BATCHELOR OF BUSINESS ADMINISTRATION (BBA)

SESSION 2021-2025

Semester-wise scheme of studies

Semester 1

GC UNIVERSITY, FAISALABAD
FACULTY OF ECONOMICS & MANAGEMENT SCIENCES
LYALLPUR BUSINESS SCHOOL

Course Specifications

Financial Accounting I
COM-301
 COURSE SPECIFICATIONS
Our weekly class Instructions and discussions will follow this format:
Weekly Course Objectives
Wee Module In This Chapter, We Will Addressthe
k Following Questions.

 Need and importance of accounting

 Accounting: A Business Language
Chapter – 1:  Book keeping
Introduction  Book keeping versus accounting
1
(Page 01 – 17)  Accounting versus accountancy
TEXT BOOK  Branches of accounting
 Objects of accounting
 Important accounting terms and concepts

 What is an event
Chapter – 2:  Features
Transaction  Classification
and  Rules for deciding whether a transaction is
2–3 Accounting cash or credit
Equation  The effects of business transaction upon
(Page 19-33) the accounting equation.
TEXT BOOK  Setting up a brand new business with
practical examples.
 Analysis of Transaction
 Double entry system
Chapter – 3:
 Advantages of double entry system
Analysis of
 Single entry system
Business
 Distinction between double entry system
Transactions
4–5 and single entry system
and Double
 What is an account
entry system
 Classification of accounts
(Page 35 – 57)
 Rules for debiting and crediting
TEXT BOOK
 Explanation of rules

 Journal: 1st Phase of Accounting Cycle.

 Definition, characteristics, narration,
6–7 Chapter – 4 & advantages of journal, simple entry and
5: compound entry.
Original Book  What is ledger, features, forms of ledger,
of Entry & posting procedure, balancing of an account,
Ledger normal balances.
(Page 59 to  Posting procedure illustrated
106)  Self-balancing form of ledger account
TEXT BOOK  Trial balance
 Methods of preparing trial balance
  Definition of Bill of Exchange
 How a bill of exchange works
 How transactions related to bill of exchange
Chapter – 6:
are recorded?
Accounting for
 Accounting treatment for bills receivable and
Bills of
bills payable
Exchange
 Discounting treatment of bills receivable and
8– 9 (Page 107-
bills payable
159)
 Bill sent to the bank for collection
TEXT BOOK
 Dishonor of a bill of exchange
 Bills receivable and bills payable books
 Promissory note
 Subdivision of journal
 How the transactions are entered in special
journal and posted to the ledger
Chapter – 7:  Documents for sales and purchases account
Special Journal  Sales journal
10– 11 (Page 106-  Purchase returns or returns outward journal
181)  Distinction between purchase journal and
TEXT BOOK purchase account
 Rules for posting the purchase returns
journal.
 Sales Return journal
 Definition
 Is cash book a journal or a ledger
 Distinction between a cash book and cash
account
Chapter –8:
 Types of cashbooks
Cash book and
 Opening an account with a bank, accounting
bank
treatment of cheques
12– 13 reconciliation
 Dishonor of cheques
(Page 183 –
 Classification of cash book
252)
 Bank reconciliation statement
TEXT BOOK
 Distinction between cash book and pass
book
 What is meant by reconciliation

 What are final accounts

 What do we mean by revenue?
Chapter – 9  Expenses
Final Accounts  Matching revenue and expenses
& Preparation  Trading accounting
of Final  Why closing stock is shown in the trading
14 – 15
Accounts account
(Page 275 –  Profit and loss account
315)  Balance sheet: last stage in final accounts
TEXT BOOK  Classification of assets
 Grouping and marshalling of assets and
liabilities in balance sheet.
 Chapter – 11
Work Sheet  Work Sheet
(Page 387-  Methods of preparing Work Sheet
16 – 17
401)
TEXT BOOK

Required Learning Resources

Text Book(s): Muhammad arif & Sohail Afzal: Accounting I, 3rd edition,
(Title, Author, Edition, Publisher) Munir Ahmad publisher.
Robert F. Meigs and Walter B. Meigs: Accounting: The Basis
for Business Decisions, 9th Edition, McGraw Hill, Inc.
Reference Book: By Williams, Haka, Bettner: Financial & Managerial
(Title, Author, Edition, Publisher) Accounting, Latest [Link] Prentice Hall

GC UNIVERSITY,
FAISALABAD
FACULTY OF ECONOMICS & MANAGEMENT SCIENCES
Lyallpur Business School (LBS)

Course Specifications
Principles of Micro Economics
ECO-301

COURSE SPECIFICATIONS
Weekly Work Plan:

To achieve the above these are the main course components:

1st – 2nd Week
Introduction about Economics Chapter -1: by Mankiw principles of micro Economics( page #3-
15) .Ten principle of economics.
Market forces of supply and Demand Chapter #4 by Mankiw principles of micro Economics
( page #62-85). Definition of Market, Demand determinants of individual demand, normal
good, inferior good. substitutes and complements shift in demand .
3rd – 4th Week
Market forces of supply and Demand Chapter -4: by Mankiw principles of micro
Economics. ( page #62-85). Supply , determinants of individual supply shift in supply curve
Equilibrium change in equilibrium, Supply demand together, three steps to analyzing changes in
equilibrium.
Theory of consumer choice Chapter -21: by Mankiw principles of micro Economics. ( page
#447-460)

5th – 6th Week

Elasticity and its Applications Chapter -5 :by Mankiw principles of micro Economics ( page
#90-109)
Elasticity of demand ,computing the price elasticity of demand, The variety of demand curve.
total revenue and the price elasticity of demand. Elasticity of supply ,computing the price
elasticity of supply, The variety of supply curve.

7th – 8th Week

The cost of production Chapter – 13: by Mankiw principles of micro Economics ( page #264-
279).TC ,TR ,and profit, Opportunity cost. The production function, the cost function ,the
various measures of cost, cost in short and long run .

9th week Mid Semester Examination

10th – 11th Week

Firm in competitive markets Chapter – 14: by Mankiw principles of micro Economics ( page
#284-301) Competitive market, the revenue of a competitive firm, profit maximization and
competitive firm supply curve, the firm short run decision .market supply with entry and exit.

12th – 13th Week

Monopoly Chapter – 18: by [Link] Shahid Principles of Economics I ( page #421-434)
Causes of monopoly, Revenue curves under monopoly, short run equilibrium of the firm under
monopoly, Types of price discrimination. Dumping.

14th – 15th Week

Duopoly, Oligopoly & Monopolistic Competition Chapter – 19: by [Link] Shahid
Principles of Economics I ( page #439-447).
Non collusive models, collusive oligopoly, Market sharing cartel model,

16th – 17th Week

Theory of distribution Chapter – 20: by [Link] Sahid Principles of Economics I ( page #459-
477). Classical marginal productivity theory, Supply of Labor.
 Final term examination

Our weekly class Instructions and discussions will follow this format:

Week Module Intended Main Learning Objectives

 Knowledge about ten Principles ( Economics
Scarcity and tradeoffs, opportunity cost,
Introduction about thinking at the margin, markets etc).
Economics  Understand Competitive markets and price
taking, the determinants of an individual’s
demand, the demand schedule, the demand
curve, ceteris paribus, market demand.
 Understand Shifts in the demand curve vs.
1–2 movement along the demand curve.
Market forces of supply  Know how the determinants of individual
and Demand supply, the supply schedule, the supply curve,
market supply, shifts in the supply curves.
movement along the supply curve work.
 Understand Excess supply, excess demand,
and equilibrium

 Analyzing the Change in Equilibrium.

Market forces of supply  Shifts verses movements along g curves.
and Demand  How prices allocate resources
 Understanding about ,What the consumer can
afford
Theory of consumer  What the consumer wants
3–4
choice  What the consumer chooses
 How changes in income affect the consumer
choice
 How changes in price affect the consumer
choice

 Understanding about elasticity of demand,

price elasticity and total revenue, income
Elasticity and its elasticity of demand ect.
Applications  Understanding about elasticity of supply.
5–6  Knowledge about Varity of demand& supply
curves .

7–8 The cost of production  Learning about What are the costs
 Knowledge about production and costs
 Knowledge about the various measures of
cost
 Understanding about short run and long
run costs.
 Firm in competitive  What is competitive market?
markets  Understand about Profit maximization and
the competitive firms supply curve.
 Knowledge about the short run decision to shut
10 – 11
down a firms.
 Knowledge about monopoly
 Knowledge about the short run equilibrium of
Monopoly
the firms under monopoly
12 – 13
 Understand about price Discriminating
 Knowledge about what is Dumping?

