Payment Methods Report 2022
Payment Methods Report 2022
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Anda Kania
Dear reader,
First of all, thank you for downloading our Payment Methods Report 2022. Getting to this point means you’re just starting out on a wonderful
learning journey about how people pay and what trends are shaping the future of payments.
The increasing number of digital shoppers prompts industry players – especially merchants, PSPs, payment methods providers, and fintechs
– to push innovation forward in a bid to offer superior customer experiences. The key trends that have been defining ecommerce in the last
two years are convenience, security, and speed. Only by meeting these elements, ecommerce businesses could stay on a competitive edge.
For this reason, the 7th edition of this report brings out to our readership the most updated picture of the latest developments in the payment
methods space and the innovative technologies that these methods work upon, emerging consumers habits, and strategies on how to win
into account-to-account payments, Buy Now, Pay Later, e-wallets, debit and credit cards, and cryptocurrencies. These are the most popular
payment methods among the customers. Cash is the original, but these are cutting-edge.
The benefits of Open Banking and A2A payments for ecommerce are visible, but less well-known by the consumers. If almost a year ago
the BNPL topic was surrounded by facts and figures related to the growing market size, this year, the main theme has been switched. The
discussions are now towards the reinvention of credit cards, the endorsement of white-label solutions and their relationship with banks, and
responsible lending. As mobile wallets constantly add new features for scalability, they could soon become the same thing as super apps. The
successful future of debit and credit cards relies a lot on biometric technologies. As regards cryptocurrencies, a merchant that has crypto at
the checkout is a proactive one. For those who are still chewing on it, we are revealing a comprehensive set of tools for a smooth integration.
potential in the market. This section reveals unique insights into Q-commerce, live-commerce, and real-time payments – and their value
proposition for the entire payments ecosystem. The goal is to help out merchants, solution providers, and banks to decide what to focus on
and how to build new experiences before, during, and after the checkout. ➔
essential aspects that ecommerce businesses need to consider in order to reduce cart abandonment. You will learn what are the drivers of
APMs adoption, data-driven approaches to better understand and serve customers, and the role of payment orchestration in optimising the
checkout process.
What’s more, seasoned payments managers from INGKA Group, Mango, Rappi, Wargaming.net, and Wix share their expertise on how to best
models, and categories such as direct providers, via credit cards, software and platform solutions, international gateways, consumer lending,
We invite you to explore our Payment Methods Report 2022 and learn all about the modern payment landscape. Every merchant, PSP, fintech,
and enterprise leader should benefit from this report, and they are guaranteed to gain the knowledge they need to succeed.
3 Foreword
61 Cryptocurrencies
63 Extend Your Payment Rails with Cryptocurrency Checkouts Now | Stefan Schneider, COINQVEST
85 Localisation
86 Why Local Payment Methods Are the Key to Cross-Border Success | James Booth, PPRO
88 How Digital Payments Are Shaking Up Southeast Asia’s Ecommerce Landscape | Jade Lim, 2C2P
90 India’s Digital Explosion and the Opportunities It Presents to Ambitious Online Businesses | Ramesh Narasimhan,
Worldline
95 Merchants’ Briefs
96 Mango | Carlos Madrona, Internal Control & Compliance, Payment Methods and Fraud Director
97 Rappi | Juan Pablo Ortega, Co-Founder and CEO
98 Vestiaire Collective | Pedro Bennasar, Head of Payments
99 Wargaming.net | Elena Emelyanova, Senior Payments and Fraud Manager
100 Wix | Omer Shatzky, Head of Fintech and Risk
Anda Kania is doctor in Political Sciences, currently exploring her research skills to discover the
latest trends in the payment and commerce industry. Anda has used her position of senior editor at
The Paypers to analyse the hottest topics, and to discuss them with thought leaders in order to get the
pulse of the payments environment.
Anda Kania Lead Editor for Payments and Commerce The Paypers
The emergence of more convenient payment methods and boosted Mobile payments and super apps
digital commerce is attributed to new disruptive technologies. Yet all Global proximity mobile payment users are expected to reach 1,345
the massive payments technology upgrades are based on a customer- billion in 2022, an increase of up to 5.3% year over year (YoY) based
centric approach. on Insider Intelligence forecast. Consumers are using less cash
The need for speed and convenience has driven the rise of e-wallets, wallets.
the need for affordable shopping has driven the rise of BNPL.
Overall, the high adoption of alternative payment methods has The e-wallet is no longer what it used to be: a card-based omnichannel
been happening for a couple of years now, but what we are seeing payment method. By updating their core services to meet consumer
currently is indeed more like a revolution rather than an evolution. demands, e-wallets have gained an upper position in the value
E-wallets turn into super wallets, and the ‘Pays’ are covering a chain. They provide loyalty programmes, ecommerce transactions,
broader spectrum of services, making the industry speculate that P2P payments, bill payments, crypto storage, and even financial
they plan to become financial institutions. BNPL companies are services to keep their relevance in the context of embedded finance.
under a regulatory radar, but the show does go on, and consumers In addition to payment services, they also focus increasingly on
comes to crypto adoption, the state of affairs in the industry seems What bigtechs and ‘Pays’ have been up to
rather biased. There may be great interest among consumers in Providing digital-savvy customers with new capabilities continues
cryptocurrencies – however, there is no real aspect showing that to be a priority for bigtechs.
The landscape is highly fragmented, with consumers using different payments. As such, Samsung Pay will be replaced by Samsung
payment methods and instruments, being loyal to various payment Wallet for Galaxy users in the US, the UK, France, Germany, Italy, and
brands, and embracing new shopping habits. To align with the Spain. The app allows users to store credit cards, loyalty cards, transit
payment trends, industry players need to know what’s hot and tickets, COVID-19 vaccination cards, and several ID documents.
what’s rather still heating up among the latest developments on the Users can also monitor the value of their cryptocurrencies across
market. This analysis shows what to keep an eye on and what to select exchanges with Samsung Blockchain Wallet.
virtual card. Similar to Samsung Wallet, Google Wallet lets Android to increase their visibility and engagement through apps, looking to
users store everything – from payment services to tickets, IDs, loyalty offer the 360° experience: shopping, loans, and banking. The stakes
cards, and vaccine records. In comparison to Apple, both Google and are high for traditional competitors, in this case.
Samsung are somewhat late to the party, as Apple has been offering
these features since 2012. As regards consumers’ behaviour, we notice two red flags. First,
After Mobeewave’s acquisition by Apple, we expected to see a Gen Z and Millennials are more likely to use BNPL services to cope
Tap to Pay solution emerging from this event. It finally happened – with inflation. As long as people buy fashion items or electronics,
with the significant increase of contactless payments in the US, BNPL is in a normal state. It should be a concern, however, when
Apple has seized the opportunity to launch Tap to Pay on iPhone. people start buying groceries with pay later methods or perceive
The solution accepts Apple Pay, contactless credit and debit cards, BNPL as an aid to managing expenses.
phone technology for a couple of years now, if we look at Cellfie service that allows customers to split the cost of a purchase over
or Viva Wallet for example. Though most of these services are four interest-free equal instalments only after a soft credit check.
prevalent in Europe rather than in the US, the solution will most likely Several experts already stated that Apple users might be reluctant
spread across the globe, and SMEs and solopreneurs (especially to this service, since any late payment might put their entire account
those in hospitality) are likely to be the driving forces behind its at risk. PayPal has also launched in the US a new BNPL offering
Facebook Pay has become Meta Pay, and according to Meta’s CEO cost. The pay later option can be delivered to customers early in
Mark Zuckerberg, this rebranding is the first step towards payments their shopping journey in a similar fashion to Pay in 4.
combined in one place, it will be interesting to see how this new Considering the long history of BNPL, the question is why most of
environment develops. the bigtechs have rolled out pay later services just now. We can’t
Leaving the US aside, in India, Tata Group has launched the Tata significant market share. Moreover, they’re eyeing the US market
Neu super app, which meets all the prerequisites of a one-stop-shop first, which makes sense, since it’s not as saturated as Europe and
payment service. Tata Neu is rather a latecomer, considering the Australia, and emerging markets require more effort to penetrate.
been waiting for smartphone penetration to rise to more than 50%. A2A payments and Open Banking payments
First of all, the industry is making a lot of confusion between A2A
What’s going on with BNPL payments and Open Banking payments, by lumping them together.
According to ConsumerAffairs, of 1,000 surveyed Americans, 60% These terms are not synonyms; A2A payment methods are the
had a positive experience with BNPL. On average, those who used typical bank-to-bank payments without the involvement of a card.
BNPL the most frequently had better financial health. The most Open Banking payments are indeed the same thing, but they also
problematic situations were reported by people who used BNPL require consumer consent to share their data with TPPs. Open
sporadically – just a few times a year. Worldwide, BNPL accounts Banking is very hard to integrate, and it shouldn’t be seen as an ‘off-
for 3% of global ecommerce payment methods, and it is expected the-shelf’ payment method. The strongest and most successful A2A
to grow to 5% by 2025, as per The Global Payments Report by payments are those developed by banks in multi-bank schemes
FIS. Having the most accurate perspective on the coverage of BNPL such as iDEAL in the Netherlands, BLIK in Poland, Pix in Brazil, and
is challenging, since sometimes the data doesn’t reveal the type of UPI in India, to name a few. ➔
Open Banking companies and A2A payment providers will likely BNPL risk for overspenders, while on the other side, the Metaverse
acquire P2P payment apps in the coming years to enforce their nurtures a culture of luxury as we observe the famous brands
ecommerce use cases. Perhaps banks will be more interested in entering this space. The discussions take place in the same payment
these apps too, if we look at the case of Wells Fargo and BofA area, even though there are different domains and circumstances.
The cool side of the business: crypto and the similar in terms of convenience. It is the same fast and secure
Many reports and stats are indicating that cryptocurrencies are so whether we are talking about in-store contactless payments
on the rise, but there are very few insights from consumers. Most or alternative payment methods like BNPL, A2A, or e-wallets,
of the surveys are focused on business opinions, either coming seamlessness should be the first consideration.
shows that most merchants (87%) agree that acceptance of digital We will be talking more about super apps and super wallets than
currency payments puts them at a competitive advantage. This e-wallets, in the near future. E-wallets are likely to take advantage
would regard a diversified checkout, which has become a must- of the growing adoption of mobile payments to offer new mobile
have for consumer conversion. use cases, but the ultimate destination for e-wallets is the super app
power. To align with the trends, solution providers will double down
The question is how many consumers are actually making purchases on optimising the mobile payments experience. The next chapter in
with crypto. There is a high interest, but what about usage? According payments will be about mobile payments and Metaverse, but not in
to a Mastercard study, 36% of users are very likely to try paying with the next 12 months, at least. Right now, we are still exploring two
crypto in the next year. Consumers would prefer more stability in the subchapters: Open Banking versus cards – and BNPL.
The Metaverse
Mastercard has shown a greater interest in NFTs, recently. Consumers
can now use their cards to buy digital assets on marketplaces without
about how people pay, but how they experience online shopping.
of financial transactions, at present, Open Banking has reached an age where we can see and live the practical application of what it used
to be an idea. Real-time payments are the ground 0 of these practicalities, while A2A payments are the level-up. At the same time, we
are living in a world where innovation paired with regulation has cleared the path for merchants and banks to decrease the influence of
card schemes on the payments ecosystem. Stressing ‘decrease’ as conveying a radically different nuance as ‘overwriting’. But progress
The reality in the field is that real-time payments have become the end-goal of technology providers, banks, governments, and users alike.
According to Worldpay’s Global Payments Report 2022, 20 European countries are part of the centralised instant SEPA credit transfer
(SCT Inst) scheme, while of the non-SCT Inst countries, the UK makes the most payments (close to 8 million per day).
The latest Status Update on SCT Inst Scheme from the European Payments Council states that, as of June 2022, there are 2,360 registered
SCT Inst scheme participants (PSPs employing the scheme) representing a share of 61% of all SCT adherents (i.e. 3,872) in all SEPA countries
(and 68% for the EU and 71% for the euro area only). Therefore, even though A2A payments as a practical concept is still far away from
sweeping the world in terms of monopoly, instant payments and direct bank transfers are invariably at the moment the status quo of A2A.
In the UK, the Payments Strategy Forum, observed by the Bank of England, the Prudential Regulatory Authority, the Financial Conduct
Authority, and the Payments System Regulator, have been making visible progress in creating a new payments architecture – the NPA
– to replace the architecture used for today’s UK retail interbank payment systems (Bacs and Faster Payments). As the PSR explains,
it is envisaged that clearing and settlement of payments will take place over a single purpose-built central infrastructure rather than the
On a global level, 60 markets operate a live, real-time payments infrastructure, with Canada, Peru, New Zealand, and Indonesia
launching in 2022. Southeast Asian countries are at the forefront in terms of adoption of instant payment platforms, India registers the
largest volume of instant payment transactions in the world, reaching 39.8 billion in 2021, while in May 2022, Brazil’s instant payment
platform Pix has been used by more than 115 million users since its launch in November 2020, according to a recent ReportLinker study.
In June 2022, news coming from the Nordics region saw P27 Nordic Payments announcing its plans to become the new national
Clearinghouse in Denmark for traditional and smart payments for businesses and private consumers. The Clearinghouse would also
enable bill settlement and real-time payments to other Nordic countries, including Sweden and Finland, with Norway expected to join later.
In the Netherlands, according to research conducted by GfK, compared to 2020, the number of iDEAL payments increased by 28% in
2021. Online identification and logins with iDIN rose by 33% and Incassomachtigen (e-mandates) by 13%.
Latest developments
In late 2021, NPP Australia merged with eftpos and BPAY Group to form Australian Payments Plus. This ACCC-approved fusion will
enable better coordination of investment across the three payment schemes, creating a more innovative and sustainable Australian
payments landscape. ➔
A major topic of discussion in Europe in the last year when it comes to both A2A and instant payments has definitely been the EPI (or
European Payments Initiative). It is a coalition of 31 banks and 2 payment service providers across 7 European countries (Belgium, Finland,
France, Germany, the Netherlands, Poland, and Spain) currently covering 65% of all European payment transactions. The aim of EPI, as per
its own explanation, is to create a unique payment solution that will become the new normal for European consumers and merchants for all
The proposition gained traction at its inception by attempting to create a European card scheme, which did not pan out and resulted in
the initiative redefining its scope and goals closely surrounding A2A payments. With a framework designed to aggregate everything
from recurrent payments, deferred payments, and split payments, to donations, the initiative has added a couple of functionalities to its
scope in 2022. Martina Weimert, CEO of the EPI Interim Company, has detailed for The Paypers that in the third quarter of 2023, EPI
plans to go live with P2P and P2Pro, with goals to dive into ecommerce a couple of months later.
In the US, the Federal Reserve began onboarding pilot participants onto the FedNow Service, signalling the initial testing phase in May
2022. According to the announcement, a few organisations have already connected and delivered test messages over a pilot version of
the FedNow Service, marking a milestone for the service, which remains on course to launch in 2023.
When it comes to technology providers in the A2A payments ecosystem, in July 2022, Open Banking platform Tink rolled out an upgrade
to its payment stack with the launch of settlement accounts, a new feature that aggregates PIS settlement.
Another notable development came from A2A payments provider GoCardless, launching Instant Bank Pay and an anti-fraud feature,
One trend that was pervasive in the last year refers to a number of banks and technology providers building and making available real-
time Euro payments services, based on the real-time pan-European SEPA Instant scheme. Modulr, TrustPay, banking group Citi, and
British PSP Answer Pay are just a few players who have introduced SEPA facilities to their portfolio in 2022.
Investments
One of the most relevant names when it comes to investments in developing A2A payments services is payments provider GoCardless.
The company announced a series F funding of USD 95 million in December 2021, and it continued with series G in February 2022
In May 2022, up-and-coming fintech kevin. raised USD 65 million to bypass card payments with account-to-account payments. Its plan
is to be available as a payment option across some 35% of European electronic point-of-sale terminals by the end of 2022 and then 85%
Examples like these two rounds of investments are not alone in the ecosystem. Token raised USD 40 million to expand A2A payments
and Open Banking connectivity across Europe – and the investments in this field will keep pouring in. It remains to be seen how the
practicality of it will impact the slice of pie that A2A will take from the global market share.
Volker is a Director at Edgar, Dunn & Company (EDC), based in the London office, and he heads
the European Acquiring Practice. Volker has provided consulting advice in payments for over
20 years and has developed significant experience in digital financial services from working with
banks, merchants, card payment schemes, technology vendors, and regulatory bodies in different
geographies. He has a track record in strategy development and deep expertise in profitability
improvement, strategic planning, financial modelling, and M&A advise.
A consumer’s view on Open Banking For successful sales, merchants need to offer the payment methods
Let us get one thing immediately out of the way: whilst the term that customers are likely to prefer or look for. This is a constant
‘Open Banking’ might be self-explanatory for those working in challenge in the wider world of Alternative Payment Methods (APMs),
the financial services sector, for the typical consumer it does not where merchants will need to assess which APMs are meaningful
mean anything, or it is understood to be something completely and which ones their customers actually want to use. This challenge
different. As the host of a webinar I recently attended pointed out, is equally relevant for Open Banking payments. Are the needs and
the most common perception of ‘Open Banking’ among consumers benefits related to Open Banking payments truly aligned between
is that bank branches are open 24/7 – thus, allowing payments to be merchants and their consumers?
that the consumer, i.e., the one person who decides how the payment The merchants’ perspective
will be undertaken, does not know what ‘Open Banking’ means. It has been well documented that there are four key benefits for
consumer knows what it is? Does the label on the tin really matter? Lower costs – especially when you consider card payments, there is a
Would it not be much more important to know what the content range of different fees that merchants would need to pay. Starting with
of the tin is? The consumer does not need to know that Open the Merchant Service Charge as the biggest item, it can extend
Banking is the process of enabling third-party payment or financial towards gateway fees, 3DS or PCI compliance fees, or (network)
service providers to access their banking information for account tokenization fees. Fees for Open Banking payments are lower than
information purposes or payment initiation. What the consumer the aggregated fee level for card payments.
most commonly from their own bank account, and that the service Greater security/lower fraud – like payment cards, Open Banking
provides real value, whether that is incremental convenience, payments need to comply with Strong Customer Authentication
streamlined user experience, or economic benefits. (SCA). In most cases, this is already being facilitated via the redirec
almost instantly, and thereby, they provide an immediate cash- evidence that adoption is growing. There are already well-esta
flow benefit to the merchant. Also, because receipt of payment is blished use cases in the iGaming or wealth management sectors
confirmed very quickly, goods can be shipped right away, which where Open Banking payments are used to fund the customer
improves the consumer’s experience considerably. account. The next step will be to establish a meaningful roll-out
No chargebacks on Open Banking payments – because Open As illustrative examples, Truelayer provides Open Banking payment
Banking providers instruct instant bank transfers on behalf of the functionality to Cazoo, an online car retailer, Trustly serves Norwegian
customer, there is no built-in chargeback mechanism. Airlines, and most recently lastminute.com and token.io partnered
sided payment acceptance market are clear. But what about the There is a strong argument that merchants will need to take the lead
Benefits – the way forward advantage to merchants, is there an opportunity to pass on some
Features such as added security and transparency around payment of those cost savings to consumers? Could they be convinced to
flows are equally beneficial to consumers as they are for merchants. change their well-established preferences by receiving additional
But one big challenge remains. We are all creatures of habit, and loyalty points if they were to use Open Banking payments, for
better, something more convenient, or something that has a real As iDEAL in the Netherlands has demonstrated, there is a space
additional benefit to it. For example, having no chargeback mecha for account-to-account retail payments – but to push the adoption
nism might be beneficial to merchants – but for consumers who of Open Banking payments, merchants need to share some of
are accustomed to a safety net from familiar card payments, this the associated benefits in order to overcome any scepticism that
means additional risk, and it translates into hesitation for mass consumers still show today.
What are the most popular types of A2A payments The next step is to enable the real-time collection of recurring
currently available on the market? payments. Two examples that spring to mind are the PayTo initiative
Direct debit continues to dominate consumer preferences in many in Australia and Variable Recurring Payments (VRPs) in the UK.
countries across Europe, with GoCardless research finding that it’s Both are a work in progress but offer exciting ways to combine the
the payment method of choice for a range of recurring payment use flexibility of direct debit with the speed of card authorisation.
cases. By way of example, in the UK, it’s the preferred way of paying
household bills and subscription payments. There is also a growing In the context of Open Banking, what benefits do
appetite for real-time payment capabilities, with The FinTech Times Variable Recurring Payments bring to both payments
stating that global real-time payment transactions hit an estimated players and consumers?
118 billion in 2021. The simplest way to combine the trust and The introduction of what is essentially instant direct debit will be
reliability of direct debit with real-time, faster payments is to offer a big boost to PSPs that play in the A2A space. With immediate
Open Banking-powered payment methods. payment authorisation paired alongside the lower-cost, lower-churn
of direct debit with real-time, consumers are struggling to save due to the increased cost of living.
A further half said they would use new technology that automatically
faster payments is to offer Open
moves their money from one account to another with a higher interest
Banking-powered payment rate. VRP ‘sweeping’ will give consumers greater control over their
them to receive just under GBP 2.5 billion via Open Banking in less
can be most effective at the B2C ecommerce level? looking at payment methods with lower failure rates, as 11-15% of
Absolutely. Because of the speed of payment authorisation, people failed payments result in churn.
can pay directly from their bank in several ways, with one of the
most interesting being the possibility to replace ‘1-click’ card Bank account payments fail less frequently, with energy and telecoms
payments with ‘1-click’ bank payments, e.g., ‘card on file’ replaced businesses, as examples, having benefited from it for years. But newer
by ‘bank account on file’. recurring revenue businesses often require the speed of authorisation
You can go even further by implementing QR codes to direct people to Emerging A2A payment rails can help here, simply by making the bank
online payment flows where they can pay via ‘account on file’. QR codes’ account a viable payment option for these types of businesses too.
ability to link the offline and online worlds here is significant, bringing
Open Banking-powered payments to shops, hospitality and more. What is GoCardless’ unique way to improve the
recurrent payment experience for merchants and
consumers?
