Campaign Pearl Academy

Duration Brand,Dec 2017

Fashion
Courses Design, New Courses

Estimate
Site Section Ad unit ImpressionsClicks CTR CPC Cost Leads CPL
Search 648,148 29,167 5.00% 24 700,000 1,458 480
Text
RLSA 185,185 11,111 6.00% 27 300,000 750 400
Google
Display 2,040,816 14,286 1.00% 7 100,000 233 430
GSP 277,777 8,333 3.00% 6 50,000 111 450
Newsfeed / RHS Banner 3,977,274 43,750 1.00% 8 350,000 1,077 325
Facebook Post Engagement
Event Promotion
Total 7,129,200 106,647 1.50% 14 1,300,000 3,629 413

Net Media Cost 1,300,000

Management Fee 91000
GST 18% 250380
Gross Total 1,641,380
 Delivered till 31st December'17
Budget Left
Impression Clicks CTR Cost Leads Net Rate eCPL
427,264 42,831 10.02% 821,489 2,673 19 307 (121,489)
7,048 1,651 23.43% 16,716 195 10 86 283,284
7,491,750 26,250 0.35% 135,406 760 5 178 (35,406)
763,882 96,257 12.60% 138,832 467 1 297 (88,832)
914,611 24,371 2.66% 159,658 962 7 166 190,342
45,477 5,047 11.10% 3,292 10,418 1
78,956 2,597 3.29% 11,431 673 4 17
9,728,988 ### 2.05% ### 5,057 6 252 13,177
86.60% -1.01% 39.35% -98.43% ###

till 19th spends Budget % Leads target % CPL

Google ### 64 ### 2,868 ### 0.29% 388
Fb ### 8 ### 962 ### 0.27% 166
Overall ### 72 ### 3,830 ### 0.28% 332
 Performance December
Monthly Target
Half monthly Target
MTD AchievedReqd rate per day
Leads 2552 1276 4,095.0 182.29
Spends 1150000 575000 1,112,442.1 82142.86
Google CPL 450.63 450.63 271.66 450.63
Leads 1077 538.5 962 76.93
Spends 350000 175000 159658 25000.00
Facebook CPL 324.98 324.98 165.96 324.98
Leads 3629 1814.50 5057 259.21
Spends 1500000 750000.00 1272100 107142.86
Total CPL 413.34 413.34 251.55 413.34
Current rate per day
MTD Achieved Target
% Achieved %
150.12 320.92% 160.46%
67647.06 193.47% 96.73%
450.63
63.35 178.64% 89.32%
20588.24 91.23% 45.62%
324.98
213.47 278.70% 139.35%
88235.29 169.61% 84.81%
413.34
Total Budget 650,000
Leads target 1,519
CPL 427.91

