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Entrepreneur Skills Course Guide

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0% found this document useful (0 votes)
173 views4 pages

Entrepreneur Skills Course Guide

Uploaded by

ssebunya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

HP LIFE COURSE CATALOGUE

All courses
1. Communication (Category)
I. Effective Presentations
Learn how to develop, practice for, and give a persuasive presentation that expresses your
message clearly and is targeted to a specific audience.
II. Business Email
Learn how to write professional business emails to communicate effectively with your
customers and suppliers.
III. Business Communications
Learn why business communications are important and how to create a simple framework you
can use to improve your business communication skills.
IV. Presenting Data
Discover how to use spreadsheet software to create charts that convey your business’s data
effectively.

2. Startup / Innovate (Category)


I. Circular Economy
Learn the fundamentals and foundational principles of a circular economy and understand how
it can provide more benefits and value than a traditional linear business model.

II. Starting a Small Business


Learn what steps you need to take to start a small business and how to create a business plan
that sets out an effective strategy for growth.

III. Social Entrepreneurship


Discover what a social enterprise is, how it differs from traditional businesses, and what you
need to do to set one up successfully.

IV. Growth Engine for Your Business


Discover how a growth engine system can help you grow your business by transforming
interested visitors into engaged users and happy customers.

V. 3D Printing
Discover how you can use 3D printing to create prototypes and products for your business.

VI. Design Thinking


Discover basic design thinking concepts to identify, define, explore, generate, and test ideas to
solve difficult customer problems.

VII. Strategic Planning


Learn how to use a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis to
choose the best strategies to help your business reach its long-term goals.
3. Finance (Category)
I. Cash Flow
Discover why cash flow is important to your business and how to make decisions based on the
resources available to you.

II. Basics of Finance


Learn basic business finance concepts to help you calculate expenses and find out when you
will make a profit.

III. Profit and Loss


Find out what a profit and loss statement is, how it is structured, and why it’s important for your
business.

IV. Finding Funding


Explore funding sources for your business, identify which sources are the best match for your
needs, and learn what to consider before you apply.

V. Sales Forecasting
Find out why sales forecasting is important for your business and how to gather the information
you need to create.

4. Marketing (Category)
I. Unique Value Proposition
Explore how you can differentiate your business from your competitors and how to craft your
own unique value proposition.

II. Your Target Audience


Explore ways to gather information about your existing and potential customers and how to
focus your efforts for maximum impact.

III. Selling Online


Discover how selling online can improve your business’s ability to make a profit and learn about
how you can more effectively sell to your audience through the internet.

IV. Effective Business Websites


Learn the fundamentals of building a user-friendly website that enables you to attract new
customers and retain existing ones.

V. Customer Relationship Management


Learn how to use a customer relationship (CRM) tool to keep better track of your customers’
and potential customers’ information to enable you to build your business.

VI. The Art of Sales: Fundamentals of Selling


Find out how to negotiate sales, handle customer objections, and use sales tools to become a
better salesperson.
VII. Marketing Benefits vs. Features
Learn how to create marketing materials to promote the advantages of your products or
services to your target audience.

VIII. Setting Prices


Explore how to use research to determine prices for your products and services and how to use
word processing software to track the information you gather.

IX. Social Media Marketing


Explore a range of different social media marketing platforms and learn how to create a social
media advertisement that will reach your target customers.

5. Operations (Category)
I. Inventory Management
Learn why inventory management is essential to your business and how to manage it to
maximize your profit.

II. IT for Business Success


Determine the types of technology solutions that best address your business goals and learn
how different technologies directly and indirectly impact your business.

6. Career Development (Category)


I. Resume Writing and Job Interviewing
Discover why resumes, cover letters, and interviews are important to finding and securing a
job.

II. Effective Leadership


Explore the art of effective leadership through self-awareness, strategic planning, and learning
how to catalyse change.

III. Success Mindset


Find out what a success mindset is, how to develop one, and how it helps you create a
successful future.

7. Digital Business Skill (Category)


I. Introduction to Cybersecurity Awareness
Discover how to detect and defend against common cybersecurity threats to safeguard your
digital information.

II. Data Science & Analytics


Learn how digitally driven businesses are leveraging data for innovation, decision-making,
product development, and building stronger customer relationships.

III. Introduction to Digital Business Skills


Gain insight from industry leaders and uncover best practices for how digital technologies are
transforming the worlds of business and daily life.

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