There’s no such thing as a ‘one-size-fits-all’ payment solution,
but our thesis is that payments that move directly from one bank
of the essence, Open Banking payments are the way to go. If cost
is a focus, direct debit may offer better value. And, as Open Banking
For merchants dealing with recurring payments, Finally, GoCardless layers data and analytics on top of bank
what kind of challenges are they facing? How can payment methods as part of ‘payment intelligence’ features to
the emerging A2A payments rails help them out in help merchants optimise payments. Two years ago, we launched
this matter? Success+, which applies machine learning to predict the best days
The subscription economy is booming, and businesses now have for payment retries. Since launch, we’ve recovered over GBP 49
to focus on retaining the customers they have gained over the past million in failed payments. Later this year, we’ll launch an anti-fraud
two years. The payment methods offered to consumers have a feature which uses the same technology to help merchants protect
direct impact on churn; for example, the rate of customer churn their revenue.
for subscribers who pay with a credit card is over three times more
GoCardless is the global leader in direct bank payment solutions, making it easy to collect
recurring and one-off payments directly from customers’ bank accounts through direct
debit and open banking. Each year GoCardless processes more than USD 30 billion of
payments across more than 30 countries.
gocardless.com
A2A Payments, as well as what makes Open Banking a more appealing solution for online payments.
As SVP, ACH & Online Banking, Tim leads Nuvei’s efforts to deploy pay-in and pay-out capabilities
which leverage the company’s Open Banking platform. He is a seasoned payments professional with
30+ years’ experience leading large sales and operations organizations, in various executive positions.
Tim spent a large part of his career working for Bank of America and TSYS in the United States, during
which he had responsibilities managing international operations in Europe and Asia.
Tim Munto Senior Vice President ACH & Online Banking Nuvei
Why is Open Banking the right solution for online numbers) can also travel with an Open Banking payment and these
shopping? fields are often automated, which can eliminate human error and,
Open Banking payment solutions are built for the digital, mobile- eventually, speed up reconciliation.
shopping. There are significant benefits for both merchants and their 4. Seamless
consumers when using Open Banking enabled payment solutions. Seamless payments are possible through Open Banking because no
data entry is required from the payer. The payment can be actioned in
Open Banking solutions have contributed to a shift from a closed also come in handy here, meaning the payment can effectively be
data model to an open one, where sharing data between various authenticated, reviewed, and authorised in just a few taps.
players in the financial ecosystem is possible through customer By bypassing card network limitations, Open Banking payments
authorisation. also have higher transaction limits (once KYC checks have been
Open Banking payments are more secure because authorisations set up) and benefit from higher conversion. Because they’re digitally
are done with bank-level security technology, through biometric optimised, on average, Open Banking payments convert up to 40%
authentication, without credential sharing. There is no need for card better than cards.
and all parties are securely authenticated, significantly reducing the How did Open Banking contribute to the shift in
risk of fraud and even ‘fat finger errors’. customers’ expectations around the payments
industry? What are customers mainly focused on
2. Cost effective now when it comes to online payments?
Because there are no card networks involved in processing Aggregating an individual’s financial data under one application
transactions, interchange fees are eliminated, which reduces gives the consumer full visibility and control of their financial
the cost of acceptance for the merchant (or payee). Automated data. This has made it easier for the consumer to make informed,
reconciliation is also possible, meaning businesses can further save beneficial decisions regarding financial products and services.
money by freeing up resources. With more control over data comes a heightened awareness and
3. Fast data are now at the forefront of customers’ minds. Today, con
With Open Banking payments, funds settle instantly or in the sum ers expect their payments to be frictionless, fast, secure,
same day, compared to 1-3 working days when transactions are and mobile-enabled – and Open Banking has contributed to this
solutions are built for the digital, transfers from payment accounts – must be provided to regulated
mobile-enabled world, making third-party providers at the same level of service offered to cus–
tom ers directly. This positively impacts the cost and speed of
them an excellent solution for execution of Open Banking payments, further differentiating them
modern shopping. from traditional A2A.
Open Banking payments? include Western European countries and the UK, aided by regulatory
A2A payments have been around for decades; think push payments changes, namely PSD2 and GDPR coming into force in the past few
where users can transfer money from their own accounts by using years. The Asia Pacific payment landscape is largely influenced by
the account details of a recipient (be that another individual or a mobile, so we have seen adoption start to take shape there as well.
business). Direct debits or subscription payments are also a type of The US has been slower to adopt Open Banking enabled payments
account-to-account payment, sometimes also referred to as a pull but the number of use cases is at an all-time high.
or withdraws funds from a consumer’s account. What is Nuvei’s role in the ever-changing Open
Banking system and how can its core solutions
A2A payments traditionally run on legacy bank rails, built before the help merchants and customers alike?
digital age. And, while they were cheaper, they involved significant Making sure that the integration of modern payment methods into
manual work, the UX was often lacking, and they were difficult to a business’ payment strategy is seamless, fast, and secure, much
scale across borders. like the transactions themselves, is how we are bringing payments
A2A payments powered by Open Banking are no longer restricted business and drive growth.
in the apps that consumers already use, with a greater focus on We enable merchants to offer Open Banking payment solutions to
conversion and user experience. Moreover, they can be used by their customers easily via one integration into the Nuvei platform.
anyone with a bank account and that they’re lower in cost. We offer connectivity to multiple Open Banking providers to ensure
Nuvei (Nasdaq: NVEI) (TSX: NVEI) is tomorrow’s payment platform. Designed to accelerate
customers’ business, Nuvei’s modular, flexible and scalable technology allows leading
companies to accept next-gen payments, offer all payout options and benefit from card
issuing, banking, risk and fraud management services. Connecting businesses to their
customers in more than 200 markets, with local acquiring in 45+ markets, 150 currencies
and more than 570 alternative payment methods, Nuvei provides the technology and
insights for customers and partners to succeed locally and globally with one integration.
nuvei.com
Arjun is the Chief Marketing Officer at Zimpler, leading its brand strategy and ensuring a B2B/B2C
implementation across platforms, fuelling the company’s future growth and expansion. Arjun is an
innovative and strategic leader with 15+ years in entertainment development. With a great passion for
technological innovation, he strives to make a positive impact in the world of finance.
Diversifying and staying competitive, while expanding our fleet of The goal of a B2B2B2C approach is closely associated with building
payment options, is crucial for customer acquisition. To continue loyalty with the end user. We trust the next generation of fintech
offering customers, partners and end users the best possible service users will offer their long-term loyalty to brands they believe in
we need to offer products including as many market demographics and relate to. In the payment industry, we have a deeply ingrained
as possible. By diversifying our payment options – for example with belief that brand trust alone is what makes our products successful.
Paylinks – we are likely to see an increase in conversion rates, thus And, while trust will always play a critical role, newer generations
raising our brand profile and increasing sales. A timeless win-win. are maturing, and demographic data no longer reflect their true
affiliations. So, it’s time to rethink and start planning for a new
How to leverage B2B2B2C as an A2A payments generation of users – while still being inclusive of the previous ones.
provider
It is a common misconception that companies with a B2B product The reality is that we live in a time where utility and product are no
don’t need to have a dialogue with end users. Zimpler is an account- longer enough. More than ever, consumers have access to an
to-account payment provider that aims to reshape that perception. unprecedented amount of information about the brands they buy
We believe B2B2B2C is a potential gateway that can bring in more from and interact with – who they are and what they stand for.
revenue for companies working together in an integrated ecosystem, Therefore, companies must go the extra mile in communicating their
with each partner offering the services they know best. It allows mission and purpose to the consumer, to create products that drive
businesses to accelerate customer acquisition and deposits, grow affinity, awareness, and relatability. ➔
stronger position with our end users, through which we can provide an industry - greatly improve the well-being of companies. And those
a holistic value proposition for merchants. Turning that coin, this who might find the process too intimidating should know that it is
also means we cannot rely on merchants to build brands for the as streamlined as possible, so that it can even be done through
Paylinks: a ‘Request-to-Pay’ option to save the day We live in a digital age and we must think outside the box and dare
Overdue invoices have bigger consequences than meets the eye. to colour outside the lines. Only through this shift of implementing
SMEs often experience cash flow issues and limits in operational innovative technology and cutting associated costs, can we help
growth due to late payments by customers. This, by effect, limits improve cash flow for SMEs and stay ahead of the curve.
financial tech.
So, how do we achieve that in the most effective way? Data and
figures from France show that the average time for an invoice to be
Zimpler is a Swedish next-generation fintech company, offering simpler and more secure
transactions - without the need for cards. Specialising in account-to-account payments,
we are trusted by consumers and merchants across Europe to pay and get paid. With a
newly launched rebranding, we are rapidly expanding in new key markets, with a mission to
‘zimplify’ payment transactions everywhere.
zimpler.com
Expert in payments and innovative finance, Andréa Toucinho is Director of Studies, Prospective and
Training of Partelya Consulting and Country Ambassador for France of European Women Payments
Network (EWPN). France Representative of two national fintech associations – Aefi Spain and Afip
Portugal – she published several editorials about payments.
The new messaging solution Request-to-Pay is one of the key solution to offer a digital payment linked for instance with a SEPA
topics that are discussed today by some European professionals Credit Transfer Inst (SCT Inst). The combination between Request-
in payments. This innovation, linked with e-invoicing and B2B to-Pay and an instant payment is seen as a key marriage to foster
digitalisation, is not yet a reality in all European countries, but electronic transactions in countries where traditional payments are
many experts have already identified some key applications often privileged. Above all, instant payments will become the ‘new
linked with the evolution of the market. normal’ in Europe, according to the purpose of the European
The SEPA RTP scheme, to be built by the European Payments Council tion of the development of instant payment is one of the key goals
(EPC), will certainly bring a new step in the European payments of the European Commission for 2022.
market, first of all, in the B2B context, where there is a strong potential
in terms of the development of electronic payments. Thus, for example, In addition to this alternative to SDD payments, the other use case
some French corporate treasurers operating in the energy field, to be mentioned is the modernisation of payments towards public
already see the Request-to-Pay as a key asset to reduce the pay administration. Many European countries will be soon confronted
ment delays. As well, in Germany, corporates and financial entities with some regulations about digitalisation of payments tickets and/
aim at digitalising invoicing and payments in the B2B context. or invoices. For instance, in France, a legislation about digitalisation
The major use cases explored in B2C and B2B contexts are: the be a new deal in relations between end-users and companies and
possibility of creating an alternative to SEPA Direct Direct (SDD), the Government has a strong role to play in this context. Request-
the modernisation of payments for public administration, and to-Pay, combined with an instant payment or even a simple SEPA
the creation of a digital payment experience that consumers can Credit Transfer, can be an interesting solution to transform traditional
appreciate for recurring payments or Buy Now, Pay Later (BNPL). payments to public administration into modern transactions. It is the
Last but not least: the Request-to-Pay as a step towards totally case not only for the payment of taxes, but also for the payment
digital payment, in combination with a credit transfer, for young of penalties or other services linked with health or administration.
generations enjoying digital, instant and mobility contexts. In Italy, for instance, e-invoicing and more generally digitalisation
A catalyst for instant payment commodity for the benefit of the national economy. ➔
The first use case linked with the creation of an alternative to SDD
Digital alternative
Even if Request-to-Pay has all the qualities to foster the decline of
Inst for instant payment, checks are used in both B2B and B2C
Europe
Asia
(mainly Italy)
China Hong Kong
UK Norway
Cambodgia
Netherlands Japan
North America
Finland India
Austria
Canada Sweden
Indonesia Malaysia
Middle East
Poland
US Switzerland
UAE Philippines
Germany Singapore
Slovenia
Romania
Kuwait Sri Lanka Thailand
Spain
Greece
Portugal
Africa
Egypt
Latin America Australia
(Waya) Nigeria
Brazil
39.41 billion by 2030, registering a CAGR of 26.0% from 2022 to 2030. As the experts at Grand View Research explain, the market growth
can be attributed to the high purchasing power offered by the BNPL platforms, coupled with consumer benefits, such as interest-free
In July 2022, Adriana Ellice-Flint, product leader for payments platform Receeve, explained for The Paypers that the exponential growth
in ecommerce and the impact of the pandemic have fuelled the rise of BNPL, making it one of the biggest retail trends in the fintech
space. This indeed has been the ongoing narrative for the last two years.
While the BNPL term is used to encompass lending and instalment propositions for B2C and B2B ecommerce, the use cases and product
portfolios vary widely from region to region. In Southeast Asia, only 27% of the total population of 670 million inhabitants has a bank
account. In this general context, BNPL providers, multiservice providers, and banks alike compete for the same piece of the pie, while
according to a ReportLinker study dating back to February 2022, market consolidation is ongoing and expected to continue as bigger
participants acquire smaller ones. Worldpay estimates that (BNPL) will only account for up to 2% of ecommerce payment methods by
value in APAC by 2025 (especially compared to Europe, which is estimated to register a 12% market penetration by the same year).
Latest developments
The world vs BNPL regulation
Back in Europe, in January 2022, the UK Treasury closed a consultation calling on industry experts to share ‘views on the creation of a
proportionate approach’ to the regulation of BNPL. The British government introduced amendments to existing regulations in June 2022,
including requirements for lenders to carry out affordability checks and amended financial promotion rules to ensure BNPL advertisements
are ‘fair, clear, and not misleading’. In the EU, while strongly articulated regulation directly aimed at what BNPL means for the consumer
market is yet to be passed in Brussels, the European Council did revise its Consumer Credit Directive in June 2022, aimed primarily at
Several Asian countries are looking to regulate the framework for the issuance of consumer credit (Malaysia and Singapore being just
two recent examples). In the US, the Consumer Financial Protection Bureau (CFPB) is keeping a close eye on consumer credit products.
A probe announced in December 2021 asked major players Affirm, Afterpay, Klarna, PayPal, and Zip to provide insights into the risks and
benefits of their products, promising to take the data and translate it into a bill that would level the playing field between alternative
lenders and banks, while flattening the overall ecommerce debt ushered in by BNPL in the country.
Bank is the most recent example, announcing its cooperation with Austrian fintech Credi2 to develop a white-label BNPL product for
Big card schemes are not far behind. In May 2022, Visa shed light on a fresh product, Visa Ready for BNPL, a new instalments partner
programme. Visa Ready for BNPL is meant to fast-track implementation and scalability of Visa’s BNPL offering by enabling fintechs and
to take on a bigger part of the US BNPL market), others are scaling down visibly.
American BNPL provider Sezzle informed Indian merchants of its decision to exit the Indian market in April 2022 and requested them to
deactivate the service from their respective websites. A few months after, what seemed like one of the most relevant partnerships in the
BNPL niche fell through with Zip and Sezzle terminating their previously announced merger agreement. The timing of the move, as
per both companies’ statements, comes amid a drop in investment strategies towards speculative technology firms ‘as the Ukraine war
and supply chain problems push up inflation and interest rates, eroding consumer purchasing power’.
In July 2022, Australian BNPL operator Openpay decided to close operations in the US. According to Reuters, the American expansion
caused Openpay’s losses to increase by 65% in H1 2022 – and current economic and market conditions, along with ‘the likely ongoing
capital investment required’ forced Openpay to stop extending loans and cut most of its US unit’s staff.
giant to achieve a valuation of USD 45.6 billion in 2021, Klarna’s valuation dropped dramatically this year by 85%, a process that came
In July 2022, they managed to secure a USD 800 million investment meant to be infused back into its US expansion, where they had
previously made a slew of product launches, including digital wallets for loyalty cards and alternative credit cards, not to mention a
Frida is a Senior Research Analyst at Euromonitor International with a focus on consumer finance.
Based in London, she conducts and commissions research for consumer payments and lending in
Western Europe, producing analysis on payment and financial service trends and advising clients
across a range of industries. Frida holds a bachelor’s degree in Commerce and Marketing from
Corvinus University of Budapest and a master’s degree in Sociology from the London School of
Economics.
Buy Now, Pay Later (BNPL) has been one of the most discussed New business models unfold amid intensifying
trends in the payments industry in recent years. Despite not being competition
a completely new phenomenon, fintech players have made the The BNPL landscape has evolved rapidly of late – fuelled by the
process and offer – interest-free instalment payments over a set skyrocketing BNPL demand and increasing supply from both new
period, available for large and small-ticket items – highly appealing to entrants as well as existing players. The European market is
customers. However, in Europe, the ever-evolving BNPL space is yet dominated by fintech firms specialising in BNPL; however, challenger
to see an expansion beyond the retail segment and consumer use. banks and the key card operators, Visa and Mastercard, have joined
BNPL explodes in popularity amid pandemic- BNPL. Neobanks, such as Revolut, Monzo, and N26, were among
induced online shopping boom the first to launch their own instalment payment solutions, which
The surge in online shopping during the COVID-19 pandemic served are no longer limited to retail purchases, but rather applicable to
as a catalyst for the acceleration and expansion of BNPL payments any payment transaction. This continuous evolution of offerings has
in Europe. According to Euromonitor data, the value of ecommerce contributed to intensifying competition within the BNPL landscape.
(goods) registered 60% growth between 2019 and 2021 in Europe, While global players have a strong presence across Europe, local
as consumers facing financial difficulties and those on limited competitors are quickly emerging. The role of local players is crucial,
income have favoured BNPL as a no-cost financing alternative. especially in Eastern Europe, where it is mainly the smaller, regional
The success of the payment solution, however, is rooted in being players who serve tech-savvy customers with BNPL solutions.
BNPL at checkout attract more tech-savvy millennials and Gen Z The market has also witnessed the development of new BNPL
customers, who are the key target group of the lending alternative. business models. Leading players, including Swedish firm Klarna
Thus, BNPL can lead to improved customer acquisition and loyalty, and Australian firm Afterpay, have moved from being pure payment
as well as conversion rates. solutions toward fully integrated marketplaces. Consumers can
not only select the BNPL option at checkout, but also browse from
Despite BNPL’s growing in-store availability, the online channel a list of retailer partners to purchase their products via the BNPL
still holds important growth potential, particularly as ecommerce providers’ app. BNPL players are among the latest fintechs attemp
hegemony builds. According to Euromonitor data, European ting to combine the functionalities of payment methods with other
ecommerce penetration within retailing value is projected to services such as banking – and we expect these companies to
increase from 16% in 2022 to 20% in 2026 – reflecting the ongoing play a substantial role in the potential blossoming of super apps
imminent legislation in Europe thorough credit checking of consumers, is raising concerns over
The European BNPL market has predominantly focused on the retail the risk of unsustainable consumer debt levels. In Europe, there
segment. Consequently, expanding offerings beyond goods holds is currently no regulation in place around offering and using BNPL
growth opportunities for the BNPL space. In markets where the financing. This is due to change. The European Commission and
use of BNPL is already at a more advanced stage, consumers can UK Financial Conduct Authority have already submitted proposals
apply for instalment payments when procuring hospitality services or for new legislation covering the provision of short-term credit, with
travel deals. For example, the ‘Eat Now, Pay Later’ model in Australia Europe-wide regulation expected to come into effect in the next
is enabled by multiple BNPL providers, including Afterpay or Payo. year or so. While the industry expects regulation to be proportional
Travel booking platforms also promote BNPL as a payment option to the amount of credit offered, legislation is likely to somewhat slow
to attract customers, which can facilitate the recovery of tourism down the strong growth of BNPL in Europe.
after the industry was hit hard by the global pandemic’s impact in
the past two years. For instance, India-based Byond Travel offers What is next for BNPL in Europe?
travellers instalment payments with a 0% interest fee on holidays. Intensifying competition, emerging and developing business
Examples of services qualifying for BNPL are emerging in Europe models, and expansion across industries have all contributed to
too. In Ireland, ŠKODA has recently started offering new car owners the dynamic evolution in the consumer uses of BNPL so far. One
a BNPL payment solution on servicing, repairs, and accessories might rightly ask what else the future holds for the payment option.
through the third-party platform Bumper. Partnerships between Looking forward, we expect BNPL to continue its transformation
service providers and BNPL platforms are expected to gain increasing in the rapidly evolving space that is B2B payments, one which has
importance in Europe moving forward. also been undergoing significant digital transformation both prior
of the model.
Euromonitor International is the world’s leading provider for global business intelligence,
market analysis, and consumer insights. Our research solutions support decisions on how,
where, and when to grow your business. With offices around the world, analysts in over
100 countries, the latest data science techniques and market research on every key trend
and driver, we help you make sense of global markets.
euromonitor.com
Introduction
Over the past few years, the Buy Now, Pay Later (BNPL) market has of interest attached to their payment plans, as a key justification for
grown significantly – a report released earlier in 2022 projected using BNPL over credit cards to consumers. This has been a largely
BNPL to account for 9% of all North American ecommerce successful strategy. Even if BNPL loans represent a risk to consumers
transactions and 12% of all European ecommerce transactions by who may be more likely to shop impulsively, an analysis by the
2025. Further, parts of the global BNPL landscape have started to Kansas City Federal Reserve in 2021, which compared the cost of
show signs of maturation with the development of vertical-specific a USD 500 purchase across three different payment methods (i.e.,
BNPL offerings, the acquisition of smaller BNPL players by those BNPL, a credit card with an APR of 17%, and layaway with a service
with greater market share, and the increasing popularity of white- fee of USD 5) found that BNPL is often the least expensive of the
labelled BNPL solutions by some retailers. With these trends in mind, three methods of payment (assuming on-time repayment of the loan
considerable media focus has been directed toward the evaluation by the consumer). For those who have done the math, this may be
of BNPL as a usurper of credit cards, or as the new ‘credit card’ one reason they are drawn to BNPL loans. The lure of an interest-
of younger generations of consumers. But the true threat BNPL free deferred payment option in and of itself may still be attractive
represents to credit cards as a payment method has only been for those hoping to avoid longer-term debt. In a recent TSG survey
minimally explored beyond vague assumptions and alarmist claims. of over 500 US consumers, from a lengthy list of potential product
Thus, the goal of this article is to examine the attractiveness of BNPL features, 82% of consumers selected ‘no interest’ as the most
as an alternative to credit cards, as well as the extent to which BNPL important consideration to them when choosing a BNPL offering.
