What’s the Difference?

Marketing Hub Professional vs. Marketing Hub Starter

Spoiler alert: It’s less about what’s included, and

more about what you’ll have the power to do.

Why Scaling Teams Choose

2021 Gartner®
Marketing Hub Professional
Magic Quadrant™
B2B Marketing What makes companies like
Automation Leader Coca Cola, Toyota, Tik Tok, Crate and
Barrel, and Cisco rely on Marketing
Learn more Hub Professional to customize their
campaigns and reporting?

The Challenge How HubSpot Helps

Cobbled marketing tools create disjointed The ability to customize without complexity,

customer experiences thanks to crafted (not cobbled) software

Competition for consumer attention makes it The tools and technology to reach customers
hard to rise above the rest 
at the right time and place, thanks
to connected omni-channel marketing
campaigns

Gaps in marketing data lead to spotty The end of data silos and beginning of
decision making 
informed marketing strategies, thanks
to accessible data without waiting in line for
help from an analyst

Disparate assets saved in multiple systems The ability to seamlessly orchestrate

make it difficult to orchestrate campaigns compelling campaigns by creating,
and measure how well your content is organizing, categorizing, and reporting on all

resonating with your audience assets, allowing your marketing team to focus
on driving value rather than burning time
switching between systems
Deeper Dive
Challenge #1 Ideal Scenario:
 The customer journey is nonlinear and In a perfect world, marketing teams are
ever-changing able to effortlessly create and launch
marketing campaigns which strike a chord
 There’s increased pressure from leadership
with their audience. Brands are able
to make insight-driven decisions that drive
to effectively get their message across
measurable ROI
in a consistent voice across all channels,
 Marketing teams struggle to collaborate and have a deep understanding of what
and lose time trying to track campaign resonates with their customers, and what
engagement across a jumble of tools impacts the bottom line.
 Marketing teams lack the ‘at-my fingertips’ Marketers rely on a single source of truth
insights they need to understand which to understand the customer journey, and
assets are driving value are able to iterate quickly to make the next
interaction with a prospect more engaging
and impactful.

HubSpot’s Solution:

By running campaigns in HubSpot, you’re around in order to create beautiful,

able to turn tactics into a fully orchestrated omni-channel customer experiences at
campaign strategy that inspires your scale. With campaigns, you’ll be able
customers to take the next step in their buyer to measure the impact of your efforts and
journey. HubSpot campaigns is the command reach your customers exactly where they
center your entire marketing team can gather are — all from one place.

Marketing Hub Starter vs Marketing Hub Professional

 Reach customers at every step of the  Build customized, targeted campaigns

buyers journey using simple tools and and leveraging clean, efficient
ad hoc outreach organization and collaboration tools
that your whole team can use
 Send emails and collect lead
data via forms  Orchestrate omni-channel campaigns,
and report on performance all from
 Send automated lead nurture emails
a single application
 Unify your campaign approach and
reduce time to value for your team
Deeper Dive
Challenge #2 Ideal Scenario:
 Demand for consumer attention is at an You’re able to reach customers with
all-time high information they want and need – and
improve engagement via on time and on
 Brands who cut through the noise are at
target messaging.
an all-time low
 The solution – timely, personalized
messaging – often requires a complex tech
setup
 Connecting custom data, engagement
data, and reporting is a heavy lift

HubSpot’s Solution:

Omni-channel automation

Marketing Hub Starter vs Marketing Hub Professional

Deeply personalized customer outreach,

 Send personalized and segmented
powered by unified contact and customer
email nurtures with up to 10 triggers
engagement data.
 Put form follow-ups on autopilot
 Enable personalization with marketing
 Automate routine tasks like list
automation powered by reliable data
maintenance, event registration, and
newsletter sends  Customize your web copy for every
visitor
 Leverage pre-built powerful analytics
to lean into what’s working and refine
your playbook
 Automate off of customer behavior
in real-time by tracking form entries,
page visits, and aggregated website
metrics to get an end-to-end view of
the customer journey
Deeper Dive
Challenge #3 Ideal Scenario:
 To demonstrate return on investment and Your team is able to access the data they
plan for long-term scalability, you need need to build strategic marketing plans
to be able to measure your team’s and demonstrate value in real-time,
effectiveness helping you pinpoint and invest in the
channels that are driving impact most
 To scale strategically, you need to be able
effectively.
to set goals off of real-time metrics and
performance data – without waiting in line
for help from an analyst
 To agree on a way to interpret data,
you need a system that isn’t cobbled
together

HubSpot’s Solution:

Custom Reporting

Marketing Hub Starter vs Marketing Hub Professional

Transform your understanding of the

 Unpack channel performance with
customer journey by bringing your CRM
out-of-the-box reporting metrics.
and marketing engagement data into one
 Align your teams around progress place.
towards shared goals with
customizable report dashboards.  Access top-line metrics –
including aggregate traffic, leads,
opportunities/deals, and incoming
revenue.
 Connect your CRM and marketing
engagement data with a custom
report builder.
 Quantify marketing to sales hand-offs
with contact create attribution.
 Deeply optimize your website with web
traffic analytics.
Still considering which
option is best for your
business?

If you need to: If you need all of that

and would like to:
 Unpack channel performance with out
of the box reports  Track lead and customer behaviors
 Stand up your first personalized email across your website and marketing
nurtures channels

 Automate repetitive tasks to put time  Customize your website and landing
back in your day pages for each of your target
audiences
 Save time hopping between point
solutions and bring all of your  Run A/B tests to perfect your strategy
marketing engagement data into one across channels
place  Set up workflows to automate
personalized customer outreach and
...go with Marketing Hub internal processes
Starter.  Understand which marketing
strategies are accelerating lead
generation

...go with Marketing Hub

Professional.

Everything you need Marketing Hub makes it possible

to deliver the right message, in the
to orchestrate powerful right place, at the right time.
campaigns – all in one Marketing Hub Professional makes
place. it easy with custom reporting,
automation, and campaign
orchestration.
Learn more