Customer Type of Customer Items Age Method of Payment Gender

1 Regular 1 32 Discover Male

2 Promotional 1 36 Proprietary Card Female
3 Regular 1 32 Proprietary Card Female
4 Promotional 5 28 Proprietary Card Female
5 Regular 2 34 MasterCard Female
6 Regular 1 44 MasterCard Female
7 Promotional 2 30 Proprietary Card Female
8 Regular 1 40 Visa Female
9 Promotional 2 46 Proprietary Card Female
10 Regular 1 36 Proprietary Card Female
11 Regular 1 48 Proprietary Card Female
12 Promotional 1 40 Proprietary Card Female
13 Promotional 9 40 Visa Female
14 Promotional 2 46 Visa Female
15 Regular 1 24 Visa Male
16 Promotional 2 36 Proprietary Card Male
17 Promotional 3 22 Proprietary Card Female
18 Regular 3 40 Discover Female
19 Promotional 2 32 MasterCard Female
20 Promotional 6 56 Proprietary Card Female
21 Promotional 1 28 Proprietary Card Female
22 Promotional 4 38 Proprietary Card Female
23 Promotional 7 50 American Express Female
24 Regular 2 42 Proprietary Card Female
25 Promotional 2 48 Visa Male
26 Promotional 1 60 Proprietary Card Female
27 Regular 1 54 Proprietary Card Female
28 Promotional 5 42 Proprietary Card Female
29 Promotional 3 32 Proprietary Card Female
30 Promotional 1 70 Proprietary Card Female
31 Promotional 2 28 MasterCard Female
32 Regular 1 52 Proprietary Card Female
33 Promotional 3 44 Proprietary Card Female
34 Regular 1 34 Proprietary Card Female
35 Promotional 5 56 MasterCard Female
36 Regular 1 36 MasterCard Male
37 Regular 2 42 Visa Female
38 Promotional 6 50 Proprietary Card Female
39 Promotional 5 44 Proprietary Card Female
40 Regular 2 58 Proprietary Card Female
41 Promotional 13 42 Proprietary Card Female
42 Promotional 4 46 Visa Female
43 Regular 2 48 Proprietary Card Female
44 Promotional 1 54 Proprietary Card Female
45 Promotional 2 38 Proprietary Card Female
46 Promotional 2 60 Proprietary Card Female
47 Regular 1 46 MasterCard Female
48 Promotional 3 30 Proprietary Card Female
49 Promotional 1 32 Proprietary Card Female
50 Promotional 9 46 MasterCard Female
51 Promotional 6 38 Proprietary Card Female
52 Promotional 5 68 Proprietary Card Male
53 Regular 1 78 Discover Female
54 Regular 2 20 Visa Female
55 Regular 2 32 MasterCard Female
56 Promotional 3 38 Proprietary Card Female
57 Promotional 6 54 Proprietary Card Female
58 Promotional 2 48 Proprietary Card Female
59 Promotional 4 46 MasterCard Female
60 Promotional 4 50 Proprietary Card Female
61 Promotional 1 46 Proprietary Card Female
62 Promotional 3 30 Proprietary Card Female
63 Promotional 5 54 Proprietary Card Female
64 Promotional 1 42 Proprietary Card Female
65 Promotional 2 48 Proprietary Card Female
66 Promotional 1 62 Proprietary Card Female
67 Promotional 2 34 Proprietary Card Female
68 Promotional 5 28 Proprietary Card Female
69 Promotional 2 46 Proprietary Card Male
70 Promotional 8 54 Proprietary Card Female
71 Promotional 5 30 Proprietary Card Female
72 Promotional 4 32 MasterCard Female
73 Regular 1 22 Proprietary Card Female
74 Promotional 2 32 Proprietary Card Female
75 Promotional 2 74 Proprietary Card Female
76 Promotional 4 62 Proprietary Card Female
