Project Charter for the "Raise for Buds" Event
Introduction
The "Raise for Buds" event is an opportunity to promote the community engagement, raise
awareness and funds for those girls in need. Activity, entertainment and fundraising will be rolled
into one day to help promote engagement among the participants involved in supporting girls.
This document details the project scope, stakeholders, schedule, milestones, budget and potential
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Project Charter for the "Raise for Buds" Event
risks that are likely to be encountered of organizing this event. This project charter will be used
as an executive plan to guarantee the successful of the event.
Project Scope Statement
The “Raise for Buds” event is focused on community engagement through various activities in
aid to help girls in need. The event will have a charity run, live auction and concert by local
entertainers. This work will continue to support efforts tied to girls in need and promote
community engagement.
Project Justification: It is important to continue servicing girls within our community. This event
aims to raise awareness about the distinct issues and needs important in fostering girls, while at
the same time raising funds for community projects and services that help do just that. Desired
results include raising awareness, participation of local businesses and community members.
Project Goals & Objectives:
Goals:
Create awareness to support girls in the community.
Get 300 people to run.
Make $20,000 from the charity auction and sponsorships.
Objectives:
Execute a 5K fundraising run.
Hold a silent auction for local business donations.
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Project Charter for the "Raise for Buds" Event
Have a local concert with 4 performers to entertain intermediary visitors.
Run marketing lists to promote both attending the event and sponsoring.
Project Requirements:
The following requirements must be met to ensure the event’s success:
Secure a venue capable of hosting up to 500 attendees.
Build a campaign (online and onsite) to market the event across multiple touch points.
Engage the local sponsors and cover event cost including venue, marketing and performer
fees.
Recruit minimum 40 volunteers to help with event logistics.
Project Scope Description: The project scope includes the planning, execution, and post-event
analysis of the "Raise for Buds" event (Usmani, 2023). This includes organizing and overseeing:
In-Scope:
All logistical arrangements (venue, permits, marketing, staffing).
Development of marketing materials: social media and public relations efforts.
Volunteer recruitment, training, and management.
The execution of the event activities: run, charity auction, and concert.
Post-event financial and impact review reporting.
Out-of-Scope:
Additional fundraising activities that are not related to the event.
Follow-up events or campaigns outside the scope of the planned event date.
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Project Charter for the "Raise for Buds" Event
Project Constraints:
Time: The event must occur on October 20, 2024; Fixed planning window.
Budget: The total costs of the project limited to $8,800; budgeted for based on anticipated
sponsorships and donations.
Resources: Up to 40 volunteer staff, performers and auction items can be obtained in time.
Project Assumptions:
We have made a few assumptions to continue planning:
Local businesses may be willing to help sponsor, or donate auction items.
The community will be actively involved in marketing and attend events.
The activity is depends on the weather - indoor possibilities back up.
Project Deliverables:
The following deliverables are expected as part of the "Raise for Buds" event:
A fundraising run with a target of 300 participants.
A charity auction with donations from 10 local businesses.
A concert gathering 4 local performers.
A marketing campaign to promote the event across various digital platforms.
Project Stakeholders
Stakeholders are the individuals, groups, and organizations that have an interest or role in the
project's outcome (Martins, 2024). Identifying key stakeholders is important to manage their
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Project Charter for the "Raise for Buds" Event
expectations and ensure the project runs smoothly (Deborah, 2003). This section outlines the
major stakeholders involved in the "Raise for Buds" event and their roles and responsibilities.
Stakeholder Role Responsibilities Involvement
Event Organizer Project Manager Coordinate event, Leads planning,
manage execution, and post-
stakeholders, and event reporting; key
ensure objectives decision-maker.
are met.
Volunteers Event Support Manage logistics, Recruited and
Team registration, crowd trained before the
control, and clean- event; active on
up. event day.
Sponsors Financial and In- Provide funds and Engaged for
Kind Support auction items funding and
branding.
Participants Run and Auction Participate in Engaged through
Attendees fundraising and marketing; involved
auction activities. on event day.
Performers Entertainers Perform at the Perform and
concert and help promote the event.
promote the event.
Admin Coordinator Venue and Event Oversee venue, Active from
Setup equipment, and planning through
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Project Charter for the "Raise for Buds" Event
vendor execution
management.
Finance Team Budget and Track expenses, Active throughout
Financial manage donations, the project;
Management and auction monitors budget
proceeds. and manages funds.
Reporting Team Data and Gather data and Involved after the
Performance provide post-event event to evaluate
Analysis reporting. success and report
outcomes.
Stakeholder Involvement for “Raise for Buds”
Project Milestones
Project milestones are valuable to keep controlling and timely supply of components. In this
section, we detail the major milestones that will drive project progression and serve as
checkpoints to assess progress.
Key Milestones:
Finalized Event Concept: September 1, 2024 finalize the event concept, including
activities and goals
Book and confirm event venue: By September 15, 2024
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Project Charter for the "Raise for Buds" Event
Sponsorship check: By September 30, 2024
Volunteer Recruitment: Conduct recruitment by October 04, 2023.
Execution of Event: The event would be conducted on October 20,2024.
Post Event Reporting: Review success and submit report by November 1, 2024.
Project Budget
Item Estimated Cost
Venue and Equipment Rental $2,800
Flyers, Ads, etc. $800
T-shirts, meals for Volunteers $500
Performers' Fees $3,000
Total Estimated Cost $7,100
Potential Funding Sources:
Source Estimated Contribution
Sponsorships (Local businesses, $10,000
partnerships)
Grants $2,500
Donations (Community members, event $4,000
attendees etc.)
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Project Charter for the "Raise for Buds" Event
Project Risks
Risk Likelihood Impact Mitigation
Strategy
Low Attendance Medium High Offer early bird
registration
discounts
Bad Weather Medium High Secure a backup
indoor venue and
rent tents for
outdoor activities.
Sponsor Low High Maintain smooth
Withdrawal communication;
have plan B
funding from
donations.
Equipment Low Medium Test equipment
Failure early; arrange
backup equipment.
Risk Management Plan
Identify Risks: Brainstorm, gather risk and document in an Excel sheet Risk Register.
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Project Charter for the "Raise for Buds" Event
Analyze Risks: Determine probability and impact, categorizing risks as high, medium or
low. Prioritize the most impactful risks.
Risk Responses:
Avoidance: marketing in the beginning to avoid no attendance.
Mitigation: Alternate indoor/outdoor backup location for inclement weather.
Transfer: Ensure more than one sponsor to avoid only means of external support stopping
helping
Acceptance: Extra volunteers for potential no-shows.
Monitor and Control: Review in regular meetings and check ins and track the
effectiveness of responses. Update strategies as needed.
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Project Charter for the "Raise for Buds" Event
Reference
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ProjectManager. https://www.projectmanager.com/blog/project-scope-statement
Westland, J. (2021, June 2). What are milestones in project management? - ProjectManager.
ProjectManager. https://www.projectmanager.com/blog/milestones-project-management
Risk Management Plan Template. (2023, October 13). ProjectManager.
https://www.projectmanager.com/templates/risk-management-plan-template
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Asana. Asana. https://asana.com/resources/project-stakeholder
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