 Understand about non collusive models

Duopoly, Oligopoly &
 Understand about collusive oligopoly
Monopolistic
14 – 15  Knowledge about market sharing
Competition
 Comparison about monopoly and
monopolistic competition
Theory of distribution  Knowledge about the marginal productivity
theory.
16 – 17  Understands about the Factor pricing

Required Learning Resources

Text Book(s): Text Book(Student Principles Micro Economics by
must buy this book) [Link] Mankiw (Harvard University). publishers
Title, Author, Edition, Publisher) Ted Bucholz Provol.
Principles of Economics I by [Link] Shahid . Ilmi
Kitab Khana Lahore.
Reference Book:
Economics by Samuelson &Nordhaus seventh edition
printer by Von Hoffmann press,Inc
Perloff, Jeffrey M. Microeconomics. 5th ed. Addison
Wesley, 2008. ISBN: 9780321558497.

Computer Application in Business

Course Code: CSI-321 Credit
Hours: 3(2-1)

COURSE DESCRIPTION/OBJECTIVES
 To develop awareness of computers’ hardware and peripherals; concepts regarding
 software types, basic operations, basic OS concepts.
 To develop advanced user level skills in various Application Packages: MS Word,
MS Excel, MS PowerPoint.
 To set up a computer for World Wide Web connection; Use e-mail to send / receive
messages and file attachments Concepts of on-line discussion groups.

COURSE CONTENTS
 INTRODUCTION TO COMPUTERS
o Computer, its characteristics, history, generations of computers
o Computer Hardware and its peripherals. New hardware and peripheral‘s
installation.
o Basic Architecture of Computer System
o Software – its types, basic operations.
o Concepts on Computer Virus, Worms, Hacking, Spam

 INTRODUCTION TO OPERATING SYSTEM (MICROSOFT WINDOWS XP)

o Basic concepts regarding System Software and OS
o Using Windows Environment.
o Windows Features
o Start Menu, Task Bar, System Tray
o Control Panel, its basic items
o Managing Files and Folders
o Windows Explorer
o Windows application, operations and uses
o Customizing the Tool Bars
 WORD PROCESSING BASICS
o Types of documents created with a word processing program(MS Word)
o An overview of the menus in MS Word
o Principal features of a word processing program
o In depth knowledge and competence on various operations of MS Word
 SPREADSHEET APPLICATIONS
o Spreadsheet basics, its vocabulary, principles
o Usage of functions, macros, sorting, formatting, generating charts, pivot tables.
o Financial Management related Formula‘s Implementation.
o Statistics related Formula‘s Implementation.
o Cell Formatting, print previewing / printing of selected data
o Insert and name worksheets
o Import spreadsheet reports and charts into word processing documents
o Set up and analyze itemized lists of numbers e-g- various types of budgets
/financial statements
 SIMPLE CONCEPTS OF DATABASE
 PRESENTATIONS THROUGH POWERPOINT
o Examine purpose, examples of a presentation; explain components of a
presentation
o Outline a presentation and apply good design principles
 o Apply and modify a design template
o Add clip art, charts, sound to a presentation
o Formatting a slide show; Applying slide background, color, style, transitions –
visual, text
o Running a slide show
 NETWORKS & NETWORKING BASICS
o Use of Networks; Its Common Types
o Data Communication Modes; Using Telephone Lines, Modems
o Wireless Networks
o Network Security
 INTERNET & E-MAIL BASICS
o Introduction to the Internet, the terminology, its advantages / disadvantages
o Internet Terminology
o Security on the Internet – Tools & Tips
o IT Issues
o Privacy
o Ethics

Recommended Text:
1. Kinkoph, Shery (2003) How to use Microsoft Office XP. SamsPublishing
2. Grauer, Robert T. & Barber, Maryam (2000) Exploring Office XP, Volume 1.
Prentice Hall Publishers
3. Capron, H.L. (2004) Computers, Tools For An Information Age, Prentice Hall
Publishers, 8th Ed
4. Gralla, Preston (2003) How The Internet Works, Que Publishers, 2nd Ed.
5. Crumlish, Christian (1997) The ABCs of the Internet, Sybex Inc, 2nd Ed.
6. Sinha , P. K. (1992) Introduction To Computers BPB Publications.
7. Liong & Long, Introduction to Computers

GC UNIVERSITY, FAISALABAD
FACULTY OF ECONOMICS & MANAGEMENT SCIENCES
 LYALLPUR BUSINESS SCHOOL (LBS)

Course Specifications

Principles of Management
BAM-301

[Link]

COURSE SPECIFICATIONS
Class Format & Weekly Work Plan:

Our weekly class Instructions and discussions will follow this format:

1st – 2nd Week

Chapter – 1: Managers and You in the Workplace. Management History
Module. What are management and a manager? Four functions of a
manager? Ten roles of a manager by Henry Mintzberg. Layers of
management. Skills required by managers. Importance of innovation,
diversity, and customers for a manager. Early History of management. Early
theories and approaches to management; the classical approach, behavioral
approach, quantitative approach, contingency approach and contemporary
approaches (Page 3 – 75) (Management by Stephan P. Robbins & Mary Coulter,
14th Edition).
3rd – 4th Week
Chapter – 2: Decision Making. The manager’s role as a decision maker.
The 8-step process of decision making, Explain the four ways managers make
decisions, Evidence based and intuitive decision making, Classify decisions
and decision-making conditions. Describe how biases affect decision making.
Know how to recognize when you’re using decision-making errors and biases
and what to do about it. (Page 82-100) (Management by Stephan P. Robbins &
Mary Coulter, 14th Edition).
Chapter – 3: Global Management, Contrast ethnocentric, polycentric, and
geocentric attitudes toward global business. Discuss the importance of
regional trading alliances and global trade mechanisms. Describe the
structures and techniques organizations use as they go international. Explain
the relevance of the political/legal, economic, and cultural environments to
global business. (Page 114-139) (Management by Stephan P. Robbins & Mary
Coulter, 14th Edition).
5th – 6th Week
Chapter – 4 Valuing a Diverse Workforce. Define workplace diversity and
explain why managing it is so important. Describe the changing workplaces in
the United States and around the world. Explain the different types of
diversity found in workplaces. Discuss the challenges managers face in
managing diversity. Describe various workplace diversity management
initiatives. (Page 144-173) (Management by Stephan P. Robbins & Mary Coulter,
14th Edition).
Chapter 5 Socially-Conscious Management
Discuss what it means to be socially responsible and what factors influence
that decision. Explain green management and how organizations can go
green. Discuss the factors that lead to ethical and unethical behavior.
Describe management’s role in encouraging ethical behavior. Discuss current
social responsibility and ethics issues. (Page 178-204) (Management by
Stephan P. Robbins & Mary Coulter, 14th Edition).

7th - 8th Week

Chapter – 6: Managing Change
Describe making the case for change. Compare and contrast views on the
change process. Classify areas of organizational change. Explain how to
manage change. Discuss contemporary issues in managing change. Describe
techniques for stimulating innovation. Explain why managing disruptive
innovation is important. (Page 212-237) (Management by Stephan P. Robbins
& Mary Coulter, 14th Edition).

Mid Semester Examination

10th Week – 11th Week

Chapter – 7: Constraints on Managers. Contrast the actions of managers
according to the omnipotent and symbolic views. Describe the constraints
and challenges facing managers in today’s external environment. Discuss the
characteristics and importance of organizational culture. Describe current
issues in organizational culture. (Page 252-272) (Management by Stephan P.
Robbins & Mary Coulter, 14th Edition).
12th Week – 13th Week
Chapter 8: Planning and Goal Setting. Define the nature and purposes of
planning. Classify the types of goals organizations might have and the plans
they use. Compare and contrast approaches to goal-setting and planning.
Discuss contemporary issues in planning. (Page 288-300) (Management by
Stephan P. Robbins & Mary Coulter, 14th Edition).
Chapter 9: Strategic Planning. Define strategic management and explain
why it’s important. Explain what managers do during the six steps of the
strategic management process. Describe the three types of corporate
strategies. Describe competitive advantage and the competitive strategies
organizations use to get it. Discuss current strategic management issues.
(Page 312-324) (Management by Stephan P. Robbins & Mary Coulter, 14th
Edition).

14th Week – 15th Week

Chapter 10: Fostering Entrepreneurship. Define entrepreneurship and
explain why it’s important. Explain what entrepreneurs do in the planning
process for new ventures.
Describe the six legal forms of organization and the choice of appropriate
organizational structure. Describe how entrepreneurs lead organizations.
Explain how managers control organizations for growth, downturns, and
exiting the venture. (Page 343-368) (Management by Stephan P. Robbins &
Mary Coulter, 14th Edition).

16th Week – 17th Week

Chapter – 11: Organization Design. Describe six key elements in
organizational design. Contrast mechanistic and organic structures. Discuss
the contingency factors that favor either the mechanistic model or the
organic model of organizational design. Describe traditional organizational
design options. Discuss organizing for flexibility in the twenty-first century.
(Page 382-402) (Management by Stephan P. Robbins & Mary Coulter, 14th
Edition).

Final Project Presentations

Final project is about a comprehensive written report as well as presentation

on Management Practices in any organization.

Final Semester Examination

Weekly Course Objectives:

Week Module Intended Learning Objectives

1-2 Managers and  To understand management History Module.