Daily budget 21,666.67

Daily Leads targ 51

Google Search
Delivered
Date Impression Clicks CTR Amount spent Leads CPL
12/01/2017 463 64 13.82% 712 5 142.32
12/02/2017 3,860 617 15.98% 5,504 17 323.75
12/03/2017 2,249 309 13.74% 4,294 35 122.68
12/04/2017 5,348 515 9.63% 7,018 34 206.40
12/05/2017 5,957 639 10.73% 10,187 49 207.91
12/06/2017 5,708 512 8.97% 7,854 46 170.75
12/07/2017 13,531 1,294 9.56% 16,534 80 206.67
12/08/2017 19,389 1,801 9.29% 24,037 107 224.65
12/09/2017 18,500 1,776 9.60% 34,903 82 425.65
12/10/2017 16,961 1,720 10.14% 34,712 85 408.38
12/11/2017 19,757 2,099 10.62% 41,503 112 370.56
12/12/2017 19,183 2,129 11.10% 39,968 106 377.06
12/13/2017 19,310 2,038 10.55% 43,588 133 327.73
12/14/2017 16,350 1,612 9.86% 29,392 102 288.16
12/15/2017 18,695 1,810 9.68% 35,611 138 258.05
12/16/2017 19,801 1,988 10.04% 43,136 122 353.57
12/17/2017 17,997 1,738 9.66% 38,111 103 370.01
12/18/2017 20,316 2,027 9.98% 43,987 112 392.74
12/19/2017 20,814 2,096 10.07% 46,275 111 416.89
12/20/2017 20,778 2,081 10.02% 46,531 118 394.33
12/21/2017 19,571 1,980 10.12% 44,454 148 300.37
12/22/2017 13,573 1,281 9.44% 26,647 77 346.07
12/23/2017 13,678 1,309 9.57% 25,378 85 298.56
12/24/2017 12,571 1,335 10.62% 26,686 87 306.74
12/25/2017 13,647 1,411 10.34% 26,658 125 213.26
12/26/2017 13,520 1,260 9.32% 23,042 89 258.90
12/27/2017 12,970 1,268 9.78% 22,583 88 256.63
12/28/2017 12,031 1,121 9.32% 19,659 90 218.43
 12/29/2017 10,990 1,111 10.11% 19,176 63 304.38
12/30/2017 10,529 1,041 9.89% 17,748 69 257.21
12/31/2017 9,217 849 9.21% 15,599 55 283.63
TOTAL 427,264.0 42,831.0 10.02% 821,488.8 2,673.0 307.33
Google Display

Total Budget 320,000

Leads target 800
CPL 400.00

Daily budget 10,666.67

Daily Leads targ 27

Google Display
Delivered
Date Impression Clicks CTR Amount spent Leads
12/01/2017 #DIV/0!
12/02/2017 #DIV/0!
12/03/2017 #DIV/0!
12/04/2017 #DIV/0!
12/05/2017 #DIV/0!
12/06/2017 #DIV/0!
12/07/2017 11,915 26 0.22% 134 0
12/08/2017 137,596 317 0.23% 1,359 6
12/09/2017 391,205 1,158 0.30% 5,582 29
12/10/2017 402,223 1,290 0.32% 6,029 34
12/11/2017 409,871 1,359 0.33% 6,382 38
12/12/2017 96,682 336 0.35% 1,351 5
12/13/2017 222,099 690 0.31% 2,415 17
12/14/2017 444,991 1,277 0.29% 4,919 30
12/15/2017 409,646 1,162 0.28% 5,816 28
12/16/2017 709,667 1,974 0.28% 12,051 57
12/17/2017 977,035 3,179 0.33% 20,028 96
12/18/2017 992,327 3,305 0.33% 16,563 81
12/19/2017 937,167 3,339 0.36% 17,638 94
12/20/2017 803,212 3,768 0.47% 19,263 140
12/21/2017 546,114 3,070 0.56% 15,875 105
12/22/2017 #DIV/0!
12/23/2017 #DIV/0!
12/24/2017 #DIV/0!
12/25/2017 #DIV/0!
12/26/2017 #DIV/0!
12/27/2017
12/28/2017
 12/29/2017
12/30/2017
12/31/2017
TOTAL 7,491,750.0 26,250.0 0.35% 135,405.9 760.0
 Google RLSA