77 Regular 2 42 Proprietary Card Female
78 Promotional 4 28 Proprietary Card Female
79 Promotional 3 38 Proprietary Card Female
80 Regular 2 54 Discover Female
81 Promotional 2 68 MasterCard Female
82 Promotional 6 30 Proprietary Card Female
83 Promotional 4 36 Visa Female
84 Promotional 3 44 Proprietary Card Female
85 Regular 2 44 Visa Female
 86 Promotional 1 62 Proprietary Card Female
87 Regular 6 48 MasterCard Female
88 Regular 4 36 Proprietary Card Female
89 Promotional 1 20 Proprietary Card Female
90 Promotional 6 42 Proprietary Card Female
91 Promotional 4 54 Proprietary Card Female
92 Promotional 1 54 Proprietary Card Female
93 Regular 5 72 Proprietary Card Female
94 Promotional 17 30 Proprietary Card Female
95 Regular 3 46 American Express Female
96 Regular 1 44 MasterCard Female
97 Promotional 9 30 Proprietary Card Female
98 Promotional 10 52 Proprietary Card Female
99 Promotional 2 30 Proprietary Card Female
100 Promotional 1 44 Proprietary Card Female
Marital Status Net Sales 1. Percent frequency distribution for key variable
Married 39.50
Married 102.40 Table 1
Married 22.50 Frequency Distribution of Method of Payment
Married 100.40 Method of Payment Frequency
Married 54.00 Frequency % Frequency
Married 44.50 Discover 4 4%
Married 78.00 Proprietary Card 70 70%
Married 22.50 MasterCard 14 14%
Married 56.52 American Express 2 2%
Married 44.50 Visa 10 10%
Married 29.50 Grand Total 100 100%
Married 31.60
Married 160.40 2. Bar Chart of Customer purchases by Method of payment
Married 64.50
Single 49.50
Single 71.40 Bar Chart of Customer purchases
Single 94.00 by Method of payment
Married 54.50
Married 38.50 80
Married 44.80 70
Single 31.60 60
50
Married 70.82
40
Married 266.00
30
Married 74.00
20
Married 39.50
10
Married 30.02
0
Married 44.50 Discover Proprietary Card MasterCard American Express Visa
Single 192.80 Column K
Married 71.20
Married 18.00
Married 63.20
Married 75.00
Married 63.20
Married 40.00
Married 105.50
Single 29.50
Single 102.50
Married 117.50
Married 13.23
Married 52.50
Married 198.80
Married 19.50
Married 123.50
Married 62.40
Married 23.80
Married 39.60
Married 25.00
Married 63.64
Married 14.82
Married 145.20
Married 176.62
Married 118.80
Single 58.00
Single 74.00
Married 49.50
Married 141.60
Married 123.10
Married 80.40
Married 65.20
Single 113.00
Married 108.80
Single 59.91
Married 53.60
Single 31.60
Married 49.50
Married 39.60
Married 59.50
Married 146.80
Married 47.20
Married 95.05
Married 155.32
Married 58.00
Single 69.00
Married 46.50
Married 45.22
Married 84.74
Married 39.00
Married 111.14
Married 86.80
Married 89.00
Married 78.00
Single 53.20
Married 58.50
Married 46.00
Married 37.50
Married 20.80
Single 144.00
Married 107.00
Single 31.60
Married 57.60
Married 95.20
Married 22.42
Married 159.75
Married 229.50
Married 66.00
Married 39.50
Married 253.00
Married 287.59
Married 47.60
Married 28.44
 Table 2 Count of Net Sales
Frequency Distribution of Type of Customer Type of Customer
Type of Customer Frequency Promotional
Frequency % Frequency Regular
Regular 30 30% Total Result
Promotional 70 70%
Grand Total 100 100%
Comment

