INTRODUCTION
The global payment sector is a changing and prone to disruption environment. The market is demanding
more flexibility, dynamic and performing payment methods and customers are looking for alternative
ways of credit.
The current trends of the payment and e-commerce industry have been shaped by an increased appetite
for digital services partly driven by the exemption of Covid-19.
To cope with this, retailers feel the need to transform digitally, incorporate new technologies and
maintain a diversified payment trail.
This ecosystem has been attractive for the emergence of new platform players and creation of new
business models to satisfy the needs of both providers and customers.
In this sense, Buy-now-pay later is one of the new products that has gained a lot of force in the previous
years and came out as an alternative to credit cards as a solution for customers that are keen to explore
credit options.
EXECUTIVE SUMMARY
Pandera aims to disrupt the traditional retail payment landscape by offering seamless Buy-now-pay later
(BNPL) solution.
Our platform will provide consumers with the flexibility to make purchases instantly and pay them
overtime without the burden of interest or hidden fees.
With a focus on user-friendly technology and responsible landing practices, we strive to become the
preferred BNPL provider for both consumers and merchants.
Our innovative approach to payments coupled with strategic partnership and a customer-centric ethos,
position us for rapid growth and market leadership in the evolving fintech landscape.
COMPANY DESCRIPTION
Pandera is a technology driven fintech product of Acaplux Ghana Ltd headquartered in Accra – Ghana.
The company comprises of a team of seasoned entrepreneurs and Software developers experience in
finance and technology.
Our company is committed to providing digital solutions to real time problems in our society.
MARKET ANALSIS
The global BNPL market is experiencing exponential growth, driven by increasing consumer
demand for flexible payment options and digital shopping experiences.
Market research indicates that millennials and Gen Z consumers in particular prefer BNPL
services for their convenience and transparency.
The Covid-19 pandemic has accelerated the shift towards online shopping, further fueling the
adoption of BNPL solutions.
Despite the rapid growth, the market remains fragmented, presenting opportunities for
innovative players to capture market share especially Africa and Ghana to be specific.
PRODUCT DESCRIPTION
Our BNPL platform offers consumers the ability to split their purchases into interest-free
installment payments, typically over six weeks or months.
Seamless integration with online and offline merchants allows consumers to access BNPL
payment options at the point of sale.
Features include real time approval, transparent pricing, automated payment scheduling and
personalized spending insights.
Our platform prioritizes user experience and security, with robust data encryption and fraud
detection mechanisms in place.
MARKETING & SALES STRATEGY
With our first prototype introduction to the Universities in Ghana, we were able to make
significant sales. With this, our primary target audience will be digitally savvy consumers aged
18 – 45 in the Public Sector, University students and Salaried workers with a focus on Urban
areas.
Marketing Channels: We will leverage a multi-channel approach, including digital advertising,
social media marketing, influencer partnerships and affiliate programs.
Merchant Partnerships: Strategic collaborations with e-commerce platforms, retailers, brick and
mortar stores will drive user acquisition and increase acceptance.
Brand Building: Emphasizing trust, transparency and financial wellness will be key pillars of our
brand identity.
OPERATIONAL PLAN
- Technology Infrastructure: Our platform is built on cutting-edge technology with a
scalable architecture designed to handle increasing transaction volumes.
- Regulatory Compliance: We adhere to all relevant regulatory requirements including
data protection laws, Bank of Ghana regulations and consumer protection regulations.
- Customer support: We provide 24/7 customer support via multiple channels, including
chat, email and phone to address inquiries and resolve issues promptly
- Talent Acquisition: Building a diverse and talented team is essential to our success with a
focus on hiring professionals with expertise in fintech, product development, marketing
and customer service.
FINANCIAL PLAN
- Revenue Model: Our revenue primary comes from merchant fees which are calculated
based on transaction volume and value.
Additional revenue streams include shipping and handling fees
- Sales Forecast: We project a steady growth in transaction volume, driven by the
expansion of our market audience to public sector workers and salaried workers as well
as user adoption and merchant partnerships.
Conservative estimates suggest 30% year-over-year growth for the next three years
- Cost Structure: Our main expenses include technology development, marketing and
advertising, personnel cost, premises, regulatory compliance and overhead expenses
- Funding Requirements: We are seeking USD100,000 in funding to support product
development, marketing initiatives and operational expenses
RISK ANALYSIS
- Regulatory risk: Changes in regulatory requirements or enforcement actions could
impact our operations and financial performance.
- Credit Risk: delinquent accounts and defaulters may lead to losses and reputational
damage.
- Competitive Landscape: We do not have much competition from established players
across Africa and Ghana which does not pose much threats to our market share
profitability.
- Technology Risk: System outages, Cybersecurity breaches and technology failures could
disrupt operations and erode consumer trust.
Break even Analysis
Sales Forecast
Cost Structure
Profit and loss structure
Cash flow projections
Funding requirements and sources of funding
