FISHBALL WITH MALUNGGAY AND CHEESE
The business aims to introduce a healthier version of the classic street food, fishball, by
incorporating malunggay (moringa) leaves. This innovative product will be sold for ₱5 per
stick, making it affordable and nutritious. Our goal is to tap into the local street food market
by offering a budget-friendly snack that promotes health and well-being.
BUSINESS OBJECTIVES
To provide a healthier alternative to traditional fishball snacks by adding malunggay.
To sell at least 100 sticks daily within the first three months of operation.
To expand to more locations within the first year.
PRODUCT DESCRIPTION
Fishball with Malunggay and cheese: Traditional fishballs mixed with finely chopped
malunggay leaves, offering added nutritional benefits such as vitamins A, C, and iron.
Price: ₱5 per stick (with 4-5 fishballs per stick)
Selling Points: Healthy, tasty, and affordable
MARKET ANALYSIS
Target Market: Students, office workers, commuters, and health-conscious individuals.
Location: High-traffic areas like schools, office buildings, transport terminals, and food
stalls.
Competitive Advantage: The unique combination of malunggay and fishballs and cheese
sets the product apart from traditional fishball vendors.
MARKETING STRATEGY
Branding: Position the product as a "Healthy, Affordable, and Delicious Snack." Create a
simple yet catchy brand name like ." JD'S Snack's
Sales Promotion:
Offer "Buy 4 sticks, get 1 free
Use social media to share benefits of malunggay, health tips, and promote daily stalls.
Give free taste tests during peak hours to attract potential customers.
Advertising: Social media campaigns focusing on the health benefits of malunggay.
OPERATIONS PLAN
Production: Fishballs will be pre-prepared in a kitchen facility to ensure consistency and
quality. Malunggay leaves will be sourced from local farmers.
Stall Setup: Portable carts or small stalls equipped with deep fryers, gas, and utensils.
Staffing: Hire vendors to operate the stalls during peak hours.
FINANCIAL PLAN
Start-up Capital:
Initial inventory (Harina, Malunggay, Cooking oil, Cheese, Ketchup, Mayonnaise): ₱200
Total Start-up Cost: ₱240
Revenue Projections:
Selling 100 sticks/day at ₱5 each = ₱500/day
Monthly revenue (5 days of operation): ₱1000
Expected gross profit margin: 60%
Break-even Analysis:
Expected to break even within 2-3 months of operation.
MANAGEMENT TEAM
Owner/Manager: Oversee daily operations, marketing, and finances.
Vendors: Responsible for cooking and selling at designated locations.
SUSTAINABILITY AND GROWTH
Sustainability: Utilize eco-friendly packaging and locally sourced ingredients to promote a
green business.
Growth Plan: Expand to nearby towns, add variations (spicy fishballs, cheesy fishballs),
and potentially franchise the brand.
RISK ANALYSIS
Competition: Offer a unique selling proposition with the health benefits of malunggay.
Food Safety: Strict quality control and hygiene practices to maintain product safety.
Economic Factors: Keep costs low to maintain profitability despite inflation.
By offering a nutritious, affordable, and delicious snack, this fishball with malunggay and
cheese business has the potential to thrive in the competitive street food market while
promoting healthier eating habits.
CHEESE STICK WITH POTATO
BUSINESS OBJECTIVES
Goal: To introduce a new, innovative snack that combines the creamy taste of cheese
with the crispy texture of potato.
Objectives:
Capture 10% of the local snack market within the first year.
Establish partnerships with at least 5 major retail chains.
PRODUCT DESCRIPTION
Product: A snack made of a stick of cheese encased in a crispy layer of potato. It’s
designed to be easy to eat, convenient, and delicious.
Features:
Combination of soft, melted cheese with a crunchy potato exterior.
Available in multiple flavors (e.g., cheddar, mozzarella, spicy, herb).
Offered in various sizes for both individual consumption and sharing.
Pre-cooked, ready-to-eat, or frozen options.
MARKET ANALYSIS
Target Market: Young adults, families, and snack enthusiasts looking for a quick and tasty
snack option.
Market Trends:
Growing demand for innovative, convenient snacks.
Preference for unique flavor combinations.
Competitors:
Existing frozen snacks, including potato-based snacks and cheese-based appetizers.
Major brands such as TGI Fridays, McCain, and other local snack producers.
Competitive Advantage:
Unique product combination not commonly found on the market.
High-quality ingredients and distinctive flavors.
Easy preparation for quick consumption.
MARKETING STRATEGY
Brand Positioning: “The ultimate snack that brings together the best of cheese and
potato.”
Pricing: Competitive pricing to penetrate the market; offering discounts and bundles to
attract new customers.
Promotion:
Social media campaigns highlighting the taste, convenience, and uniqueness of the
product.
Partnerships with local cafes and fast food chains for co-branding.
In-store promotions and tastings.
Distribution Channels:
Retail stores, supermarkets, and convenience stores.
Online platforms for home delivery.
Partnerships with local eateries for inclusion in their menus.
OPERATIONS PLAN
Production: Set up a small production unit capable of producing 10,000 units per day.
Suppliers: Secure reliable suppliers for cheese, potatoes, and packaging materials.
Logistics: Efficient cold chain logistics to maintain product quality, from production to retail
outlets.
FINANCIAL PLAN
Startup Costs: Equipment, raw materials, initial marketing, and staffing.
Revenue Projections: Estimate sales based on target market penetration rates and sales
volume.
Expense Management: Monitor production costs, marketing expenses, and operational
overhead.
MANAGEMENT TEAM
Key Personnel:
Founder/CEO with experience in the food industry.
Head of Operations with expertise in food production.
Marketing Manager responsible for branding and market penetration.
Team Roles: Clearly defined roles to ensure efficient management of production, marketing,
sales, and distribution.
SUSTAINABILITY AND GROWTH
Sustainability:
Focus on sourcing local, sustainable ingredients.
Environmentally-friendly packaging.
Growth Plan:
Expand the product line with new flavors and variations.
Explore new markets, both domestically and internationally.
Collaborate with more retailers and expand online presence.
RISK ANALYSIS
Potential Risks:
Fluctuation in raw material costs (cheese and potatoes).
Competition from existing snack brands.
Challenges in maintaining consistent product quality during scaling.
Mitigation Strategies:
Secure long-term contracts with suppliers.
Focus on continuous product improvement and innovation.
Regular quality checks and feedback loops to maintain high standards.