thod of payment 4. A scatter diagram to explore the relatio

urchases
ent Scatter diagram of N
350.00
300.00
250.00
200.00
Net Sales

150.00
merican Express Visa
100.00
50.00
0.00
10 20 30 4
 3. Crosstabulation of Type of Customer vs Net Sales

Net Sales
0-25 25-50 50-75 75-100 100-125 125-150 150-175
7 17 17 8 9 3 2
2 13 8 2 3 1 1
9 30 25 10 12 4 3

atter diagram to explore the relationship between net sales and customer age.

Scatter diagram of Net Sales and Customer Age

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
10 20 30 40 50 60 70 80 90
Age
175-200 225-250 250-275 275-300 Total Result
3 1 2 1 70
30
3 1 2 1 100
Customer Type of Customer Items Age
1 Regular 1 32
2 Promotional 1 36
3 Regular 1 32
4 Promotional 5 28
5 Regular 2 34
6 Regular 1 44

7 Promotional 2 30

8 Regular 1 40
9 Promotional 2 46
10 Regular 1 36
11 Regular 1 48
12 Promotional 1 40
13 Promotional 9 40
14 Promotional 2 46
15 Regular 1 24
16 Promotional 2 36
17 Promotional 3 22
18 Regular 3 40
19 Promotional 2 32
20 Promotional 6 56
21 Promotional 1 28
22 Promotional 4 38
23 Promotional 7 50
24 Regular 2 42
25 Promotional 2 48
26 Promotional 1 60
27 Regular 1 54
28 Promotional 5 42
29 Promotional 3 32
30 Promotional 1 70
31 Promotional 2 28
32 Regular 1 52
33 Promotional 3 44
34 Regular 1 34
35 Promotional 5 56
36 Regular 1 36
37 Regular 2 42
38 Promotional 6 50
39 Promotional 5 44
40 Regular 2 58
41 Promotional 13 42
42 Promotional 4 46
43 Regular 2 48
44 Promotional 1 54
45 Promotional 2 38
46 Promotional 2 60
47 Regular 1 46
48 Promotional 3 30
49 Promotional 1 32
50 Promotional 9 46
51 Promotional 6 38
52 Promotional 5 68
53 Regular 1 78
54 Regular 2 20
55 Regular 2 32
56 Promotional 3 38
57 Promotional 6 54
58 Promotional 2 48
59 Promotional 4 46
60 Promotional 4 50
61 Promotional 1 46
62 Promotional 3 30
63 Promotional 5 54
64 Promotional 1 42
65 Promotional 2 48
66 Promotional 1 62
67 Promotional 2 34
68 Promotional 5 28
69 Promotional 2 46
70 Promotional 8 54
71 Promotional 5 30
72 Promotional 4 32
73 Regular 1 22
74 Promotional 2 32
75 Promotional 2 74
76 Promotional 4 62
77 Regular 2 42
78 Promotional 4 28
79 Promotional 3 38
80 Regular 2 54
81 Promotional 2 68
 82 Promotional 6 30
83 Promotional 4 36
84 Promotional 3 44
85 Regular 2 44
86 Promotional 1 62
87 Regular 6 48
88 Regular 4 36
89 Promotional 1 20
90 Promotional 6 42
91 Promotional 4 54
92 Promotional 1 54
93 Regular 5 72
94 Promotional 17 30
95 Regular 3 46
96 Regular 1 44
97 Promotional 9 30
98 Promotional 10 52
99 Promotional 2 30
100 Promotional 1 44
Method of Payment Gender Marital Status Net Sales
Discover Male Married 39.50
Proprietary Card Female Married 102.40
Proprietary Card Female Married 22.50
Proprietary Card Female Married 100.40
MasterCard Female Married 54.00
MasterCard Female Married 44.50

