The most popular word among Modern youth is F for Fashion.

Fashion is anything that becomes

a rage among the masses. We see different fashion trends pouring in and taking the market by
storm. Modern youth depends on fashion activities. Without fashion, our life has no taste
because we have adopted fashion in each step in our life. Human beings cannot live on one taste.
As we can’t eat the same dish everyday likewise, we cannot spend our life in the old fashion. We
want to make our life colorful. We feel pleasure due to the color of beautiful different things like
fashion. Human nature is that he wants to adopt new and beautiful things because old things have
lost their importance.

Fashion and modern youth now become a part of the fashion world.

Fashion sets youth’s dress, behavior, food, likes and dislikes, etc. to match with the changing
scenario. In old days people mostly followed the traditional pattern of living set by our
predecessors on the base of their religious values and beliefs. So the names like Dasharatha,
Ram, Krishna, Radha were the most common in society. But now Tom, Dick, Harry is in
fashion. Now the fashion is set according to Bollywood and Hollywood. Heroes and heroines of
the films have become the role models.

Contemporary fashion is a clothing style that is happening now but happened before. Fashion
and style have always been a significant aspect of human culture and history. It has been a means
of self-expression, a reflection of the times, and an indicator of social status. In India, fashion has
a rich history. It dates back thousands of years, and it has evolved over time to reflect the
changing cultural, economic, and political conditions. In modern era reasons of fashion might
have changed but the medium is same. In India fashion is universal and adopted by majority of
people for several reasons. Because of social, cultural, economical and political reasons, people
in the country tend to present themselves in different ways:

Fashion Style for Girls

In every era, people like fashion. They want to look different and fashionable. People focus their
dressing, hairstyle, footwear, walking style. way of talking and behavior. We can’t ignore the
importance of fashion girls and boys have more interest in fashion. Girls wear usually Shalwar
and Kameez, jeans and tights with loose cloth according to fashion.
They wear “Saris” and some girls like to wear jeans and shirts. Girls can’t ignore their hairstyles.
They change their hairstyle according to fashion. They wear shoes according to their height.
Short heights girls long heels and long heights girls wear short heals. They choose shoes
according to their dress color. Even their way of talking, walking, and gestures according to
fashion. We know that Girls wear various types of dresses in various ceremonies as on the
wedding ceremony. They wear a heavy dress like saris, sharara and use dark makeup according
to their dress. On the parties, they wear lights dresses like shalwar and kameez, jeans and tights
with loose cloth, and sometimes, they wear saris and use light makeup.

Fashion Style for Boys

Boys like new and fashionable clothes according to fashion. They adopt fashion in films or TV.
Their way of walking, talking and behavior sometimes even gestures according to the film
action. They want to like to wear loose and tight paints. Each one wears shirts which have color
and sleeves of one shape. Their way of hairstyle like a filmy hero. The numbers of the student
have a french beard.

A. Boutiques

Another aspect seen in the changing face of India garment industry is the increasing popularity
of 'Boutiques'. A boutique is a small shop or departmental store selling designer, unique and
trendy products. A wide range of it can be displayed in a boutique like watches, lingerie, evening
wear, sportswear, t-shirts, tuxedos, etc.