 What are management and a manager?
 To explain four functions of a manager?
 To explain ten roles of a manager by Henry
Mintzberg.
 To understand layers of management. Skills
required by managers.
 To understand importance of innovation,
You in the
diversity, and customers for a manager.
Workplace.
 To understand early History of
management.
 To understand early theories and
approaches to management; the classical
approach, behavioral approach, quantitative
approach, contingency approach and
contemporary approaches

 To explain the manager’s role as a decision

maker.
 To explain the 8-step process of decision
making, Explain the four ways managers
Decision make decisions, Evidence based and
Making, intuitive decision making,
3-4
Global Manage  To classify decisions and decision-making
ment conditions.
 To describe how biases affect decision
making and Know how to recognize when
you’re using decision-making errors and
biases and what to do about it.
 To define workplace diversity and explain
why managing it is so important.
 To describe the changing workplaces in the
United States and around the world.
Valuing a
 To explain the different types of diversity
5-6 Diverse
found in workplaces.
Workforce
 To discuss the challenges managers face in
managing diversity.
 To describe various workplace diversity
management initiatives.
 To describe making the case for change.
Compare and contrast views on the
change process.
 To classify areas of organizational change.
Managing Chan  To explain how to manage change.
7-8
ge  To discuss contemporary issues in
managing change. Describe techniques
for stimulating innovation.
 To explain why managing disruptive
innovation is important.
 To explain constraints on Managers.
  To contrast the actions of managers
according to the omnipotent and symbolic
views.
 To describe the constraints and challenges
facing managers in today’s external
Constraints
10 - 11 environment.
on Managers
 To discuss the characteristics and
importance of organizational culture.
 To describe current issues in organizational
culture.
 To define strategic management and
explain why it’s important.
 To explain what managers do during the six
steps of the strategic management process?
 To describe the three types of corporate
Strategic
12 - 13 strategies.
Planning
 To describe competitive advantage and the
competitive strategies organizations use to
get it.
 To discuss current strategic management
issues.
 To define entrepreneurship and explain
why it’s important.
 To explain what entrepreneurs do in the
planning process for new ventures.
 To describe the six legal forms of
Fostering
organization and the choice of appropriate
14 - 15 Entrepreneurshi
organizational structure.
p
 To describe how entrepreneurs lead
organizations.
 To explain how managers control
organizations for growth, downturns, and
exiting the venture.
 To describe six key elements in
organizational design.
 To contrast mechanistic and organic
structures.
 Discuss the contingency factors that favor
either the mechanistic model or the organic
Organization model of organizational design.
16 - 17
Design  To describe traditional organizational design
options.
 To discuss organizing for flexibility in the
twenty-first century.
 To develop your skill at acquiring and using
power and Know how to stay connected and
“in the loop” when working remotely

Required Learning Resources

Text Book(s): Stephen P. Robbins & Mary Coulter, Management, 14th Edition
(Title, Author, Edition, Publisher)

Government College University Faisalabad.

Department of English

Syllabus

English Courses for Other BS Hons Programs

(Implemented from 2015 onwards)

Government College University, Faisalabad

Department of English

1. Functional English 1st semester (ENG-321)

Part 1: Grammar in context
 Basics of Grammar
 Parts of speech and use of articles
 Sentence structure, active and passive voice
 Practice in unified sentence(synthesis)
 Analysis of phrase, clause and sentence structure
 Transformation, Inversion of sentences
  Analysis of Complex sentences
 Subject, Predicate, Complements, direct & indirect objects
 Direct and Indirect speech

Part 2: Functional English in use

1. Making introductions
• Making effective self and peer introductions
• Taking useful introductory notes
2. Expressing requests and enquiries
• Forming appropriate requests and enquiries
• Responding to enquiries
• Requests versus commands
3. Greetings
• Greeting friends and family on different occasions and for different reasons
• Responding to a positive event
• Using formal greeting expressions appropriately
4. Gratitude
• Using formal and informal expressions of gratitude appropriately
5. Invitations
• Demonstrating the use of formal and informal expressions of invitation
• Developing verbal and written skills for invitations
• Responding to invitation requests by accepting or declining
6. Regrets
• Expressing regrets orally and in writing appropriately
• Saying sorry and accepting apologies
7. Following and giving directions
• Following directions from a map
• Giving directions to a location in oral and narrative and imaginative texts by composing
stories and sharing them in writtenand oral form.
8. Sharing narratives
• Reading short stories
• Reading excerpts, comic strips, interviews, and other common texts
9. Sharing unique experiences
• Summarizing and narrating true stories
• Solving word puzzles to develop language awareness
• Reading short stories and completing exercises to test comprehension
• Converting an event into a short story
• Using pictures as stimuli for narrative creation

Key Books:
 Eastwood, J. (2005). Oxford Practice Grammar. UK: Oxford.
 Wren & Martin. (2007). High School, English Grammar & Composition. New
Delhi: S Chand & Company Limited.
 Thomson &Martinent. (1992). A practical English Grammar. UK: Oxford.
 Swan, M. (2005). Practical English Usage. UK: Oxford University Press.
  Shah, S. (2006). Exploring the world of English. Lahore: IlmiKitabKhana.
References:
 Hewings, M. (2008). Advanced Grammar in Use. New Delhi: CUP. (For classroom
teaching and practice)
 Ur.P. (2008). Grammar Practice Activities: A Practical Guide for Teachers.
Cambridge: CUP. (Topics for Assignments may be chosen from this Practice book)
 Quirk, [Link] al. (1983). Comprehensive Grammar of the English Language. London:
Longman.
 Leech, G., and Jan, S. (1998). A Communicative Grammar of English. London:
Longman.
 Allama Iqbal Open University, Compulsory English 1 (Code 1423) (Islamabad: AIOU
Press).
 BBC. (2013) Learning English.
[Link]
 British Council. Learn English.
[Link]
 British Council and BBC. Learn English.
[Link]
 Grammar software free download: 3D Grammar English.
[Link] download-free-software-3d-grammar-
English-portable
PAKISTAN STUDIES Couse Code: PST-321 Credit Hourse: 3(3-0)
Course Outline
1. Regeneration of Muslim Society in sub-continent and causes of decline of Muslim
Rule
2. War of independence 1857and its impacts upon the policies of South-Asia.
3. Sir Sayed Ahmed Khan and Aligarh Movement.
• Educational Services
• Political Services
• Rational interpretation of Islam.
4. All India Muslim League:
• Multiple Approaches and causes of muslim league
• Objectives of the party
• Comaprison of the policies of all india national congress and all india muslim league
• Poloitics of Muslim League after the creation of pakistan
5. Lucknow pact 1916, high water mark of Hindue Muslim-Unity.
6. Khilafat Movement:
• Khilafat as an istitution
• Hindu Muslim Unity
• Rule of Gandhi
• Emergence of Muslim Ulma in Indian politics.
• Causes of the failure and impacts of the movement.
7. Iqbal s address at Allahabad 1930and political thoughts of Ch. Rehmat Ali.
8. Congress ministries.
9. Pakistan resolution 1940.
10. Muhammad Ali Jinnah:
• Jinnah s role in Indian Politics.
• As a Governor General.
11. Initial problems and constitutional development in Pakistan.
12. The study of constitutions of Pakistan (1956-1962-1973)
13. Political culture of Pakistan.
14. Foreign policy of Pakistan:
• Major determinants and objectives.
• Overview.

Reference Book: Manzoor Ahmed

Semester 2

PSY-321: Human Psychology

Credit Hours: 3(3-0)
Course Contents
1. Introduction to Human Psychology
a. Nature and Application of Psychology with special
reference to Pakistan.
b. Importance of human psychology in other fields.

c. Fields of psychology and Schools of Psychology.

2. Methods of psychology
a. Observation
b. Case History Method
c. Experimental Method
d. Correlational Research
3. Sensation, Perception and Attention
a. Sensation
a. Characteristics and Major Functions of Different Sensations
b. Vision: Structure and function of the Eye.
c. Audition: Structure and function of the Ear.
b. Perception
a. Nature of Perception
b. Factors of Perception: Subjective, Objective, and Social.
 c. Kinds of Perception.
d. Spatial Perception (Perception of Depth and Distance)
e. Temporal Perception; Auditory Perception.
c. Attention
a. Factors, Subjective and Objective
b. Span of Attention.
4. Learning
a. Definition of learning
b. Types of learning: Classical and operant conditioning
c. Punishment and its effects Latent and observational learning
5. Memory
a. Definition and types of memory
b. Processes and techniques of improving memory
c. Forgetting: Nature and causes
6. Intelligence
a. Concept of intelligence
b. Assessment of intelligence
7. Motivation
a. Introduction to motivation
b. Factors affecting motivation
8. Emotion
a. Definition of emotion
b. Components and Characteristics of emotions
c. Emotional expression
Books Recommended

1. Atkinson R. C. & Smith E. E. (2000). Introduction to psychology (13 th Ed.).

USA: Harcourt Brace College Publishers.
2. Fernald, L.D, & Fernald, P. S. (2005). Introduction to psychology. USA:
WMC Brown Publishers.
3. Myers, D.G (2013). Introduction t to psychology. Open University Press.
4. Hayes, N (2010). Foundation of psychology (8th Ed.). Thomson Learning.
GC UNIVERSITY, FAISALABAD
FACULTY OF ECONOMICS & MANAGEMENT SCIENCES

