https://goodglamm.

com/
South Asia’s Largest Content-Creator-Commerce Group
Influencer Marketing
“For result obsessed brands”
We’re an ecosystem
Solving for result-focussed influencer marketing with a Good Creator App
400K+ influencers available on
combination of creator network, data and technology demand through the GCC App,
60 mins avg. response time

Strategy
Influencer strategy and
consulting
Search
Influencer discovery and search
engine, discover from 20+ niches
and categories

Media Planner
Media planning,
spend optimization
& predictions

Campaign Insights
Manager ROI driven influencer
Automated campaign execution shortlisting, historical campaign
workflow, eliminates performance
unnecessary back and forth
Creator community
Not just a database. But creators active on the GCC
app looking to collaborate with brands like you.

400K 20+ 120K+

Accessible verified creators Content categories Monthly active creators

3500+ 250K+ 40%

CIties Collaborations facilitated Indian digital audience reached

Influencers get shortlisted basis their relevance, target

audience split, engagement rate and other filters.

From celebs & macro to micro/nano influencers

We have a creator community that is spread across different regions, languages,
cities and genres, ensuring the brand is able to meet its closest possible TG
Not just in the metros
Reach out to Indians who primarily consume content
in regional languages with regional influencers.
Tamil

Why regional creators? Bengali Assamese

❏ Higher trust among audience

❏ Deeper penetration
into tier 2, 3, & 4 markets
Telugu Marathi
❏ Less saturation
❏ Cost effective with low CPV Regional
Languages

Kannada Malayalam

Punjabi Gujarati
Influencer Marketing
Operating System
A brand’s nerve center to manage & measure campaigns.
Launch campaigns, share briefs and track performance, all
from a single place.

Creator Discovery Influencer Insights & Shortlisting

Briefs & Content Guidelines Campaign Analytics

Content Approvals Measure RoI & RoAS

You get access to all of the above when you run campaigns with us. We
also have free tools available that you can use to run your own campaigns.
 Leveraged by leading brands who have scaled with us
FMCG Entertainment Retail Platform/Apps E-commerce Electronics F&B Finance & Edtech
Full Service Influencer Marketing
End to end influencer campaigns management.
We strategize, ideate, and execute always-on, long term influencer campaigns

RESEARCH STRATEGY CONCEPTS CREATORS

Target audience Influencer strategy Campaign concept Influencer suggestions

Their core motivations Platforms split Brand positioning Profile data & insights
Brands' existing content Content formats Influencer content ideas Media budgeting
Competitors' content Influencer categories based Organic brand integration Campaign prediction
Social media trends on data insights Deliverables suggestion ROI & ROAS estimations

Start a campaign for

as low as ₹3 lakhs
Dedicated team of experts
Campaigns are executed by our experienced teams,
with a clear focus on content quality, influencer YOUR DREAM TEAM
coordination & overall campaign success

Senior Strategist

Specialist who guides the execution smoothly and

ensures that objectives are achieved

Content Strategist(s)

Content expert, to bring out the creativity &

ensuring that the each content is of top quality

Account Manager(s) - Execution

Influencer focused, search the ideal influencers,

negotiate, coordinate with them & deliver on time
Campaign execution
Carefully designed execution steps, with proven success for our clients over the years.
While the process is extensive, most of the workload is handled by our data &
technology platforms

Campaign briefing & strategy Workflow scheduling Concepts and scripting

Defining objectives, KPI, TG, CTA, Calendars for locking concepts, Briefing influencers, conveying
Budgeting, Influencer preferences, influencers, budgets, scheduling about the brand & defining
strategies, timeline shipping, production, posting expectations, finalizing scripts

Tracking, analysis & reporting Posting & hygiene check Content QC & approvals

Real-time campaign tracking, & Going live at optimal engagement Check the content & get reshoots
generating final report with time, ensuring that the captions, done if needed, guide with the
performance, KPI, & learnings hashtags & links are correct, etc. right hashtags, captions, link, etc.
Influencer Commerce