Is BNPL really new? evidence suggests that some psychological factors prime consumers
BNPL shares characteristics with many popular payment methods. to respond favourably to BNPL loans. A study conducted in Australia
The most salient example is the credit card, another way of buying in 2021 comparing the amount of money spent by consumers utilising
goods at checkout while delaying payment. A common comparison is credit cards vs. cash vs. BNPL reported that consumers spent more
also often made to layaway, and to general plans allowing consumers on BNPL, since the amount of money spent felt smaller to them when
to pay larger balances in a smaller number of instalments. split across several payments compared to paying for a purchase
Despite these commonalities in structure, the rise and popularity of companies as a selling point to merchants. ➔
unique traits, rather than those it shares with other payment methods.
For example, one thing many BNPL companies highlight is the lack
using BNPL.
credit check, and often a waiting period. BNPL apps can approve a
shopping ecosystems. This can make them faster and easier to use
Conclusion
The attention BNPL has received as the new ‘credit card’ is not
who were using BNPL felt it could replace their credit cards)
survey also found that 80% of BNPL users agreed that BNPL was
a better option over credit cards when making a large purchase, and a
study by Affirm found that 68% of Millennials will not make an online
Protection Bureau over the past three years about leading BNPL
Klarna, Affirm, Afterpay, and Zip are causes for concern when it
at least for now, BNPL can and is being used by consumers both to
The Strawhecker Group (TSG) is a globally recognised analytics and consulting firm
that supports the entire payments ecosystem, serving over 1,000 clients from Fortune 500
leaders to more than a dozen of the world’s most valuable brands. Trusted by industry
leaders, TSG’s strategic services, market intelligence, and analytics merge to empower
clients with actionable and accessible information.
thestrawgroup.com
Basant Singh is a highly experienced payments industry executive with more than 20 years of
experience, spanning payments, fintech, and consulting services. He leads ACI Worldwide’s
Merchant and Payments Intelligence solutions portfolio, which encompasses a Payment
Orchestration Platform to offer ecommerce, omnichannel payments, merchant fraud, and Alternative
Payments. He has global business experience with merchant acquiring spanning direct and indirect
channels, financial institution alliances, customer segments and verticals.
Basant Singh Senior Vice President, Head of ACI Merchant Business Unit ACI Worldwide
Why should a merchant partner with a white-label What can you tell us about the new ACI PayAfter
provider rather than a direct provider, for instance? solution launched this year? How does it stand
What are the benefits for merchants and consumers? out from other BNPL products on the market?
BNPL is booming, there is no doubt about it. Merchants are leaving ACI PayAfter gives the merchant access to 70+ BNPL providers
sales on the table if they don’t offer some form of short lending via a single API and only one contract with ACI. As for consumers,
solution to their customers. The problem is that most of the famous they only need to fill out one credit application regardless of how
solutions are surprisingly restrictive when it comes to credit approval many lenders are configured. There is no other global solution on
criteria. For the merchant, it means that there are a lot of shoppers the market that has a BNPL offering like this. Multiple lenders of
that want to avail of the service but are getting denied credit when different types, such as prime, near-prime, and sub-prime, can be
it comes to paying. At best, that’s a bad experience for consumers configured under ACI PayAfter which greatly increases consumer
but, in reality, it translates to lost sales. The logical solution to this is approvals and conversion. The shopper only applies for credit
to offer a wider variety of BNPL options at the checkout. However, if once, and has access to the broad selection of lenders, ensuring
each solution comes with its own button, the checkout gets pretty they match with the lender that is a fit for their circumstances. It is
crowded and confusing quite quickly. Not to mention the cost and a win-win for the shopper and the merchant.
and sub-prime, can be configured PayAfter and they get a very quick response and a very high
and conversion. version, with more happy customers who experience credit accep
access the full array of lenders. In fact, if they are an ACI customer
Platform. ➔
is right for them. Credit approval rates are considerably higher than popularity is the flexibility and control it offers shoppers. Spreading
with the traditional model of individual lenders offered at checkout. payments without incurring fees is clearly comfortable for shoppers
and they are becoming accustomed to it. This means it has cemented
While aggregating multiple BNPL options is more itself as an option at checkout for the foreseeable future. With Apple
convenient for merchants as well as for consumers, and Amazon now fully embracing BNPL, merchants are left with
how is the risk score checked and who takes little choice if they want to keep up with consumer demand. We will
responsibility for late payments? continue to see BNPL grow as a concept, and we will certainly see
A single credit app is filled out by the consumer and presented to continued innovations in this space, such as BNPL with crypto for
the first lender configured. The first lender has the right to approve example.
the credit line. Then, depending on configuration, the first lender can
share the credit info with the other lenders configured to find as many
consumer and the lender, with the lender being responsible for
ACI Worldwide delivers the software and solutions that power the global economy.
Our mission-critical real-time payment solutions enable corporations to process and
manage digital payments, power omni-commerce payments, present and process bill
payments, and manage fraud and risk.
aciworldwide.com
Teresa Schlichting is Chief Strategy Officer at Arvato Financial Solutions. Nikki Constantine is Director Global Marketing
and Brand at AfterPay. Together with their colleagues, they work on successfully bringing innovative BNPL products and
financial solutions to market.
Consumers, ecommerce, and businesses are changing, and so is 11-13% of consumers say they need each of those payment
financial lives.
needs change. They place more and more value on flexibility and
having two different types of needs. First, there are the stable, top-tier
Second, consumers’ payment needs revolve around flexibility. tive, AfterPay Insights sees that consumers place more and more
Research by AfterPay Insights shows that half of all Dutch and value on having the freedom of choice: 22% of shoppers say that
German consumers indicate the need for flexible payments. Today, they want to use a payment method that gives them the freedom
36% of consumers actively seek out web shops that offer Buy Now, to choose how and when they want to pay. ➔
this the most. The growing need for flexibility is also clear when
these needs is not self-evident today. Some find flexibility in payments consumers are becoming more demanding. And shopping behav
risky, saying it lets consumers lose the overview of their finances. iour has drastically shifted to an online first approach: running an
‘But I would like to turn this around’, says Teresa Schlichting, Chief ecommerce business is more complex than ever. Giving consumers a
Strategy Officer at Arvato Financial Solutions. ‘People lose an value-adding, solid brand experience involves constant optimisation
overview of their finances due to increased opportunities to spend of the value chain.
financial tools, people have even more opportunities to live the life These developments lead AfterPay and Arvato Financial Solutions to
they strive for, without compromising on their financial literacy and take their next step and become Riverty, the human-centric fintech
freedom.’ that helps consumers and partners live their best financial lives.
force for growth. Under the new brand and its payment products,
helps build on current strengths and create the best opportunities for
AfterPay Insights confirms that giving consumers transparency when about upcoming payment due dates and we let you pause payments.
it comes to payments contributes to a better financial situation. We believe in the freedom that a digital tool can deliver.’
improved over the last year (18% of consumers) use an app that
AfterPay – from Arvato Financial Solutions, soon to be Riverty – lets consumers and
partners live their best financial lives. Their BNPL products are available in nine markets
in Europe and consist of five payment services: the 14-day Invoice, Campaign Invoice,
Consolidated Invoice, Fixed Instalments, AfterPay Flex, and soon-to-be-launched Split in 3.
afterpay.nl
Amir Nooriala is the Chief Strategy Officer (CSO) at Callsign, responsible for the customer and partner
strategy alongside sales. Previously, Amir has held roles including CSO and COO at OakNorth, Ops and
Tech MD at BGC, and has also worked at Barclays Investment Bank, Accenture, and Cisco Systems.
Buy Now, Pay Later has taken the payments world by storm. Navigating the BNPL challenges
Customers have been quick to adopt this new payment method, That figure is a cause for concern for all stakeholders – not just
fuelled by the ability to spread the cost of payments, with one in customers, but ecommerce businesses, banks and BNPL providers.
five consumers admitting to making an unplanned purchase based In a packed marketplace with fierce competition, even a single
on BNPL as an option at checkout. instance of fraud can be disastrous for a business, with almost
one in five victims stating they will no longer use any BNPL service.
organisations are enjoying a marked increase in sales and ticket But fraud is not only impacting the trust that a victim may have in the
prices. Banks and financial organisations are also in a strong BNPL provider. According to our research, nearly a quarter of victims
position to reap the rewards, with increased revenue and customer will no longer return to the website where they purchased the good
retention resulting from such offerings. after experiencing a fraud attempt or a fraud attack, undermining
However, as with any other type of monetary transfer, the bad actors
– the fraudsters and scammers – have not been slow to see their Given the demographics surrounding BNPL customers, that’s hardly
own opportunities around BNPL. And, if businesses aren’t aware surprising. BNPL offerings have resonated particularly stronger
of the threats and the ways to mitigate them, the pendulum could with Gen Z and Millennials, the younger ‘digitally native’ users who
swiftly swing from opportunity to crisis, as consumers begin to lose account for 57% of BNPL’s user base. And accordingly, that’s the
trust in providers and merchants. same demographic that’s most likely to fall foul of BNPL fraud –
disproportionately so. ➔
using stolen credentials, often harvested from more than one victim,
surprising, then, that across the world, one in eight BNPL users
times the number of those aged 55 and over. of stakeholders, but for the entire BNPL ecosystem. The loss of trust
has the potential for a domino effect where everyone stands to lose
If those figures are alarming, it’s worth remembering that there are out: merchants, banks, providers, and customers.
other forms of damage that BNPL fraud incurs. Aside from the
straightforward impact on revenue, there is also the reputational Let your customers get on with digital life
harm that can result from dissatisfied customers sharing their expe Customers want that trust to exist, with 45% expecting any busi
riences on social media platforms, a factor that can potentially hit an ness offering BNPL to protect them from fraud. But in such a rapidly
organisation’s bottom line harder than all the above combined. growing digital industry, this shouldn’t be at the expense of the
For those businesses, the key to doing that is to put the right solu
equally.
a long time to build and can be lost in seconds. Or, in the case of mentary BNPL report from the 451 Group (S&P Global Market
Building and maintaining that trust is pivotal to the success of All statistics are taken from Callsign-commissioned research in
BNPL. But despite its huge popularity, there is still a long way to go. BNPL and consumer trust.
from fraud, with 51% more likely to trust a BNPL service provided
Click here for the company profile
by a bank. That’s still a number on the low side.
Callsign makes digital life smoother and safer by helping organisations establish and
preserve digital trust so people can get on with their digital lives. The first true representation
of identity online, Callsign positively identifies users by their unique characteristics,
replicating real-life recognition signals with AI models. The only solution to identify people
across every journey, channel, and brand, Callsign makes digital identification seamless
Jens Audenaert is a Senior Vice President at Diebold Nixdorf, and General Manager of the
company’s global Payments business. Prior to joining Diebold Nixdorf, Jens ran an enterprise
Software-as-a-Service business and founded and scaled the new business incubator at a Fortune
250 company. Prior to that, he spent a decade as a strategy consultant in Europe, Asia and North
America. Jens is a sought-after thought leader with deep knowledge of the software industry, cloud-
native solutions, and retail banking.
The rise of Buy Now Pay Later (BNPL) has proven tale for them. In this era of rapidly accelerating innovation in the
a boon for many fintechs, with traditional banks payments space, banks need to reevaluate their strategy on how
lagging and missing out on some of the profits. to stay relevant to consumers and merchants while growing their
Why has this been the case? business through new payment transaction methods (many banks
BNPL has been one of the winners coming out of the digital pay derive north of a third of their revenues from payments).
adoption. BNPL transaction dollar volumes are increasing 12 times To a large extent, banks were not necessarily caught off-guard by
faster than any other unsecured lending product and are projected the rise of BNPL but they did lack the ability to quickly adapt to
to account for more than a quarter of the unsecured lending market the emerging trend, given their complicated and outdated legacy
by 2026. The opportunity has almost in its entirety been driven by technology infrastructure (or that of the processors they work with).
such as Affirm, Klarna, and Afterpay. Is there a way for banks to still participate in BNPL?
What should their stance be vis-à-vis BNPL fintechs?
Fintechs certainly pose a real and present competitive threat to
Not knowing which payments
traditional banks, with companies like Revolut and N26 obtaining
trends are here to stay, a modern full bank licenses. However, fintechs also provide brick-and-
payments platform first and mortar banks with partnership opportunities. This, for many banks,
is the best path forward to enter the BNPL space – unless they
foremost needs to be future
have the technology setup and know-how to orchestrate such a
proof: flexible, adaptable, and transaction with their own payments platform. As long as banks
Surprisingly, almost no banks have brought their own BNPL offering their customer base albeit while only extracting a small share of the
to market, despite the appeal not only to consumers, but also to the profit pool for those transactions. ➔
surprise, but the fact that traditional banks haven’t been able to
Banks must untangle themselves from payments technology that Payments platform, we now have an outstanding digital payments
has reached its effective end of life. More than 40% of banks are still solution for financial institutions, leveraging a truly cloud-native
relying on monolithic legacy payments platforms coded in COBOL. architecture with all the benefits the cloud has to offer (and many
This exposes them to systemic risks related to performance and of the benefits discussed even before when deployed on-premises).
resilience, inflated costs, inability to keep up with regulatory changes, This is exactly the kind of payments platform that allows financial
and a rapidly dwindling talent pool capable of maintaining and institutions to integrate with any system, and to process any type of
changing the codebase. It also prevents them from properly inte payments with any type of authentication. And ‘any’ is the key – in
grating with new systems, and from designing and deploying their a world where no one can predict what the next major trends will
own new services quickly. In today’s fast-changing payments be and which trends will actually win in the long run, a future-proof,
landscape, the benefits for banks to replace their payments stack modern payments solution must prove itself flexible, adaptable,
far outweigh the perceived risks of migrating to a new payments and extensible.
architecture and that truly provides a future proof solution that can
competitors, banks are well placed to satisfy the need for a seamless
words, with the right strategy and the right infrastructure, banks
can give fintechs aspiring to become fully licensed banks a run for
their money.
Yaacov Martin is the CEO and Co-Founder of Jifiti, a global fintech company that he co-founded in
2011. Yaacov is a subject matter expert on BNPL and a contributor to leading financial, fintech and retail
publications including The Paypers, American Banker, Business Insider, TechCrunch, Forbes, and
numerous others.
Before we dive in, let’s first confront the elephant in Market sustainability doesn’t have much to do with the service itself
the room. With all the latest market and regulatory - it has to do with the one providing that service and whether or not
upheavals, is BNPL even sustainable? they can support a healthy business model for it.
method - the industry isn’t dying, it’s simply shifting towards bank- For the past three years, Jifiti has banked on banks
driven BNPL solutions. One powerful piece of evidence of this is leading the BNPL way and now this is the direction
the fact that Apple recently launched its own BNPL offering, in which the industry is headed. What advantages
Apple Pay Later. This move is a significant vote of confidence in do banks have over the fintech incumbents?
the staying power of Buy Now, Pay Later. Unlike fintechs, banks are not dependent on external investment for
storm. While fintechs are likely to curtail their approval rates and
In today’s turbulent economy, increase their BNPL merchant fees, banks and their offerings
consumers and merchants will remain largely unaffected. This is because banks have well-
can bank on banks for stable, established balance sheets and can leverage their low cost of
Another key indicator is that consumer demand is going strong, upcoming BNPL regulations. Regulatory pressure is good news for
with 53% of consumers planning on using BNPL services over the banks as it means a shift in demand towards responsible financial
next 12 months. The industry is predicted to reach USD 1 trillion options from regulated financial entities.
So, while the macro-economic and regulatory climate is certainly their inherent strengths and brand equity and leverage the trust
affecting the fintechs themselves and their ability to provide that consumers have for their services to become BNPL market
demand for BNPL. On the contrary, interest rate and inflation hikes
makes Jifiti different from other market players? lender solution, if a customer’s BNPL application is not accepted by
One of Jifiti’s key differentiators is that we enable banks to compete the prime lender (bank or tier-1 lender), it ‘cascades’ to a waterfall of
in the BNPL space using our white-labelled platform. Merchants secondary lenders. Merchants can increase their BNPL acceptance
can easily embed the consumer loan programs offered by these rates by up to 85% this way.
checkout. This allows them to offer the best service and user expe Higher acceptance rates can not only translate to more sales, but
rience to their customers. also to stronger brand equity. When customers are approved for
will stick to the technology aspect of BNPL, while banks will focus
aware of, in a BNPL solution? BNPL space can do so quickly and effortlessly by partnering with
Many merchants aren’t aware that, with the following two features, the right technology company. As a facilitator of white-labelled
they can build their brand equity and customer loyalty, in addition point-of-sale financing solutions, Jifiti is positioned to be front and
to maximising their customer conversion rates. centre of the evolving BNPL space.
When the BNPL solution is white-labelled, branded for the mer BNPL presents an opportunity for banks to become part of the
chant, and embedded right into their customer journey, it works as ‘checkout page experience’. This can open doors to a more
a booster for the merchant’s brand. Direct-to-consumer fintechs direct relationship with shoppers, even if they aren’t bank clients,
tend to distract and divert the consumer from the merchant’s own something which has never been possible before.
Jifiti is a leading global fintech company that powers white-labelled Buy Now, Pay Later
solutions for banks, lenders, and merchants. Jifiti provides cutting-edge technology and
innovative solutions for regulated financial entities and merchants to compete in the growing
BNPL market.
jifiti.com
Roberto is the Co-founder and CEO of PAYLA. Prior to this, he founded Risk42, a software startup
specialising in credit scoring automatisation. The business was sold in 2020 to Unzer Group. From
2012 to 2018, he was the founder and CEO of RISK IDENT, a software company building sophisticated
fraud prevention products within ecommerce, telecommunications and financial services. Customers
included Otto Group, Deutsche Telekom, Vodafone, BillPay, RatePay, Schufa among others. For the
last years, he has played an active role within the online payment and risk management industry.
What are your comments on the recent contro Moreover, traditional BNPL products like the ones that are so
versial discussions about BNPL? How do you see popular in Germany since decades are primarily focussed on
the need for BNPL market regulation in relation to consumer protection. They are not even predominantly used for
the revised Consumer Credit Directive (CDD)? instalments; more than 90% of all BNPL transactions in Germany
There has been a lot of misconception about BNPL recently. It is a are paid back in one single payment, less than 21 days after delivery.
past few years, especially in the US and UK. In Germany, however, If people overspend, they usually use multiple credit opportunities
these payments have existed since the early 70s, and they are the altogether. We should talk about responsible lending, but it does not
most popular type of payment. And that’s because they took a lot make any sense to circle out one particular form of consumer credit.
of risk out of distance selling business. As a consumer, you would BNPL companies that are in the space for a long time have also
be able to make an educated buying decision without having to proven to be responsible in how they look at consumers defaulting
pay beforehand. You would be able to assess the quality first and on claims. They are not incentivised at all to hand out credit to
return the goods before paying. And a merchant not delivering in people that are not able to repay, since they have to compensate
time or at all would not receive any money. It has always been a these losses. This is not the case for credit card companies, where
consumer centric product. the issuing bank will ultimately be responsible for the payment.
responsible lending, but it does a consumer credit? Would it change the way BNPL products are
not make any sense to circle out integrated into the checkout? Could it lower conversion rates for
Why does more regulation hurt the financial weak provider. Market share will increase their exposure to regulatory
consumers instead of protecting them? and antitrust scrutiny. Perhaps Apple should partner with some
Many young people do not use traditional bank products anymore. more financial institutions and open up Apple Pay as a platform
They simply buy things and decide on a short to medium time frame to the BNPL industry. As a payment method, Apple Pay is highly
financing option like BNPL payments. A lot of these transactions are convenient. But Apple as a credit bank that coincidently also sells
untransparent to retail banks and credit agencies, which makes their hardware and software? Not very likely.
continue to pay their BNPL instalments very reliably. Financially in so many countries that I am looking forward to seeing how they
weak consumers can use these products to regain some financial grow further within the next few years. Our company, PAYLA, is
stability. Many consumers with tight budgets are happy to have the back-end for several large payment providers and retail banks
these options, and it helps them greatly in their financial household offering BNPL products. It is also good to see BNPL providers
Traditional BNPL products are always tied to a purchase, so there is end soon, it won’t have a negative impact on BNPL’s share of the
a clear equivalent value of goods. Credit cards and bank accounts, overall payment mix - BNPL has already been very successful in its
on the other hand, are sources of free cash. A lot of cash can be traditional markets and will continue to grow substantially in new
wasted on the wrong things. Cash has the highest risk of being markets as well. And as we know from our own business, all large
spent unwisely for someone in financial trouble. Therefore, free cash payment providers are further developing their BNPL products.
a lot of additional ties to every Apple user. Just imagine, you miss
PAYLA is a true white-label ‘Buy Now, Pay Later’ service provider for European Payment
Service Companies and Financial Institutions. The software platform is a complete turnkey
solution covering all aspects of BNPL, including automated risk assessment, debtor
management, any level of high-quality customer support and also the full refinancing of
the invoice and instalment volume. PAYLA’s clients are able to provide fully integrated and
white-labelled BNPL products to their merchant customer portfolio with little effort and no
payla.de risk, generating steady revenues solely based on the merchants transaction volume.
Throughout his career, Charly has founded, built, worked for, failed at or sold several businesses
around the world. But above all, he is a strategist, people leader, geek, proper technology & data
nerd, and networker at heart. Not necessarily in this order. He joined the Netherland’s largest
department store, an Apax Partners private equity portfolio company, as Group CTO in April 2016.
Four years later Charly took on the position of CEO of Tinka, the consumer finance business within
the group and carved it out successfully with the Tinka team.
The lack of regulation with Buy Now, Pay Later payment options has Redefining the deferred payments industry for
exposed vulnerable consumers to over-indebtedness as a result of everyone’s benefit
abusive fees and charges by financial services providers. When consumers are having trouble paying, everyone is losing
BNPL products are commonly falsely marketed as the ‘cost- market. Merchants, as they lose repeated customers. Consumers,
free’ alternative to consumer credit. This is misleading, to say the as they suddenly find themselves being treated as mere numbers.
least: late payment fees make up between 8% and 35% of BNPL The market, as they have let both merchants and consumers down.
companies’ revenues. In contrast, we give consumers and merchants peace of mind when
Clearly, this does not leave happy or repeat customers and causes the customers of our partners. Everybody wins.
retailers alike are having to deal with the onslaught. We aim to establish our reputation as the trusted partner of choice
European countries.