LYALLPUR BUSINESS SCHOOL

Course Specifications
Financial Accounting-II

COM - 302

h t t p : / / w w w . gcuf. edu. pk/

COURSE SPECIFICATIONS

Weekly Course Objectives

Week Chapter Topic

1st  What are Accounting and Finance
 Objectives and Functions of Accounting
 Branches of Accounting
Introduction to  Basic Accounting Concepts
Accounting and  Accounting Convention
Finance  Accounting Process
 Users of Accounting Information
 Key characteristics of Accounting Information
 Accounting as an Information System
2nd Accounting: The  Purpose of Accounting
Language of  Types of Accounting Information used in Business
Business Community
 Difference between Financial Accounting and
Management Accounting
  Financial Reporting Process
 Financial Statements: The Starting Point in the
Study of Accounting
3rd  Balance Sheet: Assets, Liabilities & Owner’s
Equity
 The Accounting Equation
 Forms of Business Organizations
 Use of Financial Statements by Outsiders
4th  Need for Recognized Accounting Standard
 GAAP
 Accounting Entity Concept
Accounting  Going-Concern Assumption
Concepts,  Objectivity Principle
Professional  Cost Principle
Judgment and  Realization Principle
Ethical Conduct  Matching Principle
 Consistency Principle
 Disclosure Principle
 Materiality Concept
5th  Income Statement of Merchandising Companies
 Accounting Information Needed by Merchandising
Companies
 General Ledger Account
Accounting for  Subsidiary Ledger
6th Merchandising  Two Approaches used in Accounting for
Activities; Merchandising Transactions
Classified  Perpetual Inventory System
Financial  Periodic Inventory System
7th Statements  Specialized Types of Merchandising Transactions
 Classified Balance Sheet
 Classified Income Statements
 Single and Multiple Step Income Statement
 Exercise and Problems
8th Fixed Assets and  Depreciation
Depreciation  Methods of Charging Depreciation
 Exercise
9th MID TERM EXAMS
 Determining Company’s Information Need
 Cost of Producing Accounting Information
10th  Basic Function of Accounting System
Accounting  Design of Accounting Systems
Systems, Internal  Classifying and Storing Data in Accounting System
Control and  Difference between Manual and Computer-Based
Audits Accounting Systems
11th  Relationship between Accounting System and
Internal Control Structure
 Accounting Controls and Administrative Controls
  Uncollectible Accounts
 Allowance for Doubtful Accounts
12th  Management of Accounts Receivable
Account  Factoring Accounts Receivable
13th Receivable and  Nature of Interest
Notes Receivable  Accounting for Notes Receivable
 Evaluating the Quality of Notes and Account
Receivable
 Exercise and Problems
14th  Inventory Defined
 Flow of Inventory Costs
 Cost Flow Assumptions
 Average-Cost Method
 FIFO
 LIFO
 Evaluation of Methods
15th  Principle of Consistency
 Just-in-Time (JIT) Inventory Systems
Inventories and
 LCM
Cost of Goods
 Periodic Inventory Systems
Sold
 Importance of Accurate Valuation of Inventory
16th  Techniques for Estimating Cost of Goods Sold and
Ending Inventory
 Gross Profit Method
 Retail Method
 Inventory Management
 Evaluating Liquidity of Inventory
 Affect of Accounting Methods on Financial
Statement Subtotals and Analytical Ratios
PROJECT / PRESENTATION

Make-up Class, if needed / Revision Session

END TERM EXAMINATION

Required Learning Resources
Meigs R. F. and Meigs W. B., “Accounting: The Basis for
TextBook(s):
Business Decisions” 13th Edition or Latest, McGraw-Hill,
Inc.
1. Eric G. Flamholtz, Diana Troik Flamholtz, Michael
Reference Book(s):
[Link]: Principle of Accounting, Macmillan
Publishing Co. New York
2. Frankwood, Business Accounting-I and Business
Accounting-II
3. Simon and Karren Brock: Intermediate Accounting

Facilities Required for Teaching and Learning

White Board / Multimedia (In case of Physical Classes)
Zoom Online Meetings (In case of Online classes)
 GC UNIVERSITY,
FAISALABAD
FACULTY OF ECONOMICS & MANAGEMENT SCIENCES
Lyallpur Business School (LBS)

Course Specifications

Principles of Macro Economics

ECO-302
COURSE SPECIFICATIONS

Weekly Work Plan:

To achieve the above these are the main course components:

1st – 2nd Week
Introduction to concept of macro economics chapter #1 by [Link] Shahid (page # 9-23)
Classical ,[Link] and hicksian economics. Scope of macro economics, problems of macro.
3rd – 4th Week
National income Chapter # 2 by [Link] Shahid (page # 1-8)
Definition of N.I, Measurement of GNP or GDP. Circular flow of NI.
Classical theory of income and employment Chapter # 3 by [Link] Shahid (page # 25-40)
Introduction to classical theory of income and employment. Assumption of classical model ,Say’s
law of markets. Goods markets in classical model .The labor market in classical model. AD&AS
for labor .
5th – 6th Week
Keynesian theory of income and employment Chapter # 4 by [Link] Shahid (page # 41-58)
Salient features of Keynes theory of income and employment. Determination of equilibrium level
of income and employment in a two sector economy and three sector economy. Criticism of
Keynesian theory of income and employment. Keynes equilibrium in monetary sector.
7th – 8th Week
Keynes propensity to consume or consumption function. Chapter # 5 by [Link] Shahid (page #
59-92).Consumption function, Saving function, Keynes psychological law of consumption,
Theories of Consumption.

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9th week Mid Semester Examination

10th – 11th Week

Inflation Chapter # 9 by [Link] Shahid (page # 149-158).
ASC,ADC demand pull inflation ,cost push inflation, effects of inflation, Phillips curve.
Inflationary and deflationary Gaps Chapter # 6 by [Link] Shahid (page # 93-105).
Concept of investment ,MEC and MEI
12th – 13th Week
Fiscal policy and its objective Chapter # 8 by [Link] Shahid (page # 119-126).
Definition objective of fiscal policy, fiscal policy in trade cycles, role of fiscal policy in NI
determination. Role of taxes
.14th – 15th Week
Monetary policy and its objective Chapter # 8 by [Link] Shahid (page # 127-132).
Definition, instrument or tool of monetary policy, role of monetary policy in national income
determination.
16th – 17th Week
International trade and national income determination. Chapter # 10 by [Link] Shahid (page #
159-173).
Classical theories of international trade , criticism of theories ,BOP,I.M.F.
Our weekly class Instructions and discussions will follow this format:

Week Module Intended Main Learning Objectives

Introduction to concept  Learning about macroeconomics identifies the
of macro economics components of aggregate demand which are
consumption investment and government
1–2
Classical ,[Link] expenditures.
and hicksian macro
macro economics

 Understanding about the concept of national
National income
income .
3–4 Classical theory of
 Learn how classical theory of income and
income and employment
employment work.
Keynesian theory of  Understanding about salient features of Keynes
5–6
income and employment theory of income and employment.

Keyesian economics I  Learning about Keynes law of consumption

7–8 and theories of consumption.

 Learning how price level effect the economy.

Inflation  After reading this students understand about
Inflationary and national income equilibrium take place, and
10 – 11 deflationary Gaps different situation of equilibrium level take
place.
 Knowledge about govt revenue and govt
Fiscal policy and its expenditure
12 – 13  What are the main source of govt revenue .
objective
 Role of fiscal policy in national income
determination.
 Learning how central bank of an economy
Monetary policy control money supply
14 – 15
and its objective  What measure are adopt to control the money
supply (in case of inflation &deflation)
International trade and  Learn abot theories of international trade.
national income
16 – 17
determination

Required Learning Resources

25
Text Book(s): Principles of Marco Economics by [Link] Shahid .
Ilmi Kitab Khana Lahore.

Reference Book: Economics by Samuelson &Nordhaus seventh edition

printer by Von Hoffmann press,Inc

Macro Economics by Rudigerdornbusch,

Stanley fischer,Richard startz (senenth edition)

GC UNIVERSITY, FAISALABAD
FACULTY OF ECONOMICS & MANAGEMENT SCIENCES
LYALLPUR BUSINESS SCHOOL

Course Specifications

Business Mathematics
MTH-306
[Link]

26
 COURSE SPECIFICATIONS

Weekly Course Objectives

Wee Module In This Chapter, We Will Address the
k Following Questions.

By studying this chapter and completing all assignments you will

be able to:
 Use shortcuts and simplifications to perform the
fundamental process of addition rapidly and accurately.
Fundamental  Use shortcuts and simplifications to perform subtraction
1 Processes rapidly and accurately.
 Use simplifications to perform the fundamental process of
multiplication
 Use shortcuts and simplifications to perform division
rapidly and accurately.
 Estimate answers before performing operations

By studying this chapter and completing all assignments you will

be able to:
Learning Objective
 Change improper fractions and mixed numbers.
Learning Objective
 Change fractions to lower and higher terms.
 Learning Objective
 Add fractions and mixed numbers.
 Learning Objective
2 Fractions
 Subtract fractions and mixed numbers.
 Learning Objective
 Multiply fractions, mixed numbers, and whole numbers.
 Learning Objective
 Divide fractions, mixed numbers, and whole numbers.

