MBA II Semester Proposed Course structure for the Academic Year 2021-2022

S. Subject
Title of the Course L P C Internal External Total
No Code
1. 21MS12T1 Financial Management 4 - 4 40 60 100
2. 21MS12T2 Marketing Management 4 - 4 40 60 100
3. 21MS12T3 Human Resource Management 4 - 4 40 60 100
Production & Operations
4. 21MS12T4 4 - 4 40 60 100
Management
5. 21MS12T5 Research Methodology 4 - 4 40 60 100
6. 21MS12T6 Organisational Behaviour 4 - 4 40 60 100
7. 21MS12P7 Mini Project 2 - 2 - - 100
8. 21MS12C8 Case Study – II 2 - 1 - - -
Total Credits for II Semester (B) 27 240 360 700
 Department of Management Science

Syllabus- MBA II Semester for the Autonomous Batch starting from A.Y. 2021-2022

FINANCIAL MANAGEMENT
Subject Code 21MS12T1 Internal Marks 40
Number of Lecture Hours/Week 04 External Marks 60
Total Number of Lecture Hours 50 Exam Hours 03
Credits – 04
COURSE OBJECTIVES:
 To acquaint students with the finance and financial management concepts and techniques
influencing financial decision making
 To estimate the required rate of return on various sources of capital used by a
company.
 To describe the various phases of Capital Budgeting and to present the various
project review techniques.
 To discuss the various Dividend theories and their implications.
To understand the various factors affecting the working capital requirements
Unit -I
Financial Management: Concept - Nature and Scope - Evolution of financial
Management - The new role in the contemporary scenario – Goals and objectives
Hours – 10
of financial Management - Firm’s mission and objectives - Profit maximization
Vs. Wealth maximization – Maximization Vs Satisfying - Major decisions of
financial manager.
Unit –II
Financing Decision: Sources of finance - Concept and financial effects of
Hours – 10
leverage – EBIT – EPS analysis. Cost of Capital: Weighted Average Cost of
Capital– Theories of Capital Structure
Unit – III
Investment Decision: Concept of Time Value of money – Techniques of Time
Value of Money – Nature and Significance of Investment Decision – Estimation
Hours – 10
of Cash flows – Capital Budgeting Process – Techniques of Investment Appraisal
– Payback period, Accounting Rate of Return, Time Value of Money – DCF
Techniques- Net Present Value, Profitability Index and Internal Rate of Return.
Unit – IV
Dividend Decision: Meaning and Significance – Major forms of dividends –
Theories of Dividends – Determinants of Dividend – Dividends Policy and
Hours –10
Dividend valuation – Bones Shares –Stock Splits – Dividend policies of Indian
Corporate.
Unit – V
Liquidity Decision: Meaning - Classification and Significance of Working
Capital – Components of Working Capital – Factors determining the Working
Capital – Estimating Working Capital requirement – Cash Management Models – Hours – 10
Cash Budgeting – Accounts Receivables –Credit Policies – Inventory
Management.
Relevant cases have to be discussed in each unit and in examination case is compulsory
from any unit.
 COURSE OUTCOMES:
 Ability to understand the basic concepts of Financial Management
 Familiar with the various methods to estimate the required rate of return
 Understand the various phases of Capital Budgeting & familiar with the various project
review techniques.
 Ability to understand the various dividend theories along with their assumptions
 Know the various factors affecting the Working Capital requirements of business
QUESTION PAPER PATTERN:
SECTION A:
 Five one page answer questions from each unit.
SECTION B:
 Three easy type questions out of five questions.
SECTION C:
 Case Study (Compulsory question)
REFERENCE BOOKS:
1. James C. Van Horne, Fundamentals Financial Management, Pearson Education, 2012
2. IM Pandey, Essentials of Financial Management, Vikas Publishing House, 2015.
3. Prasanna Chandra: “Financial Management Theory and Practice”, Tata McGrawHill
2011.
4. MY Khan, PK Jain, Basics of Financial Management, McGraw Hill, 2005.
5. P.Vijaya Kumar, M.Madana Mohan, G. Syamala Rao:“Financial Management”,
Himalaya Publishing House, New Delhi,2013.
6. Rajiv Srivastava, Anil Misra: “Financial Management”, Oxford University Press, New
Delhi,2012
7. Brigham,E.F: “Financial Management Theory and Practice”, Cengae Learning, New
Delhi, 2013

