CHAPTER 02

COMPANY PROFILE

Company Introduction

MURNAL TVS MOTORS

Name of the Organization :- MRUNAL TVS MOTORS

Location the company : - MURNAL TVS MOTORS SHIVAJI

CERCLE NEW BUS STOP KOLAHR

Distic:- VIJAYAPUR

Taluku :- KOLAHR 586210

Year of Establishment :-Dec/14/2008

Franchisor :- SAGARAPPA MURNAL (Chairman)

Manager name :- [Link]

Product profile:- SALES AND SERVICE

MURNAL TVS MOTORS

MURNAL TVS MOTORS is a part of TVS Automobiles is one

of the major automobile dealers in kolhar taluk vijayapur city, is
located at shivaji cercle kolhar, which is spread into various
diversified, run by the family. Though the people of ilkal may
know it just in the name of dealer of automobiles but it has
spread it net into various business units. So let me tell its profile
right from beginning of its inception if the foundation of the
business it started with.
Organizational chart
 Mission and vision

● Mission

We are committed to being a highy profitable,socially

responsible, and leading manufacturer of high value for money,
environmentally frindly,lifetime personal transportation products
under the TVS brand, for customers predominantly in Asian
markets and to provide fulfilment and prosperity for employees,
dealers, and suppliers.

Vision

TVS Motor will be responsive to customer requirements

constants with its core competence and profitability. TVS Motar
will provide total customer satisfaction by giving the customer
the right product, at the right price, at the right time.
 Company competitors

BAJAJ

The Bajaj Group is among the main 10 business houses

in [Link] impression extends overa wide scope of
enterprises,traversing autos (bikes producer and three
wheelers maker),home apparatuses, lighting, iron and
steel, protection, travel and account. The gathering's
lead organization, Bajaj Auto, is positioned as the
world's fourth biggest three and bike maker and the
Bajaj brand is outstanding over a few nations in Latin
America, Africa, Middle East,South and South East Asia.
Established in 1926 by Jamnalal Bajaj. The two
wheelers of Bajaj Company are Dominar, Pulsar series,
Avenger,Discover,Platina,CT 100.

HERO

The title of the employer used to be modified from Hero

Honda Motors (1984) Limited to Hero MotoCorp Limited
on 29 July 2011. The new company personality and
brand of Hero MotoCorp have been created by way of
the British company Wolff Olins.
The emblem used to be published on 9 August 2011 in
London, to concur with the 0.33 take a look at
coordinate amongst England and [Link] Motocorp
Ltd., in the previous Hero Honda,is an Indian cruiser and
bike maker located in New Delhi,[Link] 1

HONDA

Japanese brand, Honda is the world's biggest bike

producer since [Link] symbol 'Wings' （logo) of the
Honda bikes had its origin in the year 1999 as the
Honda Motorcycle and Scooter India [Link].,(HMSI).It
is the most youthfu and the quickest developing bike
producer in India.

YAMAHA

Yamaha Motor Company Limited is a Japanese maker

of motorbikes, four-wheeler ATVs, sailboats,golf trucks,
electrical [Link] Motor Company creates
and distributes vehicles in a wide range. Yamaha Motor
Company was found in July 1955 by its establishing
father and first President Genichi Kawakami.
Its first model was YA-1,an air-cooled, 2-stroke, single
barrel 125cc motor vehicle, which was introduced in the
year [Link] organization is headquartered at
Iwata,Shizuoka, [Link] 1

SUZUKI

Suzuki began manufacturing bikes in 1952,the first

fashions being motorized [Link] 1955 to 1976
the business enterprise manufactured bikes with two
strokes engines only,the largest two-stroke mannequin
being the water-cooled triple-cylinder GT750. Suzuki
motor company is a multinational manufacturing of two
wheelers headquartered at Minami ku, Hamamatsu.
 Supply manufacturers

As the following graph indicates, the Indian two-wheeler

industry is highly concentrated, with three players-Hero Honda
Motors Ltd (HHML), Bajaj Auto Ltd (Bajaj Auto) and TVS Motor
Company Ltd (TVS) - accounting for over 80% of the industry
sales as in 9MFY2005. The other key players in the
two-wheeler industry are Kinetic Motor Company Ltd (KMCL),
Kinetic Engineering Ltd (KEL), LML Ltd (LML), Yamaha Motors
India Ltd (Yamaha), Majestic Auto Ltd (Majestic Auto), Royal
Enfield Ltd (REL) and Honda Motorcycle & Scooter India (P)
Ltd (HMSI).