By studying this chapter and completing all assignments you will

be able to:
Learning Objective
 Read decimal numbers.
 Learning Objective
 Round decimal numbers.
 Learning Objective
 Add two or more decimal numbers.
 Learning Objective
3 Decimals
 Subtract one decimal number from another.
 Learning Objective
 Multiply two decimal numbers.
 Learning Objective
 Divide one decimal number by another decimal number.
 Learning Objective
 Multiply and divide by decimal numbers that end with
zeros.
 Approximate products and quotients.
4 Word Problems By studying this chapter and completing all assignments you will
and Equations be able to:
 Use mental computations in simple addition, subtraction,
multiplication, and division.
 Use a systematic approach to solve word problems.
 Apply formulas to solve rate, time, and distance problems.
 Solve simple numerical equations.
 Recognize numerical relationships in a series.

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  Do quick mental calculations through a process of
rounding numbers
By studying this chapter and completing all assignments you will
be able to:
 Change percent to decimals.
Percent  Change fractions and decimals to percent.
 Find Base, Rate, and Percentage.
5
 Use percent to measure increase and decrease.
 Use percent to allocate overhead expenses.
By studying this chapter and completing all assignments you will
be able to:
6 Commissions  Compute sales commissions and gross pay.
 Compute graduated sales commissions.
 Compute sales and purchases for principals.
By studying this chapter and completing all assignments you will
be able to:
 Compute trade discounts.
 Compute a series of trade discounts.
 Compute the equivalent single discount rate for a series of
7-8 Discounts
trade discounts.
 Compute cash discounts and remittance amounts for fully
paid invoices.
 Compute cash discounts and remittance amounts for
partially paid invoices.
Mid Term Exam
By studying this chapter and completing all assignments you will
be able to:
 Compute the variables in the basic markup formula.
 Compute the markup variables when the markup percent is
9 Markup based on cost.
 Compute markup percent based on cost.
 Compute the markup variables when the markup percent is
based on selling price.
 Compute markup percent based on selling price.
By studying this chapter and completing all assignments you will
be able to:
 Compute simple interest with time in years or months.
Interest Application
 Compute ordinary simple interest, using a 360-day year.
 Compute exact simple interest, using a 365-day year.
10
 Compare ordinary simple interest and exact simple
Simple Interest
interest.
 Estimate exact simple interest computations.
 Compute the Principal, Rate, and Time from the basic
interest formula.
By studying this chapter and completing all assignments you will
be able to:
 Convert between annual and monthly interest rates.
 Compute simple interest on a monthly basis.
11 Installment  Compute finance charges for credit account purchases.
Purchases  Compute costs of installment purchases.
 Compute effective rates.
 Amortize a loan.
 Compute the monthly payment on a home mortgage.
By studying this chapter and completing all assignments you will
be able to:
Compound 1. Compute future values and compound interest.
12-13 Interest and 2. Compute present values.
Present Value 3. Use present value tables and/or formulas.

Learning Objectives
 Account for inventory by inventory sheets and reports
from a perpetual inventory system.
Inventory
14  Compute inventory value by the average cost, LIFO, and
and Turnover FIFO methods.
 Compute inventory by using the lower of cost or market
value.

28
  Estimate inventory by using cost of goods sold.
 Compute inventory turnover.
By studying this chapter and completing all assignments you will
be able to:
 Compute the future value of an annuity.
 Compute the regular payments of an annuity from the
future value.
15-16 Annuities  Compute the present value of an annuity.
 Compute the regular payments of an annuity from the
present value.
 Compute the loan payment required to amortize a loan.
 Create a loan amortization schedule.
Final Term Exam

Required Learning Resources

Text Book(s): Contemporary Business Mathematics by Dietz & Southam
(Title, Author, Edition, Publisher)

Reference Book: 1. Applied Mathematics (for Business, Economics

(Title, Author, Edition, Publisher) and the Social Sciences) by Frank S. Budnick
2. Essentials of college mathematics (for
business, economics, life and social
sciences) by Raymond [Link]

Government College University, Faisalabad

Department of English

II. English Comprehension and Composition2nd Semester (ENG-322)

A. Reading Comprehension Skills
 identifying main idea/topic sentences
 find specific information quickly
 distinguishing between relevant and irrelevant information according to purpose for
reading
 recognizing and interpreting cohesive devices
 distinguishing between fact and opinion
B. Reading techniques- applying Skimming, Scanning, SQ3R, SPRE
C. Vocabulary Building Skills
 guessing the meanings of unfamiliar words using context clues
 using word formation rules for enhancing vocabulary
 using the dictionary for finding out meanings and use of unfamiliar words
D. Pre-writing Techniques- Brain Storming, making a list, Mind mapping.
E. Writing Techniques:
 Plan writing: identify audience, purpose and message
 Collect information in various forms such as mind maps, tables, charts, lists
 Order information such as:
o Chronology for a narrative
o Stages of a process
o From general to specific and vice versa
o From most important to least important
o Advantages and disadvantages
o Comparison and contrast
o Problem solution pattern

29
  Write argumentative and descriptive forms of writing using different methods of
developing ideas like listing, comparison, and contrast, cause and effect, for and against
F. Paragraph Writing:
 Structure & Development of Paragraph.
 Write and Identify good topic and supporting sentences and effective conclusions.
 Use appropriate cohesive devices such as reference words and signal markers
G. Types of Writing
 Narrative
 Descriptive: describing a place, character description

 Expository
 Argumentative
H. Essay writing techniques:
 Structure and outline of an essay.
 Writing Introductions and conclusions of an essay.
 Unity and coherence in an essay

I. Paraphrasing: What is Paraphrase? Paraphrasing Techniques and how to apply

J. Précis writing
 What is Précis?
 Uses of précis writing
 Essentials of a good précis
 Method of procedure
 How to find the title
 Précis of a phrase or clause
 Précis of a Sentence
 Précis of a Paragraph
 Summarizing an article
 Writing an assignment summary
K. Expansion: Expansion of a sentence into paragraph
Method of Expansion

Suggested Books:
 Exploring the World of English by Saadat Ali Shah
 College Writing: From paragraph to Essay: Zemach &Rumisek
 Reading. Upper Intermediate. Brain Tomlinson and Rod Ellis.
 Oxford Supplementary Skills. Third Impression 1992.
 Glencoe Writer’s Choice: Grammar and Composition. McGraw Hill Glencoe
 College writing skills by John Langan. McGraw Hill Publishers, 2004
 Reading upper intermediate. Brain Tomlinson and Rod Ellis. Oxford supplementary
skills. Third impression 1992

GC UNIVERSITY, FAISALABAD

FACULTY OF ECONOMICS & MANAGEMENT SCIENCES

DEPARTMENT OF INDUSTRIAL MANAGEMENT

30
 Course Specifications

Principles of Marketing
BAM-302

[Link]

31
 COURSE SPECIFICATIONS

Weekly Work Plan:

To achieve the above these are the main course components:

 Online Lectures/Class Discussions Chat Rooms/Individual Class

Participation
 The lectures are devoted to discussion of the topics shown in the
course outline. You will be expected to come to class having completed
the reading scheduled and prepared to participate in class discussion
as every positive intervention counts towards your learning and award
of score.

Our weekly class Instructions and discussions will follow this format:
Week Module Intended Main Learning Objectives
 Know what marketing is and why you
should learn about it.
 Understand the difference between
marketing and macro-marketing.
Chapter – 1:  Understand what a market driven
(Page 03 –33 of economy is and how it adjusts the
TEXT BOOK) macro-marketing system.

Marketing:  Know what the marketing concept is

1-2 –and how it should guide a firm or
Creating
Customer non-profit major organization.
Value and
 Understand what customer value is
Engagement
and why it is important to customer
satisfaction.

 Understand the contemporary terms

in marketing.