Drive sales from YouTube creators who

have a shopping audience

Diversify sales channels to reach new

Marketplace
audiences and avoid platform fatigue

Create more non-ephemeral content

for consistent brand visibility

Align teams on driving transactions

YouTube Video - Link in description
v/s simple brand shout outs & views

D2C website
Amplify with nano/micro influencers
AUTOMATED INFLUENCER MARKETING
Scale performance & growth for your brand by leveraging creators at scale

DRIVE EXTRA VIDEO VIEWS ON

CAMPAIGN CONTENT

ACTIVATE THOUSANDS OF MICRO &

NANO CREATORS

CREATORS GET PAID BASED ON THE

VIEWS THEY DRIVE
 CASE STUDIES
GoStudy Czech
The Beauty Co CPC = ₹21
CPE = ₹2.3

Bank of Baroda
CPV = ₹0.2

Yardley London
CPR = ₹0.12

More at https://goodcreator.co/case-studies
Multi-brand Celebrity Marketing
Objective Task Action Result

Commercial facing campaign Construct strategies for 5 Coordinated with 5 brand Reach
to showcase how brands can different brands and partner teams and 60 75 Million
benefit from influencers on implement the content prominent influencers to
Meta and the impact on strategy with over 60 script and produce over 100 Engagement
brand uplift. influencers, including A-list influencer videos & content 5.5 Million
celebrities, while conveying ds, including Red Label,
each brand’s message Spotify, Swiggy, Closeup Achievement: Winner of
uniquely. and MyBageecha. four India Content
Marketing Awards in 2021.
Successfully executed an
award-winning campaign
with Facebook Business &
Mindshare called
“Instagram Love Runs
Deep”
Contest IP: Voice of Anchor
Objective Task Action Result

Constructively create brand Create a comprehensive Voice of Anchor was Reach

awareness and program with launched as a contest, 630K
position Anchor as the macro-influencers providing the podcast
beginner-friendly platform as mentors to the community with the Participants
for podcasters participants to generate opportunity to have the 120
awareness and interest in challenging experience of
podcasting and get them to becoming India’s first Voice Podcasts created
start creating podcasts of Anchor. The content 515
regularly on Anchor. strategy included multiple
email campaigns to over
50K content creators across
niches on Winkl (A Good
Creator Co.), paid ads that
reached over 100K across
the country, extensive
website branding and
Instagram stories leading to
120 participants.
Video Creation at Scale
Objective Task Action Result

Curate original and catchy Focusing on content We created and executed a Content Library-
Fashion & Beauty video consumption trends, craft a video content strategy to Created 350+ videos across
content for Myntra studio campaign to recommend a drive maximum customer 14 IPs
compelling video content engagement and
strategy across Beauty, content-driven commerce at
Skincare and Fashion Myntra. We achieved this by
analyzing the overall
content consumed by users
on social platforms and
online media - Key search
words etc.
Concept driven marketing
Objective Task Action Result

To generate content & On the occasion of India's 75 reels went live on Byju's Creators
amplify Byju’s Independence 75th Independence Day, Instagram page within 15 15
Day campaign, ‘The Revision Byju's wanted to revise hours on India's 75th
Project’ through influencers India’s history. For this, we Independence day. Of Outcome
collaborated with 15 creators these, 15 reels were by 15 videos on Byju’s social
to generate content for the content creators around
campaign. India’s key Achievement
events/personalities from Featured on Top social
sports, health, politics, etc. media curators M.O.M
Each reel ended with
questions for viewers to
answer and win prizes, thus
driving high engagement.
Notable influencers
included Heena Somani,
Namita Piparaiya, Chaitanya
Deshpande and Praful Jain.
Occasion-based Campaign
Objective Task Action Result

