Connor Gotto
[email protected]
MORE THAN A MEDIA COMPANY
thisisirresistible.com @thisisirresistible
Connor Gotto
MORE THAN A MEDIA COMPANY
[email protected]WHERE WE ARE WHO WE
WORK WITH
RETROPOP
(Print & Digital)
MAGAZINE SALES
NEWSTRADE (UK)
+14.25%
SUBSCRIPTIONS
(UK+ROW)
+221.95%
ONLINE STATS
SOCIAL MEDIA REACH
>6Mn MONTHLY USERS
WEB TRAFFIC
>200K UMV
Connor Gotto
MORE THAN A MEDIA COMPANY
[email protected]
$215.65Bn MARKET
Global Newspaper and
Magazines Publishers Market
2027 (Expected) Number of UK
consumer
$203.17Bn magazines has
CAGR Global Newspaper and
Magazines Publishers Market
halved since 2010
1.5%
2023
CAGR
$198.11Bn 2.6%
Global Newspaper and
Magazines Publishers Market
2022
504.9Mn
51m 1hr15m
Time
Expected
spent Global
reading Time spent reading
physical
Podcastpress
Listeners
daily online press daily
+18%
2024
‘18-’23 +25% ‘18-’23
Connor Gotto
MORE THAN A MEDIA COMPANY
[email protected]
MARKET Internet users spend
nearly 2½ hours a
day on social media
AUDIO/VISUAL ADS
POTENTIAL
15Bn
Overall YouTube Ad
Revenue
2019
CAGR
341% 3.4Bn
Overall YouTube Ad
Revenue
2018
504.9Mn 30% ROI Ads seen on social
Expected Global Short-Form Video are Gen Z’s top way
Podcast Listeners Engagement
2024 2022
to discover brands
Connor Gotto
MORE THAN A MEDIA COMPANY
[email protected] COMPANY STRUCTURE
Overseeing IRRESISTIBLE’s own A team of industry-leading An in-house creative solution,
brands internally while also creatives including copywriters, devising campaigns that reflect the
working on strategic collaborations, journalists, photographers, current market landscape with a
videographers and sound
Publishing covers content across view to propelling brands via
engineers, all of whom work
platforms and mediums, including collaboratively to deliver content compelling content that grabs
print and digital, and delivers seamlessly and at the highest consumers’ attention and drives
products to consumers. quality. action.
A full service creative network
Connor Gotto
MORE THAN A MEDIA COMPANY
[email protected] INDUSTRY LANDSCAPE
“A cross-platform
PUBLISHING approach, operating
Future MEDIA in the physical and
Bauer* Global digital spaces
Reach across editorial,
Bauer*
audio and video to
Stream LBG propel brands,
Anthem Reuters attract audiences
Immediate and drive profitable
revenues.”
*Each serves different brands and platforms
(PUBLISHING magazines; MEDIA radio)
Connor Gotto
MORE THAN A MEDIA COMPANY
[email protected] REVENUE STREAMS
AFFILIATE
Products Digital
Services 33% Events
ADVERTISING
33%
34%
Newstrade Newsletter
D2C
Strategic
Subscriptions Collaboration
AVOD
Connor Gotto
MORE THAN A MEDIA COMPANY
[email protected]
FINANCIAL PROJECTIONS
Connor Gotto
MORE THAN A MEDIA COMPANY
[email protected]
MARKET STRATEGY
MAIL DROPS PRESS SOCIAL MEDIA LINKEDIN
Targeting industry Coverage from industry Targeting creatives on Expanding to a wider
executives with launch to gain exposure for platforms such as network of potential clients
invitations to launch IRRESISTIBLE’s services TikTok and Instagram who may utilise
event for brand awareness IRRESISTIBLE’s services
Connor Gotto
MORE THAN A MEDIA COMPANY
[email protected] THE TEAM
FOUNDER & CEO ART DIRECTOR
Connor Gotto Owen Connolly (via Smash Hits)
PUBLISHING ADVISER EDITORIAL CONTRIBUTORS
Toby Granville (via Newsquest) Simon Button (via Attitude)
Fabio Magnocavallo (via Euphoria)
DIGITAL & GROWTH ADVISER Donna McConnell (via MailOnline)
Ross Barnes (via The&Partnership) Darren Scott (via Gay Times)
Connor Gotto
MORE THAN A MEDIA COMPANY
[email protected] ASK
Focus on growth and
Y3
expansion internationally
£375,000 Y2 Increase publishing activities
(new titles, bookazines)
KEY POINTS OF SPEND Y1 Leverage relationships for
Q4
strategic collaborations
HIRES
- Entertainment Writer
Y1
- Creative Assistant (Social Media - Audio) Q3 Relaunch RETROPOP globally
- Creative Assistant (Social Media - Video)
- Account, Marketing & PR Manager
Y1
SET-UP COSTS Q2 Open London office & studios
- Office/Studio Space
- Tech and Equipment
Y1
Q1 Hire core team
MORE THAN A MEDIA COMPANY
CONTACT
Connor Gotto
[email protected]
THANK YOU