Proprietary Card Female Married 78.00

Visa Female Married 22.50

Proprietary Card Female Married 56.52
Proprietary Card Female Married 44.50
Proprietary Card Female Married 29.50
Proprietary Card Female Married 31.60
Visa Female Married 160.40
Visa Female Married 64.50
Visa Male Single 49.50
Proprietary Card Male Single 71.40
Proprietary Card Female Single 94.00
Discover Female Married 54.50
MasterCard Female Married 38.50
Proprietary Card Female Married 44.80
Proprietary Card Female Single 31.60
Proprietary Card Female Married 70.82
American Express Female Married 266.00
Proprietary Card Female Married 74.00
Visa Male Married 39.50
Proprietary Card Female Married 30.02
Proprietary Card Female Married 44.50
Proprietary Card Female Single 192.80
Proprietary Card Female Married 71.20
Proprietary Card Female Married 18.00
MasterCard Female Married 63.20
Proprietary Card Female Married 75.00
Proprietary Card Female Married 63.20
Proprietary Card Female Married 40.00
MasterCard Female Married 105.50
MasterCard Male Single 29.50
Visa Female Single 102.50
Proprietary Card Female Married 117.50
Proprietary Card Female Married 13.23
Proprietary Card Female Married 52.50
Proprietary Card Female Married 198.80
Visa Female Married 19.50
Proprietary Card Female Married 123.50
Proprietary Card Female Married 62.40
Proprietary Card Female Married 23.80
Proprietary Card Female Married 39.60
MasterCard Female Married 25.00
Proprietary Card Female Married 63.64
Proprietary Card Female Married 14.82
MasterCard Female Married 145.20
Proprietary Card Female Married 176.62
Proprietary Card Male Married 118.80
Discover Female Single 58.00
Visa Female Single 74.00
MasterCard Female Married 49.50
Proprietary Card Female Married 141.60
Proprietary Card Female Married 123.10
Proprietary Card Female Married 80.40
MasterCard Female Married 65.20
Proprietary Card Female Single 113.00
Proprietary Card Female Married 108.80
Proprietary Card Female Single 59.91
Proprietary Card Female Married 53.60
Proprietary Card Female Single 31.60
Proprietary Card Female Married 49.50
Proprietary Card Female Married 39.60
Proprietary Card Female Married 59.50
Proprietary Card Female Married 146.80
Proprietary Card Male Married 47.20
Proprietary Card Female Married 95.05
Proprietary Card Female Married 155.32
MasterCard Female Married 58.00
Proprietary Card Female Single 69.00
Proprietary Card Female Married 46.50
Proprietary Card Female Married 45.22
Proprietary Card Female Married 84.74
Proprietary Card Female Married 39.00
Proprietary Card Female Married 111.14
Proprietary Card Female Married 86.80
Discover Female Married 89.00
MasterCard Female Married 78.00
Proprietary Card Female Single 53.20
Visa Female Married 58.50
Proprietary Card Female Married 46.00
Visa Female Married 37.50
Proprietary Card Female Married 20.80
MasterCard Female Single 144.00
Proprietary Card Female Married 107.00
Proprietary Card Female Single 31.60
Proprietary Card Female Married 57.60
Proprietary Card Female Married 95.20
Proprietary Card Female Married 22.42
Proprietary Card Female Married 159.75
Proprietary Card Female Married 229.50
American Express Female Married 66.00
MasterCard Female Married 39.50
Proprietary Card Female Married 253.00
Proprietary Card Female Married 287.59
Proprietary Card Female Married 47.60
Proprietary Card Female Married 28.44
 1. Descriptive statistics on net sales and descriptive statistics on net sales by various classi- ficati

Net Sales
Mean 77.6005
Standard Error 5.5664938430349
Median 59.705
Mode 31.6

Standard Deviation 55.664938430349

Sample Variance 3098.58537045455

Kurtosis 3.14995502848385
Skewness 1.7149960932888
Range 274.36
Minimum 13.23
Maximum 287.59
Sum 7760.05
Count 100

Dataset of Net Sales Dataset of Net Sales

by Regular Customers by Promotional Customers
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criptive statistics on net sales by various classi- fications of customers.

Net Sales by Regular Customers Net Sales by Promotional Customers

61.9916666666667 84.29
6.40250134458658 7.34614956960208
51 63.42
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35.0679441088723 61.4622969382656

1229.76070402299 3777.61394492754
1.40223344503667 2.13593215156677
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137.25 274.36
22.5 13.23
159.75 287.59
1859.75 5900.3
30 70
 2. Descriptive statistics concerning the relationship between age and net sales.