Although the three players have dominated the market for a

relative long period of time, their individual market shares have
undergone a major change. Bajaj Auto was the undisputed
market leader till FY2000, accounting for 32% of the
two-wheeler industry volumes in the country that year. Bajaj
Auto dominance arose from its complete hold over the scooter
market. However, as the demand started shifting towards
motorcycles, the company witnessed a gradual erosion of its
market share. HHML, which had concentrated on the
motorcycle segment, was the main beneficiary, and almost
doubled its market share from 20% in FY2000 to 40% in
9MFY2005 to emerge as the market leader. TVS. On the other
hand, witnessed anoverall decline in market share from 22% in
FY2000 to 18% in 9MFY2005.
Impact Analysis - Two wheelers

Robust demand to continue

After an 11.4 per cent growth in 2003-04, two-wheeler sales

surged by over 17 per cent year-on-year (Y-o-Y) for the first 10
months of 2004-05. Sales growth, led by the sales of
motorcycles, escalated consistently during the April to January
period due to increasing household incomes, easy availability
of finance, and the success of certain new models launched
during the period.

Two-wheeler demand is expected to grow at a healthy rate of

11-12 per cent from 2004-05 to 2005-06. Rising household
incomes, frequent new model launches and the increasing
penetration of finance and distribution will act as key growth
drivers.

The motorcycle segment witnessed stupendous growth in

2004-05 (20.3 per cent Y-o-Y) after a moderate performance
(growth of 13.7 per cent Y-o-Y) in 2003-04. The buoyant growth
in this segment will be maintained on account of the entry of
global players like Honda Motors and Suzuki (entry expected in
2005) and the domestic players' growing focus on motorcycles.
The segment is expected to grow by 12-13 per cent in 2005-06.

Led by the ungeared segment, scooter sales are likely to grow

by 8 per cent, while moped Sales are expected to stagnate or
decline marginally in 2005-06.
 Swot Analysis

STRENGTHS

Existence of previous strategic Human Resources

Planning efforts offers several innovative solution.
Located in a market place surrounded by group of will.
Offordable price to buy a product.
Availability of loan.
Extensive research and development.
Tools to improve human resources activities are available .
Employees feel part of the team
Dealer network: TVS has a reboust dealer network
Suppy chin

WEAKNESSES

Lack of scale: it is not big compared to Bajaj auto and hero

[Link] companies have capital advantage over
TVS.
Lack of accountability of managers Failare to
communicate formally and informally
Dependency on the domestic market; Any changes in the
Indian market would affect the finance of the company.
No continual evaluvetion and updating of human
resources practices and within department.
employees to achieve clear measurable.
OPPORTUNITIES

Expanding Indian two-wheeler market

Advance technologies are available to foster more
effective human resources activities
The two-wheeler segment is one of the fastest –growing
industries.
Availabley of information about best practices in human
resources

THREATS

Full time employees and budget constraint imposed by

legislature
Govrnment is moving towards privatization increasing the
competition for services
Other organization may attract employees and business
away from us.
 Objectives of company

● Sales: To sell TVS vehicles, spare parts, and accessories

to customers.
● Customer Satisfaction: To provide excellent customer
service and ensure customer loyalty.
● Brand Promotion: To promote the TVS brand and create
awareness about its products.
● Revenue Growth: To achieve sales targets and contribute
to the company's revenue growth.
● Market Share: To increase market share by attracting new
customers and retaining existing ones.
● Product Display: To showcase TVS vehicles and
products in an attractive and informative manner.
● Test Rides: To offer test rides to potential customers to
help them make informed purchasing decisions.
● Service Support: To provide after-sales service and
support to customers.
● Employee Development: To train and develop sales and
service staff to enhance their skills and knowledge.
● Customer Feedback: To collect customer feedback and
use it to improve products and services.
● Promotions and Events: To organize promotions,
events, and campaigns to attract customers and drive
sales.
● Network Expansion: To expand the TVS dealership
network and increase its presence in new markets.
 sales and service procedure

Sales Procedure:

1. Customer Inquiry: Customer visits the showroom and

inquires about a vehicle.

2. Vehicle Selection: Sales executive shows the customer

available models and helps select a vehicle.

3. Test Drive: Customer takes a test drive to experience

the vehicle.

4. Price and Features: Sales executive explains the price,

features, and benefits of the vehicle.

5. Booking and Payment: Customer books the vehicle and

makes a payment.

6. Registration and Delivery: Showroom registers the

vehicle and delivers it to the customer.

Service Procedure:

1. Service Booking: Customer books a service

appointment for their vehicle.

2. Vehicle Inspection: Service advisor inspects the vehicle

and identifies required services.
3. Service Estimate: Service advisor provides a service
estimate to the customer.

4. Service Approval: Customer approves the service

estimate.

5. Service Execution: Technicians perform the required

services.

6. Quality Check: Service advisor conducts a quality

check.

7. Delivery: Vehicle is delivered to the customer.

Additional Services:

● Warranty and AMC (Annual Maintenance Contract)

● Accessories and Merchandise
● Insurance and Financing Options
● Roadside Assistance
● Customer Feedback and Follow-up