Our history
We are born out of retail. From 1960 onwards, we helped to create
one of the largest retailers in the Netherlands with more than 70%
to other retailers, which ultimately led Tinka to spin out of its retail
Changing a billion EUR market means we must always be at least end, we will not stand for practices that go against the interests of
one step ahead to lead the way: we have made every effort to our partners, retailers and consumers.
a helping hand to those who needed it. When we saw inflation rising Innovating for consumers and our partners
towards the end of last year, we were standing by the side of our We kept innovating with passion and are proud to be the only player
consumers as the first in the market. With great results - consumers to cover the whole deferred payments landscape - from invoice to
appreciate us with an NPS of 52, steadily increasing. BNPL to consumer credit. Fully regulated. Omnichannel.
Everybody wins.
this as the one chance of the next decade to avert human misery
Tinka is a deferred payments service provider based in the Netherlands, registered and
authorised by the Netherlands Authority for Financial Markets (AFM). With more than half
a century of experience in the deferred payments sector, we offer all deferred payment
solutions to our merchant partners and their customers. Responsibly. These solutions
include invoiced Buy Now, Pay Later, and different consumer credit options.
tinka.com
only in Denmark
Saudi Arabia Hong Kong
only in Sweden, Finland
Romania
Indonesia
Netherlands Egypt
Japan
Switzerland
Mexico
Belgium Uzbekistan and Kazakhstan Thailand
Italy Nigeria Ghana
Philippines Vietnam
Lebanon, Irak, Jordan, Kuwait
Germany
SOUTH
AMERICA Colombia Spain
South Africa
Argentina
Austria
Portugal OCEANIA
Australia New Zealand
Brazil
*Non-exhaustive
International gateways
Consumer lending
B2B commerce
Aggregators
*Non-exhaustive
associated with bigtechs and their complex portfolio of features that embody everything from ecommerce, P2P, POS, and social payments.
According to Technavio market research, the online on-demand home service market by mobile application was expected to grow at a
CAGR of 16.6% during the forecast period 2019–2026, and as per Statista, by 2023, the total number of mobile app downloads may go
up to 258 billion. It is a fertile market which boomed starting in 2020 and maintained a steady growth. Apart from supply and demand, one
of the motors of this growth was also convenience ushered in by tech advancement in fintech and the proliferation and democratisation
FIS found that digital wallets accounted for 48.6% of ecommerce transaction value in 2021 — representing a bit over USD 2.5 trillion.
The company projects that this will continue to increase to 52.5% in transaction value in 2025. Currently, there is a visible focus on Asia
when it comes to the boom in mobile payments, with research indicating that China and Japan are major markets for the APAC sector.
Chinese apps Alipay and WeChat are still ahead of any competition, with an estimated user base of over a billion users each. And with
good reason, considering that any seller can build a digital presence within the platform of these super apps and automatically access
its database.
While the widespread dependency of common payment and technological infrastructures on bigtech and the risks associated with this
have been the subject of debate for a while, the speed at which e-wallets such as Apple Pay or Google Pay didn’t cease in popularity
has been continuously supported by wider smartphone and mobile device penetration.
According to Juniper Research, when it comes to ecommerce payments, there is one primary player that still holds a big part of the
global market apart from the above-mentioned. PayPal (and its subsidiary brand Zelle) has been growing at a steady pace especially
thanks to its PayPal.me functionality, which enables users to create personalised PayPal links that can be sent via text, email, and/or
Latest developments
Mobile wallets
While Tap to Pay is becoming a pillar of mobile payments and is proliferating through the US (Square and Adyen being the main recent
enablers for ecommerce when it comes to Apple’s Tap to Pay), Google is keeping up on Android through integrations of its own (playing
A recent update coming from Google saw the bigtech roll out an internal rival, Google Wallet, to function in tandem with the Pay
functionality in some counties. The new app is said to have been already adopted at a large scale in the US and is making its way through
the rest of the world. The new wallet is meant to contain all the functionalities of the Google Pay e-wallet, from storing credit and debit
cards to loyalty programmes and boarding passes. In addition, though, users will be able to digitise vaccine cards, student IDs, and
On-demand apps
Estonia-based hire vehicle company Bolt has announced it raised approximately USD 709 million at a valuation of USD 8.4 billion to
continue expanding its super app. The company operating in Europe and beyond will use the money to improve its ride-sharing market,
expand the 15-minute grocery delivery option Bolt Market, and build new ‘dark stores’ in other cities.
Uber, on the other hand, partnered with prominent mobility services to expand both its reach and functionality (it now accepts crypto
payments on its Food Delivery app alongside DoorDash, while also announcing it will integrate Rakuten’s services into its Uber Eats
Mark Beresford is a Director at Edgar, Dunn & Company (EDC) and has over 25 years of strategic
consulting experience in the payments sector. He is responsible for the company’s Retailer/Merchant
payments practice, working with omnichannel merchants and payment service providers across the
globe.
apps that have not been seen in the West. A super app is a single
all’ app. Super apps come in all shapes and sizes. Some are
there are aggregator apps. Today, the two leading Chinese super The journey to the West
apps are Alipay and WeChat, which are lifestyle ecosystem apps, In the West, there are rules and regulations around the privacy of
that are used by over a billion users. It is estimated that these personal data that have created a lot of complexities for super app
winner-takes-all apps have more than one million different services, aspiring companies. Hence, there are limited examples of these
which are created by third-party companies and accessible within Chinese lifestyle super apps gaining any traction in the West, even
the Alipay and WeChat super apps. though there are examples of Western companies catching up with
their Asian counterparts to offer super apps with a new twist. This is
Chinese internet companies think differently by building entire eco building upon a key trend already known in the payments industry:
systems, whereas in the West companies such as Nike are product- consumers enjoy having a single place where their tokenized credit
centric apps. Under Chinese law, all companies are compelled to cards, debit cards, and bank account information are all stored.
super apps generate a lot of personal data that can be collected The Buy Now, Pay Later (BNPL) company Klarna has unveiled its
and analysed. Grab – which was originally a transportation company super app that consolidates shopping, payment management,
that now offers food delivery and digital payments services – is product delivery, and product returns. This is a financial services-
another super app, headquartered in Singapore and used throughout led app – not as ambitious as Chinese super apps, however, based
Southeast Asia, especially in Indonesia. on Klarna’s recent acquisitions, there appears to be a strategy for
price comparison platform PriceRunner, which it plans to integrate fintech expertise. More recently, in January 2022, the company
into its super app. This is an interesting development of the Western announced its acquisition of online banking and overdraft protection
super app which brings together Klarna’s growing community of provider ONE Finance and earned wage access provider Even.
ASOS, Peloton, Abercrombie & Fitch, and Nike. This is not a product Looking ahead
or brand-centric strategy, and it is not a BNPL-only solution – but Artificial Intelligence-powered financial assistants that can offer
an end-to-end shopping solution which empowers consumers from personalisation and budget automation for consumers will be one of
product discovery to how they pay, delivered through embedded the services available in the future. For the merchant, there will be a
financial services. greater ability to target consumers through AI-driven data analytics,
The race to build the future’s super app is underway with the French be pre-matched to consumers that want to buy them.
to bank, invest, and send money to each other. Tencent and Accel The super app of the future will combine a wide range of payments,
joined Lydia’s Series B and C investment rounds. Since 2013, Lydia banking, credit, investment, and insurance products in a single
has raised over USD 100 million, and its target is to become a platform, allowing users to store important documents and access
financial assistant super app for millennials and Gen Z. Revolut, credit cards, bank details, biometric information, and even medical
Robinhood, and N26 have similar ambitions. records on their smartphones – not a super app but a super wallet.
The future of the super app is much more than banking and pay friction and increase sales by storing and confirming the customer’s
ments. Looking beyond what Klarna, PayPal, Shopify, Square (or payment credentials and shipping information will come and go,
Block) are building today, the future will be to create an ecosystem based on the consumer adoption. We have already seen the one-
for shoppers and merchants by leveraging data to bring them click checkout startup FAST launch and fail within just a few years.
together through innovative shopping experiences and new Others will likely fail to create the future that consumers want. There is
customer journeys. By smartly using data and analysing spending a clear battleground emerging to provide one seamless app with key
patterns of customers, companies could eventually aim to become financial services needed by mainstream consumers. Bolt, Shopify,
a comprehensive one-stop-shop for consumers in a specific Klarna, PayPal, and Stripe are making this space look extremely
category, such as car or home ownership, travel, insurance, or crowded and could be making it more confusing for consumers
healthcare – operating in a wide range of verticals and providing to manage their lives online. A smart wallet is not smart if it is not
Walmart has recently shown early signs that it has the intent to
Senior Manager at Oaklen Consulting, François Cortés has developed an expertise on digital wallets
with projects such as Apple Pay for Carrefour in Spain and France, or Samsung Pay for Samsung
Electronics France. He also actively worked on Mobile Ticketing technologies such as Calypso used in
Paris transit network.
Digital wallets had a relatively slow start in Europe, but, their continuous The biggest remaining obstacles to the general adoption of wallets
growth, as well as the added-value services tested, are now showing are:
a true opportunity for several players who are looking to improve their • educating consumers to overcome fears related to security and
consumer conversion and retention. Additionally, there have been privacy: X-Pays are ‘by design’ created to keep payment informa
developments on the merchants’ side. tion on the device while being handled by traditional payment
processing systems;
Digital wallets in 2022 – a limited adoption, but fast- • a low perceived value compared to the plastic card, and for instance,
growing implementing ‘game-changer’ use cases such as Open Payment
Apple Pay, Google Pay, and Samsung Pay, the ‘X-Pays’, were in the Transit System is key: you always have your phone in your
launched back in 2014 and their adoption has varied depending hand, while your plastic card is in your physical wallet, which makes
First, the initial countries’ usage of NFC: in countries such as the Different stakes for involved players
UK, the massive use of ‘Open Payment’ in most transit networks According to their roles, actors are either expecting more retention or
has been a great promoter of mobile wallets. Similarly, countries like conversion thanks to the expanded use of digital wallets. For schemes
Spain where NFC transactions can be done for any amount, with and issuers, the goal is mostly to boost the transactions ratio over
the user entering a PIN for payments above EUR 50, already had cash, while still remaining accessible to consumers. Digital wallets
customers confident to pay by NFC anywhere. On the other side, are seen as daily used apps, which provide a high perceived value
countries like Germany with a low rate of card payments, or France for users, and are integrated within an ecosystem. User retention
with card NFC transactions limited to EUR 50 have struggled at first. remains the main focus, with a great UX to ensure the customer will
remain loyal to the brand for future purchases. This can even go
A second factor is the population targeted by the wallet, and this is further with the ‘X Pay Card’ initiatives, such as Apple Pay Card in
the ‘early adopter’ effect. The more expensive your smartphone is, the US or Samsung Pay Card in the UK and Germany, where users
the more likely you are to have your card enrolled in a wallet. That is enjoy premium offers. ➔
one of the reasons why Apple Pay is the most used wallet today,
ecommerce platforms (or apps), despite evidence that they represent NFC card payment on a standard NFC device, with the PIN entered
a great way to improve users’ conversions. X-Pays are among the by the consumer on the merchant’s device. Large-scale pilots are
few payment methods offering an easy, frictionless customer journey, in progress and Mastercard and Visa expect this technology to
while being SCA-compliant thanks to the delegated authentication increase even more the number of card payments including at small
What’s next for X-Pays? Retailers will also be able to improve their personal shopper’s
Digital wallets, while being initially focused on payments, will expand customer journeys and even simply rationalise the equipment of
beyond the added services to propose a full wallet digitalisation: their sellers. They will use one ‘super’ device instead of carrying
• loyalty card programmes are fully embedded in the wallet’s two or more dedicated function devices. For instance, you could
proposition. Today, a retailer can prompt a customer to join imagine a transit use case where the controller can both check the
its loyalty programme directly at the POS thanks to the NFC traveller’s ticket validity, and enable ticket purchase through the
programme?’ and add a payment card; Another initiative regards a mix of QR / online payment propositions,
• digital IDs (driving licenses, university cards, etc.) are a reality especially seen in hospitality. With solutions such as Sunday, the
in countries such as the US or South Korea. The EU is currently restaurant can place QR codes on each table, allowing consumers
working with member states to agree on a technical framework to both make their orders, and pay/split the bill before leaving the
to design an EU scheme for those use cases; restaurant, without waiting to be cashed in. This improves both
• Samsung Wallet was just launched and already announced it consumer UX and waiters’ precious time, without affecting the
will support crypto assets, leading the path to new Gen Z habits. overall dining experience.
Mobile payments are also on the merchants’ side Mobile payments are now present in the hands of consumers and
Despite the great potential for digital wallets, the most impactful merchants alike, and it will most likely highly promote consumers’
innovations might surge in the merchants’ area. conversion and retention for the actors involved in the value chain.
via their NFC handsets (or ‘COTS’). The ‘ultimate version’ of mobile
payments on COTS will be ready in a few months after the PCI 1 EMVCo terminology (Mastercard: “Tap on Phone”, Visa: “Tap to Phone”).
published its first standards on Software-based PIN Entry on COTS, Tap to Pay by Apple is one example.
Kell Jay is the Regional Head of GrabFin, the fintech arm of Grab Financial Group. In this role, he is
accountable for the development and execution of the company’s fintech vision of bringing financial
inclusion to the six in ten Southeast Asians who are underserved.
84% by 2025 from 68% in 2020. this – QRIS in Indonesia, SGQR in Singapore, and DuitNow QR
in Malaysia.
wave, and millions of users benefited from digital economy access. What are the consumer payment needs that
In 2020 alone, 237,000 Grab driver-partners transitioned to do GrabPay addresses?
deliveries. In 2021, 680,000 small businesses joined the platform, Short checkout routes mean users get convenience, while mer
and the number of merchant-partners onboarded to GrabPay grew chants receive boosted conversions. There is no need to download
by 72% year-on-year. a new app to use GrabPay either. Users have the flexibility to pay
adoption. A 2021 Boku and Juniper Research report stated this BNPL is increasingly popular, as nine in ten Southeast Asians do
is the fastest-growing region for digital wallets globally, with new not have credit cards and the payment flexibility is an attractive
payment methods emerging to meet this demand, like Buy Now, proposition.
Thirdly, cashless adoption is robustly supported by governments. cially underserved region. This is where Grab’s proprietary trans
We work closely with them to use their real-time payment rails to actional data, generated by over 30 million MTUs (Monthly Trans
move money from bank accounts to the GrabPay wallet account, acting Users, as of Q2 2022), sets us apart. Artificial intelligence and
such as PayNow in Singapore and InstaPay in the Philippines. machine learning help assess who should be offered BNPL, and we
In addition, interoperable QR is crucial to drive nationwide digital set a customised spending limit. This is different from other players
payment adoption, with many countries already implementing who rely on existing credit card approvals from issuing banks. ➔
choosing alternative payment methods should be protected via tomers should be able to have a say in the economy to keep moving
stringent security measures, like two-factor authentication and real- things forward.
be led by high-quality data. Our platform enables millions of people each day to access driver
What is the added value of GrabPay for merchants? hail a ride or taxi, pay for online purchases or access services such
GrabPay and PayLater started as payment options for Grab services, as lending, insurance, wealth management and telemedicine.
To accelerate acceptance, GrabFin has signed partnerships Could you elaborate a bit on the future develop
with leading global (Adyen, Stripe, Shopify) and regional payment ments for Grab?
platforms (2C2P, AsiaPay, Razer Merchant Services). Moving forward, we will sharpen our focus on helping our driver
Generally, merchants want to know how payment providers can traditional financial institutions today – with their financing and
deliver more value, such as increasing sales or generating demand insurance needs.
at a low cost. With Grab, our partners get more value from our
Singapore, where consumers can pay for their orders via GrabPay
analytics – aiming to help them ride the ecommerce wave and boost
Grab was founded in 2012 with the mission to drive Southeast Asia forward by creating
economic empowerment for everyone. We operate across the deliveries, mobility, and
digital financial services sectors in 480 cities in eight countries in the Southeast Asia region,
enabling millions to access driver/ merchant-partners to order food or groceries, send
packages, hail a ride or taxi or pay for online purchases – all through a single ‘everyday
everything’ app.
grab.com
compared to other methods, but as cash loses ground, the first ones to have something to gain are cards – with FT estimating in 2021
The global debit card market size is expected to grow from USD 90.49 billion in 2021 to USD 93.23 billion in 2022 at a compound
annual growth rate (CAGR) of 3%. The global debit cards market size is expected to grow to USD 96.84 billion in 2026 at a CAGR of 1%.
According to ResearchandMarkets.com, the credit and debit card market size varies from West to East. While the APAC region has
been the largest market for credit cards in 2021, Western Europe held the top spot in debit card usage in the past year.
Credit cards are still the bread and butter of the US payments ecosystem, and even with a dip at the beginning of last year, the situation
turned by late 2021. Cited by Insider Intelligence, according to JPMorgan Chase, the US credit card market registered a 19.8% growth
across the two years ending in Q3 2021, while Wells Fargo’s credit card POS volume rose 29.9% over the same period. The Financial
Brand issued a detailed study on the American market revealing that American Express has the highest customer credit card satisfaction
In Latin America, domestic and international credit cards together account for more than one-half of online retail payments in the region,
driven by their high shares in the three largest B2C ecommerce markets – Brazil, Mexico, and Argentina.
Latest developments
Regulation and levelling card fees
Credit cards have had a hard time keeping up with the lower fees of instant payment rails and the promise of A2A payments as a whole.
The three biggest complaints customers had with credit cards were collection issues (32.95%), billing problems (19.38%), and the payoff
process (6.04%), according to WalletHub, cited by the Financial Brand. In the US, the Consumer Financial Protection Bureau signalled
a crackdown on late fees charged by credit card companies, as inflation threatens to increase those so-called ‘junk’ fees levied on
Across the ocean, UK-based Payment Systems Regulator has set to launch two separate market reviews of the fees charged by Visa and
Mastercard. The watchdog alleged that the fees paid by acquirers increased significantly over the period 2014 to 2018, but that ‘a substantial
proportion of these increases are not explained by changes in the volume, value or mix of transactions’.
In May 2022, the Australian Competition and Consumer Commission (ACCC) announced it started legal proceedings against
Mastercard Asia Pacific and Mastercard Australia for alleged anti-competitive conduct. According to the allegations, the global card issuer
substantially lessened competition in the supply of debit card acceptance services between November 2017 and November 2020. ➔
new products in Brazil and Argentina via several new partner firms, as per an announcement from June 2022.
In turn, Mastercard has announced it will be expanding its payments network to Web3 and NFTs. The payments system will allow people
to use their Mastercard cards for NFT purchases, whether that’s on the marketplaces of Immutable X, Candy Digital, The Sandbox,
(CVV) functionality to combat online payment fraud and boost digital consumer protections. CBA is the only remaining ‘Big Four’ bank
In the same month, Visa partnered with Spain-based fintech Pecunpay to launch a new solution, Visa Direct. With Visa’s global network and
Pecunpay’s licence, customers will be able to use the new Visa Direct both in Spain and throughout the European Economic Area (EEA).
Bigtechs are also diving into the card world, with Google announcing in May 2022 that its Chrome browser offers users the ability to use
a virtual credit card in online payment forms. These virtual card numbers allow people to keep their ‘real’ credit card number safe when
buying something online since they can be easily revoked if a merchant’s systems get hac
Nick Maynard is Head of Research at Juniper Research. His key area of focus is the fintech &
payments area, including embedded finance, open banking, and digital wallets, among others.
Over the years, payment cards have been a part of the financial lives made in the early phases, the concept is gaining further traction
of individuals and businesses as an end product of complex payment in the market, and we anticipate strong growth, as issuers look to
systems. They also have been instrumental in advancing the under differentiate themselves and their offers to users.
and needs. Despite many parties predicting the death of cards with Dynamic CSC/CVV cards offer an alternative
the advancement of digital and mobile payment methods, including Embedded in payment cards as a counter-fraud solution, dynamic
BNPL (Buy Now, Pay Later), payment cards are still prevalent and CSC (Card Security Code)/CVV (Card Verification Value) involves the
are undergoing a significant technical transformation, especially in replacement of the static CVV or CSC at the back of the payment card
terms of infrastructure and authentication systems. Technologies with a randomly generated number at time intervals. This eliminates
such as contactless, biometric cards, and even digital issuance via the risk of any static CVV information being stored or compromised
virtual cards are changing the customer proposition. and can greatly reduce the risk of CNP (Card Not Present) fraud, by
also offering the ability to include such dynamic data in the authori
Biometric payment cards advancing new use cases sation message sent to issuers. The code appears at the back of the
Emulating biometric authentication largely utilised in smartphones card on a small ePaper screen by using eInk. Issuers such as Visa
and other mobile devices, biometric payment cards eliminate the and Mastercard have created algorithms for dynamic CVV generation,
need to enter PINs for payment transactions as a unique identifier. with which leading manufacturers comply.
reference data in the card’s secure chip. This sensor is powered by These developments are important because they allow issuers to
the chip, while the card itself is powered by the POS terminal by take concrete steps to tackle CNP fraud, which has been difficult to
charging the chip. No further upgrades to terminals by merchants identify, as payments have gone increasingly digital. However, the
are needed to accept biometric payments. This critical element here increased cost per card means that this will indeed remain niche
is that this enables cards to have unlimited contactless transaction and will require further trials to demonstrate the value proposition
values, allowing them to finally match the level of convenience that to users.
part of a trial with a limited number of customers. More recently, in payment cards, which are often presented as ‘premium’ to customers.
June 2021, BNP Paribas launched its biometric cards offer to its These cards are specifically designed to offer a superior look and
customers with Thales, after deploying successful trials since 2020. feel compared to their plastic counterparts and can be produced in
These deployments show that, while progress has undoubtedly been various grades and styles, as required by issuers. ➔
wider customer segments, outside of top tier accounts. Issuers need guide issuers through the process of updating their cards, identifying
to work out how to effectively sell these cards at higher price points where value can be added, and how to drive their brands forward
to a wider audience within their client bases, or they will fail to achieve best. Card manufacturers need to keep their portfolios broad enough
significant revenue from this area. to offer the capabilities issuers may need but detailed enough to
match the very specific requirements issuers may have. If card manu
Metal cards also face a significant challenge from other card types, facturers can get this balance right, they can unlock significant
which can also offer a premium feel, such as eco cards featuring recycled revenue.
dynamic CVV cards all have a role to play, but targeting these solutions
With over 20 years’ experience working in the payments industry, Andreas Strobel has been an
active participant of SPA since 2006. In addition to his current role as SPA President, he acts on behalf
of SPA as a member representative at the European Cards Stakeholders Group (ECSG) in Brussels
where he was also previously part of the Audit Committee
Andreas Strobel, President of the Smart Payment Association, mean the market demand is set to experience a significant and
explores how the biometric payment card is transforming how rapid growth.
over two decades, it has taken some recent developments to make less payments by consumers who now want low or no-touch inter
fingerprint verification for card-based payments a workable reality. actions at the point-of-sale. Meanwhile, familiarity with fingerprint
It was only with emergence of ultra-thin sensors that could be authentication technologies that make it quick and easy to unlock
embedded into smart payment cards, together with the required smartphones has fuelled the growth of consumer demand for bio
microprocessors, that it finally became possible to design biometric metric payment cards that offer the same frictionless user experience.