The association between Age and Net Sales

Sample size 100
Population Sample
Convariance -7.26154 -7.33488888888891

The convarience of -7.33 indicates a negative linear association between

Age and Net Sales

Correlation -0.01063589171

The correlation -0.01 suggest a very weak negative linear association

between Age and Net Sales
Customer Day Pages Viewed Browser Time (min)
1 Mon 4 Chrome 12
2 Wed 6 Other 19.5
3 Mon 4 Chrome 8.5
4 Tue 2 Firefox 11.4
5 Wed 4 Chrome 11.3
6 Sat 6 Firefox 10.5
7 Sun 2 Chrome 11.4
8 Fri 6 Firefox 4.3
9 Wed 3 Firefox 12.7
10 Tue 7 Chrome 24.7
11 Sat 6 Other 13.3
12 Sun 5 Firefox 14.3
13 Sun 7 Other 11.7
14 Mon 10 Firefox 24.4
15 Fri 3 Chrome 8.4
16 Thu 4 Chrome 9.6
17 Thu 7 Chrome 23.3
18 Mon 7 Chrome 14
19 Fri 4 Other 5.6
20 Wed 5 Chrome 15.1
21 Sat 5 Firefox 16.3
22 Tue 6 Chrome 10.2
23 Sun 3 Chrome 8
24 Tue 2 Firefox 8
25 Fri 3 Firefox 9.6
26 Wed 2 Chrome 11
27 Sat 5 Chrome 16.9
28 Sat 4 Firefox 6
29 Fri 10 Firefox 32.9
30 Mon 9 Other 11.8
31 Thu 2 Chrome 7.1
32 Fri 8 Firefox 18
33 Sun 4 Chrome 11.8
34 Fri 3 Chrome 9.1
35 Tue 5 Chrome 7.8
36 Mon 5 Firefox 16.5
37 Thu 4 Firefox 6.2
38 Sat 4 Chrome 11.3
39 Tue 2 Chrome 10.6
40 Wed 5 Chrome 5
41 Tue 4 Other 15.9
42 Sat 7 Chrome 18.1
43 Fri 4 Firefox 10.8
44 Mon 7 Chrome 13.3
45 Mon 6 Chrome 30.1
46 Fri 4 Firefox 13.7
47 Thu 2 Chrome 8.1
48 Fri 5 Chrome 9.7
49 Mon 6 Other 7.3
50 Fri 3 Chrome 13.4
 1. Graphical and numerical summaries for the length of time the shopper s
Amount Spent ($) , and the mean amount spent per transaction. Discuss what you learn abou
54.52 numerical summaries.
94.9
26.68
44.73 Table 1
66.27 Frequency Distribution of Time (min)
67.8 Time (min) Frequency
36.04 Max 32.9 Upper limit
55.96 Min 4.3 10
70.94 Number of classes Appropriate width 15
68.73 5 6 20
54.04 6 5 25
48.05 7 4 30
64.16 35
158.51
84.12
59.2
91.62
126.4
68.45 Table 2
32.69 Frequency Distribution of Pages Viewed
78.58 Pages Viewed Frequency
74.43 Max 10 Upper limit
32.73 Min 2 2
48.66 Number of classes Appropriate width 4
54.66 5 2 6
40.54 6 1 8
34.69 7 1 10
27.91 12
155.3
120.25
41.2
134.4
37.17
52.09 Table 3
71.81 Frequency Distribution of Amount Spent ($
59.99 Amount Spent ($) Frequency
84.17 Max 158.51 Upper limit
55.58 Min 17.84 30
39.06 Number of classes Appropriate width 60
36.48 2 70 90
67.44 3 47 120
60.14 4 35 150
70.38 4.7 30 180
110.65
104.23
 68.17
17.84
103.15
52.15
98.75
gth of time the shopper spends on the website, the number of pages viewed
uss what you learn about Heavenly Chocolates’ online shoppers from these

ribution of Time (min)