COURSE OUTCOMES TO PROGRAM OUTCOMES MAPPING:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8
CO1 0 2 0 0 0 3 0 0
CO2 0 2 0 0 0 3 0 0
CO3 0 2 0 0 0 3 0 0
CO4 0 2 0 0 0 3 0 0
CO5 0 2 0 0 0 3 0 0

3 – High; 2 – Medium; 1 – Low; 0 = No Matching

 Department of Management Science
Syllabus- MBA II Semester for the Autonomous Batch starting from A.Y. 2021-2022
MARKETING MANAGEMENT
Subject Code 21MS12T2 Internal Marks 40
Number of Lecture Hours/Week 04 External Marks 60
Total Number of Lecture Hours 50 Exam Hours 03
Credits – 04
COURSE OBJECTIVES:
 To describe the basic concepts of Marketing & discuss the Indian Marketing
Environment
 To discuss the Segmenting, Targeting and Positioning Strategies of companies
 To understand the basics of Pricing strategy
 To describe the concept of Marketing Communication process and
Communication Mix
 To describe the concept of Marketing Organisation and also discuss the various
marketing controls
Unit –I
Introduction to Marketing: Needs, Wants, Demands, Products, Exchange,
Transactions, Market, Marketing, Production Concept, Product Concept, Sales Hours – 10
Concept, Marketing Concept, Societal Marketing Concept, Indian Marketing
Environment. Marketing Intelligence system, marketing decision system.
Unit –II
Market Segmentation and Targeting: Identification of Market Segments, -
Consumer and Institutional/corporate Clientele - Segmenting Consumer Markets,
Hours – 10
Segmentation Basis, Selecting Target Markets, Segmentation and Targeting as a
Basis for Strategy Formulation. Developing and Communicating a Positioning
Strategy.
Unit – III
Product & Pricing Strategy: Levels of the Product – Product Line and Mix –
Product Life Cycle. Objectives of Pricing, Methods of Pricing, Selecting the final Hours – 10
price, Adopting price, initiating the price cuts, imitating price increases,
responding to Competitor’s price changes.
Unit – IV
Marketing Communication: the communication process, Communication mix,
Managing advertising sales promotion, Public relations and Direct Marketing. Hours –10
Sales force Objectives, Sales force structure and size, Sales force Compensation.
Unit – V
Marketing Organization and Control: Evolution of Marketing Department,
Organizing the Marketing Department, Marketing Implementation, Control of
Hours – 10
Marketing Performance, Annual Plan Control, Profitability Control, Efficiency
Control, Strategic Control.
COURSE OUTCOMES:
 Ability to understand the basic concepts of Marketing & adhere the Indian
Marketing Environment
 Ability to understand the Segmenting, Targeting and Positioning Strategies
 Familiar the process of finalization of the prices of the production and know the
various pricing strategies
  Understand the concept of Marketing Communication and communication mix
 Adhere the concept of Marketing orgnaisation and ability to understand the
various marketing controls.
QUESTION PAPER PATTERN:
SECTION A:
 Five one page answer questions from each unit.
SECTION B:
 Three easy type questions out of five questions.
SECTION C:
 Case Study (Compulsory question)
REFERENCE BOOKS:
1. Phillip Kotler: “Marketing Management “, Pearson Publishers, New Delhi, 2013.
2. Rajan Sexena: “Marketing Management”, Tata McGraw Hill, New Delhi, 2012.
3. R.Srinivasan: “Case Studies in Marketing”, PHI Learning, New Delhi, 2012
4. V.S.Rama Swamy, S. Nama Kumari, Marketing Management, McGraw Hill, 2013
5. Pingali Venu Gopal, Marketing Management A Decision Making Approach,
Response Books, 2010.
6. Lamb, Hair, Sharma: “MKTG” Cengage Learning , New Delhi, 2013

COURSE OUTCOMES TO PROGRAM OUTCOMES MAPPING:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8
CO1 2 2 0 1 0 3 0 0
CO2 0 2 0 0 0 3 0 0
CO3 0 2 0 0 0 3 0 0
CO4 0 2 0 2 0 3 0 0
CO5 0 2 0 0 0 3 0 0