 Company-Wide Strategic Planning:

Chapter – 2: Defining Marketing’s Role
(Page 37–64 of  Defining a Market-Oriented Mission,
TEXT BOOK) Objectives and Goals
 Marketing: Creating Customer Value
Company and and engagement,
Marketing  Designing the Business Portfolio,
3-4
Strategy: Marketing Mix
Partnering to  Analyzing the Current Business
Build Customer Portfolio
Engagement,  The Boston Consulting Group
Value, and Approach
Relationship  Developing Strategies for What Is
Marketing?
5-6  Know the variables that shape the
Chapter – 3: environment of marketing strategy
(Page 65 –94 of planning.
TEXT BOOK)  Understand why company objectives
are important in guiding marketing
Analyzing the strategy planning.
Marketing  Understand how the economic and

32
 technological environments can
affect strategy planning.
 Know how elements of the political
and legal environment affect
marketing strategy planning.
Environment
 Understand the cultural and social
environment and how demographic
trends affect strategy planning.
 Understand how to screen and
evaluate marketing strategy
opportunities.
 Model of Consumer Behavior
 Buying Decision Behavior and
Chapter – 5:
Decision Process
(Page 129 –160
 They Buyer Decision Process for New
of TEXT BOOK)
Products
7-8  Characteristics Affecting Consumer
Consumer
Behavior
Markets and
 Cultural Factors
Buyer Behavior
 Social Factors
 Personal Factors
 Psychological Factors
 Describe who the business and
organization buyers are.
 See why business and organizational
purchase decisions often involve
Chapter – 6:
multiple influences.
(Page 161 –184
 Understand the different types of
of TEXT BOOK)
buyer seller relationships and their
benefits and limitations.
Business and
9  Know about the number and
Organizational
distribution of manufacturers and
Customers and
why they are important customer
Their Buying
group.
Behavior
 Know how buying by service firms,
retailers, wholesalers and
governments similar to-and different
from-buying by manufacturers.

Chapter – 7:  Know about defining generic markets
(Page 185 –217 and product markets.
of TEXT BOOK)  Know what market segmentation is
and how to segment product markets
Customer Value- in to submarkets.
10 Focusing  Recognize how some computer aided
Marketing methods are used in segmenting.
Strategy with  Know dimensions that may be useful
Segmentation for segmenting markets.
and Positioning  Know what positioning is and why it
is useful.
Chapter – 8:  Understand what “product” really
(Page 196 –223 means.
of TEXT BOOK)  Know the key difference between
11 goods and services.
 Understand the importance of
Elements of packaging in strategy planning.
Product Planning  Understand the role of warranties in
for Goods and strategy planning.
Services  Know the differences among various
consumer and business product
classes.

33
  Understand how product classes can
help a marketing manager plan
marketing strategy.

 Understand what product classes

suggest about place objectives.
 Understand why some firms use
Chapter – 10:
direct channel systems while others
(Page 253 –
work with intermediaries and indirect
277 of TEXT
systems.
BOOK)
 Know how to channel members in
12 - 13 vertical marketing systems shift and
Place and
share functions to meet customer
Development of
needs.
Channel Systems
 Know how multichannel distribution
and reverse channels operate.
 Know the main approaches firms use
to reach customers in international
markets.
 Know the advantages and
disadvantages of the promotion
methods a marketing manager can
use in strategy planning.
 Understand the importance of
promotion objectives.
 Know how the traditional
Chapter – 13:
communication process affects
(Page 328 –
promotion planning.
355 of TEXT
 Understand how customer initiated
BOOK)
interactive communication is
different.
Promotion -
 Understand how promotion blends
Introduction to
typically vary over the adoption
Integrated
curve and product life cycle.
Marketing
 Understand how to determine how
14 - 15 Communication
much to spend on promotion efforts.
 Understand how pricing objectives
Chapter – 16:
should guide strategy planning for
(Page 418 –
pricing decisions.
445 of TEXT
 Know what a marketing manager
BOOK)
should consider when setting the
Pricing Objectives
price level for a product in the early
and Policies
stages of product life cycle.
 Understand the many possible
variations of a price structure,
including discounts, allowances, and
who pays transportation costs.
 Understand the value pricing concept
and its role in obtaining a
competitive advantage and offering
target customers superior value.

Local Case
Study &
16 Discussion
Week

Required Learning Resources

Text Book(s): ‘‘Principles of Marketing” By Philip Kotler,

34
(Title, Author, Edition, Gary Armstrong, Agnihotri, Ehsan ul Haque,
Publisher) (17th Edition): A south Asian Perspective,
Pearson Publisher.
Reference Book(s): “Basic Marketing: A Marketing Strategy
(Title, Author, Edition, Planning Approach” By William D. Perreault,
Publisher) Jr., Joseph P. Cannon, E. Jerome McCarthy,
(19th Edition) McGraw-Hill Irwin Publisher.

Semester 3

INTRODUCTION TO SOCIOLOGY SOC-307

Course Outline
1. Introduction
a. Definition, Scope, and Subject Matter
b. Sociology as a Science
c. Historical back ground of Sociology
2. Basic Concepts
a. Group, Community, Society
b. Associations
i. Non-Voluntary
ii. Voluntary
c. Organization
i. Informal
ii. Formal

35
 d. Social Interaction
i. Levels of Social Interaction
ii. Process of Social Interaction
a) Cooperation
b) Competition
c) Conflict
d) Accommodation
e) Acculturation and diffusion
f) Assimilation
g) Amalgamation
3. Social Groups
a. Definition & Functions
b. Types of social groups
i. In and out groups
ii. Primary and Secondary group
iii. Reference groups
iv. Informal and Formal groups
v. Pressure groups
4. Culture
a. Definition, aspects and characteristics of Culture
i. Material and non material culture
ii. Ideal and real culture
b. Elements of culture
i. Beliefs
ii. Values
iii. Norms and social sanctions
c. Organizations of culture
i. Traits
ii. Complexes
iii. Patterns
iv. Ethos
v. Theme
d. Other related concepts
i. Cultural Relativism
ii. Sub Cultures
iii. Ethnocentrism and Xenocentrism
iv. Cultural lag
5. Socialization & Personality
a. Personality, Factors in Personality Formation
b. Socialization, Agencies of Socialization
c. Role & Status
6. Deviance and Social Control
a. Deviance and its types
b. Social control and its need
c. Forms of Social control
d. Methods & Agencies of Social control
7. Collective Behavior
a. Collective behavior, its types
b. Crowd behavior
c. Public opinion
d. Propaganda
e. Social movements
f. Leadership

Recommended Books:

36
1. Anderson, Margaret and Howard F. Taylor. 2001. Sociology the Essentials.
Australia: Wadsworth.
2. Brown, Ken 2004. Sociology. UK: Polity Press
3. Gidden, Anthony 2002. Introduction to Sociology. UK: Polity Press.
4. Macionis, John J. 2006. 10th Edition Sociology New Jersey: Prentice-Hall
5. Tischler, Henry L. 2002. Introduction to Sociology 7th ed. New York: The
Harcourt Press.
6. Frank N Magill. 2003. International Encyclopedia of Sociology. U.S.A:
Fitzroy Dearborn Publishers
7. Macionis, John J. 2005. Sociology 10th ed. South Asia: Pearson Education
8. Kerbo, Harold R. 1989. Sociology: Social Structure and Social Conflict. New
York: Macmillan Publishing Company.
9. Koening Samuel. 1957. Sociology: An Introduction to the Science of Society.
New York: Barnes and Nobel..
10. Lee, Alfred Mclung and Lee, Elizabeth Briant 1961. Marriage and The
family. New York: Barnes and Noble, Inc.
11. Leslie, Gerald et al. 1973. Order and Change: Introductory Sociology
Toronto: Oxford University Press.
12. Lenski, Gevbard and Lenski, Jeam. 1982. Human Societies. 4th edition New
York: McGraw-Hill Book Company.
13. James M. Henslin. 2004. Sociology: A Down to Earth Approach. Toronto:
Allen and Bacon.

GC UNIVERSITY, FAISALABAD
FACULTY OF ECONOMICS & MANAGEMENT SCIENCES
LYALLPUR BUSINESS SCHOOL

Course Specifications

Managerial Accounting
COM-506

[Link]
COURSE SPECIFICATIONS

37
Weekly Work Plan:

This course builds upon the concepts and techniques to control cost driven
activities. Therefore, the main focus of our classes will be on the
understanding of various concepts and practice of different numerical
exercise and problems.
Our weekly class Instructions and discussions will follow this format:
1st – 2nd Week

Chapter – 1: Meaning of Accounting, Three Classifications of Accounting, Financial

Accounting and Its Limitations, Cost Accounting and Its Objectives, Managerial Accounting Its
Evolution, and Objectives, Nature and Scope of Managerial Accounting, Difference Between
Financial Accounting, Cost and Managerial Accounting (Cost Accounting by Matz Usry, 14th
Pakistan Edition)

3rd – 4th Week

Chapter – 2: Role of Managerial Accounting in Decision Making, Tools and Techniques of

Managerial Accounting, Meaning of ‘Cost’ and ‘Expense’, Process Cost Centre, Product Cost
Centre, Service Cost Centre, Impersonal and Personal Cost Centre, Operation Cost Centre, Cost
Unit, Single Cost Unit V/S Composite Cost Unit (Cost Accounting by Matz Usry, 14th Pakistan
Edition)
5th – 6th Week

Chapter – 3: Various Classifications of Cost, Elements of Cost such as Material, Labour and
Expenses, Cost Ascertainment V/S Cost Estimation, Methods and Techniques of Costing (Cost
Accounting by Matz Usry, 14th Pakistan Edition)
7th - 8th Week