This breakthrough led to Absa piloting the world’s first biometric card verify identity or make payments. The same research also found that
in South Africa, in 2017. In the following year, the Bank of Cyprus more than two-thirds of consumers prefer to pay with contactless
piloted the world’s first biometric dual interface card for both contact cards rather than using a digital wallet on their mobile device.
payments could be made using fingerprint verification to authenticate With so many consumers ready and willing to embrace biometric
Since then, improvements in the speed and accuracy of biometric commercial deployments with their rollouts of biometric cards to
combined with the standardisation of EMV and ISO certifications, Delivering reassurance and convenience for
have prepared the way for the mass commercial deployment of consumers
biometric cards. For many consumers, the top benefit offered by biometric payment
Today, the 20 biometric card pilots currently underway around contactless payments, with no limit on the maximum amounts
the globe, as well as the first commercial deployment by BNP currently imposed by regulation. ➔
verification, eliminating any requirement to insert their card or enter EMV-based contact or contactless cards, biometric payment cards
a PIN when paying for larger transactions at the POS. offer a convenient and easy-to-implement solution to verify contact
Alongside this improved user experience, biometric payment cards demands for reduced physical interactions and faster payments at
provide a deep reassurance that contactless cards cannot be the POS, biometrically enabled payment cards are now transforming
debited without their consent and that lost or stolen cards cannot how users can seamlessly undertake the authentication of their
be used fraudulently. The fallback of being able to use a PIN, should everyday payments.
confidence of knowing they will get to use their card, regardless of As central banks gear up to issue digital currencies, biometric card
the circumstances. authentication may also enable cardholders to securely pay using
How it works
When users receive a biometric payment card, they will first need
with the card, or cardholders can visit a bank branch. At the time
to any other device other than the card itself. This implementation
ment, they simply pass their card near the contactless payment
terminal and place their finger on the sensor of their card to perform
The Smart Payment Association (SPA) is the trade body of the cards and mobile payments
industry. SPA addresses the challenges of a fast-evolving payment ecosystem, promoting
innovation, security and interoperability of payment instruments. SPA works closely with
regulators and standardisation bodies, offering leadership and expert guidance to help its
members and their customers adopt new payment technologies of today and tomorrow.
smartpaymentassociation.com
cryptocurrency payments has grown by over 2,300% since Q3 2019 and over 881% in 2021.
The blockchain market size for retail alone is set to reach USD 4.6 billion by 2028, as more industry players make an effort to align
their offers with market demands. More in-depth, Coindesk estimates that big corporations will be joined in this race in a significant
amount by SMEs diving into the crypto pool, considering there has been a global 75% increase in customers and suppliers asking for
When it comes to the array of payment methods at the checkout, crypto has seen a radical change in optics and trust from the greater
public and retailers. With increased focus on security, authentication protocols, and a recently fuelled mobile payments popularity, experts
Central, Northern, and Western Europe stand at the top of the charts when it comes to global crypto adoption, receiving over USD 1 trillion
worth of cryptocurrency over 2021 (25% of the world’s total). Europe is followed by North America, having received over USD 750 billion
in cryptocurrency between July 2020 and June 2021, as per Chainalysis rankings.
In spite of the spurt in adoption and technology keeping up with demand, the rest of the world is divided between legalisation, country-
wide bans (in some Asian countries), or some governments’ logistic or regulatory incapacity to keep up with the organic growth of their
markets. Several countries in emerging markets, including Kenya, Nigeria, Vietnam, and Venezuela register significant transaction
volumes on peer-to-peer (P2P) platforms when adjusted for PPP per capita and internet-using population.
Latest developments
Local and global regulation concerns
Starting from the top down, the world has been trying to cut a path for crypto to find its way among legitimate and safe payment methods
in the last year – which was affluent in crypto regulation news. The World Economic Forum’s Digital Currency Governance Consortium
(DCGC) came out in July 2022 with research and analysis of the macroeconomic impacts of cryptocurrency and fiat-backed stablecoins,
signalling a ‘timely and precautionary evaluation of the possible macroeconomic effects of cryptocurrencies and stablecoins and
While the EU launched the Markets in Crypto-Assets (MiCA) provisional agreement in June 2022, the US saw the release of the
Framework for International Engagement on Digital Assets. Among the main purposes of both these large-scale regulatory frameworks
is to protect consumers, investors, and businesses working with crypto, while mitigating risk and supporting the responsible development
of digital assets. ➔
markets started discussing complete bans. The Reserve Bank of India is proposing strong regulation or a total ban of cryptocurrencies
in the world’s second-largest Internet market. Furthermore, India already proposed a 30% tax on crypto and NFTs incomes in February
2022, giving bankers, traders, and financial institutions mixed feelings regarding its onboarding with crypto assets. In the same month,
Russia supported the adoption of a bill banning payments for goods and services using digital financial assets (DFAs) within the country.
On the opposite side of the coin, following the ongoing war in Ukraine and the aid received by the Ukrainian government in cryptocurrencies,
the country’s President, Volodymyr Zelenskyy, has legalised the use of crypto.
brands and ecommerce platforms and marketplaces accepting crypto payments in their stores or networks have been more abundant
From Shopify announcing in May 2022 that it will enable Crypto.com Pay within their network to eBay and Farfetch accepting crypto
in their merchant ecosystems, the news did not stop there. Luxury brands such as Balenciaga or Gucci also joined ranks with either
Bitcoin or a wider range of digital coins as valid payment methods in their stores.
Upping the ante in terms of the latest trends, Japanese retailer Rakuten has announced the launch of an NFT marketplace, which will
allow users to not only purchase NFTs, but also sell them in a range of areas, including music, sports, entertainment, and anime.
Investments
Crypto-payments company MoonPay (backed by a slew of famous investors) has raised approximately USD 87 million in its latest
funding round in April 2022. Late in 2021, the startup raised USD 555 million in a Series A round that valued the company at USD 3.4 billion.
At the same time, crypto platform Binance.US raised more than USD 200 million in its first funding round, valuing the company at USD
4.5 billion. Binance.US will reportedly use the new funds to develop new products and services, as well as kickstarting ‘educational
Stefan is co-founder of COINQVEST and has more than 20 years of experience in building and
managing digital business models in the financial services and B2B sector. He strongly believes in the
future and benefits of DeFi, financial inclusion, and programmable money.
It worked to build its store of rations, for when the bitter winter months
came, there was little forage left to gather. The jolly grasshopper,
content to live in the now, lacked the foresight to prepare for what
to plan and prepare for the future. The analogy isn’t perfect, but it
for your business, it is wise to make decisions based on what you Here are more reasons:
expect to happen. For online enterprises and payments, we can 1. Strong interest among Millennials and Gen Z (1995-2009) who have
clearly see the growing trend of cryptocurrency on the horizon. grown up with digital money, wallets, NFTs on their smartphones,
and are Internet natives and gamers. For them, exploring crypto is
At COINQVEST, we think that merchants can no longer ignore a natural extension of their realities, an opportunity, and no digital
cryptocurrencies as a payment option. More and more businesses knowledge barrier hinders them to do so.
and payment service providers (PSPs) have integrated our solution 2. The adoption of crypto and stablecoins is becoming mainstream.
directly into their checkout processes or started strategic projects Mainly as an investment opportunity, however, there are more and
to evaluate the benefits. We have already begun to see an increase more use cases where crypto gets on-ramped through crypto
in inquiries from household brand names, as they rush to jump on exchanges, salaries paid in crypto or stablecoins, collections of
the train and gain an early advantage. NFTs, staking or reward programmes, values which are ultimately
This shift is also supported by research showing that more than 300 3. Geographies that experience high inflation rates drive use cases
million people worldwide hold crypto. Regarding crypto payments, and adoption, which results in more funds being on-ramped, conv
40% of Gen Z globally plan to make purchases using crypto in 2022. erted, and available for making purchases. ➔
you can demonstrate your willingness to understand the needs and own brand, web domain, custom logo, images, and fully skinned
norms of the demographics encompassed within. Develop trust and UI. It can run on coinqvest.com or on your own web domain with
brand loyalty by showing you ‘get’ these young and tech-savvy a simple docker container deployment.
tend to have higher shopping cart volumes and lower abandonment COINQVEST Self-Hosted Checkouts – white-label API
rates. The white-label API allows for deep-level integration and
Apart from attracting new clientele, cryptocurrency payments have service providers to extend their existing payment infrastructure
the benefit of being faster in settlement with no chargebacks, more with self-hosted and self-branded cryptocurrency checkouts.
fees and exchange rates, when compared with credit card payments COINQVEST sees the change that is coming. Like Aesop’s prag
and other existing payment methods. matic ant, you can prepare your company for what is upon us. We are
here to help your business be ready now with the tools you’ll need to
COINQVEST helps merchants to get paid and stays updated on the navigate the tricky, but inevitable world of cryptocurrency payments.
or API.
COINQVEST’s mission is to enable merchants to thrive in the Web3 economy and help
them grow their business with cryptocurrency payment processing. COINQVEST is
a reliable partner for enterprises and enables them to embrace DeFi payment solutions
through various levels of integrations, from all-inclusive hosted checkouts to customisable
white-label API.
coinqvest.com
trends in ecommerce.
Dariusz has been the CEO of Polish Payments Standard (Polski Standard Płatności – PSP, which
runs the popular, account-based mobile payment system BLIK) since 2017. Between 2015–2017,
he acted as the Vice President of the BLIK Management Board, responsible for product and partner
development of the system. His previous experience includes the ecommerce and media industries.
What are the new trends in ecommerce and how do Can you develop on the concept of ‘Q-commerce’
you think BLIK can shift to meet the latest require and how do you think it can further change the
ments of consumers? consumers’ behaviour when it comes to online
In recent years, we have witnessed a radical change in the consumers’ shopping?
attitude. They have become enthusiasts of convenience and speed – The logistics area is currently undergoing a dynamic transformation.
both factors being a necessity in today’s ecommerce market. This is In parallel, customer expectations of fast delivery are increasing.
mainly a consequence of the COVID-19 pandemic, which has Q-commerce allows for placing an order online and having it delivered
shifted a large part of the in-store transactions to the Internet, and to your home in the shortest possible time. In some areas of the
the development of fast deliveries. market and for some companies, this could be as fast as 10 minutes.
to pay in Poland. We believe that the market and are now investing in q-commerce. The following
BLIK can become one of the most months will bring the development of services in the ‘express same-
Deferred payments are also booming and represent one of the To put it briefly, online retailers need to consider the entire shopping
fastest-growing trends in global ecommerce. The high consumer experience - from generating interest in the product, to making the
expectations in this area means that an increasing number of online customers’ favourite payment methods available in-store, to delivery.
sellers are now offering this type of solutions to their customers. BLIK payments fits into this trend by allowing customers to pay
These changes also have implications for BLIK and its development. quickly, easily, and securely. ➔
The COVID-19 pandemic has significantly accelerated the trends we of our attention on expanding the range of services and consistently
have seen over the past few years when it comes to the development increasing the number of active users to further strengthen our
of mobile payments. One is the dynamic development of the market position in the coming quarters. The increase in the volume
ecommerce market, another one is the digitisation of the customer- of transactions, which we observed in 2021, but also at the beginning
bank processes, which can be seen in the increasing popularity of of this year, allows us to believe that we are on the right track to
mobile banking. What initially seemed to involve long-term strategies achieving our goal.
path to follow. Increasingly, consumers have also started paying In the upcoming months, we plan to concentrate on the previously
with their mobiles. Currently, the immediacy of transactions is also a mentioned deferred payments and consider our company’s
standard. All these directions are radically affecting all participants in development in foreign markets. Due to our infrastructure, BLIK
the e-commerce market. This determines the development of BLIK payments can be easily accepted and integrated into numerous
and will allow us to create solutions that may turn out to be a market markets all over the world.
The market for deferred payments is diverse and significantly increase transnationality in the mobile banking sector. We
growing rapidly. How do you see mobile payments reckon BLIK has a high potential to transform into a pan-European
and BNPL combining? payment system, as it features an inclusive business model where
BNPL`s integrations with smartphones provide customers with the we welcome banks, card companies, P2P and BNPL providers
journey. BLIK currently has over 70% share of the online payments
market in Poland and offers a boast of a friendly process of service We have the know-how in building various business alliances, thanks
activation, while serving a large group of users who complete an to the formula in which the Polish Payment Standard operates.
average of 2.7 million BLIK transactions each day. This means BLIK can offer ready-made payment solutions, act as a platform,
that we can confidently compete with other solutions available on or develop a strong cooperation with local institutions. All of this
the market. Deferred payments using a mobile phone application means that BLIK can become a European payments solution. Polish
represent a service that interests our customers, and BLIK has the Payment Standard will focus on this direction in the coming months.
Li-Xiong Chu is a Dutch-born Chinese who can communicate in English, Dutch, and Chinese.
Focusing on the global sustainability dialogue to create more understanding, he advises companies on
how to navigate the China market in this regard. Specific interest in digital marketing and ecommerce
related projects.
Live shopping is far from being a new phenomenon. Home live Future trends
shopping through television broadcasting was a multibillion-dollar Key Opinion Customers (KOCs). Although the use of Key Opinion
industry. You may remember those as tell sell channels, amongst Leaders (KOCs) is commonly implemented, it is also very costly.
others. And, although they do still exist, with the rise of ecommerce, The use of celebrities does get a lot of traffic and engagement, but
live shopping has developed into something called live commerce. it does not always outweigh the investment needed. In addition, as
So, what is live commerce? Essentially, it refers to the use of not be limited by certain campaigns only. KOCs are customers that
live streaming within ecommerce or social commerce channels. can share their experiences with the brand and products, which
Products are presented and sold online through live broadcasting can also provide a more grounded approach and more sustainable
and customers can interact or engage in real time. It is a more in terms of costs.
The popularity of live commerce can be highlighted by the rapid Product demonstrations and interactive Q&A. Fashion and cos
developments it has made in the China market in recent years. metics are markets in which live commerce has seen great inte
Currently, it is already unthinkable not to incorporate live commerce in gration. The brand and products can be presented and demonstrated
any marketing and sales strategy in China. Recent statistics indicate live and customers can engage directly by asking questions during
that 10% of total ecommerce GMV is generated by live commerce, the live shopping session, for example. Other industries that will
90% of the biggest brands hosted live commerce events during increasingly implement live commerce are the automobile and real
Singles’ Day (the biggest ecommerce festival), and 300 million of the estate markets.
the festival. Commonly, these live commerce events are done using Omnichannel integration. At the moment, live commerce is usually
so-called Key Opinion Leaders (KOLs). platform-specific. In order to maximise results, implementation across
Live commerce is also becoming bigger in the rest of the world. ting. In addition, providing an integrated offline-to-online or online-
Amazon, Shopify, Facebook/Instagram, and YouTube provide an to-offline experience will be an important factor in which we could
experience that combines social networks with ecommerce through see developments. ➔
sales could even account for 20% of all ecommerce sales by 2026.
Especially the luxury segment will be looking into implementing ecommerce strategy. Different platforms, different channels, different
creative iterations of this. It will provide the online exclusivity that audiences, different technology and functionality, and different
this audience is frequently used to in brick-and-mortar boutiques. regulatory frameworks are all important factors to navigate around
But in the long term, even for a broader audience, it can become for different markets. But, as live commerce is becoming increasingly
interesting. Effective time management and scheduling of these popular, there will be developments that see these elements moving
roles could increase engagement and subsequently sales conversion. towards each other, no matter the location. And, if there is one thing
that the recent pandemic has thought us, a life without ecommerce
Metaverse, VR & AR integrations – especially interesting in the is unthinkable, where live commerce developments and trends will
beforementioned automobile and real estate markets for example. be an exciting area to keep our eyes on.
the presentation of more products in an interactive way. In addition, Some additional sources:
integrations for the travel industry could also be an interesting trend https://jingdaily.com/viya-austin-li-singles-day-alibaba/
commerce-content/
Group/bulk buying. Most of the world has more or less accepted https://www.digitalcommerce360.com/article/us-ecommerce-
living with the new Omicron variant of COVID-19 and has returned sales/
has put strict lockdowns around the country, with the one in Shanghai
being the most dramatic of all. As this has put constraints on the
experience.
Gareth Lodge is Principal Analyst, Global Payments, at Celent. He’s a leading expert on bank payment
processing; payment networks and infrastructures; and real-time payments, a topic he has been
active in since 2006. Prior to Celent, Gareth worked for Secura Monde International, TowerGroup, and
VocaLink Ltd.
How did the COVID-19 pandemic change the out Secondly, banks must recognise customers’ interest in real-time
look for payments? payments. If a customer’s bank or credit union doesn’t offer real-
When the pandemic hit, the industry had to pivot to a new normal time payments, the customer will go where they can access them.
overnight, as customer needs and preferences changed. Now, as A clear example is Zelle, where volumes grew by 49% in 2021,
we emerge from the pandemic and look forward, banks must be processing approximately 2 billion transactions, with 850 active
prepared to rapidly meet changing needs – a new unknown, as it participating financial institutions, yet had users from more than
were. As found in Celent’s ‘The State of the Nations for Payments 7,000 FIs. That roughly translates into more than 6,000 banks not
Modernization’ report, 83% of banks believe the pace of change serving their clients.
competition from non-banks at the expense of banks. In payments, Thirdly, the key to success in making money from real-time pay
banks must recognise customers’ interest in real-time payments ments is explicitly positioning them to customers. Banks need to
and make them part of their digital toolkits. make clear the benefits of real-time payments, and therefore why
businesses will want to adopt them – and, of course, pay for them.
more than 50 countries and the fastest growing payment type with Many real-time payments are irrefutable once they leave the sending
volumes globally growing by 39% in 2020. bank. With irrevocable, good funds, the recipient can use the payment
when they see it. This offers a more streamlined experience than other
Customers want real-time payments functionality. payment types that may be cancelled, recalled, or reversed. This can
How can banks embrace the opportunity? also accelerate working capital by days – particularly valuable for
First, banks need to believe there is an opportunity. In some coun small businesses. ➔
tries, notably the United States, banks often don’t see the benefit
Yet, offering real-time payments can help deliver the experience that
rtantly, received, at any time, 24/7. This improves on card payments, banks make instant loan decisions, but paying the loan doesn’t
where most merchants don’t get the full benefit of the transaction happen as quickly, leaving customers waiting for funds. Real-time
until it is paid into their account, often days later. payments enable the entire loan process in minutes. Not only is this
more efficient for the bank, but it also creates an easier and more
Also, real-time payments are a single message that can facilitate valuable process for customers, improving the overall experience.
action, using APIs that can be embedded in a business value chain How can banks improve their presentation of real-
to drive everything from order placement to payment, release of time payments?
goods, and shipping, for example. Banks need to have the mindset that real-time payments are a
What are some noteworthy use cases for real-time and benefits clear; highlight how real-time payments differ from other
payments? payment types; illustrate the use cases for real-time payments;
Leading banks have hundreds of use cases, so these really are emphasise why those differences benefit customers and deliver
noteworthy ones! Many use cases are based around the facets of value.
the real-time payment as they aren’t ‘just’ a faster ACH. They can
offer greater certainty than other payments. This is clear when selling Banks also need to ensure that the experience of using real-time
high-value goods, where it’s risky to release products until funds are payments is seamless and easy. Communicating this requires thorough
guaranteed. In the case of a used car sale, for example, most forms evaluation of the customer experience – and how that experience
of payment are expensive, risky, and slow. Real-time payments, on may be unique for different customers and occasions.
the other hand, deliver funds into a dealer’s account, no matter the
day or time, helping to close the sale when convenient for buyer and By considering and communicating the overall value of real-time
seller, and enabling the seller to buy more stock instantly. payments, banks can tap into opportunities presented by them.
Real-time payments also offer process improvements through greater to win over customers from other financial institutions.
the owner typically pays staff biweekly (not preferred by the workers
who’d need to calculate shifts and keep cash on-hand for the pay
shift.
Celent is a research and advisory firm dedicated to helping financial institutions formulate
comprehensive business and technology strategies. For over 20 years, Celent (part of
the Oliver Wyman Group, a wholly-owned operating unit of Marsh McLennan) has helped
senior executives make confident decisions around technology strategies to execute
at scale.
celent.com
• APM acceptance
• Consumer payment expectations
• Merchant services
• Payment orchestration
• Local payment methods
• The merchants’ perspective on optimising the payments checkout
Merchant Risk Council
The Unexpected Results of Changing APM Acceptance Rates
Julie Fergerson, CEO of the Merchant Risk Council, has 25+ years of experience developing, delivering, and promoting
Internet-based technologies. Leo Parrill has extensive experience with content marketing and copywriting in the payments,
technology, and gaming industries.
