THE MOST
COMPLETE
PROFILE
OPTIMIZATION
CHECKLIST
33 Strategic Points
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social selling. We would like to clarify that we are not affiliated with, endorsed by, or employed by LinkedIn
Corporation. Our services, research, and content are provided independently, and any references to LinkedIn
are purely for explanatory purposes. We emphasize our commitment to maintaining our independence and
assure our audience that our views, opinions, and recommendations are based solely on our expertise and
experience.
1- Background Picture
Fact!
Showing yourself in action builds trust.
Authenticity is key. Avoid boring
corporate pictures
2 - Profile Picture -
Visibility
Tip!
Set visibility to “Anyone” or
“All LinkedIn Members”
3 - Profile Picture -
Professional
Check
www.photofeeler.com
and get feedback!
Tips:
1. Recent (not older than 3 year)
2. Professional foto shoot
3. Authenticity
Ask yourself, “Would someone
recognize me at the reception of my
client’s company?”
4 & 5 - Headline
Must be included:
1. Address your target audience
2. What is your added value?
Optional:
1. Job Title
2. Keywords
3. CTA
6 & 7 - Hashtags
- Profile Link
Hashtags:
- Add to your expertise
- Provide direction
Profile Link:
- most clicks (!)
8 - Digital
Business Card
Tips!
1. Set Email “Open” to 2nd degree connections
2. Add a phone number for connections
3. Add websites (SEO)
Optional:
1. Twitter
2. Birthday
3. Instant Messaging
9 - Easy to Contact
Fact!
Average time a buyer spends before 1st
decision: 20 seconds.
So make sure people have options
to contact you.
10 & 11 - Featured
Section
Tips:
1. Upload at least 3 items (try multichannel)
2. Have a Converting Element or Offer included
12 & 13 - Status
Activity
Tips:
1. Publish at least 4 times per month (*)
2. Have at least 4 tabs activated
(*) Eventually try to find your own rhythm,
consistency outperforms frequency
14 & 15- About -
Trigger and P.P.I.
Tips!
1. Trigger your audience to click see more or
contact you
2. Have a Professional Personal Introduction
(P.P.I.)
16 & 17 - About -
Expertise &
Added Value
Tips!
1. Summarize your expertise & knowledge
(#Legitimization)
2. Position your added value for
your target audience
18 & 19 - CTA - Skills
Tips!
1. Make it easy for people to contact you.
Give them options
2. Add Top Skills (internal SEO - higher visibility)
20 to 22 - Work
Experience
Tips!
1. Connect Company Page (Logo)
2. Provide a customer-centric description,
minimum 3 lines
3. Add Media (SEO)
Optional: Different activities, different
target audiences? Create
multiple “Job Roles”
23 - Education
Fact!
Without adding at least 1 Education, you will not
reach All-Star Profile, resulting in less visibility (*)
(*) Although LinkedIn doesn’t show All-Star status anymore,
it’s still active in the back end/ algorithm
Hack:
Use Education to show contact details
on top of your profile!
24 to 26 - Skills
Must haves:
1. 3 Top Skills that Add to your positioning
2. At least 15 Skills added because
of All-Star Profile
3. Adding relevant terms as skills will improve
the SEO of your profile. Add keywords
27 to 29 -
Recommendations
Must haves:
1. A minimum of 3 received recommendations
(All-Star)
2. Visible Client Recommendations
3. Last one is more recent than 1 year ago
30 -
Recommendations
Given
Must have:
1. A minimum of 3 recommendations given
Tip!
Giving them pro-actively is a relationship
booster
31 - Accomplishments
Must have:
1. Add at least 2 categories of additional
accomplishments to your LinkedIn Profile
32 & 33 - Companies
& LinkedIn Groups
Must haves:
1. Following at least 20 companies
2. Being a member of at least 5 LinkedIn Groups
Result?
0 - 20 - You’ve lost your password?
21- 40 - You don’t take it serious, do you?
41- 60 - Average LinkedIn Brand
61- 80 - Optimized for Networking
81 - 100 ….. Thought Leader Brand
Average of 1.412 profile
analyzed in 2022: 62%
LinkedIn Profile Analysis are part of our
Thought Leadership and Social Selling
Programs.
An optimized profile will boost the reach
and visibility of both your
profile and content.
Follow me for more
Tips and Insights
Richard
Accelerated growth of
on LinkedIn