Position Yardley as the go-to Craft a highly engaging Ran the Reach
gift to buy for men on campaign using data #GiftForMyGentleman 4.4 Million
Valentine's day amongst a intelligence for content campaign for promotions of
crowded tent-pole holiday. strategy and the selection of Engagements
the Yardley Gentleman
3 celebrities and macro 768K
collection on the creator’s
influencers to maximise
reach and lower marketing Instagram handles,
Engagement Rate
costs presenting use cases and
18%
contextual gifting situations
for couples during
Valentine’s season.
The influencer selection and
content planning led to solid
engagement levels,
considering the limited
timeline.
Driving Awareness & App Installs
Objective Task Action Result

Generate brand awareness Devise a strategy centred With the hook of ‘invest as Reach
by making investing fun and around depicting investment you spend', this campaign 580.2K
driving app installs as a fun and essential highlighted the ease-of-use
aspect of the digital and hassle-free experience Engagements
generation. With YouTube 31.4K
of the Fi app. This strategy
and Instagram as platforms,
finance influencers were attracted the attention of the
Clicks
selected for the campaign to digital crowd. We were able
8K+
create easy-to-understand to reduce the CPC by about
videos around investing with 20% than their usual CPC,
Fi. having identified Instagram’s
reels and YouTube’s
integrated video as the right
approach to promote the
features and showcasing
app use cases.
Brand Positioning & Awareness
Objective Task Action Result

Position Stanza Living as an Ensure high engagement On the grounds of their Reach
all-rounder accommodation levels with quirky and reach, engagement, niche 18 Million
choice with Influencer posts relatable content revolving and trust factor, it was
and mentions, around hostel life. concluded that desired Engagements
Stanza Living shows a clear 1.9 Million
establishing their brand results could be attained
choice for accommodation
identity as ‘Second Home’ with the help of Macro
needs. The content team Hashtag Reach
considered a mix of Influencers
1.3 Million
sponsored posts and review and Mega influencers.
videos the right strategy.
With quirky hashtags like
#StanzaLife #LovedByYou
and #ApprovedByMom,
short reels and stories were
posted showing the
essence of Stanza Life
Influencer Commerce
Objective Task Action Result

Generate brand awareness Craft an influencer Creators spoke about the Views
and drive conversions to commerce campaign to brand, the product in focus, 410K
Ketch's website target tier 1 and 2 city and prices and wore the
women, who mould into Clicks
Kurti sets to give the viewer
different roles daily. 28K
an idea of how the products
looked. The brand provided
Orders
the YouTubers with a
600+
purchasing link that they
included in the description
box of their videos for their
audience. The bonus was
that anybody who
purchased using this
particular link shared by the
influencer got the apparel at
the lowest price.
Amplification campaign
Objective Task Action Result

Launch multiple products Create a fun challenge for Creators at scale posted the Reel plays
through a valentine’s day the creators and incentivize brand video as their own 4.68 Million
brand video them with a reward structure reels in a short span of time,
for driving the views on the Reach
which in turn amplified the
brand video 711K
products launch video to be
snowballed during
Creators participated
valentine’s day. The
820+
campaign drove a massive
4.7 Million Reel plays at an
astonishing cost per view
(CPV) of 2.1 paise
50% of India’s digital audience
on our network
News, Sports 59% Male b/w 18 – 34 years
Entertainment, Top Regions – Delhi NCR, 24M+
We own the top media brands that followers
Pop-culture. MH, TN, TS, KA, UP.
launched and popularized digital
content in India
Fashion, beauty, 78% Female
15.6M+
relationships & 37% b/w 25 - 34 years
lifestyle. 62% Tier 2 / 3 / 4 Cities followers

Entertainment,
55% Female 20M+
lifestyle & Bollywood.
77% from 25-34 Metros followers

Pregnancy, Parenting 5K+ Close-knit Mom Network 780K+

for babies & toddlers 10K+ Doctor Network
followers
60% Hindi speaking

Women’s health, 900K+

50% b/w 25-45 years
parenting, career,
65% at Tier 1 cities followers
relationships
 Thank You!
Get in touch
[email protected] | [email protected]