Chapter – 4: Introduction of Financial Statements, Prime Cost, Conversion Cost, Total Factory
Cost, Cost of Goods Manufactured, Cost of Goods Sold at Normal and Actual, Cost of Goods
Sold Statement of a Trading Concern, Cost of Goods Sold Statement of a Manufacturing
Concern, Income Statements, Numerical Exercises and Problems (Cost Accounting by Matz
Usry, 14th Pakistan Edition)
Mid Semester Examination

10th Week

Chapter – 9: Material Purchase Procedure, Store Records, Store Ledger Card, Inventory Systems:
Periodic and Perpetual, Methods of Costing of Material Issue, Inventory Planning and Control,
Measurement of Stock Levels (Order Level, Maximum Stock Level, Minimum Stock Level,
Danger Level), Economic Order Quantity (EOQ), Numerical Exercises and Problems (Cost
Accounting by Matz Usry, 14th Pakistan Edition)
11th Week

Chapter – 11: The term Labour and its Classifications, Importance and Nature of Productivity,
and Productivity’s Relationship to Labour Costs, Methods of Labour Remuneration, Labour
Incentive Plans, Numerical Exercises and Problems (Cost Accounting by Matz Usry, 14th
Pakistan Edition)
12th Week

Chapter – 12 & 13: Factory Overhead Predetermine and Use, Selection of Different Bases for

38
Factory Overhead Rates, Factory Overhead Control Account, Factory Overhead Variance
Analysis, Departmentization of Factory Overhead Cost, Allocation and Apportionment of FOH
Cost, Numerical Exercises and Problems (Cost Accounting by Matz Usry, 14th Pakistan Edition)
13th Week

Chapter – 18 & 19: Methods of setting standard costing, Criticism of standard costing, Variance
Analysis, Direct material and Direct Labor Variance Analysis, Numerical Problems of standard
Costing and variance Analysis, Numerical Exercises and Problems (Cost Accounting by Matz
Usry, 14th Pakistan Edition)
14th Week

Chapter – 6: Production Report, Process Costing, Normal and Abnormal Loss, Cost of Production
Report with Numerical Exercises and Problems (Cost Accounting by Matz Usry, 14th Pakistan
Edition)
15th Week

Chapter – 20: Contribution Margin Approach, Equation Approach, CVP Analysis, Income
statement of Contribution Approach, Income statement of Traditional Approach, Break even
points in units and dollars, Numerical Exercises and Problems of CVP (Cost Accounting by Matz
Usry, 14th Pakistan Edition)
16th Week

Chapter – 15 & 16: Capital budgeting, Techniques of capital budgeting, Decision making on the
basis of techniques foe manager in selection of project, Numerical problems for the selection of
different projects, (Cost Accounting by Matz Usry, 14th Pakistan Edition)

Weekly Course Objectives

Week Module Intended Learning Objectives
1-2 Nature and scope of Cost and  To Understand the Meaning of Accounting
Managerial Accounting and Its Classifications
 To Understand Financial Accounting and
Its Limitations
 To Understand the Cost Accounting and Its
Objectives
 To Understand the Managerial Accounting
Its Evolution, and Objectives
 To Know the Nature and Scope of
Managerial Accounting
 To Explain the Difference among Financial
Accounting, Cost Accounting and
Managerial Accounting
3-4 Managerial Accounting and  To Understand the Role of Managerial
Cost Concepts Accounting in Decision Making
 To Understand Tools and Techniques of
Managerial Accounting
 To Understand the Difference Between
Cost and Expense
 To Understand Different Classifications of
Cost Centres and Cost Unit

39
 5-6 Managerial Accounting and  To Understand Various Classifications of
Cost Classifications Cost
 To Understand the Different Elements of
Cost
 To Understand the Comparison Between
Cost Ascertainment and Cost Estimation
 To Comprehend Different Methods and
Techniques of Costing
7-8 Cost Systems and Cost  To Understand meaning and computation
Accumulation of Prime Cost, Conversion Cost, Total
Factory Cost and Cost of Goods
Manufactured
 To Determine the Cost of Goods Sold at
Normal and Actual
 To Prepare the Cost of Goods Sold
Statement of a Trading Concern
 To Prepare the Cost of Goods Sold
Statement of a Manufacturing Concern
 To Practice the Numerical Exercises and
Solve the Problems of the Above Relevant
Topics
10 Materials: Costing, Planning  To understand the Material Purchase
and Controlling Procedure
 To understand and prepare the Store
Records and Store Ledger Cards
 To Comprehend Different Inventory
Systems: Periodic and Perpetual
 To Understand Various Methods of
Costing of Material Issue
 To Understand the Inventory Planning and
Control
 To Understand the Measurement of Stock
Levels (Order Level, Maximum Stock
Level, Minimum Stock Level, Danger
Level)
 To Understand the term of Economic
Order Quantity (EOQ)
 To Practice the Numerical Exercises and
Solve the Problems of the Above Relevant
Topics
11 Labour: Costing, Planning  To Understand the Term Labour and Its
and Controlling Classifications
 To Comprehend the Importance as well as
Nature of Productivity, and Productivity’s
Relationship to Labour Costs
 To Understand Different Methods of
Labour Remuneration
 To Understand Different Labour Incentive
Plans
 To Practice the Numerical Exercises and
Solve the Problems of the Above Relevant
Topics
12 Factory Overhead: Costing,  To Understand Factory Overhead,
Planning and Controlling Predetermine and Use
 To Understand the Selection of Different
Bases for Factory Overhead Rates
 To Understand the Factory Overhead
Control Account
 To Understand and conduct Factory
Overhead Variance Analysis
 To Understand the Departmentization of
Different Factory Overhead Costs

40
  To Understand the Allocation and
Apportionment of Factory Overhead Costs
 To Practice the Numerical Exercises and
Solve the Problems of the Above Relevant
Topics
13 Standard Costing, Operational  To Understand the Different Methods of
Measures and Variance Setting Standard Costing
Analysis  To Examine the Criticism on Standard
Costing
 To Understand and Conduct Variance
Analysis
 To Understand and Conduct the Direct
Material and Direct Labor Variance
Analysis
 To Practice the Numerical Exercises and
Solve the Problems of Standard Costing
and Variance Analysis
14 Process Costing and  To Understand Process Costing
Production Report  To Understand and Deal with Normal and
Abnormal Loss
 To Understand and Prepare the Cost of
Production Report with the Practice of
Numerical Problems
15 Cost Volume Profit Analysis  To Understand the Contribution Margin
Approach and Equation Approach
 To Understand and Conduct the Cost
Volume Profit Analysis
 To Understand and Prepare the Income
Statement of Contribution Approach
 To Understand and Prepare the Income
Statement of Traditional Approach
 To Conduct the Break Even Points in Units
and Dollars
 To Practice the Numerical Exercises and
Solve the Problems of the Above Relevant
Topics
16 Budgeting and Selection of  To Understand the Meaning of Budgeting
Business Alternatives Term
 To Understand and Application of the
Different Techniques of Master Budgeting
 To Practice the Numerical Exercises and
Solve the Problems of the Above Relevant
Topics

Required Learning Resources

Text Book(s):  Cost Accounting by Matz Usry (14th Pakistan
(Title, Author, Edition, Publisher) Edition) South-Western Publishing Co.
Reference Book(s):  Management Accounting by Ray H. Garrison, Eric
(Title, Author, Edition, Publisher) W. Noreen and Peter C. Brewer (15th Edition)
McGraw-Hill
 Managerial Accounting (Creating value in dynamic
Business Environment) by Ronald Hilton and David
Platt (11th Edition) McGraw-Hill
 Cost and Management Accounting by Arshad Awan
and Khalid Latif, Kitab Markaz, Faisalabad.

GC UNIVERSITY, FAISALABAD
FACULTY OF ECONOMICS & MANAGEMENT SCIENCES

41
 LYALLPUR BUSINESS SCHOOL

Course Specifications
Business Finance
BAM-401
[Link]

42
 COURSE SPECIFICATIONS
BAM-401 Business Finance
Weekly Course Objectives

Week Module In This Chapter, We Will Address the Following Questions.

Chapter – 1:  What is Finance?

