Scribd
Upload
42 views4 pages

DocScanner Oct 17, 2023 6-24 PM

Adv

Uploaded by

adeshmengane
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF or read online on Scribd
42 views4 pages

DocScanner Oct 17, 2023 6-24 PM

Adv

Uploaded by

adeshmengane
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF or read online on Scribd
©. AMUL “THE TASTE OF INDIA” Company profile Mission & vision Objectives Competi Marketing mix Market share jon BaheG oo ION /| FORM o AMUL A ANAND M MILK U_ UNION L Limited PST | The Taste of India COMPANY PROFILE = ‘Type — co-operative society i Founder - Tribhuvandas Kishibhai Patel , Verghese Kurien. Establishment year — 14" Dec 1946 Headquarter — ANAND, Gujarat, India. Industry — Dairy Products — Milk and Milk related Revenue - $ 1 Billion Employee — 2.41 Million milk producer Slogan — “AMUL the taste of India” ) OBJEC © To capture the large share of the market. © To provide maximum customer satisfaction. © Continue product modification and improvement © Reduce production cost, so that customers can get benefit. o To meet the highest international standards of quality. © To expand production capacity. Introduction AMUL Ice cream was launched or 10‘ March, 1996 in Gujarat. In 1997, AMUL ice cream entered in Mumbai followed by Chennai in 1998 and Kolkata and Delhi in 2002. In January 2007, AMUL introduced SUGAR FREE & PROLIFE Probiotic wellness Ice cream, which was first in INDIA. Areas Sot tatrariy fT) Roe rad DIVERSE PRODUCT MIX o Amul Butter o Butter Milk o Amul Paneer © Milk Powder 0 Lassi o Ghee © Cheese © Chocolates o Shrikhand 0 Ice Creams o Milk & Fresh cream DD OY KWALITY WALL'S” PRODUCT © AMUL never forget its “Primary customer” — AMUL collects 447,000 liters of milk from 2.12 million farmers. © Product for youth. © Product for diabetic people. © Product for health conscious customers. © Product for price sensitive customer. © Product for urban class. Marketing Mix ul aig Mc Se oy) ae) PRICE o Penetration pricing © Value pricing © Low cost price strategy is their core philosophy of providing ice cream at a basic, affordable price to appeal the common mass. D price DISTRIBUTOR © GCMMF is India’s largest exporter of dairy product. o APEDA award © Excellent in the export of Dairy product for the last 9 years MARKET SHARE © AMUL Ice cream is among the Asia’s top Ice cream brands. o Ina short span of 6 years, AMUL ice cream has become No. 1 Ice cream brand in the country. © AMUL is a No. 1 brand in India. AMUL has achieved a market share of 38% in India. PROMOTION © Advertising © Fresh and innovative © Clean, emotion based ads. © 1% of its turnover on promotion. Babut butt DRESS, VIDESH? THANK YOU.... NAME — SAKSHI SHEKHAR SALUNKE. COLLEGE NAME- MIT ALANDI SUBJECT — MARKETING MANAGEMENT TOPIC —AMUL, CLASS. S.Y.B.COM DIV -(K) ROLL NO — 48 GUIDED BY — PROF. SUREKHA GAIKWAD

You might also like