Amul advertisement
● Pathos: “Every Family”-Inclusiveness
● Audience most probably has a strong emotional connection with family and the
emotions of familial love and a strong sense of unity in the phrase helps to
appeal to the reader’s emotion,also consumers who are Indian may feel a
connection with this brand as it advertises itself as the Taste of India.
● Ethos: Not only is it more justifiable and ethical due to the company suppourted
by G20 an intergovernmental forum comprising of 19 countries,the company
Amul has been producing for India since 19th december 1946
● The author takes on a persuasive tone by using the rule of triads by using this
phrase”One Earth.Every Family.One Butter”
● “Amul Connects Everybody” not only pushes this advertisement of the particular
product “One Butter”
● The phrase “Connects everybody” shows us how This phrase suggests that the
advertised product or service has the potential to create connections, foster
relationships, or improve communication among a wide range of people or
groups.
● Using the “One” in the advertisement helps to connect and unite people and
create a bandwagon effect to those who are not part of the unity to consume the
butter
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● The brand creates their own bandwagon effect by using statistics that state that
99% of U.S consumers are satisfied with the brand in the form of logos
● Ethos:The data has been analysed by the consumer science and analytics of
USA which seems to make the statistic more credible and thus appeal to the
consumers
● The Brand also seems to create a glittering image by showing us how using the
medicine could make you as happy as the family in the picture
● Pathos: By showing us the statistic of family and the image it appeals to the
audience as many have a strong emotional connection to their friends and family
● Logos: The use of statistics using the survey that was held makes the statements
seem more logical and thus makes the audience trust the brand. The reader thus
has a certain purpose to consume this product.
● Thus they use positive connated language to convince the audience that thus
persuades the reader such as “satisfied” “and ”reccomended”.
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● The advertisement uses incites excitement and support for each of the products.
However, the advertisement use emotional manipulation to encourage
consumers to buy the product.
● Cheetos, Doritos face off in 'Flamin' Hot' social media contest | Marketing Dive
● The campaign is promoting these brands through superbowl commercials and
especially through the form of social media.The company uses influencers and
models such as Denzel Dion and Winnie Harlow to support the #TeamCheetos
and Jack Harlow and skateboarder Lizzie Armanto that support #TeamDoritos
and uses merch to encourage support and further consumption.
● The campaign uses the super bowl commercial to encourage support such as
the a-list artists Charlie Puth and Megan Thee Stallion which had the fans
returning to watch these ads repeatedly as the image of these celebrities had
been used to encourage them to consume the product.
● The Frito-Lays Richard Montanez story had been used to partially promote the
products in the past which was found out to be false.
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