The Role of Financial  Difference between Accounting & Finance.
Management  A strategic financial decision framework
1
 Functions of Financial Management
TEXT BOOK (Van Horne,
 Strategies at different Hierarchy level
Fundamentals of
Financial Management)
 Financial Planning
 Agency Problem

 Calculate the future value (FV) or present value

(PV) of a single sum of money;
 Calculate the interest rate or time period for single-
sum problems;
Chapter – 3:  Calculate the FV or PV of an annuity and an
annuity due;
Time Value of Money
 Calculate the payments, interest rate, or time period
2&3 for annuity and annuity-due problems.
TEXT BOOK (Van Horne,
Fundamentals of  Calculate the value, cash flow, or interest rate in a
Financial Management) perpetuity problem;
 Calculate the FV or PV of a series of uneven cash
flows (i.e., compound or discount the Cash flows);
 Adapt all FV and PV calculations to other-than-
annual compounding periods;
 Compute the solution for the various time value of
money problems.
Time Value of Money  Amortization Schdule
 Calculate the value, cash flow, or interest rate in a
4&5 TEXT BOOK (Van Horne,
perpetuity problem;
Fundamentals of  Annuity and its types
Financial Management)

The Valuation of Long-

Term Securities (Bond
Valuation) “Bond and Their Valuation’’

TEXT BOOK (Van Horne,  Who Issues Bonds, Key Characteristics of Bonds
5&6  Bond Valuation, Bond Yields
Fundamentals of
Financial Management &
 Bonds with Semiannual Coupons
 Assessing the Riskiness of a Bond
CFA NOTES)
 Default Risk, Bond Markets

“Risk and Return’’

Chapter – 5:  Stand Alone Risk
 The Trade Off between Risk and Return
Risk and Return
 The risk in a Portfolio Context
7  The Relationship between Risk and Rates of Return
TEXT BOOK (Van Horne,
Fundamentals of  Physical Assets versus Securities
 Some Concerns about Beta and the CAMP
Financial Management)
 Volatility Versus Risk

43
 . “The Investment Setting’’

 Calculate the holding-period return;

 Calculate the holding-period yield;
 Calculate both the arithmetic mean return and the
geometric mean return;
 Calculate the expected return;
Chapter – 5:  Calculate the variance and standard deviation of
Risk and Return
return;
8&9  Calculate the coefficient of variation for an
TEXT BOOK (Van Horne, investment;
Fundamentals of  Calculate the expected rate of return for a stock or a
Financial Management) stock market series, using Estimates of ending
values and dividend payments.
 Calculating all these measures in a portfolio context
 Calculate covariance, correlation of stocks in a
portfolio setting

Short and Long term  Short and Long term Financing

10-11 Financing  Types of short term financing
 Types of long term financing

Income Statement Ratios

(Activity/Profitability/Profitability in relation to
Investment/
Chapter 6 Financial Liquidity and leverage Ratios.
Statement Analysis Duopont Analysis.
Trend Analysis. Common Size and Index Analysis
12-13-14 TEXT BOOK (Van Horne, (Financial Statement Items as Percentage of
Fundamentals of Totals/Financial Statement items as indexes to
Financial Management) relative to base year.
Trend Analysis. Common Size and Index Analysis
(Financial Statement Items as Percentage of
Totals/Financial Statement items as indexes to
relative to base year.
Introduction to Islamic Finance.
The concept of:
Mudarba
Introduction to Musharqa
15 & 16 Islamic Finance. Murabah
TEXT BOOK (Islamic Ijarah
Finance) Comparison with the conventional financial system

Required Learning Resources

Text Book(s): Fundamentals of Financial Management by James C. Van Horne,
(Title, Author, Edition, Publisher) 13th Edition
SCHWESER NOTES CFA 2013. LEVEL 1 NOTES
Reference Book(s): Principles of Managerial Finance by Lawrence J. Gitman, 13th
(Title, Author, Edition, Publisher) Edition
Fundamentals of Financial Management by Eugene F. Brigham
and Joel F. Houston,10th Edition

GC UNIVERSITY, FAISALABAD
44
 FACULTY OF ECONOMICS & MANAGEMENT SCIENCES
LYALLPUR BUSINESS SCHOOL

Course Specifications

Marketing Management
MKT-402

Fall 2022
[Link]
Class Format:

Marketing Management is a concept based and discussion-driven

course, thus the vast majority of our classes will be focused on concept
discussion and case studies.

Our weekly class Instructions and discussions will follow this format:

Weekly Course Objectives

Wee Module In This Chapter, We Will Address the
k Following Questions.

Chapter – 1:  Why is marketing important?

Defining  What is the scope of marketing?
Marketing for  What are some core marketing concepts?
1-2 the 21st  How has marketing management changed
Century in recent years?
(Page 02 – 31)  What are the tasks necessary for successful
TEXT BOOK marketing management?

Chapter – 2:  How does marketing affect customer

Developing value?
Marketing  How strategic planning is carried out at
3 Strategies and different levels of the organization?
Plans  What does a marketing plan include?
(Page 32 – 65)
TEXT BOOK
4-5 Chapter – 3:  What are the components of a modern
Collecting marketing information system?
Information  What are useful internal records for such a

45
 system?
and  What makes up a marketing intelligence
Forecasting system?
Demand  What are some influential macro
(Page 66 – 95) environment developments?
TEXT BOOK  How can companies accurately measure and
forecast demand
 What are customer value, satisfaction, and
loyalty, and how can companies deliver
them?
6 –7  What is the lifetime value of customers, and
Chapter – 5: how can marketers maximize it?
Creating Long-
term Loyalty
Relationships  How can companies attract and retain the
(Page 122 – right customers and cultivate strong
149) customer relationships?
TEXT BOOK  What are the pros and cons of database
marketing

CASE STUDY
 How do consumer characteristics influence
buying behavior?
Chapter – 6:  What major psychological processes
Analyzing influence consumer responses to the
Consumer marketing program?
Markets  How do consumers make purchasing
8 (Page 150 – decisions?
181)  In what ways do consumers stray from a
TEXT BOOK deliberative, rational decision process?
CASE STUDY
 What is a brand, and how does branding
Chapter – 9:
work?
Creating Brand
 What is brand equity?
Equity
10 - 11  How is brand equity built, measured, and
(Page 240 –
managed?
273)
 What are the important brand architecture
TEXT BOOK
decisions in developing a branding strategy?
 What are the characteristics of products, and
how do marketers classify products?
 How can companies differentiate products?
Chapter – 12:  Why is product design important and what
Setting factors affect a good design?
Product  How can a company build and manage its
12 - 13 Strategy product mix and product lines?
(Page 324 –  How can companies combine products to
353) create strong co-brands or ingredient
TEXT BOOK brands?
 How can companies use packaging, labeling,
warranties, and guarantees as marketing
tools?
14 – 15 Chapter – 14:  How do consumers process and evaluate
Developing prices?
Pricing  How should a company set prices initially for
Strategies and products or services?
Programs  How should a company adapt prices to meet
(Page 382 – varying circumstances and opportunities?
413)  When should a company initiate a price
TEXT BOOK change?
 How should a company respond to a

46
 competitor’s price change?

CASE STUDY
Chapter – 15:
Designing and  What is a marketing channel system and
16 Managing value network?
Integrated  What work do marketing channels perform?
Marketing  How should channels be designed?
Channels  What decisions do companies face in
(Page 414 – managing their channels?
445)  How should companies integrate channels
TEXT BOOK and manage channel conflict?
 What are the key issues with e-commerce
and m-commerce?
CASE STUDY
17

Chapter – 17:
 What is the role of marketing
Designing and
communications?
Managing
 How do marketing communications work?
Integrated
 What are the major steps in developing
Marketing
effective communications?
Communicatio
 What is the communications mix, and how
ns
should it be set?
(Page 474 –
 What is an integrated marketing
501)
communications program?
TEXT BOOK

Required Learning Resources

Text Book(s): Marketing Management by Philip Kotler , Kevin Lane Keller 14th
(Title, Author, Edition, Publisher) Edition, PRENTICE HALL.
Reference Book(s): A preface to marketing [Link] I. Paul Peter ,
(Title, Author, Edition, Publisher) Latest Edition, McGraw Hill.

Government College University, Faisalabad

Department of English

III. ORAL COMMUNICATION S 3rd Semester (ENG-407)

Contents:
1. Introduction to Communication
 Definitions
 Language and its role in oral communication
 The process of oral communication
 Models of communication
 Contexts of oral communication
 Types of Communication
 Network of Communication
 7 C’s of Communication
 Barriers of oral Communication(noise and classification of noise)
 How to overcome Barriers
 Role of Non-verbal aspects/ body language in oral communication

47
2. Active Listening
 What is listening?
 Types of Listening
 Objectives
 Traits of a good Listener
 Active Listening- an Effective Listening Skill
 Note Taking Tips
 Barriers for Good Listening
 Purpose of Listening
 Outlines and Signposting
3. Oral communication/ Presentation skills

 Successful persuasive public speaking

 Importance of oral communication
 Effective Presentation strategies
 Defining the purpose of presentation and analyzing audience and locale
 Organizing contents and preparing outline
 Visual aids
 Nuances’ of delivery: Kinesics, proxemics, Paralinguistic, Chronemics
4. Interviews
 Preparing for interviews (scholarship, job, placement for internship, etc.)
 Types of Interviews
 Tips for successful Interviews
5. Writing
 Writing formal letters
 Memos writing, minutes of meetings,
 Writing different kinds of applications (leave, job, complaint, etc.)
 Preparing a Cover Letter, Curriculum Vitae (CV) and Resume
Recommended Readings:
 Meenakshi Raman & Sangeeta Sharma: Technical Communication. OUP
 Murphy, Effective Business Communication, 7th edition
 Ellen, K. 2002. Maximize Your Presentation Skills: How to Speak, Look and Act on Your
Way to the Top
 Hargie, O. (ed.) Hand book of Communications Skills
 Mandel, S. 2000. Effective Presentation Skills: A Practical Guide Better Speaking
 Mark, P. 1996. Presenting in English. Language Teaching Publications

48
49