B. Factors Influencing Fashion Choices of India Youth

1. Culture and Family: India youth are increasingly embracing global fashion trends, but at
the same time, they are still deeply rooted in their cultural traditions and values. Family
approval and disapproval play a significant role in shaping the fashion choices of young
people, with many young people seeking support and guidance from their families in
making decisions about their appearance. The results also show that cultural norms and
values play a significant role in shaping the fashion preferences of young people in India,
with traditional attire and modest dressing being highly valued in many families.
2. Cinema: At the same time, the India film industry has played a major role in shaping the
fashion choices of young people, with many taking inspiration from the latest fashion
trends seen on their favorite actors and actresses.
3. Richer Middle Class: One of the key factors contributing to the changing fashion trends
among the youth is the rise of the India middle class. This growing demographic has
more disposable income, and as a result, they are able to invest in new, trendy, and
fashionable clothing. With the increasing exposure to global fashion and lifestyle brands,
the India youth are becoming more aware of new fashion trends and are eager to
experiment with them.
4. Social Media: Another factor contributing to the changing fashion trends among the
youth is the impact of social media. Social media platforms such as Instagram and
Facebook have made it easier for young people to follow and keep up with fashion trends
globally. They are able to view and connect with fashion influencers, bloggers, and
models, showcase the latest fashion styles and trends. Additionally, social media
platforms have also made it easier for young people to share their fashion choices with
friends and followers, which has helped to spur the growth of new fashion trends in India.
5. Family Approval and Disapproval: In many India families, conflicts often arise between
parents and youth over what to wear and what not to wear. This is due to the difference in
beliefs and attitudes towards clothing, and the desire for independence and self-
expression among the youth. On one hand, parents in India have strong cultural and
traditional beliefs about clothing. They believe that modesty and conservative dress is
essential for maintaining one's dignity and respect, especially for women. For example,
they may expect their daughters to wear traditional India attire such as saris or salwar,
kameez and avoid wearing western-style clothing like jeans or shorts. On the other hand,
youth in India, like in any other part of the world, are eager to express their individuality
and independence through their clothing choices. They are often influenced by global
fashion trends and view certain types of clothing as a symbol of modernity and
progressiveness. This leads them to want to wear clothing that their parents may consider
 inappropriate or immodest. These conflicting beliefs and attitudes often lead to heated
debates and disagreements between parents and youth over what is acceptable to wear.
For parents, it can be difficult to reconcile their traditional values with their children's
desire for independence and self-expression. For youth, it can be frustrating to feel
constrained by their parents' dress codes and not be able to express themselves fully. It is
important to note that these conflicts are not unique to India, but are a common challenge
faced by families across the world. However, in India, the added cultural and traditional
complexities make these conflicts even more pronounced. Both sides must find a way to
reconcile their differences and come to a mutually acceptable agreement. This may
require open and honest communication, a willingness to compromise, and an
understanding that each person has their own unique perspective. However, a balance is
eventually achieved in the end.

The world today is taken away by the trends of life. The fast moving trend is sweeping the life of
the people all around the globe, especially the younger generation. Most of the younger
generation of today look forward to being just TRENDY. They basically are obsessed to the new
life of being just trendy and fashionable. They wanted to be the first to follow the trend as if
there is a prize for it. The notion of Trend and fashion can be seen as one of the fastest thing
when we look particularly in our Naga Society. Young people look up and follow the trends and
fashion as a daily activity and a part of the movement.

Trends basically are something that is present in vogue. It specifically refers to clothing,
hairstyle, shoes, phones and such other accessories. There are wide varieties and types of trends
all times all around the world. Clothing in particular is an arena that different people view and is
followed by a large number of individuals. Presently people like to dress more fashionable to
present their self expression and affection. In modern times clothing has become an integral part
of life as “It is an instant language and is a gift that you present to the world without having to
speak”.
Trends have become an essential part of today’s generation. Everyone likes being trendy and
fashionable among a particular group or a society. It has become a sole ingredient to their taste of
life. Young generation today look upon celebrities and set their trends accordingly. Celebrities
today therefore, essentially become the trend setters to their followers and viewers. Every
individual has a fashion idol and is always inclined towards dressing like that person. The
psychology of young people today has swept away and clouded by the fashions that come from
outside state. The Korean trend for example, has deeply impacted the lives of almost every
young Nagas. The Korean trend has not only influence the teenagers but also a child through
their songs, movies, fashion, etc. The appearance of the foreign face and the impact of the
technology have also made them more perfect and eye catchy.

Trends continually changes with each passing time and season, however it comes back later in a
modern and trendy way. Fashion trends keep changing and each different change has its unique
characteristics, just like the article, “how fashion changes throughout the years” as stated by
Natalia. Some of the fashion trends today have similar features and is an inspiration of the earlier
trends of the past years. People who dress accordingly to the latest fashion trends are considered
as trendy and those who seek to stick with one are known to be outdated. Thus the following
fashion and trends have already become a momentum of the society.

Today in Naga society, most of the young people follow the trend through the platform of social
media and social gatherings. It has not only changed the concept of their physical outlook but
also their emotions. The way they talk, walk, interact, dress, etc has been changing from time to
time with the change of trends. Many young people wanted to be trend setters and act like a
fashion ambassador regardless of brands. The abundance inflow of foreign goods into Naga
society has made it easier for the youngster to follow the trend and fashion of their choice. There
is a need to look at the positive impact of the changing trends and fashion too taking the mindset
of the young people and the new trends into consideration.