5 Basic
benefits of
Google Tag
Manager
Tathagata Banerjee
@thetathagatabanerjee
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Easy to use
One of Google Tag Manager's biggest benefits is that it doesn't
require any programming knowledge.
Without performing complicated website coding, almost
anyone can easily make updates, add new tags, test each
change, and deploy tags.
This delivers you and your team autonomy and streamlines
your workflow, which shortens the time between launches and
gives your IT department the time it needs to concentrate on
more crucial issues, like the reasons why your website is
loading so slowly.
thetathagatabanerjee
Saves loads of time
GTM allows you to independently implement tracking codes,
which saves you time.
There is no longer a need for a marketer to send tracking code
to a developer, only to have the developer install the code a
week later due to their busy schedule.
You won't need to send and receive emails back and forth to
track additional events that week.
Through the GTM platform, all tracking codes (also known as
tags) can be added, modified, and removed.
thetathagatabanerjee
Easier to troubleshoot
The convenience of having everything in one place makes it
simpler to identify and fix tag errors—even before they are
published.
GTM's Preview Mode will automatically show you which tags
are working and which aren't, as well as information about
triggers and detailed data within tracking tags.
Datalayer Checker and Tag Assistant are two additional
beneficial GTM tools.
thetathagatabanerjee
Create templates
GTM enables you to export all of your tags, triggers, and
variables into a single file that you can use to build custom
templates for frequently used codes.
This can come in handy when you're looking to implement the
same Google Analytics event (e.g., page view tracking and
outbound link click) for various clients.
Additionally, GTM has a tonne of integrated tags that you can
use for things like remarketing and conversions from Google
Ads.
This enables team members without coding experience to
customize tags without having to learn complex code or rely
on a developer's assistance.
thetathagatabanerjee
Auto-event tracking
GTM includes an auto-event tracking feature that tracks
events (such as clicks, form submissions, and time spent on
the page) without the use of custom JavaScript code.
It requires some setup and isn't as simple as clicking one
button, but once you've enabled certain triggers, GTM will
begin paying attention to specific website interactions.
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