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Commerce paper
Manish Saini
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Commerce paper
Question 1

) Javi Foods Ltd. has hired 300

salesmen who will be assigned the task of
incenses introduced by the company. ldentify the element of promotion been contacting prospective buyers and creating awareness about the new range of
described in the given lines.
(a) Advertising

{1]

(b) Sales promotion

(c) Personal seling

(d) Publicity
25% in the next year. ldentify the feature of management being highlighted in the given
(ü)) Cosmos Enterprises Limited is planning to increase its sales by
statement.

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 375 (a) Management is all
pervasive LA

(b) Management is a goal

oriented process
(c)
Management is a continuous process
(d) All of the above

(ii) The main aim of

capital strucure is to:

(a) Maximise owmer's return and minimise the cost of

capital
(b) Maximise owmer's return and
maximise the cost of capital
(c) Minimise owner's return and
minimise the cost of capital
(d) Minimise owner's return and maximise the cost of
capitah
(iv)Which of the following is NOT a right of a
consumer?

(a) Right to be heard

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 (a) Right to be heard
(b) Right to claim for
loss
(c) Right to seek
redressal
(d) Right to file a
cornplaint from anywhere
(v)
"Management principles are not as rigid as principles of pure
science." Which of the following best
(a) Management
principles deal with human behaviour and, describes the given statement? (1]
thus, are to be applied creatively given the
(b)Principles of demands of the situation.
management formed after research in work situations, which are
are
technical in nature.
(c) Principles of management contribute towards the
development of managenent both as a science and as an art.
(d) None of the above

(vi) Select and write the odd one out of the foliowing: [1]

(a) Scalar chain- When a subordinate habitually corntacts higher authorities in the
company by passing hisher immediate superior.

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 NChe ot the above
(v) Select and write the
odd one out of the
(a) Scalar chain-
following. 1]
When a subordinate
habitually contacts higher authorities in the
(6)
Subordination of individual company by passing hisher immedate
interest
oWned by his relative ignoring other to general
interest- WNhen a manager awards superior.
parties, who can supply the sarme at a conract for supply of ravw material to a
(c) Unity of direction- Fayol cheaper particular party,
stability will be threatened. observed that if this principle is violated, authoriy wil be
underrined, discipline will be in risk or jeopardy, order w
(d) Equity- When the
manager grants one month medical leave toa
supervisor with pay and only one week medical leave to
(vi) State whether the following staternents accountant
s are True or False.
[41
a) Public deposits occupy a vital position as they
provide funds for different purposes as well as for different time periods.
(b) Government legislation and regulation aimingat protecting consumers from
unfair business practices is an example of the political environ
C) Afiliation or belongingneeds are essential for self-preservation. These needs provide protection from physical and emotional harm.

(d) Packaging implies placing products in suitable packages for delivery of the product to customer on for the purpose of storage and transport

vili)Original jurisdiction of one to ten crore rupees is entertained by [1]

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 c)Afiliation or belonging needs are essetial for
(d) Packaging
irnplies placing products in suitable
seli-preservation These needs pravide protecion from pysica and 1of 4,940

packages for delivery of the product to emoional ham.

(viii) Original jurisdicion of one to
ten crore rupees is
customer or for the purpose of storage and
entertained by (1) transport
(Dx) refers to negative and
unfavourable external factors that are likely to create hurdles for a
fim. (1]
(x) "Due to increased
avwareness for healthcare demand for products of Palak Agro
environnent is highlighted above? [1] limited increased and thus the business
flourished Which feature of bu
(i) Kartikey asked for a bottle of
mineral water from a shopkeeper. The maxdimum retail
charging 15. Inspite of many arguments, the price printed on the bottle was 12 only whereas
shopkeeper was not ready to sell the the
bote for less than Kartikey was in need of it and had no shopkeeper w
an aware consumer, name the ight which option except
Kartikey can exercise.
[1]

(xii) Which merit of business environment is highlighted in the lines, 'After the subsidy Aman saw great potential in jute
muiti-pocket bags business which
established yet in India but had been flourishing in UK where he studied during his graduation"

(xili) Assertion (A): Production mix is the combination of all decisions taken by marketers regarding product
haieWindo
Reason {R) Product mix covers only tangible attributes of products.

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Q Search mail

[1]

(a) Both are corect and (R) is the correct

explanation of (A)
(b) Both are correct but (R) is not the correct explanation of (A)

(c) Both statements are incorrect

(d) (A) is correct but (R) is incorrect

Everything which goes to increase the importance of a subordinate's role is decentralisation; everything that goes to reduce it is centralisati

Question 3

[4]

Explain the role of consumer asso ciations.

Question 4

[4)

State any four features of equity shares

Question 5
earch mail

1of 4,94C

State any four features of equity shares.

Question 5

[4]

Why is management considered as a science?

Question 6

Explain any four objectives of advertising.

