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Copywriting Course

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0% found this document useful (0 votes)
1K views13 pages

Copywriting Course

Uploaded by

susmitaphooldan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Copywriting

Course
"Unleash Your Wordsmithing Wizardry:
Master Copywriting and Craft Compelling
Content!"
About Us
Welcome to Skillbuilders the Prime destination to
learn a variety of courses in Newtown Kolkata.
Our Team has Educators and Professionals who
are passionate about Teaching with a huge
industry experience. A Commitment to deliver an
unparalleled educational experience that is up-
to-date with Industry Trends and Best Practices.
Our courses are specially designed to provide
students with full knowledge and skill
development to succeed n their chosen domains.
Why Copywriting?

Enhances communication skills.

Boosts conversion rates.

Opens doors to various industries.

Builds brand authority.

Sets you apart from competitors.


About the
Course

Comprehensive training on effective


copywriting techniques.
Learn to create persuasive content
that drives results.
Understand the psychology behind
consumer behavior.
COPYWRITTING

Gain insights into crafting compelling


headlines and calls-to-action.
Master the art of storytelling to
engage and captivate audiences.
Key Features of The
Course
In-depth modules covering the
fundamentals of copywriting.

Practical exercises and real-world examples


to reinforce learning.

Personalized feedback and guidance from


experienced copywriting mentors.

Access to a community of like-minded


learners for networking and support.

Bonus resources on marketing strategies


and SEO optimization for copy.
Learning Path

Step 1
Offline Learning
and Training

Step 2
Internship and
Projects

Step 3
Job Assistance
Step 4
Course and
Internship
Certificate
Program Outcome

Proficient Copywriting Skills


Develop the ability to write persuasive and
impactful copy that effectively communicates
messages to target audiences.

Increased Conversion Rates


Master techniques to craft compelling content
that drives higher conversion rates, leading to
increased sales and revenue for businesses.

Strategic Branding
Understand how to create a consistent brand
voice and messaging, strengthening brand
identity and recognition.

Enhanced Communication
Improve overall communication skills, allowing
participants to convey ideas and concepts more
effectively in various professional settings.

Career Advancement
Acquire a valuable and sought-after skill set that
opens doors to a wide range of career
opportunities in marketing, advertising, content
creation, and more.
Course Curriculum

Module 1: How to Research?


Competitor and Competition Analysis
Understanding Industry Trends

Module 2: Turn your Passion


into Profession
Get Started
Understanding Content that Sells
Knowing your Goal
Writing for the Internet

Module 3: Introduction to
Copywriting
What is Copywriting?
The 3 Cs of Copywriting
Attributes of Effective Copywriting
Mistakes to avoid as a Copywriter
Course Curriculum

Module 4: Different Types of


Copywriting
Social Media Copywriting
Direct Response Copywriting
Email Copywriting
Marketing Copywriting
SEO Copywriting
Technical Copywriting
B2B Copywriting
Public Relations Copywriting

Module 5: Understanding the


Objective of Your Post
To Inform
To Teach
To Inspire
To Entertain
To Express
To Start a Conversation
To Share Knowledge and Resources
of an Industry
Course Curriculum

Module 6: Different Formulas of


Copywriting
ACCA
AIDA
PPPP

Module 7: Guidelines to
Write the Best Sales Copy
and Branding Content
Know your Audience
Find your Voice
Write with Clarity and Simplicity
Getting Inspired
Staying Relevant
Adapt best practices of Copywriting
Course Curriculum

Module 8: Strategies for


Copywriting
Writing attractive and catchy
headlines
Product Description
Case Studies and Testimonials
Trust building Factors
Tips for writing convincing content for
customers

Module 9: Different Types of


Headlines
News Headline
Headline with Numbers
Immediate Results Headlines
Curiosity Headlines
The "Reason Why" Style
Address the Style
The Question Headline
The Testimonial Style
Pricing
Copywriting-10 Classes-
₹ 29400 only

Content + Copywriting-
6 Months- ₹39200 only
Let's Connect
With Us

8981615111

admin@pfskillbuilders.com

"Unleash Your Untapped Potential: The Copywriting Course


that Transforms Words into Prosperity."

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