BPP Business School Coursework
Cover Sheet
Please use this document as the cover sheet of for the 1st page of your assessment.
Please complete the below table – the grey columns
Module Name Data Driven Decision for Business
Student Reference Number SRN BP0272239
(SRN)
Assessment Title COTS's coffee shops
Please complete the yellow sections in the below declaration :
Declaration of Original Work:
I hereby declare that I have read and understood BPP’s regulations on plagiarism and that this is
my original work, researched, undertaken, completed and submitted in accordance with the
requirements of BPP School of Business and Technology.
The word count, excluding contents table, bibliography and appendices, is 850+words.
Student Reference Number: Date: 3rd august
By submitting this coursework you agree to all rules and regulations of BPP regarding assessments
and awards for programmes.
Please note that by submitting this assessment you are declaring that you are fit to sit this
assessment.
BPP University reserves the right to use all submitted work for educational purposes and may request
that work be published for a wider audience.
Table of Content
1. Introduction & project plan......................................................................................................2
2. Data quality issues and remedies..............................................................................................2
3. Data analysis and commentary.................................................................................................3
4. References................................................................................................................................6
Data-Driven Business Performance Improvement for COTS's Coffee Shops
1. Introduction & Project Plan:
As the junior data analyst at Café on the Sea (COTS), our job is to analyze the performance of
the three best coffee shops in the company, which are located in Black pool, Southampton, and
Portsmouth. These locations are important indicators of the company's current market position
due to the strong competition from other coffee chains like Costa, Café Nero, and Starbucks in
these cities. Your analysis will be a crucial part of the 3-Year Strategic Plan for the company.
The motivation behind this report is to introduce an information driven way to deal with further
develop business execution for COTS's coffee shops. By utilizing information examination, we
mean to recognize key bits of knowledge and patterns that will empower us to go with informed
choices to improve deals, upgrade functional productivity, and at last drive better by and large
business execution.
To start your examination, I collected the important information from different sources,
including data records, client input, functional information, and outside market information about
all 3 coffees shops. After that I purify and preprocess the information to deal with missing
qualities, anomalies, and irregularities. This step is urgent to guarantee precise and dependable
investigation.
In our empirical models we aim to include measures that explain and control for different
characteristics that affect the sales performance and customer satisfaction of individual stores
Agarwal, D.P. (2021). Then get valuable results I choose the EDA model (Exploratory Data
Analysis) to acquire starting bits of knowledge into the information and investigate deals
designs, recognize irregularity, and find possible connections between factors. Applying
advanced analytics techniques such as regression analysis, time series forecasting, and clustering
to uncover hidden patterns which make predictions about future trends.
2. Data quality issues and remedies
Incomplete Data: Fragmented information happens when certain perceptions or qualities are
absent. To recognize this issue, examiners can check for missing qualities in the dataset. Cures
incorporate ascription strategies (mean, middle, and mode) or utilizing progressed methods like
relapse or AI models to foresee missing qualities.
Inconsistent Data: Conflicting information emerges when a similar kind of data is recorded
distinctively across the dataset. Examiners ought to check for varieties in naming shows,
information arrangements, and units of estimation. The cure includes normalizing information
configurations and units to guarantee consistency.
Duplicate Data: Copy information alludes to rehashed passages in the dataset, prompting off
base examination. Recognizing copies should be possible through matching strategies or
calculations. The cure is to eliminate or unite copy records.
In conclusion, utilizing information examination through an organized structure like Fresh DM
can give important bits of knowledge into COTS's coffee shops' performance. Investigation
distinguish the patterns and pursue informed choices, COTS can optimize its operations, enhance
customer experience, and drive improved business performance across all coffee shops.
3. Data analysis and commentary
Table A
Commentary: Table A shows the business sale and an incentive for every month over the three-
year time frame, as well as the sums for every year and the whole time frame. The information
provides us with an outline of the shop's presentation over time. By examining the patterns in
deals volume and worth across long stretches of time, we can recognize occasional examples or
times of expanded/diminished deals.
Table B
Commentary: Table B presents benchmark examinations of item gatherings' exhibition,
including deals volume and worth over the three-year time span. These correlations assist with
recognizing which item bunches are driving the most over the top income for the organization
and which ones could require more consideration or promoting endeavors.
Table C
Commentary: Table C showcases benchmark examinations of deals volume and worth between
coffee shops. This examination permits us to distinguish the top-performing coffee shops and
survey any varieties in execution between various areas.
Analysis on Table C Outcomes:
Shop A and Shop B reliably record the most noteworthy deals volume and worth, mirroring their
prosperity and proficiency in attracting the clients.
Commentary on all Tables Outcomes:
The all out deals volume and worth show a steady vertical pattern over the three years,
demonstrating generally development in business. Late spring months (June to August) show the
most noteworthy deals volume and worth, probable because of expanded traveler action and
hotter climate. December records higher deals volume and worth, which can be ascribed to the
Christmas season and happy shopping.
4. References
Agarwal, D.P. (2021). Impact of Retail Store Sales Employee Performance on Customer
Satisfaction, Purchase and Repurchase Intention. Saaransh: RKG Journal of Management.
Bloch, P. H., Ridgway, N. M. and Sherrell, D. L. (1989), “Extending the concept of shopping: An investigation of
browsing activity”, Journal of the Academy of Marketing Science, Vol.17 No.1, pp. 13-21.
Boulding, W., Kalra, A., Staelin, R. and Zeithaml, V. A. (1993), “A dynamic process model of
service quality: from expectations to behavioral intentions”, Journal of Marketing Research
, Vol.30. No.1, pp. 7-27.
Clopton, S. W., Stoddard, J. E. and Clay, J. W. (2001), “Salesperson characteristics affecting
consumer complaint responses”, Journal of Consumer Behavior: An International Research
Review, Vol. 1 No. 2, pp. 124-139.