As ecommerce continues to expand in almost every market, it’s no The data also highlights which alternative payment methods
surprise that alternatives to traditional payment methods continue to merchants are adopting, and why.
and offering new ways to pay continues to be a strong draw for new Most popular APMs among merchants
customers, and an effective tactic for merchants to increase revenue. According to the report, the fastest-growing payment methods among
While experimentation with payment methods has always been an merchants globally were third-party payments (e.g., cryptocurrency),
integral component of ecommerce, the last decade has seen explo Buy Now, Pay Later (BNPL), digital wallets, and mcommerce solu
sive expansion in the Alternative Payment Method (APM) space. tions. Most merchants currently accepting these methods added
The COVID-19 pandemic and associated lockdowns also caused a them in the twelve months prior to responding to the survey.
accelerated the adoption of APMs. As APM offerings become more Third-party payments like cryptocurrency had significant growth,
ubiquitous, it’s interesting to examine which payment methods mer with 30% of merchants now accepting cryptocurrencies, and 22% of
chants are choosing to adopt, and why. This data provides clarity into those merchants implementing acceptance in the last twelve months.
ecommerce markets. Several market segments, such as gaming, are seeing significant
The drivers of APM adoption the proliferation of NFT marketplaces, and blockchain-powered
To begin, it’s useful to understand why merchants might move toward experiences. ➔
accepting new payment methods in the first place. Data from the
73 Payment Methods Report 2022 | Optimising the Checkout Process: How to Win at Conversion and Retention
While the future of cryptocurrency is still somewhat opaque due to According to the 2022 Payments and Fraud Report, nearly 9 in 10
the difficulty of identity verification and an unclear regulatory future, merchants still encourage customers to use the merchant’s preferred
the number of merchants now accepting cryptocurrency continues payment method. They do this by actively promoting the preferred
to rise. That trend is likely to continue. methods during checkout, offering or pre-selecting preferred methods
BNPL also saw significant growth in adoption, to 29% acceptance, customers to steer them toward a specific payment type.
twelve months. The continued expansion of these short-term There are several reasons merchants might prefer accepting tradi
financing contracts is due to a variety of factors, one being popularity tional payment types over new APMs. One is lower fraud risk due to
among Millennials and Generation Z who tend to be more debt- the merchant having the experience, infrastructure, and fraud mitigation
averse than their older counterparts. Another is that BNPL contracts strategy built out to support acceptance. This familiarity might also
provide short-term credit to those that are underbanked or don’t result in higher conversion rates due to optimisation that has likely
have access to more traditional credit offerings like credit cards. already been implemented, as well as expedited availability of funds
BNPL does present unique risks to merchants, including concerns familiar processing partners.
exchange rate fluctuations, and other potential issues. However, APMs are here to stay, but it’s also clear that traditional payment
there are significant advantages as well. Average order value tends methods aren’t going anywhere anytime soon.
more on an individual purchase than they might otherwise. BNPL APMs moving forward
increases revenue for merchants, and it’s well-loved by an important Paying close attention to merchant adoption of Alternative Payment
segment of the market. Methods provides compelling insights into how the payments industry
for anyone looking to capitalise on the unique advantages these It’s clear from the 2022 Payments and Fraud Report that APMs
short-term financing agreements provide. aren’t necessarily a replacement for traditional payment methods.
Addition not replacement however, the coming years could very well bring continued shifts
Though APMs clearly offer value to customers and merchants, there in payment acceptance rates, customer behaviours, and payment
are still significant benefits to merchants utilising traditional payment technologies that lead to the traditional payment paradigm evolving
methods, especially those that are advantageous for their specific in unexpected directions.
product or vertical.
The MRC is a global community connecting ecommerce fraud prevention and payments
professionals through educational programs, online community groups, conferences, and
networking events. As a non-profit organisation, the MRC is headquartered in Seattle,
Washington, but embraces members from across the globe.
merchantriskcouncil.org
74 Payment Methods Report 2022 | Optimising the Checkout Process: How to Win at Conversion and Retention
Checkout.com
Meeting Consumer Payment Expectations in the 21st Century
Manuel Huez is VP of Product at Checkout.com, leading the team designing Checkout.com’s core
network capabilities. Manuel was previously the Co-Founder and Chief Product Officer at ProcessOut,
which was acquired by Checkout.com in 2021.
Consumer payment expectations are changing, but meeting those The payment methods offered at the checkout significantly impact
expectations is not straightforward for businesses. Manuel Huez, that experience. So much so that 60% of consumers told us that
VP of Product at Checkout.com, outlines why businesses need to they would abandon their cart if unable to use their preferred pay
embrace data to better understand their customers and maximise ment method. This number may lead merchants down the path of
payments success. hedging their bets and offering every payment method out there, but
this is probably not the best course of action. Some 52% of consumers
There have never been more ways for consumers to pay than there will abandon their cart if the payment process is overly complex.
are now. Cards are still the most popular payment method globally, It can feel like being stuck between a rock and a hard place for
Google Pay, Buy Now, Pay Later (BNPL) solutions like those offered
It’s not only payment methods that are evolving. The consumers growing. In a Checkout.com survey, 40% of the 18-35
who use them are as well. The preferred payment method of a con years-olds said they planned to pay using crypto in 2022.
sumer depends on numerous factors, including where the payer is Despite this, crypto still has some way to go before
from, how old they are, and what they’re buying. becoming a widely used payment method. The lack of trust
How do merchants navigate this complex payments environment? consumers, while businesses admit they remain concerned
And how do they ensure they’re not spending too much time about how regulation will impact the crypto space.
customer experiences? However, there is a path forward, and it’s illuminated by data.
Understanding consumer payment preferences to understand their customers’ preferences and take a segmented
with data approach to that analysis. Our local payment experts spend time
There’s no such thing as a one-size-fits-all approach that businesses with our customers to study their customer profiles and map them to
can take with their customers today. Consumers increasingly demand the broader consumer payment trends we see in the market. This allows
curated experiences from brands they interact with. And those us to deliver tailored recommendations to these businesses on what
experiences can vary greatly depending on who that customer is. payment methods they should offer based on predetermined con
sumer profiles. ➔
75 Payment Methods Report 2022 | Optimising the Checkout Process: How to Win at Conversion and Retention
Of course, this is not a one-time exercise. Consumer payment to-end technology stack. This puts them at a disadvantage against
preferences are evolving — incredibly fast in some parts of the merchants using a full-stack provider whose technology powers the
world like APAC and the MENA regions. Therefore, businesses full payments journey.
must continue analysing their data and working with their payments
partners to understand what’s happening in the market and adjust Thrive in the digital economy
what they’re offering at the checkout accordingly. Businesses should not feel lost in all the talk of payment trends
and the complexities that will inevitably arise. Instead, they should
Maximising payment success at the checkout consider understanding their customer’s payment preferences and
Offering the right payment methods to the right consumer at the try to maximise payments performance.
right time is, and will continue to be, an essential equation for busi
nesses to get right. However, it’s only half of the equation. Focus on At Checkout.com, we make it our mission to enable businesses
optimising the performance of their payments is just as important, and their communities to thrive in the digital economy. This inspires
if not more so. us to deliver innovative solutions that flex to your needs, valuable
insights that help you get smart about your payments’ performance,
Payment failure is a risk, no matter what payment method a consumer and expertise you can count on as you navigate the complexities
uses. Our report showed that 33% of UK consumers will abandon of an ever-shifting world.
can get a granular view into their payments data, they can see where interest rates and transparent payment plans. Merchants
payments fail and why. This empowers them to take affirmative love the conversion, sales and customer acquisition boosts,
action to prevent payments from failing in the future, including making plus the customer experience and cash flow improvements.
Let’s take the example of a large percentage of consumers that are involves tailoring the payment method to your business’
predominantly using cards on mobile devices but are failing to authen needs and those of your customers. It’s essential to be
ticate correctly through 3DS, causing payments to fail. In this case, clear on BNPL fees, break-even points, and sales impact.
a business may want to enable or make their ability to accept Apple There are different flavours of BNPL, so ensure that BNPL
Pay and Google Pay more prominent at the checkout, given these payment plans match your price points and average basket
have native advanced authentication features. Likewise, if payments size. Last but not least, consider how BNPL will affect
are frequently declined due to a lack of funds, a business may operational processes such as returns.
But it’s important to note that this data isn’t always readily available.
Not all payments providers can serve merchants the data they need
Click here for the company profile
due to the technical limitations that occur from not owning the end-
Checkout.com is a global payments solution provider that helps businesses and their
communities thrive in the digital economy. It offers innovative solutions that flex to your
needs, valuable insights that help you get smart about your payments’ performance, and
expertise you can count on as you navigate the complexities of an ever-shifting world.
checkout.com
76 Payment Methods Report 2022 | Optimising the Checkout Process: How to Win at Conversion and Retention
CMSPI
Spoilt for Choice: Why Merchants Need to Act Now on Checkout Processes
An Economist as part of CMSPI’s Insights and Advocacy Team, Katharine’s role is to analyse the
payments industry from the macroeconomic perspective, providing strategic insights to merchants
across Europe.
Over two years since the onset of the pandemic, it is clear that the Figure 1: The online checkout process
future of retail is digital. But whilst growing ecommerce volumes
can unlock whole new markets, they also make it easier than ever
chants are becoming more aware than ever that they need to invest Source: CMSPI estimates and analysis
But what does this really mean? In Part 1 of this series, we’ll walk now king, and customers will expect their payment process to be as
you through the steps leading merchants are taking to optimise simple and frictionless as possible. With an ever-increasing number
their checkout process – and why it’s so critical for your business. of consumers utilising not only card payments but also multiple
Why is the checkout process so important? is vital to retaining good customers. And with a 5% customer reten
Our estimates suggest that the average merchant is losing 96% tion rate increase estimated to uplift profits by up to 95%, this
of customers before they even have the chance to make a transaction. could be game-changing for your bottom line, at a time when rising
That means that, of the 14.5% of sessions where an item is added inflation means that every cent counts.
being approved.1 Optimising the checkout process increases the Crowded checkouts: balancing choice with friction
likelihood that consumers will get to that all-important transaction With the growth of ecommerce has come the rise of multiple APMs.
stage – and to do so requires strong inter-departmental collaboration A consumer might now expect to be able to pay with a number of
from merchants. different options, including Buy Now, Pay Later (BNPL), digital wallets,
77 Payment Methods Report 2022 | Optimising the Checkout Process: How to Win at Conversion and Retention
Many merchants have attempted to keep up with this increasing With 72% of consumers unwilling to spend more than 2-3 minutes
variety by continuously adding payment methods to their checkout at checkout, elements of the checkout process you previously may
page, hoping to maximise their consumer base and not lose out to not have considered are now vital to your customer retention and
competitors. But are those payment methods always appropriate revenue. Factors such as CVV field length and address verification
for the transaction and customer? Local payment methods such as input methods may seem small, but will, nonetheless, have a signi
iDEAL in the Netherlands may boost spend in their intended regions, ficant impact, particularly as customer friction increases due to SCA
but crowd the checkout if offered internationally, for example. In requirements. These small but crucial fixes can also help prevent
fact, fewer than one in five BNPL users say they would abandon multiple transaction retries – and with 90% of consumers unwilling
their purchase if their preferred BNPL option wasn’t offered. to retry three times, this could be a deciding factor between you
Too many APMs could also reduce volumes through each party, and a competitor.
So, how to take advantage of a payment method’s consumer base major determinant of the revenue you receive. Implementing dynamic
without turning off customers – or implementing options that are checkout pages, checkout steering, and optimising the input of vital
sub-optimal for the merchant? One answer may lie with dynamic pay payment information are comparatively simple options that best-in-
ments pages, which allow the merchant to target specific payment class merchants are using to streamline the checkout. As shoppers
types towards certain consumers or transaction profiles. This can adapt to online retail, a strong checkout strategy is crucial to retain
also be useful if you want to restrict fraud or chargeback rates – by loyal customers for whom shopping with a competitor is as simple
not promoting high-risk payment types on high-value transactions, as the tap of a button.
for example.
Checkout steering, a similar solution in which the merchant’s preferred when you’ve invested all this time and money into maximising con
payment method is placed at the top of the page, or incentivised versions, only to have the transaction rejected? Look out for Part 2,
via other means, likewise allows you to tailor consumers’ online to be published on The Paypers’ website, where we’ll take you
payment experience and encourage the use of APMs which achieve through how blindly handing that sale over to the payments supply
the optimal balance between customer experience and cost, chain can leave billions on the table.
there are a few short steps you can take to ensure the maximum
tication checks.
At CMSPI, our payments experts provide advisory services and powerful analytics.
Our ultimate goal? Supporting a more innovative and productive payments ecosystem.
For hundreds of clients across the globe, our insights help improve performance and create
positive change.
cmspi.com
78 Payment Methods Report 2022 | Optimising the Checkout Process: How to Win at Conversion and Retention
Lloyds Banking Group
Forget Payments Acceptance: Think Merchant Services
A proud Madrid-born Londoner, Diana has an extensive international career focused on building
payments solutions via innovation. After Visa, Santander, HSBC or ServiRed, she currently serves
as MD, Merchant Services for Lloyds and as NED for Wirex. She has been called as an SME Advisor
to several regulatory initiatives and invited as a guest lecturer at the University of Cambridge.
Diana Carrasco MD, Merchant Services Lloyds Banking Group NED at Wirex
Payments acceptance, as a business, is slowly disappearing. Over the The remaining amount goes to all the other services that help them
last few years, it has become commoditised, squeezing the margins manage their business end-to-end.
demand from their acquirers just the capability to accept payments Although in the payments industry we usually refer to these services
– this is no longer sufficient. as ‘value-added’, the truth is that, in many cases, they are as core
So, what do merchants really want from their acquirers? What type their whole model is based on these ancillary services. These can
of services do they feel bring real value to them? Whilst merchants range from invoicing software to loyalty programmes, accountancy
are increasingly questioning the costs of payments processing, services, logistics, or insurance.
services, such as loyalty programmes, gift cards, or accountancy This range of merchant services can only be delivered via the
packages, as well as for payments performance enhancements integration of software and payments acceptance solutions.
such as transaction monitoring and chargeback management. Acquirers rely on third parties and partners (often referred as
This change is even more evident in those areas where digitisation Independent Software Vendors, ISVs) to provide the services that
has accelerated more recently, such as hospitality or groceries. sit outside the core payments acceptance proposition and integrate
enablement via software integration, they are no longer considered Not a one-size-fits-all
purely ‘financial providers’ and, therefore, are tapping into broader But which of the infinite value-added services should acquirers
areas of merchants’ budgets, where there is a higher perception focus on? Restaurants require services such as integration with
of the value of services. Merchants negotiate aggressively over delivery platforms, QR-enabled order at table, order modification,
merchant discounts but are prepared to pay generously for click and collect, and bill splitting, for example. Meanwhile, health
business-enablement solutions that help drive more revenue. clubs and gyms require services such as loyalty programmes, family
And it is the acquirers’ responsibility to listen to their merchants, accounts and integrations with health management apps. ➔
79 Payment Methods Report 2022 | Optimising the Checkout Process: How to Win at Conversion and Retention
More and more, payment providers organise their products and In summary, there is no new formula here. It ultimately goes down
go-to-market strategy approach by industry or segment. The to listening to our customers, which are the merchants, to under
convergence of payments and business-management software into stand their needs and also those of their customers, which are
merchant services, together with merchants’ appetite to procure the consumers. Merchant acquirers need to expand beyond core
their business solutions from a single provider, has paved the way payments acceptance to offer, via partnerships, integrated merchant
for acquirers and partners to deliver integrated solutions tailored to services solutions. Merchants require these solutions to enable
specific merchant segments. connected commerce and seamless payment experiences, and
Connected commerce
However, it is not enough to solely focus on what the merchants are We hear that payments acceptance, as we knew it, is no longer
selling; acquirers need to also consider how is the merchant selling sufficient and that this is the new Minimum Viable Product that
their products or services: face to face, online, over the phone, or a merchants are prepared to accept.
all the merchants’ sales channels. Only this way merchants can fully
Lloyds Bank is the largest UK Bank, with a presence in nearly every household. It is
our role to help businesses and individuals, while making a positive contribution to the
communities in which we operate. Cardnet is a joint venture between Lloyds Bank and
Fiserv, through which we provide an innovative, simple and safe end-to-end acquiring
solution to merchants of every size. You can learn more of what we do in the following film:
80 Payment Methods Report 2022 | Optimising the Checkout Process: How to Win at Conversion and Retention
451 Research (S&P Global Market Intelligence)
The Role of Payment Orchestration in Optimising Checkout
Jordan McKee is a Principal Analyst at 451 Research, the technology research arm of S&P
Global Market Intelligence. Jordan leads the firm’s coverage of digital payments, overseeing all
qualitative research, market forecasts, customer surveys and strategic consulting, and go-to-market
engagements.
Jordan McKee Principal Analyst 451 Research (S&P Global Market Intelligence)
Merchants’ preference for utilising multiple payment service provid Flexibility. Many merchants want to avoid the consequences of
ers is increasing. This is in part fueled by payment challenges vendor lock-in. Having the ability to route transaction volume across
encountered during the pandemic, such as processor and gateway multiple partners ensures that merchants don’t become overly reliant
outages, but more broadly driven by a growing appetite to optimise on one processor, especially in the event of a development that may
While many payment service providers tout the advantages of Cost optimisation. Connecting to multiple payment processors
using a single, unified processing platform, the reality is that most enables merchants to pursue a least-cost routing strategy. This in
merchants (60%) prefer a multi-provider approach to payment volves directing transaction volume to specific processors based on
processing. This is increasingly the case, with the percentage of various criteria (e.g., card brand, card type, card issuer) to receive
merchants preferring to work with multiple payment providers the most favourable processing rates. It is also typical for large
growing by 11 percentage points between 451 Research’s 2020 and merchants to hold back a percentage of their volume from their primary
2021 Voice of the Enterprise: Customer Experience & Commerce, payment processor to use it as bargaining power during pricing
Figure 1: The rise of the multi-provider approach to Accessing multiple best-of-breed capabilities. Not all payment
payments processors offer the same level of functionality and variety as value-
Source: 451 Research, part of S&P Global Market Intelligence, 2021 This is due to a variety of factors, and can include local acquiring
Base: n=252 merchants connections, direct payment method integrations, and geographic
The drivers fueling a multi-provider payments strategy are many and to have the highest authorisation rate based on a specific set
vary depending on the business needs and size of the merchant. of transaction criteria is a sound strategy for increasing topline
81 Payment Methods Report 2022 | Optimising the Checkout Process: How to Win at Conversion and Retention
Accessing multiple geographic markets. Payment processor to optimise and streamline payments across multiple partners.
expertise, capabilities and presence varies across geographies. It often includes elements such as payments data tokenization
As merchants expand into new markets, some choose to integrate and vaulting, transaction routing logic, transaction retry logic, and
into a new payment processor with proven experience in a given unified reporting/ KPI tracking.
Champion/challenger testing. It’s common for larger and more handle many elements of payment orchestration in-house. Many large
experienced merchants to continuously put payment processors head- multinationals have built their own sophisticated payment routing
to-head to optimise their acceptance strategies. This involves the and rules engines, token vaults, and even internal payment gate
merchant holding back a subset of its volume from the champion ways to simplify processor integrations. While impressive, this
(the incumbent processor) and routing it to the challenger (the new necessitates a large resource investment, and often requires the
processor) to see who produces the most favourable authorisation ongoing involvement of in-demand skill sets such as data scientists
Redundancy. Processor outages have become a common issue, For merchants unable or unwilling to build payment orchestration
especially among several of the legacy processors. Consider that capabilities in-house, an alternative exists. There are various platforms
‘improved payment processor scalability and resiliency’ is the now available in the marketplace that enable the outsourcing of
top payments need that merchants say COVID-19 has sparked. several elements of the payment orchestration.
failover support in the event of an outage, allowing for business Regardless of the preference for an in-house or third-party approach,
continuity. our 2021 Voice of the Enterprise: Customer Experience & Commerce,
The role of payment orchestration a growing business priority. More than one-quarter (28%) of the
The tradeoff for utilising a multi-provider payment-processing commerce and payments technology decision-makers that respon
approach is that it creates added operational complexity. Simply ded to the survey said enhancing payment orchestration capabilities
put, more partners translates into more integrations to maintain, and is a top payments initiative at their organisation this year. Similarly,
ultimately, more fragmentation in merchants’ payment environments. 29% reported that COVID-19 has increased their need for payment
It’s no surprise that the top reasons cited by merchants that prefer to orchestration, rising to 44% of those we classify as digitally-driven
work with a single payments provider include simplified integration, (executing on a digital transformation strategy and early adopters
Follow us to find out how 451 Research can help you access
To realise value from a multi-provider payment-processing strategy, relevant research reports across emerging technologies.
82 Payment Methods Report 2022 | Optimising the Checkout Process: How to Win at Conversion and Retention
Xsolla
In this interview, Elena Popova, Director of Payments at Xsolla, discusses how the company’s payment strategies impact the
Elena Popova is an expert in global payments with 9+ years of work experience with AAA gaming
titles. Elena helps video game companies of all sizes distribute their games and grow their revenues via
multiple payment channels from global names like PayPal and Visa to local schemes like Pix in Brazil
and Paytm in India.
Are there any specific trends in the gaming industry Another thing we need to consider is the local payment habits.
in terms of how people pay? What are the most While many players use credit cards to make payments in games,
preferred payment methods? other customers prefer local digital wallets, like WeChat and Alipay
Payment trends in the video games industry are closely related to in China, Paytm in India, or TOSS in South Korea, prepaid cards,
the overall ecommerce trends. When making an in-game purchase, or even cash.
players often choose the same payment method that they use while
shopping for other products and services online. What is the strategy you have in place when it comes
to expanding in new markets?
Over the last few years, the payment industry has seen a significant Before we decide to enter a new market, we first need to do our
evolution in technology and changes in consumer payment habits. homework. We look into how many game developers are in this
COVID-19 has accelerated this change. Customers are now much market, if they sell their games locally or globally, and dive deeper
more demanding and selective when it comes to the way they into the cultural payment habits of the particular country or region.
spend their money online. For instance, in Africa, each country is unique in terms of payment
Players tend to choose faster and more convenient payment like Japan, for example, localisation can be a regulatory requirement.
use a saved payment account. In the meantime, customers are only Moreover, localised interfaces can still be confusing to users, so it’s
willing to save their payment credentials if they trust the website and recommended to have a local advisor or a trusted partner in every
83 Payment Methods Report 2022 | Optimising the Checkout Process: How to Win at Conversion and Retention
Is there a particular region or country that poses How do your products tie in with the key market
more challenges? trends?