3 – High; 2 – Medium; 1 – Low; 0 = No Matching

 Department of Management Science

Syllabus- MBA II Semester for the Autonomous Batch starting from A.Y. 2021-2022

HUMAN RESOURCE MANAGEMENT

Subject Code 21MS12T3 Internal Marks 40
Number of Lecture Hours/Week 04 External Marks 60
Total Number of Lecture Hours 50 Exam Hours 03
Credits – 04
COURSE OBJECTIVES:
 To describe the concept of Human Resource, HR functions & its implementation
process in the firm.
 To familiarize the concept of Manpower Planning, Recruitment, Training and
development and its methods and techniques
 To discuss the various Performance Evaluation Methods
 To familiarize the various Wage Concepts
 To describe the important aspects of Industrial Relations in organsiations.
Unit –I
HRM: Significance - Definition and Functions – evolution of HRM- Principles -
Ethical Aspects of HRM- - HR policies, Strategies to increase firm performance -
Hours – 10
Role and position of HR department –aligning HR strategy with organizational
strategy - HRM at global perspective- challenges – cross-cultural problems –
emerging trends in HRM.
Unit –II
Investment perspectives of HRM: HR Planning –demand and supply forecasting
- Recruitment and Selection- sources of recruitment - Tests and Interview
Techniques - Training and Development – methods and techniques– training Hours – 10
evaluation - retention - Job Analysis – job description and specifications.
Management development - HRD concepts – mechanisms – career planning and
counseling.
Unit – III
Performance Evaluation: Importance – methods – traditional and modern
methods – Latest trends in performance appraisal - Career Development and
Hours – 10
Counseling- Compensation, Concepts and Principles- Influencing Factors-
Current Trends in Compensation- Methods of Payments - compensation
mechanisms at international level.
Unit – IV
Wage and Salary Administration: Concept- Wage Structure- Wage and Salary
Policies- Legal Frame Work- Determinants of Payment of Wages- Wage
Differentials - Job design and Evaluation- - Incentive Payment Systems. Welfare Hours –10
management: Nature and concepts – statutory and non-statutory welfare measures
– incentive mechanisms.
Unit – V
Managing Industrial Relations: Trade Unions-Employee Participation
Schemes-Collective Bargaining–Grievances and disputes resolution mechanisms.
–Safety at work – nature and importance – work hazards – safety mechanisms - Hours – 10
Managing work place stress. HR accounting and auditing: Nature and significance
–problems – HR audit - process – HRIS - methods.
 Relevant cases have to be discussed in each unit and in examination case is compulsory
from any unit.
COURSE OUTCOMES:
 Able to understand the concept of Human Resource Management.
 Students able to understand the concept of Manpower Planning, Recruitment and
Training development
 Ability to understand the various methods and techniques of Performance Evaluation.
 Students are able to understand the wage concepts
 Ability to understand the important actors in Industrial Relations.
QUESTION PAPER PATTERN:
SECTION A:
 Five one page answer questions from each unit.
SECTION B:
 Three easy type questions out of five questions.
SECTION C:
 Case Study (Compulsory question)
REFERENCE BOOKS:
1. K Aswathappa: “Human Resource and Personnel Management”, Tata McGraw
Hill, New Delhi, 2013
2. Subba Rao P: “Personnel and Human Resource Management-Text and Cases”,
Himalaya Publications, Mumbai, 2013.
3. N.Sambasiva Rao and Dr. Nirmal Kumar: “Human Resource Management and
Industrial Relations”, Himalaya Publishing House, Mumbai
4. Mathis, Jackson,Tripathy:“Human Resource Management:Asouth-Asin Perspective”,
Cengage Learning, New Delhi, 2013
5. Jayant Mukherjee, Designing Human Resource Management Systems, A Leader’s
Guide, Sage International
6. Garry Dessler, Human Resource Management, 12th Edition, Pearson Education,

COURSE OUTCOMES TO PROGRAM OUTCOMES MAPPING:

CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8
CO1 2 1 0 0 0 3 0 0
CO2 0 2 0 0 0 3 0 0
CO3 0 2 0 0 0 3 0 0
CO4 0 0 0 0 0 3 0 0
CO5 0 0 0 0 0 3 0 0

3 – High; 2 – Medium; 1 – Low; 0 = No Matching

 Department of Management Science
Syllabus- MBA II Semester for the Autonomous Batch starting from A.Y. 2021-2022

PRODUCTION & OPERATIONS MANAGEMENT

Subject Code 21MS12T4 Internal Marks 40
Number of Lecture Hours/Week 04 External Marks 60
Total Number of Lecture Hours 50 Exam Hours 03
Credits – 04
COURSE OBJECTIVES:
 To understand the role of operations management in the overall business strategy of the
firm
 To know the basic concepts & techniques of Production Planning and Control
 To understand the various control charts for measuring the quality of the product.
 To describe the basic concept of Total Quality Management
 To demonstrate the overview of Stores Management
Unit –I
Introduction: Overview & Definition of production and operations management.
Nature and Scope of Production and Operations Management-Historical Hours – 10
Evolution –Role & responsibilities of the production manager. Types of
manufacturing processes and Product Design.
Unit -II
Production Planning and Control: Stages in PPC – Gantt – PPC in Mass, Batch,
and Job Order Manufacturing- Aggregate planning and Master Scheduling, MRP,
CRP. Maintenance management & Industrial Safety. Plant Location & Layout Hours – 10
Planning- Factors influencing location - types of layouts. Capacity Planning –
Optimal Production Strategies: Scheduling and Sequencing of Operations. Work
Design: Method Study and Work Measurement - Work Sampling.
Unit – III
Managing of Work Environment –Automation --Technology Management -
Waste Management. Quality Assurance and Quality Circles – Statistical Quality
Control –Control Charts for Variables- Average, Range and Control charts for Hours – 10
Attributes. Acceptance Sampling Plans. Purchase functions and Procedure -
Inventory control – Types of Inventory– Safety stock – Inventory Control
Systems –JIT, VMI.
Unit – IV
Quality Improvement - Basic concepts of quality, dimensions of quality, Juran’s
quality trilogy, Deming’s 14 principles, Quality improvement and cost reduction,
ISO 9000-2000 clauses & coverage. Six Sigma, Productivity –factors affecting
Hours –10
productivity, measurement & improvements in productivity - new product
development and design - stages & techniques. Total Productive Maintenance
(TPM).
Unit – V
Stores Management: Objectives of Stores Management – Requirements for
efficient. Management of Stores – safety stock Inventory Control - Different
Systems of Inventory Control, Costs & Types of Inventory. – ABC, VED and Hours – 10
FNSD analyses. Value Analysis– importance in cost reduction – concepts and
procedures.
 COURSE OUTCOMES:
 Understand the role of operations management in the overall business strategy of the
firm.
 Know the basic concepts & techniques of Production Planning and Control
 Understand the various control charts for measuring the quality of the product.
 Familiar with the basic concept of Total Quality Management
 Know the overview of Stores Management
QUESTION PAPER PATTERN:
SECTION A:
 Five one page answer questions from each unit.
SECTION B:
 Three easy type questions out of five questions.
SECTION C:
 Case Study (Compulsory question)
REFERENCE BOOKS:
1. Elwood S. Buffa, Rakesh K. Sarin, Modern Production and Operations Management,
Wiley India 2007
2. B. Mahadevan, Operations Management, Theory & Practice, Pearson Education, 2015
3. Panner Selvem: “Production and Operation Management”, Prentice Hall of India,
NewDelhi, 2012.
4. Kanishka Bedi, Production and Operations Management, Oxford University Press, 2013
5. K.Aswathappa, K. Shridhar Bhat: “Production & Operation Management”, Himalaya
Publishing House, New Delhi, 2012
6. Ajay K Garg: “Production and Operation Management”, TMH, New Delhi,2012
7. Deepak Kumar Battacharya: “Production & Operation Management”, University
Press, New Delhi, 2012

COURSE OUTCOMES TO PROGRAM OUTCOMES MAPPING:

CO PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8

1 - 2 - - 3 - - -

2 - - - - 3 - - -

3 - - - - 3 - - -

4 - - - - - - - 3

5 - 3 - - - - - 2
3 – High; 2 – Medium; 1 – Low; 0 = No Matching
 Department of Management Science
Syllabus- MBA II Semester for the Autonomous Batch starting from A.Y. 2021-2022
RESEARCH METHODOLOGY
Subject Code 21MS12T5 Internal Marks 40
Number of Lecture Hours/Week 04 External Marks 60
Total Number of Lecture Hours 50 Exam Hours 03
Credits – 04
COURSE OBJECTIVES:
 To develop the basic framework of research process and various Research Desings
 To familiaze the various sources of data, Smapling Techniques and Scale procedures
 To present various types data analysis techniques
 To illustrate the various Statistical technqiues used data analysis
 To describe the significance of Multivaraiate Analysis, T-test and Z test
Unit –I
Introduction : Nature and Importance of research, The role of business research,
aims of social research, research process, pure research vs. applied research,
Hours – 10
qualitative research vs quantitative research, exploratory research, descriptive
research and experimental research, ethical issues in business research. Research
Process – Types of Research –Defining Research Problem .
Unit –II
Data Base: Discussion on primary data and secondary data, tools and techniques
of collecting data. Methods of collecting data. Sampling design and sampling
procedures. Random Vs. Non-random sampling techniques, determination of Hours – 10
sample size and an appropriate sampling design. Designing of Questionnaire –
Measurement and Scaling – Nominal Scale – Ordinal Scale – Interval Scale –
Ratio Scale – Guttman Scale – Likert Scale – Schematic Differential Scale.
Unit – III
Survey Research and Data Analysis: Media used to communicate with
respondents, personal interviews, telephone interviews, self-administered
questionnaires, selection of an appropriate survey research design, the nature of Hours – 10
field work, principles of good interviews and field work management. Editing –
Coding – Classification of Data – Tables and Graphic Presentation –Preparation
and Presentation of Research Report.
Unit – IV
Statistical Inference: Formulation of Hypothesis - Tests of Hypothesis,
Introduction to Null hypothesis vs alternative hypothesis, parametric vs. non-
Hours –10
parametric tests, procedure for testing of hypothesis, tests of significance for small
samples, application, t-test, Chi Square test.
Unit – V
Multivariate Analysis: Nature of multivariate analysis, classifying multivariate
techniques, Bivariate analysis-tests of differences-t test for comparing two means
Hours – 10
and z-test for comparing two proportions and ANOVA one and two way
classification.
Relevant cases have to be discussed in each unit and in examination case is compulsory
from any unit.
COURSE OUTCOMES:
 Understand the basic framework of research process .
  Familiar with the various sources of data, sampling technqiues and various kinds of
scales.
 Understand the various data analysis techniques.
 Know the various statistical techniques used in data analysis
 Understand the significance of Multivariate Analysis, T-test and Z test.
QUESTION PAPER PATTERN:
SECTION A:
 Five one page answer questions from each unit.
SECTION B:
 Three easy type questions out of five questions.
SECTION C:
 Case Study (Compulsory question)
REFERENCE BOOKS:
1. C.R. Kothari, Gaurav Garg, Research Methodology, New Age International Publishers,
2014.
2. Deepak Kumar Bhattacharya Research Methodology, Excel Books
3. Uma Sekharan, Roger Bougie, Research Methods of Business, Wiley India, 2013.
4. Navdeep and Guptha : “Statistical Techniques & Research Methodology”, Kalyani
Publishers
5. Willam G.Zikmund, Adhkari: “Business Research Methods”, Cengage Learning, New
Delhi, 2013.
6. S.Shajahan: “Research Methods for management”, JAICO Publishing House, New
Delhi, 2009.
7. UWE FLICK: “Introducing Research Methodology”, SAGE, New Delhi, 2012.
8. Ranjit Kumar, Research Methodology, Sage International, 2014.
9. Donald R. Cooper, Pamela S. Schindler, Businsess Research Methods, McGraw Hill,
2012.