Time Spent
min) Frequency 25

Class Frequency 20
0-10 17
11-15 20 15
16-20 8 10
21-25 3
26-30 0 5
31-35 2 0
0 0-10 11-15 16-20 21-25 26-30

bution of Pages Viewed Pages Viewed

wed Frequency 20
Class Frequency 18
16
0-2 7 14
3-4 18 12
5-6 15 10
8
7-8 7 6
9-10 3 4
11-12 0 2
0
0 0-2 3-4 5-6 7-8 9-10

ution of Amount Spent ($) Amount Spent

ent ($) Frequency 25
Class Frequency
20
0-30 3
31-60 21 15
61-90 15
10
91-120 6
121-150 3 5
151-180 2
0
0 0-30 31-60 61-90 91-120 121-150
 2. Summarize the frequency, the total dollars spent, a
What observations can you make about Heavenly Cho

Row Labels Frequency

ime Spent Mon 9
Tue 7
Wed 6
Thu 5
Fri 11
Sat 7
Sun 5
Grand Total 50

6-20 21-25 26-30 31-35

3. Summarize the frequency, the total dollars spent, a
What observations can you make about Heavenly Cho

Browser Frequency
ges Viewed Chrome 27
Other 7
Firefox 16
Grand Total 50

4. Develop a scatter diagram and compute the sample

relationship between the time spent on the website an
horizontal axis for the time spent on the website. Disc
5-6 7-8 9-10 11-12

mount Spent Scatter diagram of Time

180
160
140
Amount Spent ($)

120
100
80
60
1-90 91-120 121-150 151-180
40
20
0
0 5 10 15

Ti
 100

Amount Sp
80
60
40
20
0
0 5 10 15

Ti
e frequency, the total dollars spent, and the mean amount spent per transaction for each day of week.
ns can you make about Heavenly Chocolates’ business based on the day of the week?

Total dollars spent Mean amount spent transaction

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#NAME? #NAME?
#NAME? #NAME?
#NAME? #NAME?
#NAME? #NAME?
#NAME? #NAME?
3406.41 449.101165945166

e frequency, the total dollars spent, and the mean amount spent per transaction for each type of browser.
ns can you make about Heavenly Chocolate’s business based on the type of browser?

Total dollars spent Mean amount spent transaction

#NAME? #NAME?
#NAME? #NAME?
#NAME? #NAME?
3406.41 212.610744047619

er diagram and compute the sample correlation coefficient to explore the

een the time spent on the website and the dollar amount spent. Use the
r the time spent on the website. Discuss your findings.

Correlation 0.580047615980413

Scatter diagram of Time and Dollar Amount spent

5 10 15 20 25 30 35

Time (min)
5 10 15 20 25 30 35

Time (min)
 5. Develop a scatter diagram and compute the sample correlation coefficient to explor
the number of website pages viewed and the amount spent. Use the horizontal axis for

Scatter diagram of Pages Viewed

180
160

Amount Spent ($)

140
120
100
80
60
40
e of browser. 20
0
1 2 3 4 5 6

Page View

6. Develop a scatter diagram and compute the sample

the relationship between the time spent on the website
viewed. Use the horizontal axis to represent the numb

Scatter diagram of Time an

35
30
25
Time (min)

20
15
10
5
0
1 2 3 4 5 6
Pages Vie
 20

Time (
15
10
5
0
1 2 3 4 5 6
Pages Vie
rrelation coefficient to explore the relationship between
nt. Use the horizontal axis for the number of website pages viewed. Discuss your findings.

Correlation 0.723666923477

diagram of Pages Viewed and Amount Spent

4 5 6 7 8 9 10 11

Page Viewed

ram and compute the sample correlation coefficient to explore

the time spent on the website and the number of pages
al axis to represent the number of pages viewed. Discuss your findings.

Correlation 0.5955675236548

diagram of Time and Pages Viewed

4 5 6 7 8 9 10 11
Pages Viewed
4 5 6 7 8 9 10 11
Pages Viewed