. Discuss what is meant by a traditional distribution channel and its problems
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00965-55080885 :جابر الشمري ( نابستر) – واتس اب.بنك األسالة من أ
جميع األسالة من نماذج اختبارات سابقة – لمعرفة حل كل سؤال يرجى متابعة فيديو المراجعة بموقع نابستر التعليمي
18) SAMTECH manufactures advanced technology products such as computers and
mobile phones. technology markets are very competitive, but SAMTECH was able
to differentiate its products by offering features that are not offered by
competitors. SAMTECH's director would like to see better market segmentation
A. Identify and explain two bases of segmentation for SAMTECH. support your
answer with examples
B. Identify the three possible pricing approaches that SAMTECH can use to price
its products. Which pricing approach is the most suitable for SAMTECH. justify
your answer
19) Critically explain the positive and negative aspects of adopting a holistic corporate
approach to innovation using examples to answer? ملخص الميدتيرم أول صفحة:االجابة
20) Critically discuss the stages involved in the new product development model and
their significance, according to Crawford (1991) include examples in your
answers? New Product Development فقرة8 ملخص الميدتيرم صفحة رقم:االجابة
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