ALIAGA NATIONAL HIGH SCHOOL
Poblacion East II, Aliaga Nueva Ecija
Subject Teacher:
Ma’am Pamela G. Santiago
ALIAGA NATIONAL HIGH SCHOOL
Poblacion East II, Aliaga Nueva Ecija
Topic: Recognize a Potential Market
Week 2- Day 1
Subject Teacher:
Ma’am Pamela G. Santiago
Objectives:
At the end of our lesson, you are expected to;
• Analyzed the market need
• Determine the possible product or services that will meet the
need
Entrepreneurial Ideas
The creation of an entrepreneurial idea leads to the identification
of entrepreneurial opportunities, which in turn results in the
opening of an entrepreneurial venture. The entrepreneurial process
of creating a new venture is presented in the diagram
ENTREPRENEURIAL PROCESS
Creation of Identification of Opening of
entrepreneurial entrepreneurial Entrepreneurial
Ideas opportunities venture
ALIAGA NATIONAL HIGH SCHOOL
Poblacion East II, Aliaga Nueva Ecija
Topic: Recognize a Potential Market
Week 2- Day 2-3
Subject Teacher:
Ma’am Pamela G. Santiago
Essentials in Entrepreneur’s Opportunity - Seeking
These are the basic foundation that the entrepreneur must have
in seeking opportunities:
1. Entrepreneurial mind frame.
2. Entrepreneurial heart frame.
3. Entrepreneurial gut game.
Entrepreneurial Mind Frame
This allows the entrepreneur to see things in a very
positive and optimistic way in the midst of difficult
situation. Being a risk- taker, an entrepreneur can find
solutions when problems arise.
Entrepreneurial heart flame
Entrepreneur's driven passion, they are attracted to
discover satisfaction in the act and process of discovery.
Passion is the great desire of an entrepreneur to achieve
his/her goals
Entrepreneurial gut game
This refers to the ability of the entrepreneur of being
intuitive. This also known as intuition. The gut game also
means confidence in one’s self and the firm believes that
everything you aspire can be reached
Sources of Opportunities
While others are trying to find out their target market.
Some are the following sources of opportunities:
Sources of Opportunities
1. Changes in the environment
2. Technological discovery and
advancement
3. Government’s thrust, programs,
and policies
4. People’s interest
5. Past experiences
1. Changes in the environment
Entrepreneurial ideas arise when changes happen in the external
environment. A person with an entrepreneurial drive views these
changes positively.
External environment refers to the physical environment,
societal environment, and industry environment where the
business operates.
1. Changes in the environment
1.1 Physical Environment
1.2 Societal environment
1.3 industry environment
The physical environment includes
a. Climate- the weather conditions.
b. Natural resources- such as minerals, forests, water, and
fertile land that occur in nature and can be used for
economic gain.
c. Wildlife- includes all mammals, birds, reptiles, fish, etc.,
that live in the wild.
The Societal environment includes the various
forces like
a. Political forces- includes all the laws, rules, and regulations
that govern business practices as well as the permits,
approvals, and licenses necessary to operate the business.
b. Economic forces- such as income level and employment rate.
c. Sociocultural forces- customs, lifestyles and values that
characterize a society.
d. Technological environment- New inventions and technology
innovations
The industry environment of the business includes:
a. Competitors
b. Customers
c. Creditors
d. Employees
e. Government
f. Suppliers
2. Technological discovery and advancement
A person with entrepreneurial interest sees possibility of
business opportunities in any new discovery or because of the
use of latest technology
3. Government’s thrust, programs, and policies
The priorities, projects, programs, and policies of the
government are also good sources of ideas.
3. Government’s thrust, programs, and policies
The priorities, projects, programs, and policies of the
government are also good sources of ideas.
4. People’s interest
The interest, hobbies, and preferences of people are rich source
of entrepreneurial ideas. Like the increasing number of Internet
Café at present could be lead to the strong attachment of young
people to computers.
5. Past experiences
Forces of Competition Model
It is also known as the “five forces of competition,” An industry
environment is a competitive environment. Regardless of what
product or services you have, competition is always present.
Forces of Competition Model
These are the five forces competing within the industry:
• Buyers
• Potential new entrants
• Rivalry among existing firms
• Substitute products
• Supplier
ALIAGA NATIONAL HIGH SCHOOL
Poblacion East II, Aliaga Nueva Ecija
Topic: Recognize a Potential Market
Week 2- DAY 4
FORMATIVE ASSESSMENT
Subject Teacher:
Ma’am Pamela G. Santiago