Question7

[41
reasons in support of your answer.
direction in performance to the plans. Do you agree? Give ariy four
that provides
Control is amanagerial function

Questicn B
nerind nf tun months
tiuned useless within a
[4] Anv The
maioritv of rACkets
Question 8 lof 4,940

14|
In a colony several people
purchased
Bruce who was one of the residents ofmosquito killing rackets from a
the colony decided to take thecompany.
The majority of rackets tumed useless
matter to the within a period of two months Christophe
issue. The price of the acket wast250. consumer court but the residents were not united and he felt hirnsel alone on
Meanwhile one of the friends of Christopher Bruce who was a
When the cormpany learnt about the situation it journalisi reported about the
decided to take a milestone step. The company decided to take back or ropair ail theincident in a daly newspape
residents of the society. The whole story took an interesting twist when a faulty rackets from the
with the racket it was written to clean the
technician from the company told the management that in the instruction book providec
racket
with special care after every one month. When enquired it was found that the residents with faulty
rackets inchuc
Christopher Bruce did not clean their rackets after one month.

1. Which important aspect from consumer point of view is highlighted in the above case?

[Link] which level of consumercourt could Christopher Bruce apply for the claim of his loss?
3. What was the important aspect from the point of

296
nilestone step?
view of business which cormpelled the company to take such

4. Which consunmer right was helped

protected by the company?
creatng ofenng and fréely
xchaiging proucts and services
they need and want through
vwhich individuals acquire [Link]
1MaIKeting IS asocial process by
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 4. Which
consurmer right was helped protected by the
)
Marketing is a social process by which compary?
14
individuals acquire what they need and want
through creating, offering and freely exc
of vaue with others. In ligtt of
SECTION C32 this staterment state any
four importance of
marketing
Question 10
) Expiain any ve intermal factprs which
influence the business environment of a
business.
5

What is meant by legal

environment? Explain any two components of legal environment

Question 1

{) What is business finance? Explain the

various sources of finance for different types af businesses.

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 Question 11

T (O) What is 1of 4,940

business finance? Explain the
various sOurces of finance for
"5] different types businesses.
(i) State any three
features of E-Barnking.

Question 12
) Consumer considers a product as a "bundle of
satisfaction" rather than a physical item. With reference to this
statement, explain various types of goods
5
t

(ti) Procedure is a chronological sequence in which an actiyity should be performed to achieve desired goals'. State any
three features of such type of plan

Question 13

Read the case given beiow and answer the qustions that foilow.
varieties of rice and was well-versed in the various aspects of
Suhan wäs a student of Commerce stream of Class XIl Her father was a farmer who grew ditferent
pilot-project on rice cultivation As a project work in Commerce she deciced to study the feasibility o
nce cultivation. He was also selected by the government for a gather customers views and opinions She found that there was
quality rice at a reasonable price Her fatner suggested her to use the Internet to
marketing good difficult to achieve
organic nce She knew that there were no predetermined specifications in case of rics because of whicn t was
huge demand for packaged
A ENG
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 huge demand for
376 packagedTo organic rice. She knew that
unifomity in the output
ferentate the product fromihere
varieties, namely -Popular, Classic were no
predel
and Suprerne,
based
ts
on competitors, she egave
rmnedit shespecicaions
name
in case of rice
because of which itwas dift
the
) Suhani has given a special
name to her product, what
quality She felt ofSunnywood
that these names
would help herOrganic
in
Rice' and cassifed tint
does this name reler to? product dilerentiation
() Suhani has
classified her product into ditferent varieties, by
has been doing this which
funcion of marketing
performed by Suhani?
Explain. (iü) Suhani's father
necessary to know about taste and
preferences of customerssuggested her to use internet for
in marketing? acquiring infomation about people's taste and
I2] prel
+
(2]

(iv) With reference to

marketing. explain the term merchandising

6 Reply G Forward

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SAMSUNG
huge demand for
packaged organic rice. She knew that there were 0
uniformity in the output To diferentiate predetemined 1of 4,940
varieties, namely -Popular, Classic and the product from its speciikcations in case of rice becaUSe of
Supreme, based oncormpetitors,
she gave t she which was dificut to ac
it
the quaity. She felt that thvesename of Sunnywood Organic Rice and classifiedtinto three d
names would help her in product
(0) Suhani has gven a special
narmne to her product, what does this narme refer to?
differentiation.

(ii) Suhanihas cdassified her product

into different varieties, by doing this which function of marketing
has been perforned by Suhani? Explain. (ii) Suhanis
father suggested her to use internet for acquiing information about people's tasle and
necessary to know about taste and preferences of customers in marketing? preferences

21

(v) VWith reference to marketing, explain the term merchandising.

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earchmail
ttiil

1of 4,940

State ay four features of equity shares.

-ttitt-4t

Question 5

41

Why is management considered as a science?

Question 6

Explain any four objectives of advertising.

Question7
14] support of your answer.
to the plans'. Do you agree? Give any four reasons in
performance
that provides direction in
Control is amahagerial function

Question B
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nerind nftwo
I1Selea5 within a
maiarit irakets tiume
Th
frnm a coMpAny