Total Budget 100,000

Leads target 286
CPL 350

Daily budget 3,333

Daily Leads targ 9.53

Google RLSA
Delivered
CPL Date Impression Clicks CTR
#DIV/0! 12/01/2017 17 4 23.53%
#DIV/0! 12/02/2017 682 167 24.49%
#DIV/0! 12/03/2017 243 45 18.52%
#DIV/0! 12/04/2017 251 70 27.89%
#DIV/0! 12/05/2017 192 51 26.56%
#DIV/0! 12/06/2017 174 31 17.82%
#DIV/0! 12/07/2017 321 68 21.18%
226.46 12/08/2017 224 47 20.98%
192.50 12/09/2017 188 64 34.04%
177.32 12/10/2017 163 53 32.52%
167.94 12/11/2017 255 61 23.92%
270.19 12/12/2017 305 83 27.21%
142.09 12/13/2017 226 49 21.68%
163.98 12/14/2017 188 31 16.49%
207.72 12/15/2017 189 35 18.52%
211.42 12/16/2017 232 56 24.14%
208.63 12/17/2017 201 49 24.38%
204.48 12/18/2017 227 52 22.91%
187.64 12/19/2017 354 73 20.62%
137.59 12/20/2017 300 62 20.67%
151.19 12/21/2017 278 57 20.50%
#DIV/0! 12/22/2017 209 53 25.36%
#DIV/0! 12/23/2017 154 42 27.27%
#DIV/0! 12/24/2017 118 25 21.19%
#DIV/0! 12/25/2017 248 71 28.63%
#DIV/0! 12/26/2017 196 46 23.47%
#DIV/0! 12/27/2017 244 56 22.95%
#DIV/0! 12/28/2017 201 39 19.40%
#DIV/0! 12/29/2017 198 45 22.73%
#DIV/0! 12/30/2017 167 42 25.15%
12/31/2017 103 24 23.30%
178.17 TOTAL 7,048.0 1,651.0 23.43%
 Google GSP

Total Budget 60,000

Leads target 133
CPL 451

Daily budget 2,000

Daily Leads targ 4.43

Google RLSA Goog

Delivered Deliv
Amount spent Leads CPL Date Impression Clicks
6 0 #DIV/0! 12/01/2017
1,126 4 281.38 12/02/2017
342 2 171.19 12/03/2017
571 9 63.40 12/04/2017
386 3 128.67 12/05/2017
508 4 126.92 12/06/2017
652 4 163.11 12/07/2017
358 10 35.81 12/08/2017
667 2 333.74 12/09/2017
641 7 91.538571429 12/10/2017
763 0 #DIV/0! 12/11/2017
1,039 4 259.6525 12/12/2017
472 9 52.49 12/13/2017
272 7 38.80 12/14/2017 31553 4228
401 1 400.52 12/15/2017 89526 10877
587 4 146.83 12/16/2017 108595 12358
427 9 47.48 12/17/2017 98255 11981
452 1 452.18 12/18/2017 131181 14684
917 21 43.69 12/19/2017 136302 17369
524 7 74.85 12/20/2017 88238 12092
554 9 61.57 12/21/2017 80232 12668
533 6 88.90 12/22/2017
447 11 40.66 12/23/2017
385 4 96.19 12/24/2017
902 17 53.07 12/25/2017
483 14 34.50 12/26/2017
582 6 97.00 12/27/2017
508 5 101.68 12/28/2017
 392 10 39.19 12/29/2017
504 1 503.73 12/30/2017
314 4 78.41 12/31/2017
16,715.6 195.0 85.72 TOTAL 763,882.0 96,257.0
 Facebook