COURSE OUTCOMES TO PROGRAM OUTCOMES MAPPING:

CO PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8

1 0 0 0 2 0 0 0 0

2 0 0 0 3 0 0 0 0
3 0 0 0 0 0 3 0 0

4 0 0 0 0 0 3 0 0

5 0 0 0 0 0 3 0 0
3 – High; 2 – Medium; 1 – Low; 0 = No Matching
 Department of Management Science
Syllabus- MBA II Semester for the Autonomous Batch starting from A.Y. 2021-2022
ORGANISATIONAL BEHAVIOUR
Subject Code 21MS12T6 Internal Marks 40
Number of Lecture Hours/Week 04 External Marks 60
Total Number of Lecture Hours 50 Exam Hours 03
Credits – 04
Course Objectives
 To demonstrate the key concepts of Organisational Behaviour
 To describe the Perception, Motivation and Leadership concept
 To analyse the various Leadership skills and significance of Groups
 To familiarize the various Team Building techniques and conflict resolutions in teams
and groups.
 To describe the concepts Organizational Culture, Design and Development
Unit – I
Introduction - Nature and scope – linkages with other social sciences - Individual
Roles and Organizational Goals - Perspectives of Human Behavior, Approach to 10 hours
Organizational behavior - models of organizational behavior.
Unit – II
Perceptual Management: Nature - Process – selection, organization and
interpretation – Influencing factors -Motivation – Concepts - Needs and Motives
10 hours
and theories. Leadership and Motivating people - Leadership Theories. Attitudes
and Values: formation - Types – Changes and Behavior Modification Techniques.
Unit – III
Personality Development: Nature - Stages, Determinants of Personality, - Johari
Window - Transactional Analysis, Learning Processes - Theories, Creativity and
Creative - Thinking. Leadership nature and skills. - Decision Making Process: 10 hours
Behavioral Dimensions, Groups and their formation - Group Dynamics, Informal
Organizations, Group versus Individual Interaction.
Unit – IV
Inter-Personal Communication: Listening, Feedback, Collaborative Processes
in Work Groups, Team Building, Team Decision Making, Conflict Resolution in
10 hours
Groups and Problem Solving Techniques.
Unit – V
Organizations: Determinants of Structure, Functional Aspects of Structure,.
Principles and Design of Organizations, Organizational Culture, Power and
`10 hours
Authority. Stress in Organization. Organizational Development processes, Change
– Resistance to Change.- Interventions, OD techniques and applications.
Relevant cases have to be discussed in each unit and in examination case is compulsory
from any unit.
COURSE OUTCOMES:
 Understand the principles and concept of organisational behaviour
 Understand the concepts of Perception, Leadership and Motivation
 Familiar with the various Leadership skills and know the importance of Groups
 Understand the various team building techqniques and also familiar with conflict
resolution concept.
 Familiar the concepts of Organizational Culture, Design and Development
 QUESTION PAPER PATTERN:
SECTION A:
 Five one page answer questions from each unit.
SECTION B:
 Three easy type questions out of five questions.
SECTION C:
 Case Study (Compulsory question)
Reference Books
1. K.Aswathappa: “Organizational Behavior-Text, Cases and Games”, Himalaya
Publishing House, New Delhi, 2008,
2. Jai B.P.Sinha: “Culture and Organizational Behavior”, Sage Publication India Private
Limted, New Delhi, 2008.
3. P. Subba Rao, Organizational Behaviour, Himalaya Publishing House, 2009, Mumbai
4. Steven L McShane, Mary Ann Von Glinow, Radha R Sharma: “Organizational
Behavior”, Tata McGraw Hill Education, New Delhi, 2008.
5. Jerald Greenberg and Robert A Baron: “Behavior in Organizations”, PHI Learning
Private Limited, New Delhi, 2009.
6. Pareek Udai: “Understanding Organizational Behavior”, Oxford University Press, New
Delhi, 2007.
7. John W. New Strom, Keith A. Davis, Organisational Behaviour: Human Behaviour at
Work, McGraw Hill Higher Education, 2001.

COURSE OUTCOMES TO PROGRAM OUTCOMES MAPPING:

CO PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8

1 3 - - - - - - 2

2 - - - - 3 - - -

3 - 3 - - - - - -

4 - - - - 3 - -

5 - - - - - - 2
3 – High; 2 – Medium; 1 – Low; 0 = No Matching