Almost every region has challenges of its own. The most common Our mission is to make in-game payments a part of a game session.
ones are connected with region-specific rules and regulations: Customers nowadays migrate between different platforms and
localisation in Japan, age gating in South Korea, cross-border demand a seamless payment experience on any device, whether it
payouts in India, high exchange rate volatility in Latin America, is a PC, a tablet, or a smartphone. We made our latest Pay Station
regulations imposed on online game sales in Vietnam, and more. product version smart, customisable, and compatible with multiple
Our job is to work through all these things so that game developers platforms and devices to let developers extend their branded
can sell their games in every country across the globe. checkout experience across platforms for their users, no matter
adding new payment methods or features? which is important for the business outcomes. We have tested the
Before adding a new payment method, we do our research. new Pay Station at scale, and the metrics are: increased conversion
We determine if this particular payment method is relevant to this rate due to fewer transaction interruption factors, and increased
particular country, and if its payment flow is similar to how people average revenue per user from in-game item sales leading to
tend to pay. If most payment methods in the country require only increased customers’ lifetime value. A bigger revenue stream,
one click to make a purchase, then a newly launched payment a more successful game.
method with a longer payment flow will most likely ruin the game’s
365 days a year. At least 100 million people have already transacted
with Pix within one year from the launch. Shortly after the launch,
payment flow.
Xsolla is a global video game commerce company with a powerful set of tools and services
designed for the video games industry. As a leader in video game commerce, Xsolla solves
the complexities of global distribution, marketing, funding and monetisation for games
across mobile, PC and the web.
xsolla.com
84 Payment Methods Report 2022 | Optimising the Checkout Process: How to Win at Conversion and Retention
Localisation
PPRO
Why Local Payment Methods Are the Key to Cross-Border Success
James Booth has over ten years of experience in the financial sector, eight of those in fintech.
In his current role as VP, Head of Partnerships for EMEA, he leads the new business and partner
development teams in managing PPRO’s new and existing strategic partnerships. In addition to
helping PPRO partners grow their business, he acts as PPRO’s internal advocate for aligning the
company’s product roadmap with the needs of its customers. James has been actively involved in
various projects during his tenure at PPRO, including establishing PPRO’s presence in North America
and managing the development of the PPRO Partner Portal.
James Booth is VP and Head of Partnerships, EMEA, at PPRO. He’s Europe, Latin America, and APAC each have hundreds of major
responsible for building all-important relationships with PPRO´s PSP local payment methods that are unique to their region. These are
partners and helping build their digital payment method roadmaps. competing systems, each with their own transactional infrastructure
We caught up with James to find out why local payments have and each with their own user base. If a merchant wants to increase
never been more important than they are now. sales by offering a local payment method, they need to identify
Credit and debit cards are only the most popular payment methods own, they need to ensure that the LPMs they’re considering can
in a few Western markets. In the rest of the world, consumers use be supported by their financial platform. This requires a technical
e-wallets, bank transfer apps, cash payments, Buy Now, Pay Later discovery project. If they don’t have suitable in-house resources,
(BNPL) services, and many other types of payment methods instead. they need to retain a consultancy.
in 77% of all online purchases1. If merchants don’t accept LPMs, Assuming the merchant has a platform that works, they may need
they miss out on this massive volume of commerce. to set up a local presence for legal and operational purposes. This
involves all the registrations and licenses one would expect for any
the country to help them set up the entity, as well as a local attorney
If local payment methods are so important, why to execute the necessary paperwork and avoid legal missteps.
some merchants are hesitant to accept them? Once the merchant has the right to integrate with the local payment
Adding these payment methods to online checkout options can methods, they can begin the actual integration itself.
each in a different country. 1 According to data from Edgar, Dunn & Company
86 Payment Methods Report 2022 | Optimising the Checkout Process: How to Win at Conversion and Retention
This will get very technical, very quickly. As this is a portion that is To manage their own implementation, a merchant will need to have
almost always outsourced, it will require a liaison from the merchant administrators who monitor changes in the regulations and tend to
to assure the project is being executed completely, while also these requirements. Because some LPMs involve an offline element
remaining in-scope and on-budget. If they’re doing this on their such as exchanging vouchers at a physical retail location, there
own, they should allow a year or more to be completely connected. can be regulatory compliance issues beyond ordinary financial
line is, it’s going to be expensive. Establishing a local presence will analyse their own financial performance data to inform ongoing
include licensing fees and may require cash reserves, as well as business operations and strategy. This can either be a part of the
whatever reserves are required for transacting in the LPM. original integration or done afterwards, but it is the only way to
software platform, it will require ongoing updates and administration. What message do you want readers to take away
Also, the merchant should budget for the initial discovery that may or from this piece?
may not result in an actual integration project, which will significantly Integrating with local payment methods is crucial for serious market
raise the overall costs of integrating LPMs into their online payment entry into every region of the world. But it is a long, hard, and
The merchant is also expected to retain consultants and lawyers and requires ongoing maintenance, with LPMs being launched or
throughout the process, in addition to budgeting whatever staff time modified regularly.
the many external resources required. They will also need to budget This is why there are speciality companies that strictly focus on
for ongoing support and maintenance. platforms to simplify the integration with LPMs and enable rapid,
cost-effective market access. This is also the main reason why even
A great deal of the budgeting is required for each LPM. Each local the best-known global payments processors choose to partner or
payment method is different, with its own entities to contract, its own outsource the set-up and management of local payment methods,
technical requirements, and often its own financial requirements. so they can focus on their core business.
Are external experts really necessary? Can’t Yes, you can do it all by yourself. But you better be feeling adventu
how scarce and in-demand they are, that’s unlikely — you absolutely Find out how local payment methods drive e-commerce growth
should not try to make it a solo ride. LPMs, like any payment system,
PPRO is a fintech company that globalises payment platforms for businesses, allowing
them to offer more choice at the checkout and boost cross-border sales. Payment service
providers, enterprises, and banks that run on PPRO’s infrastructure are able to launch
payment methods faster, optimise checkout conversions, and reduce the complexities of
managing multiple fund flows.
ppro.com
87 Payment Methods Report 2022 | Optimising the Checkout Process: How to Win at Conversion and Retention
2C2P
How Digital Payments Are Shaking Up Southeast Asia’s Ecommerce Landscape
Based in Singapore, Jade Lim is a Director at 2C2P overseeing alternative payments and product
development. Previously, Jade was an Assistant Vice President at NETS, responsible for the product
management of EFTPOS and terminal services. She began her career as a Senior Product Analyst at
leading travel facilitator, Abacus International.
Payment options have never been so diverse. Today, people can Ecommerce is booming
pay for their taxis to the office using a bank debit card linked to a Despite uncertainty elsewhere, ecommerce’s continued growth
super app, buy coffee using their phone’s NFC technology, settle is assured. Ecommerce spending will rise by 162% to reach USD
the work lunch bill with a credit card, and grab an iced tea from 179.8 billion by 2025 across Southeast Asia, with digital payments
a hawker stall by using the local real-time QR payment scheme. accounting for 91% of transactions, according to an IDC InfoBrief
Later, they might get the dress they’ve been looking at the blog commissioned by 2C2P. The largest markets for ecommerce
shop using a new Buy Now, Pay Later (BNPL) app that would give payments are forecast to be Indonesia (USD 83 billion), Vietnam
Customers love having the payment flexibility to suit their different Fast-evolving mobile payments trend
needs. But this situation is challenging for merchants. If they fail to The accelerator behind ecommerce’s growth in Southeast Asia
offer the customer’s preferred payment method, they risk adding is high internet penetration and fast-growing smartphone usage.
friction to the customer experience and decreasing sales conversions. Internet usage saw an unprecedented leap during the pandemic.
At the same time, consumer behaviour is evolving fast. People’s according to eMarketer, with the highest annual growth in Indonesia
preferred payment method today might be different in three months (3.9%) and Thailand (3.2%).
incentives, or smoother usability. Meanwhile, 88% of internet users in the region are smartphone users,
Missing out is costly. So that it became imperative for merchants Indonesia. In Vietnam, the government aims to speed up adoption
to keep track of trends and adapt quickly to new and emerging rapidly, increasing the proportion of adults using smartphones from
payment methods, to gain a competitive edge in this market. 73.5% to 85%, by the end of 2022.
The tide of cashless transactions won’t go into reverse. Smooth, Easy access to smartphones will make this the primary tool enabling
effortless digital payments are essential for future ecommerce online payments for cardless and unbanked consumers in Southeast
This article will closely explore Southeast Asia’s three largest mobile wallet spending growing by USD 35.3 billion, representing a
ecommerce markets and propose some ways merchants can 2.8x increase from 2020. ➔
88 Payment Methods Report 2022 | Optimising the Checkout Process: How to Win at Conversion and Retention
Mobile wallets – preferred for ease and convenience – constitute a online and offline payments. It gives merchants a unified master view
significant force shaping the future payment landscape in Indonesia, and reference for all payments to enhance their records and serves
Thailand, and Vietnam, and are likely to capture some market share as an aid in decision making.
counter payments, and ATM payments. Interestingly, an IDC 2021 Asia/Pacific survey found merchants
to retain and attract new customers. This isn’t simply a matter of How to win in this landscape
adding many payment options; merchants should prioritise those The payments landscape never stays still for long. The speed at
with the most relevance and acceptance in individual markets, while which new payment types are being introduced makes it challenging
keeping in mind their target audience and the average ticket size of for merchants to adapt independently.
A payment partner like 2C2P can provide the most relevant payment
The expansion of ecommerce increases the types of payment inter options and quick support for new payment types that may emerge
faces. Merchant stores and marketplaces can be both online and in Southeast Asia, giving merchants the flexibility and confidence
mobile, requiring solutions and Android software development kits to capture new opportunities.
89 Payment Methods Report 2022 | Optimising the Checkout Process: How to Win at Conversion and Retention
Worldline
India’s Digital Explosion and the Opportunities It Presents to Ambitious Online Businesses
As a Chief Executive Officer of Worldline India, Ramesh is responsible for leading the business
strategy and driving the revenue growth of the company. He has over three decades of experience in
various roles in the Information Technology industry, having worked with various companies like HCL
and IBM, where he performed diverse leadership roles.
Since well before the turn of the century, India has been undergoing networks and can access a robust digital ecosystem. The economic
immense changes in almost every aspect of life. GDP per capita rationale behind this campaign was clear: research from McKinsey
has soared, literacy rates are up, life expectancy is higher than states that digitisation can create 65 million new jobs by 2025 and
ever, and the country’s digital economy is booming, with 75% of add USD 1 trillion to the economy. This is a positive indicator for
the population being under the age of 45. global digital businesses looking to succeed in the region.
According to S&P Global Market Intelligence research, India also The opportunities on offer are, therefore, very clear, but the ever-
attracted fintech funding of USD 5.94 billion raised across 236 deals changing regulation and the ongoing developments in the digital
in 2021, up from USD 1.5 billion across 118 deals in 2020. It is also and payments landscape can prove challenging. From a payments
predicted that consumer spending will double within the next three perspective, it is crucial to understand that local payment methods are
years, and ecommerce penetration will increase by a factor of five. the norm, not the exception. Therefore, offering a full range of payment
This is expected to create an ideal environment for exponential methods that consumers are accustomed to – alongside traditional
growth, while placing the country as the world’s third largest fintech payment methods from other parts of the world – is essential.
However, in order to capitalise on such enviable growth opportunities, be able to process complex and confidential personal data, while
online businesses need a deep understanding of this diverse, dynamic remaining compliant with India’s regulatory framework. The PSP that
economy, with its interwoven ancient yet cutting-edge cultures, and can deliver this most efficiently, rapidly, and robustly will inevitably
of course, the latest regulatory and payments infrastructure. provide the merchant community with the greatest comfort, to their
the life of India’s over 1.35 billion people, with 52% of the country A unique payments ecosystem
adopting some form of fintech. With an estimated 750 million Traditionally, India has been a high-cash economy. However, the
smartphone users, it is clear how far India has travelled in its rapid National Payments Corporation of India (NPCI) was established
digital transformation, providing a strong environment for many by the Reserve Bank and Indian Banks’ Association to encourage
for cash was represented by debit cards – and, given mobile phones’
Overcoming barriers when entering the market coverage, phone-based payments and e-wallets. ➔
90 Payment Methods Report 2022 | Optimising the Checkout Process: How to Win at Conversion and Retention
Amongst NPCI’s many payment innovations is the widely used Unified Another ‘must have’ for merchants is the ability to seamlessly repa
Payment Interface (UPI), which allows instant payments through a triate cross-border revenues in the merchant’s preferred currency.
variety of third-party payment methods. UPI is, by far, one of the most Conversely, a merchant should also be able to list services in Indian
popular payment methods. It has reached a phenomenal milestone rupees through its payment processes to maximise customer satis
again, this time crossing the INR 10-trillion mark in transactional faction throughout their payment journey.
A PSP should not only be able to guarantee its ability to manage data
privacy, but also collect funds locally and provide international funds
Recently, to boost digital payments, the Reserve Bank of India (RBI) placed to do this, with our long-standing experience in the region
launched ‘UPI123Pay’, which would enable payments of UPI to take and a solution covering all of these requirements. Backed by over
place via feature phones. These are basic mobile phones that only 2,000 employees across India, we have a deep understanding of
provide access to calling and texting services. Currently, UPI payment the local financial ecosystem and consumer behaviour.
individuals can employ all the services that UPI has to offer, such Considering all the above, India is a huge, fast-growing market,
as recharges, bill payments, balance inquiries, and money transfers particularly regarding its use of digital technologies, making it highly
using calls and texts, except for the scan and pay service. Currently, attractive and – potentially – extremely lucrative for those international
UPI processes more than half of all digital transactions in the country, brands that know how to maximise the opportunity presented.
with the Indian government successfully launching the UPI app inter
Singapore.
several banks can pay for their online purchases via online bank
Click here for the company profile
transfer.
Worldline [Euronext: WLN] is a global leader in the payments industry and the technology
partner of choice for merchants, banks, and acquirers. Powered by 20,000 employees in
more than 50 countries, Worldline provides its clients with sustainable, trusted, and innovative
solutions fostering their growth. Services offered by Worldline include in-store and online
commercial acquiring, highly secure payment transaction processing, and numerous digital
worldline.com services. In 2021, Worldline generated a proforma revenue close to EUR 4 billion.
91 Payment Methods Report 2022 | Optimising the Checkout Process: How to Win at Conversion and Retention
The Merchants’ Perspective on
Optimising the Payments Checkout
IKEA
Payments and the Paradox of Choice
With over 15 years of experience in retail, banking, and the financial industry, Ognjen is a passionate
payment enthusiast at INGKA Group. Together with colleagues, he is breaking the payment dogmas,
listening to customers’ needs, participating in setting global payment trends, and creating a positive
payment experience. His expertise lies mostly in multichannel payments, new projects implementation/
sourcing, collaboration with PSPs, commercial banks, and payment networks.
Ognjen Vlačina Category Purchaser, Financial & Insurance Services Group Procurement, INGKA Group
Psychology is all around us – just in different forms and shapes. Customer experience is a hot topic right now, and payments expe
Daily, there are different situations in which we need to make rience in particular can make the difference between a positive and
decisions and show preferences. This can be demanding some a negative interaction – and every touchpoint is now a potential
times, especially in a post-COVID-19 time, when many of us opportunity for sales, both in the physical and digital world.
Choice – Why More Is Less written by the American psychologist What do merchants want to achieve?
Barry Schwartz, he states that eliminating consumers’ choices The main goal should be enabling companies to serve customers in
can considerably reduce anxiety for them. The book analyses the any possible way, at any given point. Therefore, merchants should be
behaviour of different types of people, divided into two main groups: ready to offer proper payment methods and platforms for any relevant
maximisers and satisfiers. We are scaling from the ordinary to the scenario to meet customers’ needs. So, the main question is how
philosophical challenges of balancing career, family, and individual to avoid an unnecessarily hefty payment process and come up
needs, which has paradoxically become a problem, rather than a with a relevant mix of payment methods, based on localisation.
choices, we rather experience distress when we’re offered too many There are numerous ways to bring localisation to your business, and
options. here are some key considerations to be taken into account before
throughout the last five years. Most likely, the trend will continue for the stores and/or online stores), banking, travel, gaming, entertainment,
following three to five years. Payment methods such as account-to- and so on. Once you know this, it will be easier to narrow down
account payments, instant/direct debit payments, crypto payments, the way forward. Aim to create a good benchmark on the market,
digital wallets, embedded finance, BNPL, Open Banking, and others if possible.
presence and change of regulation for API connection, together 2. Market size
with lateral increase of ‘green finance’ are also keeping the tempo Based on the size of the market you operate in, you might want
of changes. In this context, one of the next challenges related to the to consider the required investment in the payment mix or in new
payments process is mastering the payment experience. Can we payment methods, as well as the potential return on investment
93 Payment Methods Report 2022 | Optimising the Checkout Process: How to Win at Conversion and Retention
3. Market maturity 7. Expected benefits
What is the technology level of the targeted market? Clear differences While also taking costs into account, what are the expected benefits of
can be seen all over Europe, but also across Asia, Africa, and the the initial payment set up/ payment mix? How are you measuring and
Americas. When searching for a market’s level of maturity, consider monitoring this? Is there a ‘red flag’ for some of payment methods?
payment methods, while also taking into account its openness or its 8. Metrics
conservative views, whether cards or digital wallets are dominant, Which metrics can you use to measure payment penetration, user
and how accustomed people are with using QR code payments, experience, efficiency, and expenses? Do you have any integrated
for instance. payment analytics with order management analytics and the
4. Market insights
Which source are you using for market insights – and what do they 9. In-house or outsourced solutions
say? To get the proper insights on a market, it is best to look for After you decide on what you will offer to your future customers,
domestic reports conducted by regulated financial institutions, and you also need to understand how to implement it. Will you do this
the Central Bank is a good starting point. Additional statistics may in-house or outsource it? Do you have the necessary resources, time,
give you a further opinion on the business climate and show relevant and knowledge to do it in-house – or will you rely on external experts,
international companies in the area, as well as the strongest local which would translate into higher costs?
competitors.
What are the common payment options that most competitors offer? consumers and merchants, will give you a thorough understanding
Do you have any customer feedback regarding these? Take this of potential pain points, trends, and expected benefits. Stepping
opportunity to apply hygiene factors and consider the minimum into your customers’ shoes will provide you with a ground check of
expectations that people have regarding payment options. the raw market and its challenges, opportunities, and trends. This is
6. Cost and duration of new payment methods implemen implementing a new payment strategy in a particular market.
tation
What are the costs of implementing payment methods such as Finally, implementation is the key. Measuring effects, assessing
cards, instant payments or direct debit, digital wallets, crypto, BNPL, success or failure, noting key learnings, and making a plan for needed
customer finance, and so on? What would be a realistic calendar corrections all represent crucial steps for further improvement.
required for their implementation? Take into account that not all Consider the first six months as the required checking point –
available payment methods have the same price for merchants, and reassess your business plan, implementation, and potential
so a smart decision would be to research market preferences and challenges after this period.
avoid adding extra payment methods that are not relevant to the
Driven by the IKEA vision to create a better everyday life for the many people, INGKA Group
brings the IKEA brand to millions of homes. Since being founded by Ingvar Kamprad, we’ve
been united by our culture, values, and entrepreneurial spirit. And as we grow, we make it
easier than ever before for the many people to afford a better life at home.
IKEA.com | INGKA.com
94 Payment Methods Report 2022 | Optimising the Checkout Process: How to Win at Conversion and Retention
Merchants’ Briefs
Mango
Optimising the Payments Checkout – Best Practices from Mango
case and be prepared for it. If the business case doesn’t come
attitude. Let’s think that, in the end, the client is going to use
First of all, allow me to thank ‘The Paypers’ in my first lines for once this, therefore, let’s ask ourselves, does it work? Do we include
again trusting me to participate in this Payment Methods Report elements of trust? Are the logos shown the ones that the client
edition. easily identifies? Does the customer feel that they control the
purchase process?
methods, we should ask ourselves a few things: 6. Let’s make it easy. The more steps we give the client, the
1. What is our mission as payment method leaders? From my which payment method that client will choose, let us be dyna
humble point of view, I believe that this department should have mic and put it first on the list. If for the next few times we are
an entity that provides internal (in a transversal way) and external able to remember their favourite payment method, our client
services. The clients are in charge, and as such, we must listen to will thank us.
2. What do we want to achieve? Assuming that every client can methods while doing business with common sense, beyond being
make payments in a correct and simple way, we must be clear about successful, are the sums of all these questions. Although each
what objective we intend with each of the payment methods. It is company is a different world, if you do not turn this famous
clear that all the payment methods ultimately transform a process pin point that is the payment, into something without friction
into a sale, but not everyone participates in the same way – some and as smooth as possible, the customer will have to make
bring customers, others are classic and globally accepted, and more effort in the purchase and the satisfaction will never be
others increase the AOV. So, implementing payment methods just complete. So, if you want to implement payment methods,
for having them is definitely not the way. think globally, and look after the customer.
96 Payment Methods Report 2022 | Optimising the Checkout Process: How to Win at Conversion and Retention
Rappi
Optimising the Payments Checkout – Best Practices from Rappi
card details every time they want to pay and could still face
Solutions for the digital payment problem in Latin payment providers and, thus, achieve greater acceptance
in Latin America. According to the ‘Global Payments 2021’, a report That’s why Yuno was born
made by Boston Consulting Group (BCG), revenues generated by Yuno is the result of a definitive search for a solution. Yuno allows
these electronic payments are expected to grow by 8.3% annually companies to manage different processors, payment methods,
for the next five years, becoming the second most developed market. and online anti-fraud providers through a single platform,
However, it is no secret that problems persist in the payment eco put into building and maintaining their payments technology.
assertive and complete progress. Additionally, Yuno also provides the possibility for users to
One of the main difficulties is that there are too many payment methods to a total diversification in the ecosystem.
in the region, which makes it hard for a single solution to solve the
needs of the companies. It is for this reason that more and more We, as founders, know everything that is behind a simple click
businesses decided to integrate different providers to help them or an online purchase. We know that this represents a huge
deliver a good experience to their customers, replacing the issue challenge for businesses that want to compete in the digital
of having to manage more than four diverse platforms at once. world. We understand the very high costs and how difficult it
in the process of buying online, which means they need to consider Yuno allows them to improve their sales and costs without
some basic guarantees. In this sense, the region faces three having to develop a complex technology that gets out of the
97 Payment Methods Report 2022 | Optimising the Checkout Process: How to Win at Conversion and Retention
Vestiaire Collective
Optimising the Payments Checkout – Best Practices from Vestiaire Collective
allow yourself some time too to ensure that your Legal also has
Implementing new payment methods Benefits for both the company and the customer
As consumers expect smoother online shopping experiences, it is Providing the right payment methods for your company is a
vital for merchants to optimise the payments checkout part of the game changer, and it will translate into satisfied customers,
shopping journey. But before implementing a new payment method, who will perceive it as a good gesture to confirm that you
as a payment expert, there are a few things you need to take into comprehend their needs, which is what all companies aim
account: to do.