Total Budget 320,000

Leads target 1,067
CPL 300

Daily budget 10,667

Daily Leads targ 35.57

Google GSP
Delivered
CTR Amount spent Leads CPL Date Impression
#DIV/0! #DIV/0! 12/01/2017
#DIV/0! #DIV/0! 12/02/2017
#DIV/0! #DIV/0! 12/03/2017
#DIV/0! #DIV/0! 12/04/2017
#DIV/0! #DIV/0! 12/05/2017
#DIV/0! #DIV/0! 12/06/2017
#DIV/0! #DIV/0! 12/07/2017
#DIV/0! #DIV/0! 12/08/2017
#DIV/0! #DIV/0! 12/09/2017
#DIV/0! #DIV/0! 12/10/2017
#DIV/0! #DIV/0! 12/11/2017 10161
#DIV/0! #DIV/0! 12/12/2017 3383
#DIV/0! #DIV/0! 12/13/2017 33790
13.40% 6,140 14 438.60 12/14/2017 60158
12.15% 14,839 52 285.36 12/15/2017 67185
11.38% 20,689 43 481.14 12/16/2017 91591
12.19% 21,085 47 448.62 12/17/2017 112446
11.19% 23,301 75 310.68 12/18/2017 115615
12.74% 23,038 109 211.35 12/19/2017 121612
13.70% 16,779 68 246.76 12/20/2017 112684
15.79% 12,960 59 219.67 12/21/2017 84546
#DIV/0! #DIV/0! 12/22/2017 19583
#DIV/0! #DIV/0! 12/23/2017 8014
#DIV/0! #DIV/0! 12/24/2017 9193
#DIV/0! #DIV/0! 12/25/2017 9357
#DIV/0! #DIV/0! 12/26/2017 9280
#DIV/0! 12/27/2017 10115
#DIV/0! 12/28/2017 9580
 #DIV/0! 12/29/2017 8521
#DIV/0! 12/30/2017 8252
#DIV/0! 12/31/2017 9545
12.60% 138,831.9 467.0 297.28 TOTAL 914,611.0
 Facebook
Delivered
Clicks CTR Amount spent Leads CPL
#DIV/0! #DIV/0!
#DIV/0! #DIV/0!
#DIV/0! #DIV/0!
#DIV/0! #DIV/0!
#DIV/0! #DIV/0!
#DIV/0! #DIV/0!
#DIV/0! #DIV/0!
#DIV/0! #DIV/0!
#DIV/0! #DIV/0!
#DIV/0! #DIV/0!
237 2.33% 1,862 0 #DIV/0!
136 4.02% 738 0 #DIV/0!
1380 4.08% 7,135 26 274.41
1464 2.43% 11,687 66 177.07
1392 2.07% 12,295 54 227.68
2057 2.25% 19,674 56 351.31
3088 2.75% 20,099 73 275.33
2806 2.43% 19,953 62 321.83
3412 2.81% 20,325 81 250.93
2528 2.24% 19,867 52 382.06
1709 2.02% 14,265 56 254.73
651 3.32% 2,798 40 69.94
399 4.98% 955 36 26.52
444 4.83% 1,009 47 21.48
387 4.14% 1,005 53 18.97
467 5.03% 991 48 20.66
433 4.28% 1,009 54 18.69
333 1,004 54 18.60
 340 983 39 25.21
332 997 32 31.16
376 1,006 33 30.48
24,371.0 2.66% 159,657.9 962.0 165.96
Facebook Boost Post

Total Budget 50,000

Leads target
CPL #DIV/0!

Daily budget 1,667

Daily Leads targ -

Facebook
Delivered
Date Impression Clicks Amount SpendsCTR Engagmenet CPE
12/01/2017 #DIV/0! #DIV/0!
12/02/2017 #DIV/0! #DIV/0!
12/03/2017 #DIV/0! #DIV/0!
12/04/2017 #DIV/0! #DIV/0!
12/05/2017 #DIV/0! #DIV/0!
12/06/2017 #DIV/0! #DIV/0!
12/07/2017 #DIV/0! #DIV/0!
12/08/2017 #DIV/0! #DIV/0!
12/09/2017 #DIV/0! #DIV/0!
12/10/2017 #DIV/0! #DIV/0!
12/11/2017 #DIV/0! #DIV/0!
12/12/2017 #DIV/0! #DIV/0!
12/13/2017 #DIV/0! #DIV/0!
12/14/2017 #DIV/0! #DIV/0!
12/15/2017 #DIV/0! #DIV/0!
12/16/2017 #DIV/0! #DIV/0!
12/17/2017 #DIV/0! #DIV/0!
12/18/2017 #DIV/0! #DIV/0!
12/19/2017 #DIV/0! #DIV/0!
12/20/2017 6870 776 415 11.30% 1491 0.28
12/21/2017 21888 3653 1686 16.69% 5589 0.30
12/22/2017 1381 64 87 4.63% 344 0.25
12/23/2017 1286 60 83 4.67% 299 0.28
12/24/2017 1368 46 86 3.36% 268 0.32
12/25/2017 1515 43 84 2.84% 272 0.31
12/26/2017 1658 52 90 3.14% 301 0.30
12/27/2017 2214 115 201 5.19% 488 0.41
12/28/2017 2222.00 85.00 189.72 3.83% 494.00 0.38
 12/29/2017 1637.00 69.00 119.99 4.22% 286.00 0.42
12/30/2017 1662.00 46.00 130.91 2.77% 296.00 0.44
12/31/2017 1776.00 38.00 117.82 2.14% 290.00 0.41
TOTAL 45,477.0 5,047.0 3,291.52 #DIV/0! 10,418.0 #DIV/0!
Event

Total Budget
Leads target
CPL #DIV/0!

