0% found this document useful (0 votes)
86 views5 pages

Apollo Tyres Product & Market Overview

Uploaded by

prasukjain70
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
86 views5 pages

Apollo Tyres Product & Market Overview

Uploaded by

prasukjain70
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Apollo Tyres has a diverse product portfolio that caters to a wide range of vehicles and applications.

Here is an expanded overview of their product offerings:

### Passenger Vehicle Tires:

- Apollo Tyres offers a variety of tires for cars, SUVs, and other passenger vehicles. These tires are
designed to provide excellent grip, handling, and comfort for everyday driving.

### Commercial Vehicle Tires:

- Apollo Tyres manufactures tires for trucks, buses, and other commercial vehicles. These tires are
built to withstand heavy loads, long distances, and challenging road conditions.

### Off-Highway Vehicle Tires:

- Apollo Tyres produces tires for off-highway vehicles like agricultural machinery, construction
equipment, and mining vehicles. These tires are designed to provide traction, durability, and
performance in rugged terrains.

### Two-Wheeler Tires:

- Apollo Tyres offers a range of tires for motorcycles and scooters. These tires are engineered to
deliver stability, control, and safety for two-wheeled vehicles.

### Vredestein Brand:

- Under the Vredestein brand, Apollo Tyres provides premium tires for cars, agricultural machinery,
industrial vehicles, and bicycles. These tires are known for their high-quality construction, innovative
design, and superior performance.

By offering a comprehensive range of products across different vehicle categories, Apollo Tyres aims
to meet the diverse needs of consumers while maintaining a focus on quality, innovation, and
customer satisfaction.
ALNAC 4G
A premium tyre for hatchbacks and sedans, offering effortless
driving on the highways and city streets. Rediscover the joy of
driving with ALNAC 4G's precision control and handling prowess.

ASPIRE 4G
A luxury sedan tyre that helps you go the distance with comfort and
confidence. The ASPIRE 4G is built for exceptional braking
performance and NVH control when driving at highway speeds.

Apterra AT2
Discover the roads not taken with Apterra AT2, an all terrain SUV
tyre by Apollo Tyres. Features patented multi-directional tread
design for those who crave adventure at every turn.

APTERRA HT
No terrain is tough enough when you ride with Apollo APTERRA. Max
up your traction, conquer every terrain with APTERRA HT, an SUV
tyre for superior all-round performance on an off the road.

APTERRA HT 2
Don’t let rough roads hamper your driving experience. Glide over
the bumps on the road with APTERRA HT2 in quiet comfort. Features
specially designed tyre contours for smoother drives .

AMAZER 4G LIFE
A high durability tyre for small cars and hatchbacks, offering
improved mileage, enhanced braking and increased resistance to
punctures. Cross all milestones with AMAZER 4G LIFE’s long lasting
performance.

Altrust
The highly durable Altrust is built to run for long hauls while offering
excellent level of safety, comfort & improved fuel efficiency

Amazer XP
Best in class RRc and unparalleled comfort make the Apollo Amazer
XP the perfect choice for your journey while its fuel-efficiency makes
it the perfect choice for the environment so you can go the distance
everyday and the planet can too.
Apollo Tyres had a significant customer base in India, as well as in various international markets. The
company has established itself as one of the leading tire manufacturers in India and has a strong
presence across different segments of the automotive industry. Here are some key aspects of Apollo
Tyres' customer base:

1. Passenger Vehicle Owners: Apollo Tyres caters to a large number of passenger vehicle owners in
India. This includes individuals who own cars, SUVs, and other personal vehicles. The company offers
a wide range of tires suitable for different types of passenger vehicles, meeting the diverse needs of
customers.

2. Commercial Vehicle Operators: Apollo Tyres serves a substantial customer base comprising
trucking companies, fleet operators, and other commercial vehicle users. These customers rely on
Apollo tires for their trucks, buses, and other commercial vehicles due to the brand's reputation for
durability, performance, and value.

3. Two-Wheeler Riders: The company also has a significant presence in the two-wheeler tire market
in India. Two-wheeler riders, including motorcycle and scooter owners, choose Apollo tires for their
reliability, safety, and performance.

4. Automobile Manufacturers: Apollo Tyres supplies tires to various automobile manufacturers as


original equipment for new vehicles. This includes both domestic Indian automakers and
international brands. Collaborating with automobile manufacturers helps Apollo expand its customer
base and reach a broader audience.

5. Export Markets: In addition to serving customers in India, Apollo Tyres exports its products to
numerous countries worldwide. The company has a presence in various international markets across
Asia, Europe, Africa, and the Americas. These export markets contribute to Apollo's diverse customer
base and global reputation.

Overall, Apollo Tyres' customer base is extensive and encompasses a wide range of vehicle owners,
commercial operators, and OEM partners, both in India and abroad. Their commitment to quality,
innovation, and customer satisfaction has helped them build a loyal customer following over the
years. For the latest insights into their customer base and market reach, it's advisable to refer to their
official communications and reports.
Apollo Tyres primarily operates in two geographical segments:

1. India: This is their dominant market, accounting for roughly 69% of their
revenue according to their most recent annual report [Annual Report
FY22.pdf, Apollo Tyres]. They have five manufacturing plants located across
India [Wikipedia, Apollo Tyres].

2. Europe: This is their secondary market, contributing around 26% of their


revenue [Annual Report FY22.pdf, Apollo Tyres]. They have a manufacturing
facility in the Netherlands [Indbank, Apollo Tyres Ltd].

While they do have a presence in other countries, it constitutes a much smaller


portion of their overall business, around 5%

Within India :

here are some common segments where Apollo Tyres India operates:

1. North India: This region includes states such as Delhi, Uttar Pradesh, Punjab, Haryana, Rajasthan,
Himachal Pradesh, Uttarakhand, and Jammu & Kashmir. North India is a significant market for Apollo
Tyres, with a dense population and thriving automotive industry.

2. South India: South India comprises states like Tamil Nadu, Karnataka, Kerala, Telangana, and
Andhra Pradesh. It is another crucial market for Apollo Tyres, with several manufacturing facilities
and a large number of vehicle owners.

3. West India: States such as Maharashtra, Gujarat, Goa, and Madhya Pradesh fall under the West
India segment. This region hosts major industrial hubs and urban centers, contributing to the
demand for tires.

4. East India: East India includes states like West Bengal, Odisha, Bihar, Jharkhand, and Assam. While
this region may have relatively lower vehicle ownership compared to other parts of the country, it
still represents a significant market for Apollo Tyres.

5. Central India: This segment may include states like Chhattisgarh and parts of Madhya Pradesh.
While not as densely populated as other regions, Central India still contributes to Apollo Tyres'
market presence, particularly in urban centers and industrial areas.

6. Rural and Semi-Urban Areas: Apart from specific states or regions, Apollo Tyres also targets rural
and semi-urban areas across India. These areas often have a growing demand for tires due to
increasing vehicle ownership and infrastructure development.
7. Metro Cities and Tier-1 Cities: Major metropolitan areas such as Mumbai, Delhi, Bangalore,
Chennai, and Kolkata, along with tier-1 cities, form crucial markets for Apollo Tyres. These urban
centers have high vehicle density and strong purchasing power.

By strategically targeting these geographical segments, Apollo Tyres can effectively reach a diverse
customer base across India. Additionally, the company may have specific marketing and distribution
strategies tailored to each region to address local preferences and market dynamics.

You might also like