After identifying the above, it’s relevant to establish how you want an increase in Asian customer presence. This has led to this
to position your company in terms of payment methods. Once you payment method representing more than 1% of our global
do this, it’s good practice to carry out an in-depth analysis together revenue.
with your PSPs, discuss with other merchants, and browse through
Main challenges
The main challenge in implementing new payment methods is
finding reliable information to help you choose the ones that would
98 Payment Methods Report 2022 | Optimising the Checkout Process: How to Win at Conversion and Retention
Wargaming.net
Optimising the Payments Checkout – Best Practices from Wargaming.net
Senior Payments and Fraud • on the checkout page, give your card payer some pointers
Manager about possible settings they need to do with the card before
currency prior they press the Pay button. By doing so, they
of user error;
Here are four ground rules that any ecommerce business needs to • tokenize your payers, giving them the possibility to pay quickly
follow, regardless of the industry, to make their customers happy without the need to enter the details every time they want to
Make it simple. There is nothing more complex than simplicity. Make it responsive. Last but not the least, make sure your CS
Therefore, building your checkout page with the minimum mandatory service is on a high level. If, in the end, your customers cannot
fields for your customer to fill in is not an easy job. On one hand, a complete the payment, they need to know the reason to avoid
company needs to collect enough data from customers for further it further. Thus, making it clear how to contact CS who can
usage in fraud protection and authorisation processes. On the other explain possible issues or setting up a readable and logical
hand, the fewer fields – the higher the conversion rate. Merchants FAQ is a must.
item and the checkout page where they pay for it. Thus, make sure
there is a redirect onto HPP. Customers should not feel any change
when redirected onto a checkout page, as if they are still within your
e-shop. Exception may be when your brand is not that known yet,
and the targeted audience has a good trust in your B2C payment
the checkout page will bring you much benefit in the initial stage.
99 Payment Methods Report 2022 | Optimising the Checkout Process: How to Win at Conversion and Retention
Wix
Optimising the Payments Checkout – Best Practices from Wix
Head of Fintech and Risk Be aware of buyer payment preferences. Let your buyer pick
Wix their payment type by having the top three relevant payment
Checkout optimisation is the most critical part of the purchase of the currency. The position left or right, of the currency
funnel. At the end of the day, if a buyer doesn’t purchase a product symbols and having the correct decimal or comma used
they have in their cart, the sale and everything that has been done locally is important. Some geographies might have more than
to get the customer to the checkout has been in vain. The good one as well. For example, checkout pages in Canada should
news is that there are ways to help reduce cart abandonment and have the option for both English and French languages and
see a completed sale. Canadian dollars as well as the American dollar if it’s accepted.
Creating a checkout that looks clean, secure, and functions conversion, make it clear if there are extra fees.
optimise checkout. Aside from making it easy and holding the Be clear with taxes. Taxes are often added to the end of the
buyer’s hand throughout the entire purchase flow, here are some purchase and can surprise buyers if they aren’t aware they’re
best practices to achieve checkout success. coming. The more you make this clear on what the taxes are,
The more autofill, the better. The checkout form needs to be success. For example, bookings might not charge tax online
crystal clear, and the buyer should be familiar with what you’re but if you go to a hotel, they might. If the buyer is unaware, this
asking. If there’s something new or different, it creates confusion. could lead to major dissatisfaction.
It also makes it easier for the buyer if you have automatic settings
to help complete the form, and, when applicable, make the form Understand security and privacy requirements. It’s imper
shorter. For example, it helps if the form has address lookup ative to be super aware of a user’s security and privacy and
services and allows autocomplete or has a check box to select if the current requirements and regulations. Make sure you have
the billing and shipping address are the same. It’s also key to show the relevant icons in place, such as the Payment Card Industry
the buyer a clear and friendly error message if something goes Data Security Standard (PCI DSS). Offer buyers to store their
wrong or is missing during checkout. card details for future purchases after receiving their explicit
Have an adaptable checkout form. Having a clean, short, and checkout experience but they also need to be able to update
simple checkout can make all the difference. This means the page their card and billing details to make this process effective
100 Payment Methods Report 2022 | Optimising the Checkout Process: How to Win at Conversion and Retention
Company Profiles
Company 2C2P
2C2P is a full-suite payments platform, helping global enterprises operating in emerging
markets to securely accept payments across online, mobile, and offline channels, as well
as providing issuing, payout, remittance, and digital goods services. It is the preferred
payments platform of tech giants, online marketplaces, retailers, and other global
enterprises.
Website https://2c2p.com
Head office Singapore
Core solution Omnichannel payment gateway with one point of integration helping global enterprises
securely accept over 250 payment methods and through an extensive alternative payment
network of over 400,000 physical touchpoints across Asia.
Target market Merchants: retail, aviation, tourism & hospitality, ecommerce, entertainment, tech, food &
beverage, social commerce
Fintech
Insurance
NGOs
Contact details https://2c2p.com/contact
Geographical presence Asia
Year founded 2003
Investors Advanced New Technologies (Singapore) Holding Pte Ltd
License type Relevant payment licences in each market, PCIDSS Level One, and other accreditations
here: https://2c2p.com/accreditations
Member of industry association MRC, IATA, EMVCo, various fintech associations
and/or initiatives
Company’s motto Payments that amplify your ambition
Service provider type
Payment Gateway Yes
Payment Service Provider – Yes
Acquirer
Payments and financial Yes
infrastructure
Channels – context
Online Yes
POS/In store Yes
Omnichannel Yes
Payments capabilities
Hosted pages Yes
White-label solution Yes
Recurring billing Yes
Payment methods supported (#) Yes – over 250 payment methods (online payments, local payments, alternative payments,
e-wallets, QR payments, mobile payments, point-of-sale, recurring payments, instalment
payments, Buy Now, Pay Later, payment link, consolidated reporting, risk management, 3-D
Secure authentication, plugins, mobile SDK, card and wallet issuing, payouts, multi-currency
converter, tokenization, loyalty and reward programme capabilities)
Settlement currencies (#) 48
Instant settlement Yes
Tokenization Yes
Pay-out/Disbursements Yes
Payments orchestration Yes
©
Copyright ACI Worldwide, Inc. 2021
Company AfterPay
AfterPay – from Arvato Financial Solutions, soon-to-be Riverty – lets consumers and
partners live their best financial lives. Their BNPL products are available in nine markets
in Europe and consist of five payment services: the 14-day Invoice, Campaign Invoice,
Consolidated Invoice, Fixed Instalments, AfterPay Flex, and soon-to-be-launched Split in 3.
Website www.afterpay.nl
Head office The Netherlands
How the payment method works Consumers select AfterPay to pay when shopping online. The payment is then due after
receipt of the order. Quick, easy, and safe. The payment term depends on the service that
the customer has selected. For connected merchants, AfterPay is a marketing, loyalty, and
payments tool in one. It means more orders and more revenue. Orders are always paid out.
Target market Merchants: fashion, sports, home decor, home improvement (DYI), beauty pharmaceuticals,
pet accessories and food, electronics, parking, public transportation, travel, other retail
Contact details support@afterpay.nl
Operational area Central and Northern Europe - Germany, the Netherlands, Sweden, Belgium, Austria,
Switzerland, Norway, Finland, and Denmark
Year founded 2010
Reach More than 100 million consumers
Acceptance More than 5,000 merchants in Europe
Market share NL: 34% of shoppers have used a PAD solution in the past 6 months (and 18% of all online
purchases are made using PAD). 48% of shoppers express an explicit PAD related need.
DE: 31% of shoppers have used a PAD solution in the past 6 months (and 10% of all online
purchases are made using PAD). 53% of shoppers express an explicit PAD related need.
Implementation requirements (non Direct integration or integration via PSP/ ecommerce platform
technical)
Company’s motto Shop now, pay later
Payments Type
Buy Now, Pay Later/Instalments/ Yes
Pay by invoice
- Business model Consumers complete their purchase, while not yet paying for the goods – this can be done
later when the consumer is certain to retain the products. AfterPay then sends the payment
instructions to the consumer, who can pay via the consumer portal/APP or via classical bank
transfer. Consumers also have the flexibility to pause a payment, convert it to an instalment
plan, or split payments.
- Payment instruments used No card needed to start the instalment plan. Independent risk scoring.
- Credit check Yes
- Credit application Yes, using local standards
- Late fees Depending on the country, order value, and step of dunning. Starting at EUR 2.50.
- Interest rates Starting at 0%
Channels
Online Yes
POS/In-store Yes
Omnichannel Yes
Services
Settlement currencies Like for like (EUR, NOK, SEK, DKK, CHF)
Processing currencies Local currency (EUR, NOK, SEK, DKK, CHF)
Currency available for customers Local currency
Implementation requirements Direct integration or integration via PSP/ ecommerce platform
BLIK is a popular Polish mobile payment scheme, one of the first on the European market with a unique model
of cooperation between banks.
Every customer of domestic payment institutions offering mobile banking applications has a possibility to
use BLIK in their mobile banking applications.
The Polish Payments Standard (PPS) is responsible for the system development. PPS is constantly developing
BLIK capabilities in order to make the system as functional as possible for its users.
The shareholders of the PSP company are: Alior Bank, Bank Millennium, Santander Bank Polska, ING Bank Śląski,
mBank, PKO Bank Polski and Mastercard.
BLIK IN NUMBERS
10,5 MILLION active users
transaction value
BLIK THE FIRST CHOICE FOR
44 BILLION EURO
in 7 years PAYMENTS AT THE END OF 2021
BLIK GOES GLOBAL The most frequently selected I use at least sometimes
45%
43%
PPS is a member of European Mobile Payment 40%
36%
System Association and Society for Worldwide
Interbank Financial Telecommunication system.
22%
19%
17%
15%
BLIK became contactless and accepted globally –
thanks to the partnership with Mastercard. 6% 6% 7%
2%
Cooperation with partners such as PPRO VISA MASTERCARD GPAY APPLE PAY REVOLUT
The first true representation of identity online, Callsign positively identifies users by their
unique characteristics, replicating real-life recognition signals with AI models.
The only solution to identify people across every journey, channel, and brand, Callsign
makes digital identification seamless and secure, helping drive business growth.
Website www.callsign.com
Target group Banks/FS
Fintech
Merchants/ecommerce
PSP/acquirers
Telecom
Other (marketplaces – regulated entities)
Contact details sales@callsign.com
Geographical presence Global
Year founded 2012
Member of industry association MRC, BRC, UK Finance
and/or initiatives
Company’s motto Helping you build digital trust so people get on with their digital lives
Core solution
Categories Fraud/risk management and decisioning platform
Customer authentication
Identity verification
Behavioural biometrics
Data provider and intelligence
Bot risk management
KYB/Merchant onboarding
KYC
Problems the company solves Callsign’s Intelligence-Driven Authentication (IDA) positively identifies users based on their
inherent characteristics.
We use deep learning techniques combining event, threat, and behavioural analytics with
multi-factor authentication to provide risk intelligence in real time – enabling organisations to
intelligently adjust authentication journeys and catch fraudulent activity more effectively.
With Callsign, you can deliver seamless experiences and greater security at a lower cost.
Technology
Technology Cloud enabled
Native cloud
On-premise
Hybrid
Data input
Identity verification proprietary capability third party both
Identity document scanning x
Video scanning x
Personally Identifiable Information x
(PII) validation
Small transaction verification x
Email verification x
Phone verification x
Social verification x
Credit check x
Compliance check x
Website https://www.ideal.nl/en/
Head office Gustav Mahlerplein 33-35, Amsterdam, the Netherlands
How the payment method works iDEAL is the number one online payment brand in the Netherlands. It enables
Dutch consumers to pay online through their own bank. Originally, iDEAL was designed
for webshop payments, but nowadays, it is increasingly used to pay energy bills, make
donations to charities, buy mobile credits, pay local taxes, traffic fines, etc. iDEAL provides
an immediate online payment guarantee to the payee. This allows them to deliver the
goods and services right away. The money is transferred via a SEPA Credit Transfer to the
beneficiary. See https://www.ideal.nl/en/ for more information. We are in the process of
expanding iDEAL with new payment flows and Value Added Services.
Target market iDEAL is an online payment method, not specifically bound to target markets. Examples
of branches which use iDEAL are ecommerce, marketplaces, ticketing, e-invoices, charity
donations & top-ups.
Contact details Email: ideal@currence.nl
Operational area Worldwide for merchants; consumers with a EU bank account with one of the certified
issuers
Year founded 2005
Investors Currence is a private company which shares are held by the founding banks.
Reach 100% of the Dutch online shoppers and a few EU online shoppers uses iDEAL to pay
Acceptance 213,111 active merchants in 2021
Market share 70% In Dutch ecommerce
Implementation requirements (non Corporate bank account, Chamber of Commerce registration (at a minimum).
technical)
Company’s motto Provide payers the right balance in confidence and convenience, and provide payees with
reach and conversion
Payments Type
Online banking e-payments/ Yes
account-to-account payments
Channels
Online Yes
POS/In-store Yes, via iDEAL QR
Omnichannel Yes
Services
Settlement currencies EUR
Processing currencies EUR
Currency available for customers EUR
Implementation requirements Depending on the iDEAL contracting partner of the merchant
Chargeback/Buyer protection No
Automated and instant refund No
Reconciliation Based on datafields provided by merchants
Pricing/Fees structure Depending on the iDEAL contracting partner of the merchant
Future developments Major improvement of the iDEAL infrastructure to API technology. New services in scope:
iDEAL Scheduled, iDEAL Checkout
Website www.dieboldnixdorf.com
Head office 50 Executive Pkwy
Hudson, OH 44236
United States
Core solution Vynamic Payments is a modern API and micro-services platform that allows the reuse of
services across acquiring, processing and issuing domains. Through a simple single-entry
point, clients can access a comprehensive suite of proven solutions which supports diverse
payments needs and securely executes transactions across all channels, devices, and
payment methods, globally.
Target market Banks
Processors
Contact details maryjo.harroff@dieboldnixdorf.com
Geographical presence Global
Year founded 1859
Investors Publicly held company (NYSE: DBD)
License type Payments Software License
Member of industry association Member Mobey Forum, The Payments Association, European Banking Association
and/or initiatives
Company’s motto We automate, digitise, and transform the way people bank and shop
Service provider type
Payment Service Provider - Yes - White-label Software Solutions
Acquirer
Payments and financial Yes
infrastructure
Channels - context
Online Yes
POS/In store Yes
Omnichannel Yes
Payments capabilities
Hosted pages Yes
White-label solution Yes
Recurring billing Yes
Payment methods supported Yes - credit, debit, mobile, alternative payments
Settlement currencies Yes - configurable
Instant settlement Yes
Tokenization Yes
Payments orchestration Yes
Reconciliation and reporting Yes
Visit gocardless.com
to find out more
Website https://payla.de
Head office Munich (Germany), Vienna (Austria)
Core solution The PAYLA software platform is a complete turnkey solution covering all aspects of
BNPL, including automated risk assessment for credit scoring and fraud, invoicing, debtor
management, accounting, dunning, and multi-channel customer support.
Additionally, PAYLA and its bank partners can provide full refinancing of any invoice and
instalment volume, if required.
Our customers from the payment and banking industry are able to offer BNPL products to
their merchant clients within weeks, simply by configuring product features and connecting
to the PAYLA platform via a simple API.
PAYLA is one of the few true white-label BNPL providers: we do not sell our services directly
to merchants. We do not use our brand name in front of merchants or consumers.
Target market Payment Service Providers
Fintechs
Financial Institutions
Marketplaces
Contact details roberto.valerio@payla.de
Geographical presence Europe
Year founded 2021
Member of industry association MRC
and/or initiatives
Company’s motto BNPL-as-a-Service. True white-label ‘Buy Now, Pay Later’ products for Payment Service
Providers and Financial Institutions
Service provider type
Payments and financial Yes
infrastructure
Channels - context
Online Yes
POS/In store Yes
Omnichannel Yes
Payments capabilities
Hosted pages Yes
White-label solution Yes
Recurring billing Yes
Payment methods supported BNPL: Invoice, Instalments, SEPA Direct Debit
Settlement currencies Yes
Instant settlement Yes
Pay-out/Disbursements Yes
Reconciliation and reporting Yes
B2B payments Yes
E-invoicing (automated) Yes
Factoring Yes
paid.
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Company Tinka B.V.
Tinka is a deferred payments service provider based in the Netherlands, registered and
authorised by the Netherlands Authority for Financial Markets (AFM). With more than half
a century of experience in the deferred payments sector, we offer various solutions to our
merchant partners and their customers. These solutions include Buy Now, Pay Later, and
different consumer credit options.
Website www.tinka.com
Head office Zwolle, the Netherlands
How the payment method works Tinka offers the whole scope of payment solutions from unregulated BNPL products such
as ‘Pay in 14 days’ and ‘Pay in 3’ with 0% interest rate for the consumer to a regulated
consumer credit option with 9.9% interest, in online and offline stores. Consumers have the
flexibility to switch between these payment options easily in order to avoid going into debt.
Target market Merchants: fashion, electronics, home and garden, furniture, e-mobility
PSP
Contact details Karlheinz Toni, CEO, charly@tinka.com
Operational area The Netherlands, Benelux region
Year founded 2021
Investors Tinka is owned by a Private Equity Fund Apax Partners
License type Registered and authorised by the Netherlands Authority for Financial Markets (AFM)
Reach 3+ million
Acceptance 30+ merchants
Market share 7% of a total market
Implementation requirements (non More information available upon request
technical)
Company’s motto Be the most responsible and recommended deferred payments provider in the Netherlands
and beyond. A key goal is minimising the risk for customers to end up with payment
difficulties.
For customers, Tinka represents simplicity, responsibility, transparency, and convenience.
Payments Type
Debit card Yes
Prepaid Yes
Buy Now, Pay Later/Instalments/ Yes, all
Pay by invoice
- Business model Direct provider
- Payment instruments used No card needed to start instalment plan. Independent risk scoring.
- Credit check Yes
- Credit application Yes
- Late fees Tinka applies no late fees
- Marketplace app Yes
- Interest rates 9.9% for consumer credit; 0% for Pay in 14 days and Pay in 3.
- Consumer protection More information available upon request
- B2B commerce We are providing our services to merchants
Channels
Online Yes
POS/In-store Yes
Omnichannel Yes
We operate in more than 50 countries and employ over 20,000 talented and dedicated
experts. With a strong culture of innovation, Worldline helps clients anticipate the future,
seize new opportunities, and navigate their challenges with confidence.
Target market Merchants: retail, luxury and specialised brands, hospitality, travel, transportation,
entertainment
Marketplaces
PSPs
Fintech
Banks
Contact details More information upon request to infoWL@worldline.com
Geographical presence Geographical presence in more than 50 countries and commercial activities in more than
170 countries.
EUROPE
Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary,
Italy, Latvia, Lithuania, Luxembourg, Malta, Norway, Poland, Portugal, Russian Federation,
Slovakia, Slovenia, Spain, Sweden, Switzerland, the Netherlands, Ukraine, the UK
AMERICAS
Argentina, Brazil, Canada, Chile, Colombia, Costa Rica, Ecuador, Peru, Mexico, Paraguay,
the US, Uruguay, Venezuela
ASIA-PACIFIC
Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, the
Philippines, Singapore, Taiwan, Thailand, Vietnam
Year founded 2004
License type Payment service provider
Member of industry association The European Digital Payments Industry Alliance (the EDPIA)
and/or initiatives
Company’s motto Digital Payments for a Trusted World
Service provider type
Payment Gateway Yes
Payment Service Provider – Yes
Acquirer
Payments and financial Yes
infrastructure
Cryptocurrency payments Yes
solution
Explore our
solutions:
worldline.com/crossborder
Company Xsolla
Xsolla is a global video game commerce company with a powerful set of tools and services
designed for the games industry. As a leader in game commerce, Xsolla solves the complexities
of global distribution, marketing, funding, and monetisation for games across mobile, PC, and
the web.
Website xsolla.com
Head office Los Angeles, USA
Core solution Payments Solution is Xsolla’s core solution which allows game developers and publishers
of all sizes to reach more players worldwide and securely accept global payments with a
streamlined user experience across multiple platforms.
Target market Merchants: gaming
Contact details business@xsolla.com
Geographical presence Worldwide
Year founded 2005
Company’s motto Enjoy the game
Service provider type
Payments and financial Yes
infrastructure
Cryptocurrency payments Yes
solution
Channels - context
Online Yes
POS/In store No
Omnichannel No
Payments capabilities
Hosted pages Yes: Pay Station Checkout Page
Recurring billing Yes
Payment methods supported Yes, 700+ payment methods
Settlement currencies Yes: 15+
Tokenization Yes
Pay-out/Disbursements Yes
Payments orchestration Yes
Reconciliation and reporting Yes
B2B payments Yes
Reporting/dashboards
Consolidated data and reporting Yes
dashboard
Fraud and risk management capabilities
Chargeback management Yes
Fraud ratio PSD2/SCA 0.07%
Fraud and risk management In-house anti-fraud system
partners
Financial and compliance capabilities
FX - number of currencies Yes, 130+ currencies
available
Client onboarding (KYC/KYB) Yes
Once a year, The Paypers releases six large-scale industry overviews covering the latest trends, developments, disruptive
innovations, and challenges that define the global online/mobile payments, e-invoicing, B2B payments, ecommerce, and web
fraud prevention and digital identity space. Industry consultants, policy makers, service providers, merchants from all over the
world share their views and expertise on different key topics within the industry. Listings and advertorial options are also part of
the guides for the purpose of ensuring effective company exposure at a global level.
Who’s Who in Payments Financial Crime and Fraud Fraud Prevention in Cross-Border Payments
Report 2022 Report 2022 Ecommerce Report and Ecommerce Report
2021/2022 2021–2022