Daily budget -
Daily Leads targ -

Facebook
Delivered
Date Impression Clicks Amount SpendsCTR
12/01/2017 #DIV/0!
12/02/2017 #DIV/0!
12/03/2017 #DIV/0!
12/04/2017 #DIV/0!
12/05/2017 #DIV/0!
12/06/2017 #DIV/0!
12/07/2017 #DIV/0!
12/08/2017 #DIV/0!
12/09/2017 #DIV/0!
12/10/2017 #DIV/0!
12/11/2017 #DIV/0!
12/12/2017 #DIV/0!
12/13/2017 #DIV/0!
12/14/2017 4685 210 783 4.48%
12/15/2017 12405 443 1806 3.57%
12/16/2017 12489 396 1694 3.17%
12/17/2017 16000 472 2024 2.95%
12/18/2017 14549 381 1830 2.62%
12/19/2017 11648 403 1864 3.46%
12/20/2017 0 0 0 #DIV/0!
12/21/2017 0 0 0 #DIV/0!
12/22/2017 0 0 0 #DIV/0!
12/23/2017 0 0 0 #DIV/0!
12/24/2017 0 0 0 #DIV/0!
12/25/2017 0 0 0 #DIV/0!
12/26/2017 783 59 130 7.54%
12/27/2017 1279 77 282 6.02%
12/28/2017 1149 52 268 4.53%
 12/29/2017 1357 46 248 3.39%
12/30/2017 1294 30 254 2.32%
12/31/2017 1318 28 250 2.12%
TOTAL 78,956.0 2,597.0 11,431.46 #DIV/0!
ok
d
Event CPE
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
65 12.04
123 14.68
98 17.28
98 20.66
93 19.68
64 29.13
0 #DIV/0!
0 #DIV/0!
0 #DIV/0!
0 #DIV/0!
0 #DIV/0!
0 #DIV/0!
42 3.09
43 6.57
12 22.33
 15 16.53
10 25.39
10 24.96
673.0 #DIV/0!
Pearl Google 1st - 31st December'17

