I.
Organizational and Management Aspect Location: Storefront in Luyong Bonbon, Opol,
Misamis Oriental, strategically placed to attract
Business Name: Cornucopia Delights – students, employees, and passersby.
symbolizing abundance and variety in corn-based
products. Demand-Supply Gap: Significant gaps for cakes
(138,995), cookies (153,112), and coffee
Type of Business: Manufacturing, focused on (231,452 units annually) signal strong potential.
producing cakes, cookies, and coffee made from
raw corn.
Promotion:
Legal Form: General Partnership among five Facebook and TikTok dominate marketing
individuals, each contributing capital and channels.
expertise. Profits and losses are shared per Video advertisements (57.33%) and customer
agreement, and all partners have unlimited testimonials (32.33%) are most effective
liability. promotional tools.
Seasonal campaigns (e.g., Valentine’s bundles,
Personnel Involved: holiday gift baskets) encourage customer
General Manager oversees employees engagement.
and business goals.
Finance Supervisor handles budgets,
payroll, and financial statements. III. Technical Aspect
Sales and Marketing Supervisor
manages promotional campaigns. Raw Materials:
Operations Supervisor ensures Corn kernels, cornmeal, and sugar are the main
production efficiency. ingredients, sourced locally from Opol and nearby
Bakers and Baristas produce and cities.
prepare products.
Other materials include butter, eggs, flour, and
Organizational Structure: Roles are tailored to baking powder.
expertise, ensuring operational efficiency.
Production Process:
Key Activities: Includes licensing, hiring, sourcing 1. Sourcing and Sorting Corn: Ensures quality raw
materials, and conducting marketing campaigns materials.
as outlined in the Gantt chart. 2. Cleaning and Drying: Husks are removed, and
kernels are sun-dried.
3. Crushing and Baking: Corn kernels are
II. Marketing Aspect processed for cakes and cookies, while some are
roasted for coffee.
Market Overview: 4. Packaging: Eco-friendly, moisture-resistant
Corn-based products appeal to students, materials are used.
employees, and self-employed individuals.
Surveys reveal 92.67% of respondents are Equipment and Tools: Includes ovens, coffee
willing to buy locally. grinders, dough sheeter, packaging machines,
and baking molds, totaling ₱91,509 for
Product Portfolio: production equipment.
Corn Cakes: Soft, golden-yellow treats made
with fresh corn kernels. Packaging Design: Uses kraft paper, resealable
Corn Cookies: Crisp yet chewy, with hints of bags, and boxes for freshness and sustainability.
butter and vanilla.
Corn Coffee: A caffeine-free, nutty, and aromatic Hygiene Supplies: Items like gloves, hairnets, and
beverage made from roasted corn. aprons ensure cleanliness during production.
Pricing: Affordable pricing (₱20–₱100) is set to
cater to a budget-conscious market while offering IV. Financial Aspect
premium products for higher-income groups.
Initial Investment: ₱700,766.88, covering
equipment, raw materials, and operational
expenses. Threats:
Competition from established brands.
Monthly Revenue and Expenses: Price fluctuations for ingredients.
Net cash inflow: ₱60,765.26.
Sales projections: 2,449 cakes, 3,919 cookies,
and 3,919 coffee units sold monthly. Conclusion
Payback Period: The investment will be recovered Cornucopia Delights is a viable and sustainable
in 11.5 months. business opportunity. It addresses a significant
demand-supply gap for innovative corn-based
Pricing: products while maintaining affordable pricing,
Corn cakes: ₱20–₱100 (most popular price strong marketing strategies, and a commitment
range). to quality and sustainability. With a payback
Corn cookies: ₱20–₱100. period of 11.5 months and high consumer
Corn coffee: ₱20–₱100. interest, the business has the potential to grow
profitably while positively impacting the local
Profitability: A balance between affordability economy and environment.
and quality ensures consistent demand and
profitability.
V. Socio-Economic and Environmental
Aspect
Socio-Economic Impact:
- Supports local farmers and suppliers in Opol and
surrounding areas.
- Provides jobs to bakers, baristas, and utility
staff, fostering local economic growth.
Environmental Initiatives:
- Use of eco-friendly packaging materials like
kraft paper and resealable bags.
- Focus on sustainable sourcing and waste
reduction in production.
Community Engagement:
- Promotes partnerships with schools, offices, and
local vendors while hosting events and giveaways
to strengthen community ties
SWOT Analysis
Strengths:
Unique and high-quality corn-based products.
Local sourcing ensures freshness and cost-
efficiency.
Affordable pricing appeals to a broad market.
Weaknesses:
Limited brand awareness outside Opol.
Seasonal availability of raw materials.
Opportunities:
Expansion into e-commerce.
Partnerships with local retailers and cafes.
