SUNFAB COLLEGE
PROJECT TITLE:
WHAT MARKETERS DO
CLASS: SS1A
GROUP LEADERS
Dike Emmanuel
Ukandu Treasure
MEMBERS
Dasilva Mosunra
Akande Sofiat
Oguntegbe Elizabeth
Subject Teacher:
Mrs. Elijah Blessing
WHAT MARKETERS DO
WHAT IS A MARKETER?
A marketer aims to ensure that a brand, company or
organization achieves its goals. Exactly what a marketer's job
entails depends quite a bit on the brand, product and company.
In many organizations, marketers are actually marketing
communications employees. They focus purely on P of
promotion and thus a small part of strategy execution as you can
see in the picture below. But as the above definition indicates, a
marketer is actually operating at a strategic level. He or she
translates the business goals into a marketing strategy in which
various marketing channels are fleshed out.
Objective of a marketer
The main goal of a marketer is to grow a brand. To do this, a
marketer has several objectives within their work, such as:
1. Building a strong brand identity
2. Increase brand awareness
3. Discovering and entering new markets
4. Reaching and engaging the target audience
5. Generating leads and converting them into customers
What does a marketer do?
A marketer is the spider in the web; the link between the market
and an organization. A marketer is in the middle of the market
and the company, researching what the target group needs, what
a company can offer the target group and how a brand can
distinguish itself. A marketer can generate leads for the sales
team and offer new insights to product developers. The work of
a marketer overlaps with that of a communications and sales
department, with which a marketer therefore works closely.
Responsibilities of a marketer
A marketer's responsibilities vary and depend on the brand and
its various objectives. A marketer's responsibilities include:
Market Research
For a brand to grow, it must be marketed well - which requires
several insights, including a competitive analysis, a target group
analysis and a SWOT analysis. Who are the biggest competitors
and how do they differentiate themselves? Who falls within the
target group and where is the target group located? Where can it
be reached? What are the opportunities in the market and what
are the threats? What are a company's strengths and weaknesses
within this market? What are the developments in the field of
marketing? By properly identifying these issues, a marketer can
determine the right marketing strategy.
Marketing Strategy
The marketing strategy defines the mission and goals.
Objectives are made SMART - specific, measurable, action-
oriented, relevant and time-bound. This is necessary to be
results-oriented, measure results and adjust the strategy as
needed.
The course of action to achieve the objectives is determined, in
which the insights - obtained from the market research - are of
great importance. The marketing mix is determined, pricing
strategy, positioning, marketing channels and approach.
Marketing Mix
The marketing mix (also known as proposition) is determined in
which the four Ps - Product, Price, Place and Promotion - are
optimally aligned to maximize the value of a brand, product or
service. With the marketing mix, the marketer differentiates the
brand from the competitor.
Product - The USPs of a product are being determined, which
goes beyond the product or service itself. The customer journey
and experience play an increasingly important role.
Price - It determines the price at which a product is offered, at a
premium price or a lower price, for example, making the
product accessible to a larger target audience.
Location - It identifies where the product can best be offered,
such as a physical store or through its own web shop or through
websites such as Amazon or bol.com?
Promotion - The best promotional tools and channels are
determined based on budget, target audience and market insights
gained.
Positioning and branding
For a brand to grow, it must be strong. A product or service is
given a strong brand identity. A brand includes a strong brand
name, recognizable design, a brand story and a unique brand
promise. A strong brand is consistent within all promotional and
communication communications so that it is immediately
recognized by the target audience.
Marketing channels and approach
A marketing plan is created and looks at which online and
offline marketing channels produce the best results - and thus
the highest ROI. A good and user-friendly website is the online
home base. Social media and advertising campaigns are
typically used to generate website visitors. Furthermore, content
marketing, SEO, email marketing and marketing automation are
considered. All channels and activities are designed to reinforce
each other's effect. Specific objectives are attached to each
component so that the effectiveness and results for each
component can be measured.
Duties of a marketer
As you can see, a marketer has several responsibilities. Within
these responsibilities, there are tasks that marketers perform to
keep everything running smoothly. Think of tasks such as:
1. Creating a marketing plan
2. Analyzing visitor behavior with Google Analytics
3. Conducting a keyword research study
4. Development of a corporate identity
5. Conducting market research
6. Managing social media accounts
7. Tracking trends and developments within the industry
8. Evaluating the results