Campaign Impressions
Search-Brand-BMM 46713
Search-Fashion-Design-Delhi-Exact 1917
Search-Media-Journalism 4249
Search-Fashion-Design-Jaipur 395
Search-Interior-Design-Jaipur 154
Search-Communication-Design 576
Search-Fashion-Design 152903
RLSA-Brand 7048
Search-Communication-Design-Mumbai 39
Search-Fashion-Textile-Delhi-BMM 50
Search-Media-Journalism-Mumbai 41
Search-Fashion-Styling-Mumbai 86
GSP-Admission-2018 763882
Search-Media-Journalism-Delhi 41
Search-Luxury-Brand 586
Search-Fashion-Marketing 76
Search-Interior-Design 143907
Search-Advertising-Marketing 32476
Search-Fashion-Marketing-Delhi 14
Search-Fashion-Textile-Mumbai-BMM 85
Search-Fashion-Styling-Delhi 67
Search-Fashion-Textile 1558
Search-Interior-Design-Delhi 1198
Search-Fashion-Design-Mumbai-BMM 4,832
Search-Fashion-Design-Delhi-BMM 5,976
Search-Bridal-Hair-Make-up 26,975
Display-Remarketing-Admission-2018 51,818
Search-Fashion-Marketing-Mumbai 17
Display-Admission-2018 7,439,932
Search-Fashion-Styling 2,282
Total 8,689,893
Search Impr. shareClicks CTR Cost CPC Conversions
95.55% 7949 17.02% 71,363.85 8.98 1,001.00
93.10% 224 11.68% 7,063.27 31.53 10
64.25% 269 6.33% 5,416.22 20.13 32
91.90% 65 16.46% 1,258.07 19.35 5
90.83% 22 14.29% 434.08 19.73 0
76.75% 39 6.77% 1,005.72 25.79 2
73.46% 17557 11.48% 3,57,635.60 20.37 813
98.17% 1651 23.43% 16,715.58 10.12 195
80.95% 1 2.56% 30.80 30.8 0.00
62.50% 1 2.00% 16.81 16.81 0
56.52% 2 4.88% 25.97 12.98 0
94.81% 4 4.65% 42.60 10.65 0
-- 96257 12.60% 1,38,831.87 1.44 467
54.93% 3 7.32% 41.50 13.83 0
73.06% 37 6.31% 1,060.39 28.66 5
70.10% 6 7.89% 164.73 27.46 0
64.34% 11579 8.05% 2,56,792.98 22.18 500
31.11% 936 2.88% 21,884.57 23.38 34
91.67% 1 7.14% 23.67 23.67 0
66.67% 4 4.71% 57.12 14.28 0
87.30% 6 8.96% 93.11 15.52 0
77.14% 154 9.88% 3,106.92 20.17 3
86.94% 151 12.60% 5,873.43 38.9 14
63.59% 355 7.35% 5,158.47 14.53 23
59.97% 382 6.39% 6,361.19 16.65 28
86.03% 2822 10.46% 70,483.91 24.98 173
-- 576 1.11% 4,701.37 8.16 12
81.25% 3 17.65% 57.54 19.18 0
-- 25674 0.35% 1,30,704.50 5.09 748
95.71% 259 11.35% 6,036.27 23.31 30
67.87% 166,989.00 1.92% 1,038,542.63 6.22 4,095.00
View Through ConversTotal ConversioCost per ConverSearch Lost IS (budgetSearch Lost IS (rank)
0 1,001.00 71.29 0.00% 4.45%
0 10 706.33 0.00% 6.90%
0 32 169.26 0.00% 35.75%
0 5 251.61 0.00% 8.10%
0 0 #DIV/0! 0.00% 9.17%
0 2 502.86 0.00% 23.25%
0 813 #VALUE! 15.19% 11.35%
0 195 85.72 0.00% 1.83%
0 0.00 #DIV/0! 0.00% 19.05%
0 0 #DIV/0! 0.00% 37.50%
0 0 #DIV/0! 0.00% 43.48%
0 0 #DIV/0! 0.00% 5.19%
7 474 #VALUE! -- --
0 0 #DIV/0! 0.00% 45.07%
0 5 212.08 0.00% 26.94%
0 0 #DIV/0! 0.00% 29.90%
0 500 #VALUE! 8.65% 27.01%
0 34 643.66 0.00% 68.89%
0 0 #DIV/0! 0.00% 8.33%
0 0 #DIV/0! 0.00% 33.33%
0 0 #DIV/0! 0.00% 12.70%
0 3 1035.64 0.00% 22.86%
0 14 419.53 0.00% 13.06%
0 23 224.28 0.00% 36.41%
0 28 227.19 2.94% 37.09%
0 173 407.42 1.17% 12.80%
0 12 391.78 -- --
0 0 #DIV/0! 0.00% 18.75%
5 753 #VALUE! -- --
0 30 201.21 0.00% 4.29%
12.00 4,107.00 252.87 4.68% 27.45%
Facebook 31st December'17

Campaign ImpressionReach Clicks (All) CTR

Muzzafar Ali Video - Custom Audience 16134 2994 553 3.43%
Admission 2018 - Website Conversion 914611 406666 24371 2.66%
Event Promotion 78956 37226 2597 3.29%
Post Engagement 29343 24596 4494 15.32%
Total 1009701 446886 27521 2.73%
Amount Spent (INRCPC Results CPL Page Likes
954.64 1.73 3117 0.31 14
159657.88 6.55 962 165.96 1633
11431.46 4.40 673 16.99 415
2336.88 0.52 7301 0.32 39
172044 6.25 4752 36.20 2062